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CHAPTER III

Research Methodology

3.1 Research Design (Data Gathering Procedure)

This chapter explains the data gathering, methods of research, site analysis and

other data related to the development of the project which will give benefits to further

understand how the researcher arrived with the information and met the requirements

needed for the design project entitled “RAMPAGE: Rectifying Amenities and Modern

Facilities to Promote an Advanced Industry for Gaming and E-Sports – A Proposed

Development Hub in Kawit, Cavite”.

3.1.1 Research Paradigm

Formulation of the Thesis


Problem

Statement of the Problem


Information and
Information and Data Data Analysis
Gathering
Site and
INPUT
Environment
Analysis

Feasibility of
THROUGHPUT
the

Project
Proposal

OUTPUT
Figure 13.0 Research Paradigm

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The researcher used the descriptive method as it is the most appropriate design

to use.

Qualitative approach was used to present necessary information from the data

gathered through interviews, government and public documents review, online materials

review, owner’s subject documents review, existing statistics, pictures and site

observations.

Library

The Batangas State University’s Foster Wheeler Library at Alangilan served as

one of the proponent’s place for research. With the use of the library, the proponent

gained insights and ideas regarding her proposal. Books, magazines, and papers are

also used in order to strain through the complete survey of the project piece.

Actual and Site Investigations

By making out the ocular survey, the proponent was able to pinpoint and

enumerate the essential things needed to carry out the proposal. It also injected new

ideas that paved way for the formulation of solutions and elimination of unnecessary

strategy.

International Network (Internet) Research

Through the use of internet resources, the proponent gathered information, facts,

and important details about the project proposal.

Government Sectors

Visiting a number of different sectors not only added substantial data but also

pitched in feasible strategies that the proponent can apply in the whole process of the

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study. Some of the proponent’s data sources which are retrieved from Kawit, Cavite are

as follows:

METHOD RESEARCH DATA AND INFORMATION


SOURCES

Government City Planning and  General information about the project,


Offices Development Office Socio-Economic Profile, Comprehensive
and Land Use Plan (CLUP), Comprehensive
Agencies City Registry of Development Plan, Zoning, maps and
Deeds profiles

City Assessor’s  Titles and other information about the


Office site

Library Batangas State  Related information from Architectural


Research University Foster thesis book correlated to the proposal
Wheeler Library

Other Internet, Brochures,  Related information and news about the


sources and Books, Newspapers site, laws and provisions in environment
related and Magazine
information

Actual Location :  Actual photo of the site, observing the


inspection Municipality of site, and its status regarding in
and Kawit, Cavite accessibility and its availability
observation  Observing and understanding the
cultural and environmental
characteristics of the place

Table 1.0 Data Sources

As stated information in Table 1: Data Sources, the researcher has gone to the

Local Government Unit (LGU) that has the jurisdiction of the site. The general

information that the researcher has gathered primarily came from the data and

information provided by the City Planning and Development Office, City Registry of

Deeds and City Assessor Office in Kawit, Municipal Hall. Library Research, other

resources and related information like internet and books and actual inspection in the

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place have given the researcher enough information to provide necessary data in the

proposal.

Analysis and Synthesis

The researcher used different relevant methods for the completion of this study.

Every acquired data is essential for the proper analysis and feasibility of the study.

Plans and principles are all from comprehensive sets of data. Conducting theses

and dissertations benefits next researchers that will make a similar study. All

researchers aim to solve a current particular problem in each generation. Library stores

these studies for easier access on these materials. Modern records and archives are

stored in the wide world of Internet. This is also where researchers can find updated

news for related studies. Published printed paraphernalia also did the same thing as

internet does.

Planning based on government restrictions make each project more feasible and

buildable. They set standards based on specific constitution laws that are proven to be

beneficial to every constituent. Further understanding of those laws can be achieved

through interviews of the responsible persons. Those persons will also help in the actual

investigation of the available physical components.

None of any problem will be solved without any proofs. Proper analysis of those

evidences identifies the researcher proper planning and designing of the proposed

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project. The main purpose of collecting those facts is to solve a certain problem and

needs in a specific market.

3.2 Data Presentation, Interpretation and Analysis

This section presents the data and their analysis and interpretation in

determining a workable and feasible proposal for the E-Sports Development Hub in

Kawit Cavite.

3.2.1 Site Selection

3.2.1.1 Site Criteria

Listed below are the general and specific site characteristics that will aid the

researcher in selecting the most suitable location for the proposed project.

1. Accessibility – It is defined as easily reached or entered

physically, refers to the public transformation.

2. Availability – This term deals with presence of important utilities

such as water supply, power and community lines, telephones and

drainage.

3. Flexibility – It is described with sufficient space and can adapt

changes for future expansion.

4. Geographical Location – It is the point of view in the area.

5. Good Surrounding – It is the characteristics of the site to attract

users, this must be located near certain areas.

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6. Market Type – It means the site is well located with respect to

defined target market.

7. Proximity – It refers to the closeness to users.

8. Topography – It is the land character of the site.

9. Visibility – It is having a clear view and ability to be seen easily;

place may be well-known by the public.

10. Zoning – It should be permitted to be used as a mixed-use

development.

SITE CRITERIA POTENTIAL SITE


Site A Site B Site C

Barangay Barangay San Barangay


Batong Dalig Sebastian Tabon I

Accessibility 5 5 4

Availability 5 5 4

Flexibility 5 5 5

Geographical 4 3 3
Location
Good Surrounding 4 3 4

Market Type 5 4 4

Proximity 4 4 4

Topography 5 4 4

Visibility 5 5 4

Zoning 5 4 4

TOTAL 47 42 40

5 – Excellent 4 –Very Good 3 – Good 2 – Poor 1 – Very Poor

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Table 2.0 System of Evaluation and Rating

3.2.1.3 Site Justification

The system of evaluation rating is one of the processes which are used to know

which site is fitted for the construction of the proposed project. Through this, the

researcher is able to choose from which among the three (3) sites is fitted for the project.

Figure 14.0 Barangay Batong Dalig Site Picture

The site in Barangay Batong Dalig is along the Antero Soriano highway. The

Antero Soriano Highway also known as Centennial Road and EPZA Diversion Road is a

two- to six-lane, 21-kilometre (13 mi) highway transversing through the western coast of

Cavite. It is one of the three major highways located in the province, the others are

Aguinaldo Highway and the Governor's Drive. It is easily accessible through Binakayan

Exit of Cavitex. The site is flexible to expand for future expansions. One of its

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advantages is its location. The site is suitable because of its location and zoning

according to the City Assessor of Kawit. The site has an area of 3.3339 hectares.

Figure 15.0 Barangay San Sebastian Site Picture

The site in Barangay San Sebastian is along the Antero Soriano Highway. It is

easily accessible through Binakayan Exit of Cavitex. The site is already cleared. Its

visibility to motorists along Centennial road may help attract to the future users or

customers of the proposed project. Also, there’s a body of water at the north-eastern

part of the site. This site is suitable but the other site is more advantageous. The site has

approximately 5 hectares.

Figure 16.0 Barangay Tabon I Site Picture

The site is situated in Barangay Tabon I. It is a site located along Daang Hari

Link and through Centennial Road. The site is flexible to expand for future expansions.

One of its advantages is its location. The site can be easily accessed along Cavitex

through Binakayan exit. The site is suitable because of its location and zoning according

to the City Assessor of Biñan. The site has an approximately area 5 hectares.

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3.2.2 Site Data

3.2.2.1 Macro Site

Figure 17.0 Map of CALABARZON


Source: en.wikipedia.org

CALABARZON is one of the regions of the Philippines. It is designed as Region

IV – A and its regional center is Calamba City in Laguna. The region is composed of five

provinces, namely: Cavite, Laguna, Batangas, Rizal, and Quezon; the region’s name is

formed from the name of these provinces. The region is also more formally known as

Southern Tagalog Mainland.

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The region is in southwestern Luzon, just south and east of Metro Manila and is

the second most densely populated region. CALABARZON and MIMAROPA were

previously combined together as Southern Tagalog, until they were separated in 2002.

Executive Order No. 246, dated October 28, 2003, designated Calamba City as

the regional center of CALABARZON. The largest city in CALABARZON Region and the

second highly urbanized city is Antipolo City. Lucena City is the first highly urbanized city

in this region.

CALABARZON is the most populated region in the Philippines, with a population

of 12, 609, 803 inhabitants.

Figure 18.0 Map of CAVITE


Source: en.wikipedia.org

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Cavite is part of the Philippines’ largest island, the Luzon Peninsula. Found in the

southern portion, Cavite belongs to Region IV-A or the CALABARZON region. It is

bounded by the provinces of Batangas in the south, Laguna in the east, Rizal in the

northwest, Metro Manila and Manila Bay in the north, and West Philippine Sea in the

west. Its proximity to Metro Manila gives the Province significant edge in terms of

economic development.

Political Subdivisions

The province of Cavite has well-defined political subdivisions. Considering the

rising population of the province, the addition of new legislative districts is a good move

in order to ensure the appropriate representation of the province in the congress. In the

year 2009, by virtue of RA 9727, the province was divided into seven legislative districts.

The move to increase the number of congressional representatives in Cavite aids the

province to have better representation in the national government and in effect receive

more appropriate government services and assistance.

Currently, the Province is composed of 16 municipalities and 7 cities with a total

of 829 barangays (Table 1A). The seven cities include the seat of the Provincial

Government- Trece Martires City, the defense frontier- Cavite City, the provincial

summer capital- Tagaytay City, the City of Dasmariñas under the Republic Act 9723

which was ratified last November 25, 2009 and which also happens to be a lone

legislative jurisdiction of District IV, City of Bacoor and City of Imus by virtue of RA

10160 dated February 08, 2012 and RA 10161 dated April 10, 2012, respectively, and

the newly converted City of Gen. Trias through Republic Act 10675 which was signed

into law on august 19, 2015 and ratified on December 12, 2015.

By virtue of Presidential Decree 1163, Imus is the provincial capital but the seat

of the provincial government is located at Trece Martires City.

