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Cronbach & T Test Analysis
Cronbach & T Test Analysis
.704 3 .800 4
Covid
Online Buying Decision
Reliability Statistics
Reliability Statistics
Cronbach's N of Items
Cronbach's N of Items Review Alpha
Alpha Promotions .669 3
.828 6
Reliability Statistics
Reliability Statistics
Cronbach's N of Items
Cronbach's N of Items
Alpha
Alpha
.532 4
.773 4
Reliability Improve
Reliability Statistics
Reliability Statistics Cronbach's N of Items
Info search Alpha
Cronbach's N of Items
Vendor Review
Alpha .626 3
.746 3
Therefore, from the above tables we can clearly observe that all the Cronbach Alpha values
are above 0.5. Thus, we conclude that variables for each construct are highly reliable and
there is internal consistency among them.
T-test
Group Statistics
Levene’s test: Since the p value, i.e. 0.102 > 0.05, we fail to reject the null hypothesis i.e.
variances of the two groups are equal.
T-test: The significance value is 0.554 > 0.05. Thus, we fail to reject the null hypothesis.
Hypothesis:
H0 (null): Gender does not have an impact on promotions
Group Statistics
Levene’s test: Since the p value, i.e. 0.263 > 0.05, we fail to reject the null hypothesis i.e.
variances of the two groups are equal.
T-test: The significance value is 0.839 > 0.05. Thus, we fail to reject the null hypothesis.