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Digital Payments in India Trends Issues and Opportunities PDF
Digital Payments in India Trends Issues and Opportunities PDF
Issues”
Submitted by
Team 12
APRIL, 2019
ACKNOWLEDGEMENT
Although it is beyond our world power to acknowledge for the project report
guidance to all those
who have co-operated with us but as matter of tradition we are trying to express
it.
With great reference we would like to express our profound gratitude to Dr. Kuldeep
C. Rojhe, Mr.
Narinder Verma for providing us with great opportunity of learning, keen interest,
invaluable
guidance and constant inspiration which was constructive to achieve the goal
throughout my project
report.
We would like to thank all the people who came across at Shoolini University. Their
inspiring
guidance, indispensable support, enthusiastic mentoring and critical appreciation
from our
respectable guides, staff of our organization. Our extended interactions have
always been
provided to me with a stimulating atmosphere and kept my interest levels high in
the course of
this project report. We would like to express our special regards towards our
faculty members as
without their constant supervision we would not be able complete this project.
Lastly, we thank almighty, our parents for their constant encouragement without
which this training
would not be possible and also our friends and classmates for their support and
guidance.
Team: 12
CERTIFICATE
This is to certify that the Project work entitled “Digital Payments in India:
Trends,
Opportunity, Issues” submitted in partial fulfilment of the requirement for the
award of
degree of Master of Business Administration to Shoolini University of Biotechnology
and
Management Sciences, Bajhol, Solan (H.P.) is a bonafide Projectwork carried out by
Team
12. No part of this work has been submitted for any other degree or diploma.
Signature: Mr.
NarinderVerma
Signature:
Place: Solan
Date : 10.4.19
Table of Content
Chapter Number Particulars Page Number
Abstract
This project report focuses on the impact and importance of digital payment in
India. According to
the Government of India the digital payment will increase the employment, reduces
risk related to
cash like corruption, robbery, and carrying or storage of large amount of cash and
made all
transactions to be done cashless or digitalised which helps the people to transfer
the money with
security and safety at high speed. The impact of this policy is a footstep towards
the modernisation
and globalisation by making the economy cashless. In digital payment, banking
sector plays a major
role by providing digital tools like debit cards, mobile banking, mobile wallets.In
recent days many
changes took place in the payment system like digital wallets, UPI and BHIM apps
for smooth shift to
digital payments. The objective of this project report is to study the optimistic
impact that Digital
payment system in India.
A major obstacle for the adoption of this digital payment system in India is slow
internet connectivity
and the additional charges over the digital transactions. No matter India started
shadowing digital
payment policy over a year ago but still some of the sectors in India are still at
the majority of cash
transactions which is acting as a big hurdle for the economy to grow itself.
The Payment and Settlement Act, 2007 has defined Digital Payments. As per this any
―Electronic
funds transfer‖ means any transfer of funds which is initiated by a person by way
of instruction,
authorization or order to a bank to debit or credit an account maintained with that
bank through
electronic means and includes point of sale transfers; automated teller machine
transactions, direct
deposits or withdrawal of funds, transfers initiated by telephone, internet and,
card payment.
India is a growing economy where 67% of the population is still from rural areas
(World Bank, 2016).
No doubt we have achieved the literacy rate of 74% but sti ll a huge mass of
population lacks
technological knowledge and so the problem of digitalization is big in India as
compared to other
countries in the world. Automated Teller Machines (ATMs) are the first form of
digitalization that
was introduced in India in the 1987. It took more than twelve years by the people
to accept it as a
mode of transaction. But as the time has passed people understood how to use it and
its importance
increased gradually. As the population increased in India the need of ATMs also
increased in various
parts of the country so in order to reduce the rush of ATMs, RBI focused on
introducing E-banking in
the country. The main focus of Reserve Bank of India (RBI) was to ensure safer and
authorized
payment system to the people. With this objective Electronic Clearing Service (ECS)
was introduced
1990s. In the year 2008 National Electronic Clearing cell was launched to handle
multiple
transactions of individuals and corporate. It came as boon for the economy as many
people find it as
easy, quick and fastest mode of transaction to transfer their funds to any part of
the world. During this
transformation a national level e-Governance plan was initiated in 2006. So keeping
the focus on rural
areas to expand the e-banking and better internet facilities ―Digital India‖
campaign was launched on
1st July 2015. The objective of the campaign is to develop secure and digital
infrastructure, delivering
government services digitally and universal digital literacy. According to Internet
and Mobile
Association of India (IAMAI) and Kantar IMRB report out of 918 million rural
population of India
only 186 million are using internet and leaving out 732 million potential users.