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Figure 19.0 Map of
KAWIT, CAVITE
Source: en.wikipedia.org

QUICK FACTS ABOUT THE MUNICIPALITY OF KAWIT

• The Municipality of Kawit is a 1st Class Municipality It is the cradle of the

Philippine Independence.

• It’s cultural heritage and unprecedented historical role in the Philippine History is

a unique treasure for Kawit. The Aguinaldo Shrine where the Philippine

Independence was proclaimed by Gen. Emilio Aguinaldo, remained as the most

hallowed historical site in the country.

• The Development Thrusts of the Municipality of Kawit is “Economic-Historism”

Industry. All mandatory development projects and services enunciated in Section

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17 of RA 7160 are supporting projects for the growth and development of the

Municipality of Kawit.

• In harmony to the Development Thrusts is to market. The Municipality of Kawit as

the “Historical Capital Town of the Province of Cavite”.

• Based on the development blueprint of the Province of Cavite, where the

Municipality of Kawit belongs to the circuit of First Growth Triangle Area/Corridor,

the Municipality of Kawit would become one of the New International Center for

trade, commerce and industry.

• Also, Kawit belongs to the circuit of the Second Growth Triangle Area/Corridor in

the Province of Cavite and envisioned to be the site of choice for new foreign and

local investments due to the presence of vast track of lands and option for road

expansion and arterial roads; large-scale activities for goods and services due to

presence of industrial estates.

• The actual Physical Structure of Kawit is best for a network of land and water-

based transport routes and nodes because of its geographical location and its

accessibility to Metro-Manila The opening of new regional road network:

CAVITEX-Centennial road, Daang Hari Extension, EPZA Diversion road resulted

into the influx of migrants, trade investors and land developers.

GEO-PHYSICAL CHARACTERISTIC

Location

Kawit is within the Province of Cavite, Region IV-A (CALABARZON), west of the

island of Luzon. It is particularly situated in the northern part of the province and is

bounded by Cavite City and Bacoor Bay in the north, City of Bacoor in the east, City of

Imus in the southeast, Municipality of Gen. Trias in the south and Municipality of

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Noveleta in the west. It has a distinctive hook-shaped coastline and famous for its

Aguinaldo Shrine.

It is about 25 kilometers away southwest of Manila by land and about four (4)

kilometers south of Cavite City across Bacoor Bay. With the opening of the new road

named Cavite Expressway or CAVITEX, travel time from Manila to Kawit is now reduced

to only 20 minutes from the previous one and a half travel time.

Land Area

Kawit has a total land area of 1738.24 hectares and is considered an urban area.

As earlier estimated in that Kawit CLUP 1989-1999, the municipality of Kawit was to

cover an area of 1561.33 hectares. After a study and further evaluation in the Year 2009,

its land area has been learned to increase to 1738.24 has. The newly registered

reclamation area on the shoreline of Barangay Binakayan-Kanluran accounted for the

increase’s largest portion. The marshy land in the name of The Municipality of Kawit

alone covers 102 has. more or less. The addition of newly titled parcels of privately

owned shoreline lots in different barangays complement the increase. Other factors that

contributed to the increase are the following:

a. Additional parcels of land or those lots categorized under the Kawit

Cadastre 203-D Extension (approved September 1992) as “New Lots”;

b. A recent inventory of all unaccounted municipal and barangay roads;

c. Newly registered or recently titled and newly declared (for realty taxation

purposes) parcels of land;

d. Newly discovered portions of previously registered/declared lots, as

recently/officially surveyed

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Demography

Kawit is composed of 23 Barangays. It is both an inland and coastal

municipality. Per Year 2015 Census of Population, the Municipality of Kawit has a total

population of 83,466 which account for 2.23% participation rate of Kawit to the Province

of Cavite. The population has been decreasing from 1990 indicating that other areas in

Cavite have been urbanizing more than Kawit.

There are 8 barangays along Binakayan Area which are thickly populated.

These are: Binakayan-Manggahan-Lawin, Binakayan-Pulvorista, Binakayan-Congbalay-

Legaspi, Binakayan-Aplaya, Binakayan-Samala Marquez, Binakayan- Bisita Balsahan,

Binakayan-Tramo Bantayan, Binakayan-Kanluran Lola Neneng which consists of

33.94% of the total population of Kawit. Aside from the barangays located in Binakayan

Area, the most populous barangay as of 2015 NSO Census of Population is Brgy.

Toclong. This is primarily due to the increase of dwellers in the newly opened

subdivisions. Based on the land area distribution, Toclong has the largest area and

since most of it was an undeveloped agricultural area, it has been attractive to real

estate developers. As of today, Toclong has a total of 10 subdivisions and this includes

the Municipal Housing Project. The significant contribution of Binakayan Area,

Panamitan, Tabon I, Putol and Sta. Isabel to the total population of Kawit may be

attributed to the concentration of various commercial establishments, major institutions

and the public market in these areas. These: barangays are also traversed by the two

(2) major thoroughfare of Kawit, the Tirona Highway and Centennial Road upon which

public transport vehicles journey daily.

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  KAWIT 83,466
1 Binakayan-Kanluran 1,948
2 Gahak 2,243
3 Kaingen 1,563
4 Marulas 3,471
5 Panamitan 3,397
6 Poblacion 931
7 Magdalo (Putol) 4,115
8 San Sebastian 2,029
9 Santa Isabel 4,728
1 Tabon I 5,412
0
1 Toclong 15,134
1
1 Wakas I 2,134
2
1 Batong Dalig 3,835
3
1 Balsahan-Bisita 1,950
4
Table 1 Binakayan-Aplaya 3,739 3.0
5
1 Congbalay-Legaspi 4,056
6
1 Manggahan-Lawin 4,704
7
1 Pulvorista 2,325
8
1 Samala-Marquez 5,104
9
2 Tabon II 1,467
0
2 Tabon III 2,138
1
2 Tramo-Bantayan 4,504
2
2 Wakas II 2,539
3

Demography of Kawit, Cavite


Source: CDP 2017-2022

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Number of Households by Barangay

The total number of households in Kawit in 2015 was recorded at 21,018,

higher by 3,372 as compared to Year 2010 which is 17,646. Based on Census of

Housing for the Year 2010 and 2015, the annual growth rate is 3.55%.

Male-Female Population by Age Group

Age and sex are two of the most important demographic characteristics both

from demographer and planner point of view.

A very young population resides in Kawit, ages 0 to 24 comprise 50.05 % of the

total population. The population contribution of each group gets smaller as it gets older.

The highest contribution of the population comes from the age group 0-4 years old at

10.89%. The productive population or the working age group approximately from ages

15 to 64 represents 64.35 % of the population.

There is a relative balance on the male and female population at 49.67% and

50.33%, respectively. The sex ratio of male to female is 1:1.0137

Population Density

The population density of Kawit is 48 persons/hectare. The highest densities are

found in Brgy. Binakayan-Manggahan-Lawin – 261, Binakayan-Samala-Marquez – 235

and Binakayan-Tramo-Bantayan-210, all these brgys. are situated in Binakayan Area.

The least dense are Brgy. San Sebastian and Poblacion.

Age Dependency Ratio

The population ages 14 years old and below constitutes 31.35% and those that

are 65 years old and above which constitutes 4.30% are the dependent population and

those that ages 15 years old to 64 years old which constitutes a total of 64.35% are the

productive age group

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The child dependency ratio is 48.72 while old dependency ratio is 6.69. The total

dependency for 2011 is 55.41. The high dependency ratio causes serious problem in

Kawit. This will translate to high demand for social services such as employment, social

welfare, school and other basic needs

Projected Labor Force

As of 2011, the total labor force is 51,508. By Year 2022, the municipality would

have a projected labor force of 65,546.

Existing Land Uses

The municipality has categorized its total land area into ten (10) uses namely –

Residential, Commercial, Industrial, Infrastructure/Utilities, Institutional,

Parks/Playgrounds and Recreational Spaces, Cemetery, Waste Management, Tourism

and Agriculture.

Mother Tongue/Ethnicity

Filipino prevails as the most widely spoken language in the municipality. Due to

the proximity of Kawit to Manila, there’s a multiplicity of in-migration, thus exist different

dialects by the populace.

Religious Affiliation

The local residents are mostly religious people. This is reflected by their affiliation

with a number of religious sectors. Kawiteños are predominantly Roman Catholic and

significantly followed by Iglesia ni Kristo, United Church of Christ, Aglipay, Christians,

Protestant, Jehovah’s Witnesses and other Born Again Christians.

Mode of Transportation by type

Buses, jeepneys and tricycles are the main public utility vehicles in the

municipality. Transportation in going to Manila and nearby towns is by means of buses

and jeepneys. Mobility in the municipality is supported by the following existing transport

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facilities such as road network, bridges and physical inventory of transport units. Other

support transport facilities are waiting stations and public parking areas while there are

no airports, seaports, cargo ports and major land transportation terminal.

Power

The Manila Electric Company (MERALCO) is the franchise holder of the power

utility service of Kawit, Cavite. The built-up area which are concentrated in the northern

portion as well as the eastern and western boundaries which are also becoming built-up

areas respectively are provided with electricity with an aggregate length of power lines,

mostly installed along municipal and other major roads of approximately forty (40) linear

kilometers.

Water Facilities

Water for human consumption is being supplied by Maynilad Water System Inc.

(MWSI) and about one hundred fifty (150) public artesian wells/deep wells located

sparsely in the built-up areas as well in agricultural areas.

The MWSI water services are extended to the consumers through an aggregate

length of 18.39 linear kilometer of pipelines, mostly installed in the built-up areas in the

northern part of the municipality.

There are six (6) MWSI pumping stations serving the residents of the

municipality. Considering an average consumption of 107 liters/capita/day (residential),

the present demand of water supply, based on existing population, is about 8,556,790

liters/day or 8,556 cubic meters /day. The extent of MWSI is limited to areas installed

with the pipeline system.

Elementary School

The municipality has eleven (11) public and ten (15) private elementary schools

as of SY 2016-2017

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Secondary School

At present, the municipality has two (2) public and six (6) private secondary

schools with a total enrollees of 5,171 and 686 respectively.

