PLAGIARISM SCAN REPORT

Words 985 Date March 19,2020

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HUMAN RESORCE MANAGENENT : Grameen phone has one the best Human resource department . Grameenphone has the
best management team that consist of experts from both home and abroad . TECHNOLOGY DEVELOPMENT : Grameen is one
of the first telecom operator to bring 4G network in Bangladesh along with robi . Currently they are working with huwaei for
bringing 5G network in bangladesh . McKINSEY,S 7s MODEL Mckinsey,s 7s model is a framework that analyzes firm’s
organizational design by looking at 7 key elements such as structure, system, style , strategy ,shared values, skills and staffs, in
order to determine how they are integrated effectively and allow the organization to achieve its goals. CHART: Mckinsey,s 7s
model (SM Insight ,2019 ) The model can be applied to many situations .The most common uses of the framework are: • To
facilitate organizational change. • To help implement new strategy. • To identify how each area may change in a future. • To
facilitate the merger of organizations. (SM Insight , 2019 ) CAPABILITIES OF GRAMEEN PHONE : The capabilities of Grameen
phone are given below : 1 . Gp always has 24/7 customer services available 2 . Gp always keep up with the latest technology . 3
. Gp has the best the best management team that consists of experts from both home and abroad . VRIO FRAMEWORK VRIO is
an framework tool that analyze the competitive potential of an organization by asking four question such as the question of
Rarity , the question of Value ,the question of how difficulty to Imitate, and the question of ability to exploit the resource or
capability. The analyzation of strategic capabilities and strengths of Grameenphone using VRIO Framework are given below :
ANALYZATION OF GRAMEENPHONES STRENGTH USING VRIO FRAMEWORK 1 .Good brand image V R I O yes yes yes yes =
sustained competitive advantage Grameenphone is the leading telecommunication company in Bangladesh . As of 2019 ,
Grameenphone has reached over 74 million subscribers in Bangladesh . Grameenphone has 98 percent of brand awareness
among the people of Bangladesh . This is highest percentage of brand awareness achieved by any local and foreign company .
Other than the customers ,all people in Bangladesh knows about Grameenphone . The brand image that the company has
today, is mostly valuable because of its doing business in a socially responsible way and providing quality service . As
Grameenphone is the leading telecommunication company in Bangladesh so its rare for other companies to have a brand
image as good as Grameenphone . The second leading telecommunication company in Bangladesh is robi with 46.88 millions
subscribers . Grameenphone has outclassed its rival by a large margin , so it would very be very costly to imitate for robi to
reach the height of Grameenphone . Grameenphone is an organization that can capture the values through their vast
resources , structure and management system . Through vrio framework it can be determined that this capabilities of
Grameenphone is securing them with sustained competitive advantage . ( Grameenphone limited , 2019 ) 2. Grameenphone
has good financial position V R I O yes yes yes yes = sustained competitive advantage Grameen is consider to be market leader
of all the telecommunication companies in bangladesh . As of 2019 January to April Grameenphone has earned a record
breaking revenue of 3 ,3490 corer taka in the first quarter . The market leader also earned Tk 890 crore net profit with a
growth of 25.6 per cent . The amount of vast resources and capital Gp posses , that alone creates value for Grameenphone. It
is very rare as other telecommunication companies to reach the same height as Grameenphone regarding financial position .
In 2018 grammenphone earned record breaking Tk 3520 profit , which is highest at the time with the 28.47 percent increase of
profit compare to 2017 . The second market leader of telecommunication didn’t even earned the half what Grameenphone
has earned .It would be very costly to imitate for other telecommunications company to reach the same as gp regarding
financial position . Grameenphone has reached this pinnacle only through their quality service , updated technology and
management system over the years . It would have been better if Grameenphone could reduce talktime charge to attract
more customer . So it can be said that this capabilities considered as sustained competitive advantage . ( daily star , 2019 ) , . (
daily star , 2018 ) 3. It has the best country wide network coverage for talking only V R I O yes No no no = competitive parity
Among the mobile service provider, Grameenphone has the widest network coverage in all over the country. All the 64
Among the mobile service provider, Grameenphone has the widest network coverage in all over the country. All the 64
districts are now under the GP network. GP has earned a clear positioning in the customers mind for quality and reliable
network in every corner of the country . Grameenphone has more base station around the country than any other operator
in Bangladesh . They have also invested around 347.4 bn taka ( 4.12 bn$) to build the network infrastructure since 1997 . The
wide network coverage for Gp creates value for gp as well as customers . It also helps to attract more customers . But it is not
rare because robi also has about 2500 base station around the country with covering 99 percent of the land .Its also not costly
to imitate because banglalink which lack a bit in wide coverage are compare to Gp and robi will catch upto them in futute . To
improve more of their network coverage, Grameenphone should put base tower in some hilly areas (Rangamati , bandarban
etc ) where the sound is not clear when talking . So it can be said that this strength of Grameenphone can considered as
competitive parity .( Grameenphone limited , 2020 ) ( PriMetrica Inc , 2018 )

Sources Similarity

McKinsey 7s Model
to identify how each area may change in a future. to facilitate the merger of organizations. 7s factors. in
mckinsey model, the seven areas of organization are divided into the ‘soft’ and ‘hard’ areas. strategy, 10%
structure and systems are hard elements that are much easier to identify and manage...
https://strategicmanagementinsight.com/tools/mckinsey-7s-model-framework.html