The ratio of male to
female Internet users is 64:36. No matter these digital changes have taken place
about ten years ago
but it is unable to reduce dependency of the people on paper currency in the
economy. To reduce the
burden of printing more currency and dependency of people on paper currency
domentisation of
Rs.500 and Rs.1000 was done on 8th November 2016. Apart from this in order to
inculcate the habit
Page | 1
of using digital currency government unveiled two schemes namely Lucky GrahakYojana
for
customers and Digi DhanVyapaarYojana for traders. The Indian government and Reserve
Bank of
India is trying very hard to promote mobile banking and e-payments. Along with
these efforts
recently various small finance banks and payments banks have also been brought to
fulfill the motto
of financial inclusion and innovative banking solutions. While Digital India is
trying its way in rural
India but the digital literacy one of the biggest hurdle in making it a great
success. The IAMAI report
finds that an estimated 281 Million daily Internet users, out of which 182.9
million or 62% access
internet daily in urban area, as compared to only 98 million users or 53%, in rural
India. Almost
double the proportion of Rural Users access internet less than once a month in
rural India as
compared to Urban India. Therefore, to make economy digitalized a joint effort of
banks,
government, educated youth and telecom industry will be required to spread the
knowledge. They
have to gain the trust of the people that their money is safe if they are doing
transaction digitally.
There is a requirement of making strict rules regarding cybercrime, online frauds
and strengthen the
internet security.
The Digital India program is a flagship agenda of the Government of India with a
vision to transform
India into a digitally empowered society and knowledge economy. Faceless,
Paperless, Cashless‖ is
one of professed role of Digital India. To incentivize the move towards a cashless
economy, the
Government has come up with a rash of discounts and freebies on digital
transactions. But will these
be substantial enough and, along with other benefits, counter the higher risk of
identity theft once the
currency notes are back in circulation? What are the gains and drawbacks of
financial digitization?
Here‘s a look at what may be in store for you. The digital India mission envisioned
by the
Page | 2
Government of India is aimed at transforming the country into a digital economy.
One major part of this larger program is a special focus on digital payments. The
program on digital
payments is envisioned with elements such as, extending banking facilities to under
banked, banking
from anywhere, expanding the base of financial inclusion, creation of digital
opportunities with
national identity program and establish enhanced transparency into the systems.
Digital payments are
becoming a key part of our daily lives and impacting society, business and the
economy at large.
India‘s digital payment industry, which is currently worth around USD 200 Billion,
is expected to
grow and to reach USD 1 Trillion by 2023, as per a report by Swiss financial
services holding
company, Credit Suisse. In India, as per a recent report by RBI, total digital
payment transactions
stood at 1.06 billion transactions for the month of December 2017. The Government
of India is
targeting to reach 25 billion digital transactions by the end of the year (Fy2018).
This significant
growth, both globally and in India, warrants stakeholder‘s concerted e orts to
envision robust cyber
security and data protection policies. Such reports would go a long way in
enhancing the end-
consumer trust in digital payment space and could potentially result in increase in
the digital payment
market in India.
❖ The first online payments take place: Online payments began in the 1990s. The
Stanford
Federal Credit Union was the first institution to offer online banking
services to customers in
1994. However, early online payment systems were not very user friendly,
requiring
specialised knowledge of data transfer protocol. Early players in digital
payment were
Millicent and E-cash, which offered services that used micropayment systems
and electronic
alternatives to cash, such as e-money, tokens or digital cash. The founding
of e-commerce
pioneer Amazon in 1994 provided further impetus to these early digital
payment efforts.
❖ The emergence of PayPal: One of the earliest companies to specialise in online
payment was
PayPal, which started as an online money transfer service in 1999. Its
popularity took off
Page | 3
when it became popular with eBay users. PayPal consistently innovated, with
features like
payments that could be made using email addresses, the addition of new
currencies, mobile
payment apps, HTML payment buttons, and using a reverse Turing test (to
determine if an
interaction was human or machine) to reduce fraud. PayPal was soon targeted by
established
financial institutions and banks, as well as eBay, who attempted to have the
company legally
classified as an unsecured service or bank. EBay acquired PayPal in 2002, owning
it until
2015, when it was spun off as a separate company.
❖ Digital payments companies become major players: With e-commerce and online
banking
becoming more established, digital payments grew quickly, with numerous digital
payments
companies emerging as major players. PayPal was awarded an EU banking licence in
2007, by
which time it had 35 million customers across Europe. After eBay spun-off PayPal
into an
independent company in 2015, PayPal turned its focus to reducing friction around
payments.
PayPal continued to grow and, showing its current scale, recently spent $2.2
billion to acquire
Swedish payment start-up iZettle, which offers a low-cost card payment device
and point of
sale app for small businesses.
❖ Digital wallets come to the fore with Apple Pay: Digital wallets have been around
for some
time but have gained more traction with the Millennial generation. Stored online
or on
smartphones, they are linked to bank accounts or payment cards and used to make
purchases
online or in physical shops using contactless
technology.
The launch of Apple Pay in September 2014 was a significant moment as it
improved wallet
functionality by enabling payment cards to be added via a photo of the card and
authenticating
payments via the iPhone fingerprint scanner. Credit card providers now pay the
company a fee
for each transaction on the platform. Online giants Amazon and Google also offer
digital
wallet functionality. Google Pay enables users to send money and split
restaurant bills, while
Amazon Pay provides a secure single-click checkout process.