Health Services and Facilities

There are two (2) hospitals, 16 medical clinics, two (2) Rural Health Units, 19

Barangay Health Stations and 1 Diagnostic Clinic operating in Kawit. Primary Public

Health Care is rendered depending on the necessity. Midwives are the primary health

care facilitators on the health care station. The Municipal Doctor and nurses managed

the two (2) major Health Centers and also visit and attend to the Health Care Stations as

scheduled. The Provincial Government of Cavite was able to build one (1) – 25 beds

secondary government hospital which was named Kawit Kalayaan Hospital in our

municipality. It is being operated by the Provincial Government of Cavite for the past 22

years. There are two (2) private hospital in the municipality namely Kawit Maternity and

General Hospital and Binakayan Hospital and Medical Center located at Brgy. Kaingen

and Brgy. Binakayan-Balsahan Bisita, Kawit, Cavite respectively

Transportation

The Municipality of Kawit has two (2) major roads that interlink to Metro Manila in

the north and into the industrial part of Cavite in the south. These are the Tirona

Highway-Highway 25 and Cavite Toll Expressway (CAVITEX) Centennial Road.

The Tirona Highway and Highway 25 are two adjoining roads which serves the

coastal part and historic center of Kawit where the previous Town Hall was constructed

besides the St Mary Magdalene Church and the Aguinaldo Shrine. It interconnects the

City of Bacoor and Noveleta from North to South. Other known establishments that

serve these roads within Kawit are Water Camp Resort, Sasahama Restaurant, Cherry’s

Pavilion, Binakayan Public Market, Bautista Arcade, Mercury Drug, Metrobank, BPI, PS

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Bank, Malvar Supermarket, Emilus Supermarket, Massway Supermarket and Jollibee

etc.

The Covelandia and Cepza Roads are also two adjoining roads recently

constructed to be used as the main thoroughfare to the Industrial Zones of Cavite

(CEPZA) and the Port Area of Manila vice versa. The 30-m wide highway bypass the

farmland of the town and the coastline Binakayan which escalates a number of

commercial establishments and resort in the area namely; Sula Gas, Petron Gasoline

Station, Orange County, Phoenix Gasoline Station, Jetti Gasoline Station, Kartini Hotel,

711 Store, RCPJC Hardware, Cedz Restaurant, Tirona Hardware, Tiles Center, Island

Cove, Miquels Bar & Restaurant, Esther Robina Restaurant etc. And also, the newly

established Municipal Annex Building (New Town Hall) utilizes this road which will be the

framework to be the new center of Kawit in the near future.

To further ease the traffic problem of the Province of Cavite, a 7-kmsTollway

named CAVITE TOLL EXPRESSWAY” (CAVITEX) was built by UEM-MARA Phils.

Corporation – a wholly owned subsidiary of Coastal Road Corporation which extends the

existing 6.45 kms. Coastal Road from Zapote in Las Pinas City to Tirona Highway in

Kawit, Cavite which absolutely shorten the travel time from Manila to Cavite.

NATURAL AND PHYSICAL CHARACTERISTICS

Topography

The topography and slope of Kawit is generally flat. The nature of the topography

is due to the fact that Kawit is a coastal municipality where the average land elevation is

just over a meter above sea level.

Soil Characterization / Composition

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• HYDROSOIL – This type of soil is found in the particular portion of Binakayan

near the coast and in the southern portion of Marulas. This type of soil is

described as sandy in texture with small amount of clay and organic matter. The

soil generally consists of submerged elements of the swamps, marine ponds, salt

beds of the Bacoor Bay and vicinity. The texture of the sub-aqueous horizons

ranges from sand to sandy clay.

• QUINGUA FINE SANDY LOAM – This type of soil is found on the northwest

portion of Kawit particularly in the Barangays of Sta. Isabel, Wakas II and

Magdalo. The soil is typically a river deposit of sandy material. The depth of the

surface soil varies according to the level of the river flood terrace. Usually it

ranges from light brown to pale brown. This type of soil is most suitable for

vegetable growing, particularly tomatoes, beans, cowpeas, and mangoes.

• GUADALUPE SOIL – This type of soil is found in the majority of the Municipality

such as San Sebastian, BatongDalig, Tabon I, II, and III, Panamitan, Gahak,

Wakas I, Poblacion, Kaingen and part of Binakayan. The Guadalupe clay is part

of Guadalupe series, which is the continuation of the series established in Rizal

province. The Guadalupe soil is underlain by volcanic materials of various

degrees of disintegration and weathering. The depth of the surface soil ranges

from 20 to 30 centimeters. It is very dark brown to nearly black coarse granular

when dry. For this type of soil, the undisturbed soil is hard and compact, and

breaks and cracks easily, rendering cultivation quite difficult. However, this soil

gives minimum yield of lowland rice due to lack of moisture in the substratum.

Rice plants can suffer badly during drought condition.

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• OBANDO SAND – This type of soil is found in the northeastern portion of

Binakayan. The soil is sandy loam in nature and is suitable for vegetable

growing.

As for the geologic characteristics, the entire Municipality is alluvium in nature.

Fluviatile alluvium is made up of transported rock weathering products and

unconsolidated volcanic detritus. It occurs as old and new beach sands and silt deposits

which normally contains clay and gravely tenses. The formational geologic boundary

covers the outskirt of Kawit. There are no existing major faults in the province. Please

see Figure 3.1d for the Soil Map.

HYDROGEOLOGIC FEATURES

Climate

Kawit is categorized under the Type 1 of climate classification where there are

distinct wet and dry season. Rainy months are generally observed from the months of

May through October with August as the peak rainy month with an average rainfall of

313 mm. The rest of the months of the year are considered dry season. (Source –

PAGASA, Sangley Point Field Office, 2009)

Normal monthly temperature ranges from 24.0 to 31.5 degrees Centigrade. The

coolest month is January while the warmest is May. Records of relative humidity shows

the mean monthly relative humidity ranges from 70 to 82 percent.

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The prevailing wind is the east southeast (ESE) direction occurring during the

months of February through May and October. The average wind speed is two (2) miles

per hour.

Geographically located on the northern part of the island province of Cavite, the

municipality is vulnerable to several types of natural hazards, stormy and monsoon

winds and heavy rains, storm surges brought about by typhoons that pass along

Southern Luzon regions. Based on historical records, 8-12 typhoons per year passed the

region. The seven (7) shoreline barangays are susceptible to storm surges and

southwest monsoons while the rest of the barangays are subject to stormy winds and

heavy rains, triggering soil erosions, flooded rivers and tributaries. Significant and

devastating weather disturbances that struck this locality are as follows:

Milenyo - Sept. 28-29, 2006 - 140-180 kph

Reming - Nov. 30-Dec. 01, 2006 - 250 kph

Frank - June 21-22, 2008 - 100 kph

Ondoy - September 2009 - 140 kph

Lately however, torrential southwest monsoon (habagat) rains have inundated almost all

barangays of Kawit as in the case of the southwest monsoon rains as intensified by

Typhoon Storm Maring in August 19-21, 2013 making disaster risk management a

pressing issue for the municipality.

WATER RESOURCES

Kawit’s territorial waters covering 612.2814 hectares as part of the Bay is the

major source of saltwater replenished by the South China Sea that generally supported

fishpond and fish pen operators.

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Fish pen owners are held back to further engage in the aquaculture business due

to the unsettled boundary dispute between Kawit and Noveleta. This has been

aggravated by the decreasing quality of these waters, after being silted by flashflood

waters from the mainland.

These waters are the site of an expanding coastal road projects – the CAVITEX;

R-1 Extension; and the Kawit - Noveleta Coastal Road.

The municipality is cut by two (2) major rivers namely Ilang Ilang River on the

eastside and Imus River on the west side. There exist 5 tributary rivers in the

municipality namely Marulas River, Panamitan River, Santoyong, Taguilid and Malamok

Rivers.

Existing Land Uses

The municipality has categorized its total land area into ten (10) uses namely –

Residential, Commercial, Industrial, Infrastructure/Utilities, Institutional,

Parks/Playgrounds and Recreational Spaces, Cemetery, Waste Management, Tourism

and Agriculture.

LAND USE CATEGORIES AREA (in hectares)


1. Residential 539.85
2. Commercial 212.28
3. Industrial 10.80
4. Infrastructure/utilities 57.73
5. Institutional 13.75
6.Parks/Playgrounds/Recreational 2.70
Spaces
7. Cemetery 8.00
8. Waste Management 2.00
9. Tourism 1.00
10. Agriculture 890.13

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TOTAL 1,738.24

Table 4.0 Existing Land Uses


Source: CDP 2017-2022

Barangay Subdivisions

The Municipality of Kawit is composed of 23 Barangays. The largest barangay is

Barangay Toclong and the smallest barangay is Barangay Wakas I.

BARANGAY Land Area (in


hectares)
1 TOCLONG 298.24
2 BINAKAYAN-TRAMO-BANTAYAN 21.45
3 BINAKAYAN-SAMALA-MARQUEZ 21.75
4 TABON I 41.35
5 BINAKAYAN-CONGBALAY-LEGASPI 22.24
6 BINAKAYAN-MANGGAHAN-LAWIN 18.00
7 BATONG DALIG 122.06
8 MAGDALO (Potol) 123.43
9 BINAKAYAN-APLAYA 20.90
10 STA. ISABEL 231.06
11 MARULAS 66.07
12 PANAMITAN 57.10
13 BINAKAYAN-LOLA NENENG-KANLURAN 22.72
14 BIANKAYAN-PULVORISTA 132.24
15 GAHAK 43.11
16 BINAKAYAN-BISITA-BALSAHAN 16.09
17 TABON III 35.35
18 WAKAS I 12.71
19 WAKAS II 35.53
20 KAINGEN 79.71
21 TABON II 29.35
22 POBLACION 97.58
23 SAN SEBASTIAN 190.20
TOTAL 1,738.24

Table 5.0 Estimated Land Area by Barangay


Source: CDP 2017-2022

ENVIRONMENTAL CONDITION

Location / Distribution / Condition of Mangroves

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Mangrove trees function as natural barriers lessening coastal earth erosion from

forceful waves and they aid in counteracting carbon dioxide profusion thereby a natural

anti-global warming contributor. Mangroves forest are abundant in various coastal

barangays of the municipality namely Wakas 2, Sta. Isabel, Poblacion and Binakayan

area. The LGU in coordination with various National Government Agencies are

continuously exerting utmost effort to fully rehabilitate the mangrove forest so as to

prevent further inundation in the municipality.

