Presented by

Adaptación: Ricardo Mendoza

rimenri@Hotmail.com
PURPOSE (Propósito)
The goal of this workshop is to
introduce you to the Mindsets and
Methods of human-centered design
through hands-on experience.

El objetivo de esta sesión es

presentarte las mentalidades y los
métodos del diseño centrado en el
ser humano a través de la
experiencia práctica.

INTRODUCTION TO HUMAN-CENTERED DESIGN WORKSHOP 2

WHAT YOU WILL LEARN
• An overview of the Mindsets and Methods of human-centered design
• Hands-on practice getting inspiration from real people
• Making sense of real-world interviews and observations
• Brainstorming lots of potential solutions
• Building and testing tangible ideas through rapid prototyping,
and getting feedback from people out in the world

• How you can continue to build your human-centered design skills

INTRODUCTION TO HUMAN-CENTERED DESIGN WORKSHOP 3

 AC TIVIT Y

INTRODUCCION
Who’s in theroom?

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AGENDA
01 03
WHAT IS DESIGN THINKING IDEATION
WHAT IS HUMAN-CENTERED Synthesis
DESIGN? Brainstorming
Prototyping

02 Field-Testing
Prototype Share Out
INSPIRATION
Frame Your Design Challenge
Research
Create a Plan
04
IMPLEMENTATION AND DEBRIEF
Field Research
Implementation
Debrief and Reflections

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 WHAT IS DESIGN THINKING

WHAT IS HUMAN-
CENTERED DESIGN?
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CASO McDonald’s

Es Qué esperaría Ud como cliente de Mc Donald o de un

negocio de comida rápida, referente a la atención??

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QUE ES DESIGN
THINKING
Es Es una disciplina que usa la sensibilidad y métodos de los

diseñadores para hacer coincidir las necesidades de las personas

con lo que es tecnológicamente factible y con lo que una estrategia

viable de negocios puede convertir en valor para el cliente, así como

en una gran oportunidad para el mercado.

Tim Brown (CEO IDEO)

Basado en el Diseño Centrado en las Personas

INTRODUCTION TO HUMAN-CENTERED DESIGN WORKSHOP 8
 designkit.org/human-centered-design

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 VIABLE
Business
Start here

DESEABLE
Human

FACTIBLE
Technology

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THE MINDSETS (Mentalidad)
1. Creative Confidence
2. Empathy
3. Embrace Ambiguity
4. Make It
5. Learn From Failure
6. Iterate, Iterate, Iterate
7. Optimism
designkit.org/mindsets

INTRODUCTION TO HUMAN-CENTERED DESIGN WORKSHOP 11

Mentalidad del Diseñador

CREATIVE CONFIDENCE
(Confianza Creativa)
"La confianza creativa es la noción de que
tienes grandes ideas y que tienes la
capacidad de actuar sobre ellas".
Cualquiera puede acercarse al mundo como un
diseñador

EMPHATY
(Empatía)
"No puedo dar nuevas ideas si todo lo que
hago es existir en mi propia vida".
La empatía es la capacidad de ponerse en el
lugar de otras personas, de entender sus
vidas. Y empezar a resolver problemas
desde sus perspectivas.

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Mentalidad del Diseñador
EMBRACY AMBIGUITY
(Abrazar la Ambigüedad )
"Puede que no sepamos cuál es esa
respuesta, pero sabemos que tenemos que
darnos permiso para explorar".
Los diseñadores centrados en el ser humano
siempre comienzan desde el lugar de no
saber la respuesta al problema que buscan
resolver

MAKE IT
(Hazlo)
“Usted está tomando riesgos fuera del
proceso al hacer algo simple primero. Y
siempre aprendes lecciones de ello.”

Como diseñadores centrados en el ser

humano, creamos porque creemos en el
poder de la tangibilidad y sabemos que
hacer realidad una idea es una manera
fantástica de analizarla.
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Mentalidad del Diseñador
INTRODUCTION TO HUMAN-CENTERED DESIGN WORKSHOP
LEARN FROM FAILURE
(Aprender de las Fallas)
"No pienses en eso como un fracaso, piensa
en él como en el diseño de experimentos a
través de los cuales vas a aprender".
El fracaso es una herramienta
increíblemente poderosa para aprender.
Diseño de experimentos. Los prototipos, y las
interacciones y pruebas de ellos están en el
corazón del diseño centrado en el ser
humano
ITERATE, ITERATE, ITERATE
(Iterar, iterar, iterar)
"Lo que nos ofrece un enfoque iterativo es
que obtengamos validación en el camino ...
porque escuchamos a la gente para la que
estamos diseñando".
El diseño centrado en el ser humano es un
enfoque inherentemente iterativo para
resolver problemas porque genera
retroalimentación 14
Mentalidad del Diseñador
BE OPTIMIST
(Se Optimista)
"El optimismo es lo que te hace avanzar"
Creemos que el diseño es intrínsecamente
optimista. Para asumir un gran desafío,
especialmente uno tan grande e intratable
como la pobreza, debemos creer que el
progreso es incluso una opción. Si no lo
hiciéramos, ni siquiera lo intentaríamos. El
optimismo es el abrazo de la posibilidad, la
idea de que incluso si no conocemos la
respuesta, está ahí fuera y podemos
encontrarla.