❖ Virtual banking comes of age: The development of digital payments opened the way
for
virtual banks that focus on helping customers conduct their financial
transactions digitally. In
2011, for example, e-Payments launched, giving small businesses and individuals
a more
efficient and cost-effective way to receive and make domestic and international
payments. The
virtual bank accounts offered by e-Payments make it simple and secure to make
payments and
manage accounts via computer or mobile device, supporting a cashless approach to
finances.
❖ Crypto currency gets serious: The concept of a decentralised currency – using a
type of
cryptography to enable automated and untraceable digital payments – has been
around for
several decades, but really took off with the launch of the Bitcoin crypto
currency in 2009.
Page | 4
Many crypto currencies use block chain technology, which was invented in
2008 to serve as
the public ledger of Bitcoin. A block chain is a list of records, or
blocks, that are linked
together using cryptography. Each block contains a scrambled version of the
previous one, as
well as a timestamp and transaction data. A block chain is secure by
design, as it stops data
being modified. This made Bitcoin the first digital currency to solve the
problem of double
spending – caused by replication of digital data – without requiring a
trusted authority or
central server. Crypto currency is regarded as the next major milestone in
digital payments
and, with block chain, promises to take the industry in new and unexpected
directions in the
future.
Innovative use of technology has enabled digital payment infrastructure and the
creation of innovative
products such as mobile wallets, i.e. prepaid payment instruments. The major
technology capabilities
which are responsible for this revolution are, but not limited to, Smart devices,
Apps, Near Field
Communication Protocol, QR Code and Mobile Wallets. It enables the end consumer to
conduct
commerce with ease and from anywhere.
The Indian Government‘s thrust on digital payments is making this space affordable
and
interoperable, to end-consumers, businesses and digital payment sector at large.
The total number of
payment system operators in India stands at 91 till date, as per RBI report (Jan
2018). Mobile wallet
transactions have risen 590.30% year-on-year as of Jan 2018. In 2016-17, as per the
RBI Bulletin (Jan
Page | 5
2018), the prepaid payment instruments (PPI) transactions stood at 1.963 billion
(volume) and INR
838 billion (in value). In India, the introduction of United Payment Interface
(UPI) is also making a
significant impact; as per NPCI, from Fy-2017-18 (Apr‘17 to Mar‘18), transactions
on this platform
were to the tune of INR 509.62 billon (value) and 413.95 million (volume).
Similarly, as of Dec 2017,
as per NPCI data, Aadhaar based transactions stood at 1900 million (volume) from
Apr‘17 to Mar‘18.
Retail digital payments leveraging NPCI platforms are also on the rise.
Figure 1.1:
Page | 6
cyber and the nascent ecosystem is already facing sophisticated cyber attacks. As
such, stakeholders
may need more capabilities, processes, standards and best practices to detect,
prevent or respond to
advanced threats in the digital payment ecosystem. Recently a banking organization
in India was hit
by a cyber attack, it was discovered that INR 25 crore was pilfered from multiple
accounts due to a
bug in a digital payment application and also a mobile wallet organization has a
loss of INR 19 crore
due to vulnerabilities in its own online payment system.
There are two official sources on Digital Payments, They are RBI and MeitY, both of
which are
relevant and important. The narrative on the growth trends which covers the period
from 2011-12 to
2017-18 is presented separately for both the data sources. The analysis covers the
trends over the
years 2011-12 to 2015-16 ie. Years preceding demonetization and compares the growth
trends over
the last two years ie. 2016-17 and 2017-18 which is the post demonetization period.
The volume of overall payments steadily increased over the period 2011-12 to 2015-
16, recording a
compound average annual growth rate (CAGR) of over 58.9 per cent. The rate of
growth in volume of
overall payments further accelerated to 104.4% per cent in 2017-18. Graph 1
indicates the trends in
Digital Payments over the period of 2011-12 to 2017-18. The growth in 2017-18 is
spectacular and
could be attributed to development of innovative digital payments platform such as
BHIM-UPI,
BHIM Aadhaar and Bharat QR Code. It is noteworthy that the growth in 2017-18 is
much higher than
the trend growth rate over the last five years (2011-2016).
Table1.2: The following analysis on growth trends is based on data provided by RBI
Page | 7
Annual growth
25000
120%
CAGR-58.9%
100%
20000
80%
15000
60%
10000
40%
5000
20%
0
0%
2011-12 2012-13 2013-14 2014-15 2015-16 2016-
17 2017-18
volume(in mn) 950 1450 2200 3350 6070
10130 20880
Annual Growth 0% 52.60% 51.70% 52.30% 81.20%
66.90% 104.40%
The volume of overall payments steadily increased over the period 2011-12 to 2015-
16, recording a
compound average annual growth rate (CAGR) of over 28.4 per cent (Graph 2). Graph 2
indicates the
trends in Digital Payments over the period of 2011-12 to 2017-18. There is a clear
surge in 2016-17
(Growth rate of 56%) and subsequent moderation in the growth (Growth rate of 44.6%)
in 2017-18.