Quality of rivers and marine water

Two (2) major rivers interconnect with Kawit’s river channels. The Ilang-Ilang

River to the eastside, its boundary with the municipality of Noveleta, and the Imus River

to the westside, as bordering waterway to the cities of Imus and Bacoor and the town of

Gen Trias. More often and as openly observed from Mabolo Bridge, its waters are

discolored and murky, and flowing with unimaginable heaps of garbage and floating

plastic-litters. This is the ordinary downstream flow of the Imus River with the usual

loads of trash from, other than domestic, the neighboring domains.

In general, the quality of rivers and marine water of Kawit is poor and its

resources to sustain marine life, in near “biological death.”

However, plans and programs have been introduced so as not to pose any

problem in the LGU of Kawit’s promotion of Fishing/Marine Life and Tourism industries.

Probable sources of pollution

It is a universally accepted fact, and that unalterably, surface water pollution is

generally caused by massive growth in human population.

Predominantly a residential locality, pollution in Kawit’s riverways is caused

primarily by domestic wastewater, sewer or sewerage. The high level of nutrients in

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these said wastes, when in surface water, encourage the growth of algae and weed that

consume up the water’s oxygen level which is not a place for marine life to thrive.

Other surface water pollutants such as chemicals and metals are the major

contributors to the environment problem. From upland localities of the province of

Cavite in its industrial zones, countless establishments’ activities discharge or let off

untreated wastewater with toxic chemicals, metals, and solvents. All materials have

been learned to be harmful to marine life and ecosystem.

From these same upland areas, their agriculture contributes as well in polluting

the rivers, directly from or through seepage, of those toxic chemicals used in fertilizers,

pesticides, insecticides, and others.

Geographical/Environmental Hazard Areas

Flooding

An increased occurrence of above average high tide in the coastline barangays

have been observed from the years 1990 to 2000. From the normal tidal level of three

(3) up to four (4) feet, this has increased by almost two (2) feet. It was also during the

middle of the decade that saltwater intrusion has been observed. Water from artesian

wells was no longer potable due to the increasing level of salinity and unpalatable taste.

In the years 2000 up to present, there exists an abnormal climatic behavior in the

municipality. Early onset of rainy season and decreased number of rainy days were

likewise noted. Rainy season commenced a month earlier than usual starting on the

month of May. Rainfall behavior has been observed to be intense but of short duration.

More frequent surface runoff flooding and flooding aggravated by sea-level rise

were also noted in the municipality. It was also during this period that strong typhoons

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hit the locality. Cited were typhoons Milenyo (2006) and Frank (2008) which caused

significant damages to life and property.

The identified major climate-change related and extreme events that occurred in

the Municipality of Kawit, are as follows:

High Tide / Sea-Level Rise

Above normal sea level rise especially during the occurrence of high tide were

observed along barangays close to the coastline of the Municipality of Kawit, namely

Poblacion, Kaingen, Wakas I and II that are directly affected by the increase in sea

levels. Some barangays located near the rivers experience occasional increase in water

levels during high tide. Tidal rise level during lunar cycle has increased through the

years and some barangays experience the water rising from the waterways, when years

before, high tide levels were unnoticeable.

Barangays Tabon I, Tabon II, Gahak, Marulas, Panamitan and Magdalo(Putol)

have recorded a maximum sea level rise of almost two (2) feet from normal high tide rise

of 3 to 4 feet in the past. Eleven (11) barangays out of 23 barangays in the Municipality

of Kawit are now feeling the impacts of higher tide level. This translates to more than

30,000 people affected comprising more than 40 percent of the total population.

This perceived climate-change related event has been observed to be occurring

for the last five (5) years or so. High tide rise has been observed almost throughout the

entire municipality and recurs every lunar cycle and usually lasts 5 to 6 hours, from time

of rising to the time of water subsidence.

Storm and Flooding

Storms in the past years were observed to have brought higher volume of water

per unit rainfall event, higher level of flood waters and frequent overflowing of rivers. In

2000, during the “centennial flood” the recorded water level ranged from 2 ft to almost 6

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ft. in the low-lying areas of the municipality. In 2006, the typhoon “Milenyo” brought 3ft.

to 8 ft. of heavily silted floodwaters to almost all the 23 barangays of Kawit. And most

recently in 2013, the southwest monsoon rains intensified by Tropical Storm Maring

flooded all 23 barangays of Kawit. The combination of heavy rainfall, high tide, blockage

of the natural flow of water by infrastructure and the destruction of the Trece Crus Dam

in Tanza contributed to the unprecedented flood levels in Kawit.

Compounding the flooding events is erosion and sedimentation. Flood waters

and huge volume of rain waters coming from the upland areas caused erosion and

scouring of river walls. It has been observed also that erosion along tributaries to the

main river system contributed to large volume of soil, silt, eroded vegetation and

garbage build-up along the estuaries of the Kawit coastline. Erosion of protection mud

dikes and fishpond walls during flood events were observed hampering their operations

and productivity.

There are five (5) barangays in the municipality that are directly affected by

floods every storm season. They are all located in the lowest lying areas in Kawit and

include Barangays Kaingen, Poblacion, Wakas I and II and Magdalo (Putol). A big flood

event occurs once in a span of five (5) years.

During the occurrence of flood in these areas under low-tide conditions, flood

waters last up to eight (8) hours but during the high-tide conditions water level rises

more and lasts longer. It usually takes about 24 hours before water levels subside.

Please see figure 4.1 for the flood hazard map. Seventeen (17) barangays are highly

susceptible to flooding and six (6) barangays are moderately susceptible to flooding.

Sixteen (16) barangays have been identified as highly susceptible to tsunamis.

Saltwater Intrusion

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Traditionally, Kawit’s potable water supply depended mostly on deep wells.

Deep wells were usually set-up using an average of 16-18 pieces of G.I. pipes at a

length of 20-ft. each to yield potable water. But majority of the deep wells around the

area drastically turned salty due to salt water intrusion. The community artesian wells

(shallow tube wells) also produced salty water. At present, it will take 20 pieces or more

of 20-ft. long G.I. pipes to yield potable water. This has been observed for about 6 to 8

years ago.

Ground Shaking

According to the hazard maps of the Department of Environment and Natural

Resources, for the province of Cavite, all 23 barangays of Kawit are moderately

susceptible to ground shaking.

Liquefaction

According to the hazard maps of the Department of Environment and Natural

Resources, for the province of Cavite, 17 barangays of Kawit are highly susceptible to

liquefaction and 6 barangays are moderately susceptible to liquefaction.

PHYSICAL / INFRASTRUCTURE RESOURCES

Transportation

The Municipality of Kawit has two (2) major roads that interlink to Metro Manila in

the north and into the industrial part of Cavite in the south. These are the Tirona

Highway-Highway 25 and Cavite Toll Expressway (CAVITEX) Centennial Road.

The Tirona Highway and Highway 25 are two adjoining roads which serves the

coastal part and historic center of Kawit where the previous Town Hall was constructed

besides the St Mary Magdalene Church and the Aguinaldo Shrine. It interconnects the

City of Bacoor and Noveleta from North to South. Other known establishments that

serves these roads within Kawit are Water Camp Resort, Sasahama Restaurant,

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Cherry’s Pavilion, Binakayan Public Market, Bautista Arcade, Mercury Drug, Metrobank,

BPI, PS Bank, Malvar Supermarket, Emilus Supermarket, Massway Supermarket and

other fast food chains like Mang Inasal, and Jollibee etc.

The Covelandia and Cepza Roads are also two adjoining roads recently

constructed to be used as the main thoroughfare to the Industrial Zones of Cavite

(CEPZA) and the Port Area of Manila vice versa. The 30-m wide highway bypass the

farmland of the town and the coastline Binakayan which escalates a number of

commercial establishments and resort in the area namely; Sula Gas, Petron Gasoline

Station, Orange County, Phoenix Gasoline Station, Jetti Gasoline Station, Kartini Hotel,

711 Store, RCPJC Hardware, Cedz Restaurant, Tirona Hardware, Tiles Center, Island

Cove, Miquels Bar & Restaurant, Esther Robina Restaurant etc. And also, the newly

established Municipal Annex Building (New Town Hall) utilizes this road which will be the

framework to be the new center of Kawit in the near future.

To further ease the traffic problem of the Province of Cavite, a 7-kmsTollway

named CAVITE TOLL EXPRESSWAY” (CAVITEX) was built by UEM-MARA Phils.

Corporation – a wholly owned subsidiary of Coastal Road Corporation which extends the

existing 6.45 kms. Coastal Road from Zapote in Las Pinas City to Tirona Highway in

Kawit, Cavite which absolutely shorten the travel time from Manila to Cavite. This project

will be a boost to the Province of Cavite’s tourism and will definitely revolutionize the

lives of Caviteños and will allow commercial traffic to move quicker from Port Area and

NAIA to the Cavite Export Processing Zone.

Data gathered from the Engineering Office reveals that there is a total of about

35.259 kilometers of roads in the entire municipality of which 13.700 km. are national

road, 2.296 km provincial road, 0.809 km are municipal road and 18.454 are barangay

roads.

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Mode of Transportation by type

Buses, jeepneys and tricycles are the main public utility vehicles in the

municipality. Transportation in going to Manila and nearby towns is by means of buses

and jeepneys. Mobility in the municipality is supported by the following existing transport

facilities such as road network, bridges and physical inventory of transport units. Other

support transport facilities are waiting stations and public parking areas while there are

no airports, seaports, cargo ports and major land transportation terminal.