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THE METHODS (Los Métodos)
INSPIRATION (INSPIRAR)
In this phase, you’ll learn how to better
understand people. You’ll observe their lives,
hear their hopes and desires, and get smart
on your challenge.

IDEATION (IDEAR)
Here you’ll make sense of everything that
you’ve heard, generate tons of ideas, identify
opportunities for design, and test and refine
your solutions.
designkit.org/methods

IMPLEMENTATION
(IMPLEMENTAR
Now is your chance to bring your solution to
life. You’ll figure out how to get your idea to
market and how to maximize its impact in
the world.

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Los Métodos

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PASOS PARA IMPLEMENTAR

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INTRODUCTION TO HUMAN-CENTERED DESIGN WORKSHOP
RETO DEL $1’000,000

INTRODUCTION TO HUMAN-CENTERED DESIGN WORKSHOP https://bit.ly/2KKHuu2. 2

0
CASO ESTUDIO
Identificar las 3 Fases de la Metodología para el
Caso de INKAFARMA

www.lavictoria.pe

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1
PURPOSE
Don’t wait for a couple of guys in a
garage to come up
with an idea that will upend your
business
.
Linda Tischler, Fast Company1

No esperes a que un par de chicos

en un garaje presenten una idea
que arruine tu negocio
.
Linda Tischler, Fast Company1
INTRODUCTION TO HUMAN-CENTERED DESIGN WORKSHOP 2
2
 INSPIR ATION

INTRODUC TION TO HUMAN - C ENTERED DESIGN WORKSHOP

1
5
Frame Your Design Challenge
Research
• People, Experts, Immersions,
Analogous Inspiration
• Extremes and Mainstreams
• Interview Techniques
Create a Plan
Field Research

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INSPIR ATION
In the Inspiration phase, you’ll explore
different ways to UNDERSTAND PEOPLE.
You’ll observe and ask about their hopes,
needs, feelings, and desires, all of which
will INSPIRE IDEAS THAT IMPROVE LIVES.

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FRAME YOUR DESIGN CHALLENGE

Enmarca tu Desafío de Diseño

OUR DESIGN CHALLENGE
How might we improve health in everyday life?

Cómo Podemos mejorar la salud diariamente?

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OUR DESIGN CHALLENGE
How might we improve health in everyday life?

INTRODUCTION TO HUMAN-CENTERED DESIGN WORKSHOP 19

OUR DESIGN CHALLENGE
How might we improve health in everyday life?

INTRODUCTION TO HUMAN-CENTERED DESIGN WORKSHOP 19

RESEARCH
WHERE TO LOOK FOR INSPIRATION

People Experts

Analogous
Immersion
Inspiration

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WHO TO LEARN FROM
Extremes and Mainstreams
Designing a solution that will work for
everyone means talking to both extreme
users and those squarely in the middle
of your target audience.

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WHAT TO CONSIDER AS YOU LEARN
Understanding the Whole Person
Listen for clues that point to a person’s
values, needs, desires, and aspirations.How
do they spend their time and/or money?
Remember that they are the experts on their
own lives. Just listen and learn.

Understanding Context
Engaging people in their homes or natural
surroundings gives us a better understanding
of who they are, where theycome
from, and what challenges, work-arounds,
and opportunities they face everyday.

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 AC TIVIT Y

LET’S TAKE A LOOK AT A

TRADITIONAL INTERVIEWING APPROACH

ASK YOUR NEIGHBOR:

“WHAT GETS IN THE WAYOF

YOU BEING HEALTHY?”

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 AC TIVIT Y

NOW, DIG DEEPER WITH THESE TECHNIQUES

5 Whys Draw It Show Me Tell a Story

Q: What gets in the way of “Draw a picture of what “Can you show me “Tell me about a
you being healthy? makes you feel healthy something that makes time when you felt
A: I don’t have enough time. on the top of the paper, you feel healthy or really supported or
Q1: Why ?
and draw what makes unhealthy? Tell me unsupported in
A: With work and family,it’s
not a priority.
you feel unhealthy on about it.” being healthy.”
Q2: Why is it not a priority? the bottom. Tell me
A: Because it doesn’t feel urgent about what you drew.”
like other things.
Q3: Why do those other things
seems more urgent?
A: They’re the things that are in my
face each day and easy to see.

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