Notwithstanding this it is noteworthy that the growth in 2017-18 is much higher
than the trend growth
rate over the last five years (2011-2016).
Graph 2- As per MeitY data in 2017-18 the growth is 104.4% whereas as per RBI data
the growth is
44.6%. This is explained by the fact that the data components of MeitY and RBI
vary.
Figure1.3: Value – Overall Growth Performance: Meity does not disseminate value
data in public domain
Page | 8
Annual growth
18000
60.00%
16000
50.00%
14000
12000 CAGR-28.4%
40.00%
10000
30.00%
8000
6000
20.00%
4000
10.00%
2000
0
0.00%
2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
2017-18
volume(in mn) 2589 3011 3711 4717 7047 10991
15889
Annual Growth 0.00% 16.30% 23.20% 27.10% 49.40% 56.00%
44.60%
• The nominal value of overall payments also increased every year over 2011-12 to
2015-16, though
not steadily, recording a CAGR of nearly 12.7 per cent during the same; But the
annual growth has
shot-up to 31.1% in 2016-17 due to demonetization. However, in 2017-18 growth rate
has sharply
declined to 11.9%. Graph 3 indicates the trends in Digital Payments over the period
of 2011-12 to
2017-18. There is a clear surge in 2016-17 (Growth rate of 31.1%) and subsequent
slowdown in the
growth (Growth rate of 11.9%) in 2017-18.
This trend in the digital payments growth has also been accompanied by the rising
currency in
circulation after demonetization. The outstanding stock of currency in circulation
which hovered
around 12 per cent of GDP during 2011-12 to 2015-16, declined to 8.8 per cent
during 2016-17,
reflecting the impact of the demonetization. But as per data of RBI available in
April 2018 this trend
has reversed as the outstanding stock of currency in circulation has climbed back
to 11.3 per cent of
GDP.
Page | 9
Annual growth
3000000
35.00%
2500000
30.00%
CAGR-12.7%
25.00%
2000000
20.00%
1500000
15.00%
1000000
10.00%
500000
5.00%
0
0.00%
2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
2017-18
vol(in mn) 1066529 1312555 1042000 1580617 1723425 2258781
2527539
Annual growth 0.00% 23.10% 4.20% 5.40% 9.00% 31.10%
11.90%
Hence this warrants pertinent stakeholders to gear up, prepare and collaborate to
provide secure and
reliable prepaid payment instruments to the end consumers. This study is an e ort
to build a set of
recommendations towards securing the emerging prepaid payment instruments ecosystem
in India.
Its initiatives such as Jandhan Yojana, Aadhaar, introduction of BHIM app and the
emergence of UPI
have driven financial inclusion across the country, and promise to change the
payment scenario in
India. Over the next decade the global payments landscape will evolve even faster
due to mass
adoption of e-payments and innovations introduced by new and disruptive market
players. India will
be at the forefront of this payments transformation.
The current payments ecosystem will also be redefined by regulatory changes that
will cover not only
the new disruptive services of start-ups but also the evolving service bouquet of
traditional players. In
the near future, payment platforms will not just be commoditized solutions but also
be cutting-edge
Page | 10
platforms that will deliver to changing lifestyles of consumers.
Major card networks have released technical standards for payment tokenization
solutions, which are
poised to become hygiene factors in any payments service, and its adoption will
soon become
imperative. ACI Worldwide, a leading global provider of payment and fraud
prevention solutions,
advocates an all-in-one approach to payment transactions that includes a fraud
screen for payments of
any value to protect both consumers and businesses from the costs of nefarious
transactions.
2. To find out whether India will turn out to be a successful cashless society.
Page | 11
Chapter II
Understanding Concept Of
Digital payments:
Methods, Trends,
Opportunity and issues
2.1 METHODS OF DIGITAL PAYMENT SYSTEMS
The Digital India programme is a flagship programme of the Government of India with
a vision to
transform India into a digitally empowered society and knowledge economy.
―Faceless, Paperless,
Cashless‖ is one of professed role of Digital India.The payment system could be
bifurcated into two
main segments. The first segment consists of instruments which are covered under
Systemically
Important Financial Market Infrastructure (SIFMIs) and the second segment consist
of Retail
Payments.
1 BANKING CARDS
Banking cards offer consumers more security, convenience, and control than any
other payment
method. The wide variety of cards available – including credit, debit and prepaid –
offers enormous
flexibility, as well. These cards provide 2 factor authentications for secure
payments e.g. secure PIN
and OTP. RuPay, Visa, MasterCard are some of the example of card payment systems.
Payment cards
give people the power to purchase items in stores, on the Internet, through mail-
order catalogues and
over the telephone. They save both customers and merchants‘ time and money, and
thus enable them
for ease of transaction
➢ How to get it:
1. Provide KYC (Know Your Customer) information to open a new account
2. Apply for Card with option of Debit / Credit Card
3. Get a PIN
➢ Service Activation:
1. Visit an ATM to activate PIN
2. May take about 3-7 days
➢ What is required for Transaction?