POWER

The Manila Electric Company (MERALCO) is the franchise holder of the power

utility service of Kawit, Cavite. The built-up area which are concentrated in the northern

portion as well as the eastern and western boundaries which are also becoming built-up

areas respectively are provided with electricity with an aggregate length of power lines,

mostly installed along municipal and other major roads of approximately forty (40) linear

kilometers.

Considering an average consumption of 35.25 kilowatt hour per

household/month (Source: www.approtech.org 2005), the present demand of electrical

supply based on projected household for the Year 2011 which is 18,128, it is about

739,228 kilowatts - hour/month.

WATER

Facilities

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Water for human consumption is being supplied by Maynilad Water System Inc.

(MWSI) and about one hundred fifty (150) public artesian wells/deep wells located

sparsely in the built-up areas as well in agricultural areas.

The MWSI water services are extended to the consumers through an aggregate

length of 18.39 linear kilometers of pipelines, mostly installed in the built-up areas in the

northern part of the municipality.

There are six (6) MWSI pumping stations serving the residents of the

municipality. Considering an average consumption of 107 liters/capita/day (residential),

the present demand of water supply, based on existing population, is about 8,556,790

liters/day or 8,556 cubic meters /day. The extent of MWSI is limited to areas installed

with the pipeline system.

Number of Household served by type of water system

Based on the Municipal Health Office record, there are 2 types of water system in

the municipality, the Level I and III. About 47.70 % and 52.30% of the total household

uses Level I and Level III respectively.

Communication Service Facilities Year 2011

The Philippine Long Distance Telephone Company (PLDT) and GLOBE

Telecommunications, both private firms are the franchise holder of the telephone system

in Kawit, Cavite

SPORTS AND RECREATION

Whereas, sports activities were once generally confined to the schools, the same

are now located at different barangays in Kawit. There are now inter-barangay and

inter-school tournament and sports fest being held at designated times of the year.

Track and field facilities exist in some schools. As typical young Filipinos are fond of

basketball, it will be observed that all barangays in Kawit have a basketball court, all of

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which are made of concrete. Well maintained private bowling lanes and tennis courts

are available in various barangays in Kawit. Billiard tables, swimming pools provide for

other recreational activities.

TOURISM

Tourism industry is a potent resource that must be developed to the maximum. It

is one of the engines for both local and global economy. If it is explored to the fullest it

generates employment and encourages the growth of small and medium industries

which form part of the backbone of local economy.

`Tourism is an effective vehicle for cultural awareness and historical

consciousness. Kuwaitis rich historical chronicles and cultural heritage, the Municipal

Government has redirected its thrusts for tourism development by way of restoring and

preserving some of its significant tourist attractions that projects the Municipality’s’

cultural heritage and its illustrious role in the Philippine history being the cradle of the

Philippine Independence.

Existing and Potential Tourism Area

Historical landmarks all over Kawit weigh the most in current Tourists’ Arrival

quantity. Foremost is the Gen. Emilio Aguinaldo Shrine which features the vast

Freedom Park in Barangay Kaingen; seconded by the Battle of Binakayan Site in

Barangay Pulvorista-Bianakayan; and the Baldomero Aguinaldo Shrine in Bisita St.,

Binakayan. Volume of tourists is greater for students who are Philippine History

enthusiasts.

The density of Local and Foreign Tourists account for those regular visits to that

most famous cultural landmark in Kawit – The Kawit Roman Catholic Church (or the St.

Mary Magdalene Parish Church) which was built in 1817 by Spanish priests, partially

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destroyed during the World War II bombings, and at the opening of the second

millennium – restored to its original greatness and grandeur.

Another prospective tourist attraction is that proposed Freedom Park Extension,

with road network as access to the original National Road up to the Kawit-Noveleta

Coastal Road Project and CAVITEX. Soon to rise on this site are leisure and

educational parks with ponds, nature-enriched environment, with memorials of Philippine

heroes stretched by the boulevard. A sure landmark that will depict Kawit as it should

and will always be – an illustrious historical spot.

DEVELOPMENT CONSTRAINTS

• Destruction of inland water, rivers, creeks and coastal bay area due to illegal and

uncontrollable dumping of garbage by the community

• High susceptibility to flooding due to its coastal area being intertidal area.

Aggravating this is a combination of the following factors: several river systems

drain into the area; fishponds, infrastructure and illegal settlements blocked the

flow of water, hence prolonging floods upstream;

• Coastal part of town is polluted by domestic and industrial pollutants both by

direct discharge and river tributaries

• Withdrawal of groundwater resulting to saltwater intrusion and ground

subsidence

• High to modern susceptibility to liquefaction due to its coastal location and

inundation by intertidal waters.

• Blighted conditions of communities along the coastal area and at the southern

portion of CAVITEX

• Destruction of mangroves and extinction of “bakawans” along creek side and

coastal areas leading to low income in the fishing industries and totally vanishing

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“kapis” manufacturing, mussel/oyster farming and other aquatic related business

that attracts tourism which the municipality is known for

• Unavailability of agricultural research and studies for the development and

alleviation of fisheries, farming and other projects related to environmental

protection, preservation and income generating and livelihood programs

• Illegal occupancy of creek easements and bay area

• Limited funds for the maintenance and development of potential tourist

attractions

• Inadequate student-classroom ratio (shortage of classrooms)

• Unavailability of secondary school level at the southern part of the municipality

• Unavailability of tertiary education and vocational/training centers

• Unavailability of Sanitary Landfill and Material Recovery Facility

• Inadequate source of potable water and lack of toilet facilities in depressed and

resettlement areas

• Low coverage of health insurance under Philippine Health Insurance Corporation

as mandated under the Presidential Health Program

• Unavailability of Municipal Maternity Lying In- Clinic to serve low income families

• Poor solid waste management and disposal system

• Problem on traffic due to limited thoroughfares/roads

• Poor drainage system

• The existing Public Market is too crowded and have limited parking space

DEVELOPMENT POTENTIALS

COMPETITIVE ADVANTAGE: The Municipality of Kawit is directly accessible from

Metro-Manila via CAVITEX and the proposed Cavite Laguna Expressway (CALAX) and

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Daang Hari-South Luzon Expressway connection which enhances access to a much

larger regional and global market and supply chain.

Another Advantage: Tourism Infrastructure and Enterprise Zone Authority

(TIEZA) is now in the process of helping the Municipality of Kawit in the formulation of

Tourism Master Plan which will be the blueprint in transforming Kawit as the Historical

Capital of the Province of Cavite

ADVANTAGES BY SECTOR

TOURISM

• General Emilio Aguinaldo’s Shrine and Freedom Park - a national landmark with

great significance in Philippine History, a major tourist attraction.

• Kawit Church – a 17th century church restored to its grandeur, is another tourist

site

• Geographical location and features – The coastal area and the 5 major creeks

are perfect features to introduce water transportation, jogging and bicycle lane, tree

planting and an eco-park in order to maintain good environment and boost tourism

industry.

AGRICULTURE

• DENR building located at Barangay Pulborista – This is an ideal venue for

research studies in the field of fisheries and agriculture

• Marshland, mangrove, bakawans along the bay area of Kaingen, Poblacion,

Wakas, and Sta. Isabel - the regular refreshing the shoreline waters will restore

marine life and their natural habitat and sanctuary.

• Creek easement of the 5 major creeks- is perfect for mangroves and bakawan

planting for increased fish production

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• Fishponds, mussel and oyster farming – a prime target of applying advanced

methodologies for increased production.

COMMERCE AND TRADE

• Proximity of Kawit to Manila via CAVITEX – shortening travel time from Manila to

Cavite has a big boost in the tourism development potentials of Kawit and will

revolutionize the lives of Cavitenos; reduce traffic congestions,

• The availability of the reclaimed area near CAVITEX as future prime commercial

district. This will create job opportunities to the populace and will boost municipality’s

economy.

SOCIAL SECTOR

EDUCATION

• Adequate student-teacher ratio in both primary and secondary public schools

SOCIAL SERVICES

• Availability of the New Municipal Building

The existing available office spaces will be used for the proposed construction of

a Multi-Purpose Center.

• The vacancy of the old Kawit Town Hall will be the site of the proposed training

center in vocational courses/skilled work training programs, after being approved by

the Department of Social Welfare and Services and trainings will be conducted by

TESDA.

SPORTS AND RECREATION

• The shoreline of Barangay Kaingen across Gen. Aguinaldo’s Shrine is a perfect

site for sports center and as part of the Freedom Park Extension Project.

HEALTH AND SANITATION

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• Availability of the second floor of the New Tabon Rural Health Unit to construct a

Municipal Maternity Lying in Clinic

• Available spaces at Brgy. Aplaya and San Sebastian to house the proposed

Material Recovery Facility (MRF).

INFRASTRUCTURE

• CAVITEX interconnects with existing and planned road networks linking the

municipality to its neighboring municipalities and provinces and the Metro-Manila

• Major creeks traversing Kawit will be a perfect geographical feature for a well-

planned and modernized drainage system.

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Figure 20.0 Administrative Map of Municipality of Kawit, Cavite
Figure 22.0 Landslide and Flood Susceptibility Map of Kawit, Cavite

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Figure 23.0 Flood Hazard Map of Kawit, Cavite

Source: en.wikipedia.org

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Figure 24.0 Ground Shaking Hazard Map of Kawit, Cavite

Source: en.wikipedia.org

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Figur
e 25.0 Liquefaction Hazard Map of Kawit, Cavite

Source: en.wikipedia.org

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Figure 26.0 Storm Surge Hazard Map of Kawit, Cavite

Source: en.wikipedia.org

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Figure 27.0 Tsunami Hazard Map of Kawit, Cavite

Source: en.wikipedia.org

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Figure 28.0 Transportation Network in Kawit, Cavite

Source: en.wikipedia.org

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3.2.2.2 Micro Site

Figure 29.0 Site Map


Source: Google Earth

3.2.3 Site Analysis

Figure 30.0 Wind Orientation

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Figure 31.0 Solar Orientation

Technical Site Data

1. Size of Lot

The total size of the lot to be used in the project is 3.3339 hectares.