1. PoS terminal or online payment gateway
2. Present Card physically or card details for online transaction
3. Provide PIN
4. Provide OTP (One Time Password) received on registered mobile to complete online
transaction
for merchant website.
5. Self-service and/or Assisted mode.
➢ Transaction Cost:
1. NIL to customer for merchant transactions.
Page | 12
2. Annual fee and limits on ATM transaction by banks discretion.
3. 0.50% to 2.25% paid by merchant
4. Cash-out charged to customer in case of credit cards @ 1% to 3.5% of transaction
value.
➢ Services Offered:
These cards can be used at PoS (Point of Sale) machines, ATMs, microATMs, Shops,
wallets, online
transactions, and for e-commerce websites.
1. International cards can be used across globe for multiple currencies
2. Funds Transfer limit:
3. User can set up transaction limit based on card.
*99# service has been launched to take the banking services to every common man
across the
country. Banking customers can avail this service by dialing *99#, a ―Common number
across all
Telecom Service Providers (TSPs)‖ on their mobile phone and transact through an
interactive menu
displayed on the mobile screen. Key services offered under *99# service include,
interbank account to
account fund transfer, balance enquiry, mini statement besides host of other
services. *99# service is
currently offered by 51 leading banks & all GSM service providers and can be
accessed in 12
different languages including Hindi & English as on 30.11.2016 (Source: NPCI). *99#
service is a
unique interoperable direct to consumer service that brings together the diverse
ecosystem partners
such as Banks & TSPs (Telecom Service Providers)
➢ How to get it:
1. Provide KYC (Know Your Customer) information to open a new account
2. Mobile no. should be linked with bank a/c
3. Register for USSD/Mobile Banking
4. Get MMID (Mobile Money Identifier)
5. Get MPIN (Mobile PIN)
➢ Service Activation:
1. None
Page | 13
2. 1-2 minutes
➢ What is required for Transaction?
1. Remember MMID
2. Remember MPIN
3. Dial *99#
4. Registered mobile number with any phone (feature or smart)
5. Self Service mode
➢ Transaction Cost
1. NIL by system
2. Rs. 0.50 charged to customer
(The transaction costs are based on available information and may vary based on
banks.)
➢ Services Offered:
1. Balance enquiry
2. Mini Statement
3. Funds transfer
4. MMID
5. A/c no.
6. Aadhaar
7. Know MMID
8. Change M-PIN
9. Generate OTP
➢ Funds Transfer limit:
1. Rs 5,000/day
2. Rs 50,000/annum
Page | 14
2. 1-2 minutes‘ post Aadhaar seeding
➢ What is required for Transaction?
1. Micro ATM
2. Remember Aadhaar
3. Give Bank name
4. Present self (Aadhaar holder) with Bio-metrics (Finger and/or IRIS)
5. Assisted mode
➢ Transaction Cost:
1. NIL to customer
2. Merchant or BC may get charged or paid based on bank‗s discretion
3. Disclaimer: The transaction costs are based on available information and may
vary based on banks.
➢ Services Offered:
1. Balance Enquiry
2. Cash Withdrawal
3. Cash Deposit
4. Aadhaar to Aadhaar funds transfer
5. Payment Transactions Funds Transfer limit: Banks define limit. No limit for RBI.
Page | 15
➢ What is required for Transaction:
1. Smartphone with internet facility
2. Registered device only
3. Use registered MPIN
4. Self Service Mode
➢ Transaction Cost:
1. NIL to customer by most Banks
2. Customer pays for data charges
(The transaction costs are based on available information and may vary based on
banks.)
➢ Services Offered:
1. Balance Enquiry
2. Transaction History
3. Send / Pay Money
4. Virtual Address
5. A/c no. & IFSC code
6. Mobile no. and MMID
7. Aadhaar (to be made functional)
8. Collect Money
9. Virtual Address
10. Add bank account
11. Change / Set MPIN
12. Notifications
13. A/c Management
➢ Funds Transfer limit:
1 lakh / transaction
5 MOBILE WALLETS
A mobile wallet is a way to carry cash in digital format. You can link your credit
card or debit card
information in mobile device to mobile wallet application or you can transfer money
online to mobile
wallet. Instead of using your physical plastic card to make purchases, you can pay
with your
smartphone, tablet, or smart watch. An individual's account is required to be
linked to the digital
wallet to load money in it. Most banks have their e-wallets and some private
companies. e.g. Paytm,
Free charge, Mobikwik, Oxigen, Rupee, Airtel Money, Jio Money, SBI Buddy, its Cash,
Citrus Pay,
Vodafone M-Pesa, Axis Bank Lime, ICICI Pockets, Speed Pay etc.
Page | 16
➢ How to get it:
1. Option to open Zero KYC or Full KYC wallet
2. Option of Consumer vs. Merchant wallet
3. Mobile Number
4. An App to be downloaded in smart phone
➢ Service Activation:
1. Load money (subject to regulatory limits) using internet banking or merchant
locations
2. Bank A/c
3. All Cards
4. Cash-In
➢ What is required for Transaction?