2. Topography or Contour of Lot

It is characterized as 0.0 - 2.5% slope level. The land is primarily having

plain terrain.

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3. Lot Configuration

The lot is generally regular in configuration.

Nature of Bounding Lots

North: NE: Creek & Domingo Herrera et al

East: SE: Fausta Geluz

South: SW: Lot 2. Emiliano dela Cruz

West: NW: Rosario Handog

The site is adjacent to some plain vacant lots. Residential and small-scale

commercial areas are on the North side of the site. The road is situated also on the

North side of the lot. The lot is near to the propose Evo City, an innovative and prime

Central Business District soon to rise just South of the Metro. A product of Ayala Land’s

unwavering commitment to deliver meaningful real estate concepts will bring about a

convergence of ideas and contemporary features to this new estate, Evo City, creating a

first-of-its-kind Central Business District in Kawit, Cavite. Spanning over 200 hectares,

Evo City features a balanced mix of high- to mid-rise commercial and institutional

developments, as well as low-rise residential options.

Direction Approach from the Street

The site is accessible through the Antero Soriano Highway also known as

Centennial Road and EPZA Diversion Road, it is a two- to six-lane, 21-kilometre (13 mi)

highway transversing through the western coast of Cavite. It is one of the three major

highways located in the province, the others are Aguinaldo Highway and the Governor's

Drive. It is easily accessible through Binakayan Exit of Cavitex.

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Existing Features on the Site

The site is near Barangay Binakayan-Kanluran, Cavitex Exit. The site is the future

Central Business District in South of the Metro.

a. Sufficient Parking Spaces

b. Wide point of Entry and Exit

c. Adequate setbacks between adjacent buildings

Existing Utilities

Power lines which are supplied by Meralco are available in the site. There’s an

ease on connecting to the water lines, too. Sanitary and storm drainage are also within

the vicinity. There’s no problem on network communication and cell sites.

Technical Description

Lines Lot Bearing Distance (m)


1–2 S 15 deg 58’ E 67.86
2–3 S 15 deg 52’ E 40.60
3–4 S 19 deg 55’ E 20.25
4–5 S 12 deg 35’ W 25.51
5–6 S 65 deg 05’ W 181.93
6-7 S 76 deg 14’ W 14.25
7- 8 N 28 deg 14’ W 12.55
8–9 N 20 deg 03’ W 146.42
9 – 10 N 10 deg 14’ E 14.20
10 – 11 N 13 deg 16’ W 11.94
11 – 12 N 71 deg 38’ E 104.31
12 – 13 N 61 deg 41’ E 11.28
13 – 14 N 46 deg 58’ E 19.17
14 – 1 N 74 deg 52’ E 40.42
Table 6.0 Technical Description of Lot

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View from the Site

These are actual photos taken from the site.

Figure 32.0 FRONTAGE OF THE SITE Figure 33.0 NORTHWEST OF


FROM THE ROAD THE SITE

Figure 34.0 VIEWS OF THE ROAD


FROM WITHIN THE SITE
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3.2.3.1 Strengths, Weaknesses, Opportunities and Threats (SWOT Analysis)

STRENGTH

- The site has enough lot area that can accommodate the future occupants.

- The accessibility through road is at ease because of its good condition.

- Municipality of Kawit belongs to the circuit of First Growth Triangle Area/Corridor,

the Municipality of Kawit would become one of the New International Center for

trade, commerce and industry.

- The actual Physical Structure of Kawit is best for a network of land and water-

based transport routes and nodes because of its geographical location and its

accessibility to Metro-Manila. The opening of new regional road network:

CAVITEX-Centennial road, Daang Hari Extension, EPZA Diversion road resulted

into the influx of migrants, trade investors and land developers.

- Utilities such as power lines, water supply, telephone and communication lines

are available.

WEAKNESSES

- There is a possible deal with noise pollution since it the its road access is the

regional road in Cavite.

OPPORTUNITIES

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- This can contribute to the growth of tourism in the municipality. It can also

provide job opportunities to the locals. This project can also add to the

development increase of the municipality.

- Since the site is within the proximity of Ninoy Aquino International Airport, foreign

visitors, tourist can easily go to the site.

- The site can promote tourism through commercial and leisure facilities.

THREATS

- High susceptibility to flooding due to its coastal area being intertidal area,

(BatongDalig, Tabon I, II and II are non-coastal area.)

3.2.3.2 Summary of Site Analysis

The site is located along Antero Soriano highway in Kawit, Cavite which belongs

to the circuit of First Growth Triangle Area/Corridor, the Municipality of Kawit would

become one of the New International Center for trade, commerce and industry.

Opportunities will come as the project gets recognized. Its market value will boost as the

area gets fully developed, it will generate job opportunities. It will also improve the

tourism, bring honor and helps to promote an advanced industry for gaming and E-Sport

in the country.

3.2.4 User’s Analysis

The target markets of the project are the foreign and local gaming and E-sports

enthusiast, as the Philippines is becoming the South-east Asia’s E-Sports Capital.

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3.2.4.1 User’s Demography

According to Newzoo, the leading provider of market intelligence covering the global

games, esports, and mobile markets, Southeast Asia will have 9.5 million Esports

Enthusiasts in 2016. This number will double by 2019 according to their latest quarterly

update of its Global Esports Market Report. The total esports audience in the region,

also taking into account Occasional Viewers, will reach 19.9 million this year and exceed

40 million in 2019. These numbers are the result of an extensive study performed in

emerging regions, including primary consumer research in the major counties of

Southeast Asia, live event attendance analysis, and validation by local partners. Through

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their detailed analysis of the Rest of Asia-Pacific and Southeast Asia regions, they have

solidified their expertise on the difficult-to-grasp Asian esports market.

Figure 35.0 SE Asia E-sports Enthusiast & Share of Online Population Per Country
2017
Source: NewZoo, Research and Information
Southeast Asia is the fastest growing region of E-sports. The number of

Southeast Asian E-sports Enthusiasts will grow with a Compound Annual Growth Rate

(CAGR) of +36.1% between 2015 and 2019, reaching 19.8 million. This is the fastest

growth in that period globally. In comparison, the number of Latin American E-sports

Enthusiasts will grow with a CAGR of +24.7% between 2015 and 2019, while the global

average is +19.1% for the same period. Indonesia, Malaysia, the Philippines, Singapore,

Thailand, and Vietnam, also known as the Big 6, account for more than 98% of E-sports

Enthusiasts in the region.

Year 2016 has been a tremendous year for Southeast Asia in terms of big live

events. The ESL One Manila and the Manila Major Dota 2 tournaments were the

highlights of 2016, while ESL One Genting is coming up in January 2017. Furthermore, a

partnership between Smilegate and ESL saw the formation of the CrossFire Stars

Invitational: Manila, a world championship CrossFire event.

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Figure 36.0 E-sports Audience Growth
Source: NewZoo, Research and Information

Figure 37.0 E-sports Audience Growth


Source: NewZoo, Research and Information

The record breaking viewership of E-sports, with the global number of 89 million

in year 2014, there are now 175 million as of 2017, by 2020, that number will be closer

to 300 million. In such 40% of eSports viewers don’t play the game they watched, a big

sign that eSports is a spectator sport

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Figure 38.0 Finals Viewership of E-Sports vs Sports
Source: NewZoo, Research and Information

Figure 39.0 Popularity of E-Sports By Age


Source: NewZoo, Research and Information

Figure 40.0 Philippines E-Sports Demography 2017


Source: NewZoo, Research and Information

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Figure 41.0 Philippines E-Sports Demography 2015

Source: NewZoo, Research and Information

Figure 42.0 E-Sports Economy


Source: NewZoo, Research and Information

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Figure 43.0 E-sports Economy Graph
Source: NewZoo, Research and Information

In 2017, E-sports economy will grow to $696 million, a year-on-year growth of

41.3%. Brands are expected to spend $517 million, broken down into $155 million on

advertising, $266 million on sponsorship, and a further $95 million on media rights.

Brand investment will double by 2020, pushing the total market to $1.5 billion. Consumer

spending this year on tickets and merchandise will amount to $64 million. Another $116

million is invested by game publishers into the e-sports industry through partnership

deals with white-label organizers. As e-sports is becoming engrained in the DNA of

successful competitive games, publishers are actively looking to grow their franchises as

spectator sports with the aim to engage their current fans, and reach new ones. Often

lacking the experience and resources to do so, publishers turn to these white-label

organizers to help them set up leagues and events around their franchises.

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Brands will contribute $517 million in 2017 and brand investment will double by

2020.The global e-sports audience will reach 385 million in 2017, with 191 million

Enthusiasts.

Figure 44.0 E-Sports Revenue Growth


Source: NewZoo, Research and Information

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Figure 45.0 E-Sports Revenues Per Enthusiast
Source: Newzoo, Research and Information

Figure 46.0 E-Sports Revenue Growth

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Figure 47.0 E-Sports Platform Track/ Twitch Viewership Hours
Source: Newzoo, Research and Information

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Figure 49.0 E-Sports Engagement Per Franchise
Source: Newzoo, Research and Information

Figure 50.0 E-Sports Revenue Per Stream


Source:Newzoo, Research and Information

Figure 51.0 E-Sports Hours Watched on Twitch Per Genre


Source:Newzoo, Research and Information
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People who live stream their video game play, either by hobby or profession, are

known as streamers. The practice became popular in the mid-2010s on sites such

as Twitch and, later, YouTube. By 2014, Twitch streams had more traffic than HBO's

online service. Professional streamers often combine high-level play and entertaining

commentary, and occasionally earn income from advertising, subscriptions, and

donations. Amateur streamers spend long hours competing for an audience.

Figure 52.0 LIRIK Logo

Popular streamer Lirik makes around $216,000 a year on subscribers alone.

Professional streamer Lirik, who pulls in around 900,000 followers and 6,000

subscribers, makes over 200,000 just on twitch subscribers, not counting sponsorship,

ad revenue and outside income sources. Assuming Lirik has these other income

streams going, he may be pulling in close to a million a year.