1. Smartphone or internet
2. Use MPIN
3. Self-service and/or Assisted mode
➢ Transaction Cost:
1. Customer pays for remittances to bank a/c @ 0.5%-2.5% of fixed fee.
2. May pay for data charges in self-service mode. (The transaction costs are based
on available
information and may vary based on banks.)
➢ Services Offered:
1. Balance Enquiry
2. Passbook/ Transaction history
3. Add money
4. Bank A/c
5. All Cards
6. Cash-In
7. Accept Money
8. Pay money
9. Another wallet (mobile no.) with same provider
10. Pay merchant
11. Bar Code reader
12. Manage Profile
13. Notifications
➢ Funds Transfer limit:
For Users
Page | 17
1. No KYC - Rs 20,000/ month (revised from Rs 10,000 to current till 30th Dec.
2016)
2. Full KYC – Rs 1,00,000/- month
For Merchants
1. Self-Declared - Rs 50,000/ month
2. With KYC – Rs 1,00,000/- month
6 BANK-PRE-CARDS
➢ How to get it:
1. Provide full KYC (Know Your Customer) information to open new account
2. Apply for Wallet/ Pre-paid Card
3. Get a MPIN / PIN
➢ Service Activation:
1. Load money (subject to regulatory limits) using branch, or internet banking
2. Bank A/c
3. All Cards
4. 1-2 days for card
5. 5-7 minutes for wallet
➢ What is required for Transaction?
1. Smartphone or internet
2. Use MPIN
3. Self-service and/or Assisted mode
➢ Transaction Cost:
1. On loading the pre-paid card, Customer may pay service charges for transaction
or fixed fee,
upfront + each transaction.
2. Loading wallets is mostly free.
3. Merchant is charged fee 0.50% to 2.50 %
4. Cash out is charged to customer as fixed fee or 1% to 2.5% of value of
transaction. Only from
Cards
(The transaction costs are based on available information and may vary based on
banks.)
➢ Services Offered:
1. Balance Enquiry
2. Passbook/ Transaction history
3. Add money
4. Bank A/c
Page | 18
5. All Cards
6. Accept Money
7. Pay money
8. Another wallet (mobile no.) with same provider
9. Pay merchant
10. Bar Code reader
11. Cash-Out (Cash withdrawal)
12. Touch and Pay
13. Manage Profile
14. Notifications
➢ Funds Transfer limit:
For Users
Rs 1,00,000/- for Users
For Merchants
Self-Declared - Rs 50,000/ month
With KYC – Rs 1,00,000/- month
Page | 19
3. Assisted Mode
4. Funds Transfer limit:
5. No limit for regulator
6. Merchant‘s Bank and payee Bank may set limit based on its own discretion
(The transaction costs are based on available information and may vary based on
banks.)
➢ Service Available from no. of operators:
1. Source RBI – Aug‘16
2. 14.62 lakh
3. Interoperable
4. Mobile PoS
➢ Necessary conditions for service initiation:
1. Smartphone
2. App from bank
3. Integrated or external card and /or bio-metric reader
4. Reader connects using jack or Bluetooth
5. Internet connectivity 2G/3G/4G, or Wi-Fi
6. QR code and Bar code reader
➢ Service Activation:
1. Merchant Bank a/c
2. Download App
3. Register device and/or mobile with merchant bank a/c and bank
4. May require training or readable instructions
➢ What is required for Transaction?
1. Any Card
2. Resident for bio-metric auth (AEPS) for registered devices
3. Wallet account
4. Scanner for reading QR Code and Bar Code
5. Self-service and/or Assisted mode
6. Funds Transfer limit:
7. No limit for regulator
8. Merchant‘s Bank and payee Bank may set limit based on its own discretion
9. Virtual PoS
(The transaction costs are based on available information and may vary based on
banks.)
➢ Necessary conditions for service Initiation:
Page | 20
1. Smartphone and /or Web browser
2. Internet connectivity 2G/3G/4G, or Wi-Fi or landline
3. E-payment gateway
4. Virtual A/c for transactions
5. May need QR code
6. Service Activation:
7. Merchant Bank a/c with some merchant credentials
8. In case of QR code for pull transactions
9. May require ability to identify or authenticate user for service delivery
➢ What is required for Transaction?
1. Any Card
2. Wallet Account
3. Scanner for reading QR Code and Bar Code
4. Funds Transfer limit:
5. No limit for regulator
6. Merchant‘s Bank and payee Bank may set limit based on its own discretion.
8 INTERNET BANKING:
Internet banking, also known as online banking, e-banking or virtual banking, is an
electronic
payment system that enables customers of a bank or other financial institution to
conduct a range of
financial transactions through the financial institution's website.
Page | 21
six settlements from 8 am to 1 pm on Saturdays.
➢ Real Time Gross Settlement (RTGS)
RTGS is defined as the continuous (real-time) settlement of funds transfers
individually on an order
by order basis (without netting). 'Real Time' means the processing of instructions
at the time they are
received rather than at some later time; 'Gross Settlement' means the settlement of
funds transfer
instructions occurs individually (on an instruction by instruction basis).