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Others can make even more, despite not doing all that much live streaming until

recently, gaming YouTuber Pewdiepie makes around four million dollars a year (though

that amount has probably dropped after recent controversies). The more family friendly

Markiplier makes around the same amount, taking into account the different tax brackets

of their respective countries. Pewdiepie makes around $4,000,000 a year. The average

professional streamer makes between $2,000 and $5,000 a month.

Of course, these massive amounts aren't common among streamers, they

represent the very top earnings in the field. For the average professional streamer, the

monthly income tends to be between $2000 and $5000 a month, and even that requires

a lot of work to be put in before it pays off. Many streamers also work close to 60 hour

weeks between streaming, promotion and other responsibilities. Spending all day

playing games like Player Unknown's Battlegrounds might seem like a cushy job to

some, but it's a lot of hard work.

Table 7.0 Companies to watch for:


Live-streaming:
YouTube Gaming
Twitch.tv
Mobcrush  —  Mobile game live-streaming
Kamcord  —  Easily record and share your mobile screen (mobile games)
MLG.tv
Azubu.tv
Hitbox.tv

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Fantasy eSports:
Vulcun  —  eSports Fantasy (Similar to DraftKings/FanDuel)
AlphaDraft  —  eSports Fantasy (Similar to DraftKings/FanDuel)
Unikrn  —  eSports Betting (Only available in UK and Australia)
Misc:
KickBack  —  “easiest way to play Minecraft competitively”
Dojo Madness —  Providing tools and content that help players master games.
Most recently, they launched BRUCE.gg.
theScore eSports  —  ESPN for eSports (Scores, news, etc.)
Instant eSports  —  ESPN for eSports (Scores, news, etc.)
Battlefy  —  eSports Tournament Infrastructure
Binary Beast  —  eSports Tournament Infrastructure
Waypoint Media  —  AdTech meets eSports
Oddshot.tv  —  Instant replay and crowdsourced highlight reel for
gaming streams.
Mumble  —  Voice communication software for eSports
players/teams.
TeamSpeak  —  Voice communication software for eSports
players/teams.
Discord  —  All-in-one voice and text chat for gamers.

Table 8.0 ESPORTS JOBS


Professional player
-These are usually signed to a particular team and will compete in different
tournaments for prize money. Wages vary, but the world's top pros can potentially
earn hundreds of thousands of pounds per annum taking into consideration their
wage, sponsorship deals and prize winnings.
-Pros usually start off in amateur or grassroots tournaments - or reach the higher
rankings within a particular game - before catching the attention of bigger teams.
Shoutcaster (aka caster)/host
-Casters are esports commentators who provide running commentary during live
matches, and usually engage in discussion before and after games. They may also be
required to interview players and other experts.
-Like football and other sports, there are generally two types of esports shoutcasters -
play-by-play casters (who provide running on-the-fly commentary) and colour casters
(who provide supplementary information or comment, usually following a noteworthy
moment in a game).
-A host will be the public face of a particular event or tournament. They will introduce
matches, may interview players after games and discuss key moments with casters
and analysts.
-Like a TV host, they will communicate with the viewers to provide an entertaining and
fun show. Hosts will usually have a strong personality and good social/communication
skills.
Analyst/coach

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-Analysts are experts at taking information and using it to provide interesting stats or
learn from it, either for a particular team, tournament provider, broadcaster or game
developer. Team analysts usually work with coaches to generate strategies, analyze
strengths and weaknesses, and communicate this to the players in order to get the
best out of them.
-Coaches work closely with the players, to identify their strengths and weaknesses
and make sure they are playing at their best. They will develop strategies and analyze
opponents in order to win as many matches - and tournaments - as possible.
-Coaches may also be required to take care of day-to-day tasks in the team's gaming
house, ensure everyone is on the same page and make sure the environment is right
for the players.
Team manager/owner
-This can be an incredibly varied and hands-on - but very rewarding - role. Team
managers can be responsible of all kinds of things, from arranging player contracts,
finding new talent, motivating and instructing existing staff and players, entering
tournaments, dealing with travel and accommodation, and developing the team's
brand, strategy and partnerships.
-Other senior executives within a team or organization may look after other areas,
such as sales, partnerships and business development.
Tournament admin/referee
-Admins and referees ensure an e-sports tournament runs smoothly and that all rules
and regulations are adhered to.
-They may have to deal with player disputes, work with event and broadcast staff to
make sure everything runs on time, and organize the tournament schedule.
Content creator/journalist
-E-sports teams and other companies may hire their own content creators, who may
be required to write news, edit videos, handle copywriting, conduct interviews and
write about partnerships and sponsorships.
-Sometimes this role will cross over into social media/community management.
-Similar to a content creator, journalists usually work for a publication and their focus
will be more objective.
-Journalists will often seek out exclusive stories, conduct investigative reports or
uncover scoops. They will be required to conduct interviews, write articles, grow a
varied contact book and stick to tight deadlines. They may also be required to produce
video content and post updates on social media.
Marketing/PR executive
-Established teams and companies will usually have a separate department
responsible for public relations and marketing.
-PR executives will work with journalists and influencers to secure positive and high-
profile coverage for their brand, while marketing executives may be responsible for
maintaining a budget, placing advertisements and signings sponsorships to grow their
fan base or customer base.
-Some executives will look after both PR and marketing within their company. There
are also external PR/marketing agencies that can look after several different brands.
-Marketers and promoters can be key to the success of a particular tournament or e-
sports event.
Community/social media manager

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-Community managers are responsible for looking after the fan base or customer base
of a particular game, company or team.
-They may be required to produce interesting and engaging content for the
community, track the amount of fans, handle promotions, competitions and other
initiatives, gather feedback and relay it to other teams within the company.
Sales/partnerships manager
-Like sales positions in other industries, sales in e-sports is very similar. Sales
executives or managers may be responsible for ticket sales, sponsorship agreements,
hardware sales, growing their customer base or fan base, and coming up with new
ideas to generate excitement around a brand and generate revenues.
-Sales positions are generally commission-focused, so the worker will receive a higher
paycheque depending on the amount of sales they have accumulated within a
particular month, or if they have hit a certain target.
-E-sports teams may also have their own partnership executives who are required to
establish relations with other companies and partners.
-They will work on joint projects with partners and sponsors, help generate revenues
for the team and work on initiatives designed to engage and monetize their fan base.
Agent
-E-sports agents will aim to get the possible contract and deals for their players. They
will negotiate on the player's behalf, manage partnerships and present players with
different opportunities in order to grow their stature and revenues.
-Agents will usually take a commission from any deals they strike.
Event manager/production executive
-These managers will be responsible for organizing and overseeing live or online e-
sports events.
-They may be required to develop strategies, work with different departments and
partners on content and ensure everything is in place to oversee a successful event.
Production/broadcasting
-People in the broadcast and production department at an e-sports event will be
working on a wide range of activities, from lighting and camera work, to ensuring all
the technicalities are working correctly, such as the streaming set up and any
screens/projectors/speakers, and will have to work to a set schedule.
-Video production staff may need to record additional interviews before the event and
edit them in.
-Some e-sports studios will have their own dedicated broadcast/production rooms for
staff to work.
Legal/finance
-Lawyers, legal experts, accountants and solicitors will usually help e-sports teams
and companies produce contracts, settle disputes (inside and out of the court, or
through arbitration), restructure and work on any complicated legal matters.
-Some organizations will have internal finance staff to keep on top of accounts and
manage incomings and outgoings. These areas can be well-paid but will usually
require a degree or other higher education qualification.
Other careers

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-This is just an example of some of the more well-known jobs within e-sports. There
are other careers and specialist jobs that may not be mentioned here.
-Outside of e-sports, there are many other jobs in the games industry which may
crossover into e-sports, for example game developers, audio engineers, publishers
and testers.
-Outside of the E-sports space, the $100bn video games industry has a wealth of
career opportunities available.
-There are many different job roles on offer.
-From developer to publisher, sales, marketing, quality assurance and everything in-
between.
Game design
-This is arguably one of the most creative roles in the games industry. Working at a
developer can be extremely exciting and rewarding, but it can also require a lot of hard
work, especially as the team reaches 'crunch' period (finishing the game in a short
space of time, ready for its launch date).
-There are many different jobs available at a developer, from environment/character
designer to animation, sound and music, programming and more.
-As these are specialist - and competitive - roles, it can be a good idea to get a degree
in games design or computer animation.
Publishing and supplying
-Publishers are companies like EA, Activision and Ubisoft, who will invest in a game,
make sure it has a strong marketing campaign and sell it around the world.
-There are many positions available at a publisher, including various management
roles, PR, marketing, sales, HR and more. We've outlined some of those roles below.
-As well as digital downloads, publishers also work with distributors to ship games,
systems and accessories to retail stores.
Testing
-This is a typically an entry-level position in the games industry and a good way to get
your foot in the door.
-Games testers are responsible for identifying bugs and ensuring the game plays as
intended, ahead of release.
-It's a good entry point, as testers can earn promotions to become QA (quality
assurance) managers, marketers or developers.
Localisation
-Localisation is the act of translating a game into another language. It's often much
more than just that though, as publishers might want certain aspects of the game
altered slightly for different territories around the world. Artwork and slogans might
change, for example.
-Localisation companies will need to ensure the feel of the game is left intact and for
the translated words to make perfect sense in another language. There is a real art to
this role and it is not as easy as it seems.
HR/recruitment

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-As there are so many jobs in the games industry, HR and recruitment is another
important field.
-An internal human resources (HR) department will often tend to employee concerns,
outline employee benefits, ensure the business is abiding by laws and standards and
handle recruitment and dismissals.
-There are also many external recruitment agencies that help companies find
employees with a particular skillset, and likewise, help job seekers find the right
business and role for them.
PR, sales & marketing
-Like many other sectors, public relations (PR), sales and marketing is very important
in the games industry.
-PR executives will work with journalists and influencers to secure positive and high-
profile coverage for their brand, while marketing executives may be responsible for
maintaining a budget, placing advertisements and growing awareness for a particular
game.
-Some executives will look after both PR and marketing within their company. There
are also external PR/marketing agencies that can look after several different brands.
-Sales executives might be responsible for the level of sales a game hits, and
establishing relationships with retailers and distributors

Table 9.0 E Sports Local Corporations, Table 10.0 Some of Filipino


Companies, Organizations etc
Esports Streamers, Channels
-Mineski Corporations
-TNC Gaming -Mineski
-ESL South East Asia -WomboxCombo
-WxC -TierOneEntertainament
-Garena PH -SliceofBiancakes
- Cyberathlete Professional League -Alodia Gosiengfiao
- Professional Gamers League -Ashley Gosiengfiao
-PeSO (Philippine Esports Organization) -Cer.Mike
-PESPA (Philippine ESports Association) -Tnc.KuKu
-Game Developers Association of the Philippines -Tnc. Raven
-Tnc. Sam-H
-Kuya Nic

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Figure 53.0 Filipino ShoutCasters
Figure 54.0 Highest E-sports Figure 55.0 Highest E-sports Earner
Earning by Country
Source: esportsearnings.com
Source: esportsearnings.com
Source: esportsearnings.com

Source: esportsearnings.com

Figure 56.0 Largest Over all Prize Pools in E-sports

Figure 57.0 Top E-sports Earner in the Philippines


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Figure 58.0 Overall E-Sports Stats 2014-2017
Source: esportsearnings.com

Figure 59.0 Top Games Awarding Prize Money


Source: esportsearnings.com

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Figure 60.0 Members of Game Developers Association of the Philippines

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Figure 62.0 Academic Members

Table 11.0 Top 10 Sponsors in E-sports (2017)


In terms of E-sports, the first thing people think of is likely not the sponsors. Many of

these sponsors, though, have a big impact on e-sports and the gaming community in

general. As the competitive gaming community becomes larger, it is important to pay

attention to the brands that are having the most influence on the community at large.

Here are ten of the biggest e-sport sponsors.


1. IGN
IGN has been a staple of gaming reporting, community building, and sponsorship for a

long time. Furthermore, they are sponsoring teams, leagues, and they are one of the

biggest supporters for competitive gaming going mainstream.


2. Twitch
Twitch is a massive streaming giant that focuses mostly on gaming streams. They are

also known for the “Twitch Plays Pokemon,” but no matter how you know them, they

are a huge player in the e-sports world. Not only are they the platform that people

likely use to watch e-sports online, they are sponsoring the competitions too.
3. Gamestop
Gamestop’s best interest to see gaming get a larger following as they are the retailer

that many gamers go to to buy their games, systems, and accessories.


4. Nerdist
Chris Hardwick founded this online media network, and it has grown to a huge group

that serves many purposes. Nerdist have shows, podcasts, and writing on movies,

television, gaming and much more. Now, though, Nerdist is a big sponsor for

competitive gaming too.


5. YouTube
Perhaps they are trying to compete with Twitch, but YouTube is also a big sponsor of

competitive gaming. YouTube has been slowly improving their streaming services

over the years, and they are interested in increasing the amount of interest in e-sports

too. More streamed e-sports means more opportunities for YouTube to get more

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viewers and users.
6. Google
Google and YouTube both in this list might seem redundant, but it is worth noting that

Google is also sponsoring e-sports on their own too. Google is a huge company with a

lot of power to direct people’s attention to different locations and sites. Furthermore,

they have a lot of money, and that is particularly intriguing to the quickly growing

competitive gaming community that is seeking ways to fund themselves.

7. Microsoft and Sony


Specifically the Playstation and Xbox division of both of these companies have done a

lot to support the competitive gaming community. They have sponsored individual

teams, tournaments and leagues, and they have done a lot more too. While neither of

their current systems are particularly noted for e-sports (most of the e-sports that are

well known and broadcast are played on a PC), it is still in their best interest to see the

gaming community grow. After all, if people are interested in the games they see in

these competitions, they will be more likely to start playing games (or more games if

they already play).


8. Coca-Cola
Coke has made a big scene in the e-sports community by sponsoring the League of

Legends world championship. They even released their newest type of soda there and

did so to some acclaim. While it might be stereotypical that gamers would be drinking

soda while playing, it is not entirely untrue. After all, when gamers are deep into a

siege or match, gamers likely want something to sip on that will taste good and give

them some energy. Coke is hoping that their brand is what gamers will reach for.
9. Doritos
Doritos has made quite the impact on the gaming community through their own

contributions and not just through their appearance in various memes. Similar to

Coke, Doritios are hoping that they are the snack of choice gamers will reach for while

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gaming.
10. Red Bull
Red Bull seems to be sponsoring all of the internet’s favorite things. They already

sponsor some awesome extreme stunts that go viral on YouTube, and they always

seem to be sponsoring some funny new event, but e-sports is also in that list too. Red

Bull gives gamers the energy they need to keep gaming.

Table 12.0 Some of Esports Sponsors in the Philippine


Sponsors of TNC Pro Team
The Net.Com, ASUS ROG Predator, DXRacer, Twitch, NIU Game
Sponsors of team Execration
Steel Series, OverDrive, GameVity, EsportsHub, ROG, Asus, HyperX
Sponsors of Team Mineski
Gigabyte Technology, Mineski Infinity, Steel Series Philippines, ViewSonic Philippines,

The Secret shop Ph


Sponsors of team Clutch Gamer
Zotac, V-Moda, Ducky Channel, AKRacing, Goblin Jersey, ViewSonic, Ultimate Zone
-PLDT, Smart, ROG, Mountain Dew, Twitch, SM, Mineski, The Net.Com, Coca Cola,

RedBull, TV 5, World Balance

3.2.4.2 Organizational Structure

Executive
Department

Board of
Directors

Accounting and Human Sales and


Security Maintenance Leasing
Treasury Resource Marketing
Department Department Department
Department Department Department

Figure 63.0 Organizational Structure of


Administrative Department

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General
Manager

Assistant
Secretary Manager

Secretary

Figure 64.0 Organizational Structure of the Executive Department

Lease Director

Secretary

Assistant Records
Accountants Clerks
Lease Director Manager

Sales and
Marketing
Department

Secretary

Marketing
Sales Agent
Assistant Director Sales Manager Account
Account Sales Supervisor
Sales Supervisor
Figure 65.0 Organizational Structure
Executives of the Leasing Department
Clerks

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Figure 66.0 Organizational Structure of the Marketing Department

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Human Resource
Department

Secretary

Human Resource
Assistant Director Recruitement Payroll Chief
Officer

Training and Compensation


Development and Benefit
Officer Officer

Labor Relations
Payroll Clerks
Officer

Figure 67.0 Organizational Structure of the Human Resource Department

Accounting
Director

Secretary

Assistant General
Controller Tax Officer
Director Accountants

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Figure 68.0 Organizational Structure of the Accounting and Treasury Department
Chief Engineer
Director

Secretary

Engineer Preventive
Administrative Maintenance
Manager Maintenance Shift Engineers
Supervisor Personnel
Supervisor Supervisor

Equipment
Personnel
Figure 69.0 Organizational Structure of Operations and Engineering Department
Figure 70.0 Organizational Structure of Security and Control Department

Chief Security
Officer

Secretary

Chairman
Assistant Surveillance Facility Security Mall Security
Security Officer Officer Officers Officers
Assistant
Assistant
Chairman Supervisor Personnel Security

Secretary

Figure 71.0 Organizational Structure of Sports Complex

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Front Desk
Officer

Banquet Special
Conceirge Personnel Security
Manager Advisor

Board of
Trustees

Director of the
Museum

Education and Collection and Commercial Human


Finance Visitors Estate Operations Resources

Art Galleries
Development Business Human
Finance Office (digital and non-
digital art) Development Resources

Information Estate
Systems Education Management Catering

Secretary of the Marketing and Comapny


Exhibitions
Board Communiations Services

International Events
Visitors Services
Museums Management

Human
Resources

Figure 73.0 Organizational Structure of E-Sports and Gaming Museum

Director
Director

Executive
Executive
Secretary
Secretary

Graduate
Graduate Teaching
Teaching
Faculty
Instrument
Instrument and
and
Department
Department Department
Department Guidance
Guidance Facultry
Vice Chairman
Vice Chairman School
School Laboratory
Laboratory Research
Research Registrar
Registrar Clinic
Clinic Maintenance
Maintenance Facultry
Chaiman
Chaiman Secretary
Secretary Councilor
Councilor representative
Coordinator
Coordinator Supervisor
Supervisor Supervisor
Supervisor representative
ss to
to various
various
university and
university and
Laboratory
Laboratory Academic
Academic college
college
Program and Figure 74.0
Research and Organizational
Technicians
Innovation
Technicians andStructure
Service
Service Faculty
Faculty of E-SportsExtreprenuerial
Community School Support commitees
commitees
LOBBY
Instruction Development FRONT DESK
Technology LOCKER ROOMActivities
Extension FITNESS GYM
Services
Figure 75.0 Organizational Structure of E-sports School Faculty

BOOKING /
PARKING
PARKING RECEPTION
LOBBY RECEPTION
TICKETING

BADMINTON
BOWLING ALLEY TENNIS DECK GYMNASIUM CENTER
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SPECTATORS,
CAFETERIA WAITING AREA
SEATING EVENT HALL /
SHOWER
ROOMS LOCKER EXIT

SPECTATORS'
SEATING EXIT PARKING

RESTAURANT PARKING EXIT


Figure 79.0 Behavioral Pattern Analysis of Guests in Administration Building
PARKING LOBBY FRONT DESK /
RECEPTION

PARKING STAFF ENTRANCE TIME IN

CONVENTION CONCEIRGE BOOKING AND


CENTER SERVICE RESERVATIONS
RECEPTION DESK /
LUNCH BREAK WORKING AREA
OFFICES

HOTEL

WORKING AREA TIME OUT PARKING

Figure 80.0 Behavioral Pattern Analysis of Employees

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