Considering that the funds
settlement takes place in the books of the Reserve Bank of India, the payments are
final and
irrevocable. The RTGS system is primarily meant for large value transactions. The
minimum amount
to be remitted through RTGS is 2 lakh. There is no upper ceiling for RTGS
transactions. The RTGS
service for customer's transactions is available to banks from 9.00 hours to 16.30
hours on week days
and from 9.00 hours to 14:00 hours on Saturdays for settlement at the RBI end.
However, the timings
that the banks follow may vary depending on the customer timings of the bank
branches.
2.2TRENDS:
The payments industry, already one of the most dynamic sectors in financial
services, continues to
evolve, propelled by technological and operational innovations from established
players and FinTech
firms.
A number of individual, near-term trends are disrupting and reshaping the payments
landscape. They
include differentiated services or experiences; technology- and data-driven options
for how to pay and
receive payment; infrastructure modernization; incumbent-FinTech collaborations;
targeted
Page | 22
megersand acquisitions (M&A); and workforce evolution. What‘s often more difficult—
and more
important—is to discern what implications these trends, collectively, may have for
payments
companies over the next year or two.
Page | 23
that process large chunks of payments hold the key to most of the data and insights
and are building
analytics capabilities to harness them. Payments analytics architectures are
increasingly evolving
toward integration between mission-critical payments systems and analytical
applications. Advanced
analytics techniques are key to better understanding the customers and to help
drive growth and
assess financial risk.
Page | 24
6. Building the next-generation organization to support the desired business
outcomes.
While all financial services organizations manage geopolitical, legal, and social
forces bearing down
on them, it is crucial for payments organizations to reconsider how and whether
their workforce can
keep pace in an ever-accelerating digital environment. Adding complexity,
organizations face
mounting pressure from an evolving workforce. Data indicates that 47 percent of
current jobs will be
gone by 2028 due to advancements like robotics and cognitive capabilities, and 40
percent of the US
workforce will consist of contingent workers by 2020. Further, engaging
multigenerational employees
who may have disparate values and backgrounds creates additional complexity. The
56-million-strong
millennial workforce, with native digital capabilities, must work alongside the 41
million Baby
Boomers that represented a quarter of all US employees in 2017.Payments
organizations face the
compound challenge of rightsizing engagement and employee value propositions in an
effort to
accommodate diverse demographic needs, while asking more of their employees to help
keep pace
with digital change. Ignoring these workforce transition needs is not an option.
And as a result, some
companies may need to restructure their organizations to become more agile by
breaking down silos
and organizing around customer solutions rather than individual offerings.
While Bitcoin and the rest of its cryptocurrency cohorts have dominated the
headlines and inspired
millions of words in digital and physical ink, there are a host of fintech
applications and industry
subsections that have remained outside the spotlight. Those applications will see
increased adoption
over the next few years and solidify the notion that fintech is here to stay.
Fintech is transforming the
financial services industry, and will continue to do so as the industry makes the
shift to fostering
innovation. Fintech products improve the ease with which people can make cross
border remittances,
increase the number of data points used to make loan decisions, automate regulatory
functions, and
more. The breadth of fintech project types has expanded greatly over the past few
years, with
Page | 25
innovation in multiple fintech subcategories driving adoption in sectors such as
insurance and
regulation. Insurance technology, a branch of fintech, has seen machine learning
applications
automate internal processes and claim processing.
● Prediction: Robotics Process Automation (RPA) software will be widely used in 75%
of
financial services institutions by the end of 2019.
RPA refers to robotics process automation software programs that automate
repetitive human
processes by utilizing the exact same application interface a human would,
eliminating built-in human
inefficiencies. For example, a robot might carry out a data entry task utilizing
Microsoft Excel and the
company CRM software.The robot would use the exact same applications to get the
task done, but
would finish much more quickly, its speed being limited only by the speed of the
various applications
it would use. The financial services industry in particular contains a large amount
of roles built
around data entry and repetitive tasks. Robots, provided they are trained properly,
can take care of
these tasks for any department.Robots cost around $15K annually per unit, with an
initial
implementation cost of $40K–$50K per robot. That‘s a lot of money in start-up
costs, but companies
typically see 40–100% ROI within 3–8 months. The annual cost of running a robot to
help with
automation is nothing compared the cost of paying someone to do the same tasks much
less
efficiently.Robotics Process Automation can and will help financial services
institutions increase
efficiency and eliminate wasted time, particularly when it comes to tedious, easily
repeatable tasks.
As of the end of 2017, 11% of financial institutions viewed themselves as
having adopted RPA
widely across their organization. The improvements seen in robots as well as an
improvement in the
knowledge about RPA and its potential use cases will drive an upswing in adoption
and deployment
in 2019, and continue over the next few years.
Page | 26
2. Mobile Payments Grow Globally
● Prediction: the worldwide volume of mobile payments will grow by 60% over the
next two
years. Mobile payments‘ growth will exceed 75% in Latin America and sub-
Saharan Africa
during the same period.
The worldwide mobile banking and payments industry is massive, processing over a
billion dollars
per day in 2017. Latin America and sub-Saharan Africa in particular have seen
widespread adoption
of mobile payments because of financial exclusion. Financial exclusion refers to
situations in which
financial services (banking, payments, etc.) are not available. This often occurs
in more economically
disadvantaged areas, or areas that traditional financial services institutions have
deemed not worth the
investment.
Barriers to entry put up by traditional brick-and-mortar banks have catalyzed the
development and widespread
use of mobile banking as both a primary and exclusive method of financial
management. The proof of
identification and funds that traditional bank applications require bar some from
qualifying for an account,
while distance to a brick-and-mortar location (experienced by those in rural areas)
is a barrier for others.
Mobile payments allow them to gain some degree of financial inclusion without
meeting the standards
typically set by traditional financial institutions.
Mobile banking can be far more accessible than traditional banks, and smartphone
adoption is driving that
accessibility. Anyone with a smartphone and internet access can become a part of
the financial system without
the need to open a traditional bank account.
In sub-Saharan Africa, one of the regions with the most potential for mobile money
use, 21% of residents
currently had a mobile money account in 2017, double the number that did in 2014.
If the past is any
indication, the mobile money market will continue to grow at an astonishing rate in
the region, as well as in
other regions with low financial inclusion but relatively widespread internet
access and smartphone use.
Mobile banking will continue to grow rapidly, particularly in areas currently
reliant on the technology. In
addition, blockchain will tie itself into the industry and become an integral part
of fintech within the mobile
banking industry. Blockchain technology will provide an immutable record of
personal data for individuals
looking to use mobile payment solutions, giving the industry an added layer of
security. The security inherent
in these blockchain solutions will prevent fraud and improve the ability for people
to become part of the
financial system.
Another development that will support mobile payments adoption is the development
and deployment of 5G
technology. For mobile banking to become ubiquitous, the development of 5G
technology is paramount. 5G
tech reduces latency and transaction times, which is key to ensuring the network
can handle the amount of
transactions at scale.
3. Payment Services Directive 2.0 (PSD2) and Fintech App Development
● Prediction: 75% of large banks will be actively engaged in supporting
fintech application
development through open banking. This will have driven by Payment Services
Directive 2.0 (PSD2)
Page | 27
PSD2is a European Union regulatory directive designed to increase competition
within the European payments
industry, solicit participation in the industry from non-banks, and protect payment
solution users. While PSD2
is a European directive, the concept of open banking has spread internationally and
will drive financial product
development. Enhancing consumer protection and a desire to create legitimate
competition is healthy
for the banking industry, and will drive innovation in the financial services
sector, specifically in the
banking sector.
Open banking, while perhaps far from being codified and mandated in the U.S., is
here to stay. Open
banking refers to banks being forced to release their data sets in a secure and
standardized manner.
This data can include everything from bank locations to customer transaction
records. The ultimate
goal is to allow third parties (or the tech division within a bank) to utilize that
data to create products.
To stay ahead of the curve and reap some of the benefits of that innovation, banks
will actively
engage in supporting fintech application development by giving more access to their
data than
explicitly stated in PSD2 or any other directive that comes from the regulatory
bodies. By actively
promoting open banking innovation and forging fintech partnerships with companies
using their data
sets, banks will be able to enhance their existing products and leverage innovative
fintech products
being created with their data. In this way, banks can exert some degree of control
over how their data
is being used and ideally (for them, if not for the market) get something out of
it.
4. Fintech Companies Become the Norm
● Prediction: Fintech companies will shift from disruptors to partners in the
financial services
industry.
This will be prompted by the regulatory difficulties experienced by both fintech
and traditional
financial institutions and the need for high-level buy-in to get widespread
adoption. Fintech has, until
now, been viewed by the financial services industry as a potential disruptor. This
is due in part to the
shadow of revolution that blockchain and the cryptocurrency hype cast over the
entire industry. Fair
or not, fintech and cryptocurrency were entwined in the public eye. Now, however,
particularly in the
financial services industry, there is a greater degree of understanding of the
technology. The industry
saw fintech as potentially operating outside the realm of regulation, which is the
initial intention of
cryptocurrencies. However, crypto is a small subset of the potential uses housed
under the fintech
umbrella. Additional applications labeled as fintech include regulatory technology
(regtech),
insurance technology (insurtech), and smart contracts. Fintech companies will still
disrupt the
industry, but not revolutionize it as previously thought because of the wall of
regulation they have run
into.
While powerful regulatory bodies have yet to pass specific directives
regarding the rules that
govern fintech, they have engaged in multiple enforcement actions against fintech
companies. In
addition, the Office of the Comptroller of the Currency (OCC) recently created and
released
Page | 28
theFintech Charter. In it, the agency lays down relatively ambiguous guidelines for
fintech companies
that indicate their desire to shackle them to existing financial services
regulations. Instead of
revolutionizing, fintech companies will contribute to the evolution of the
financial services industry.
To have the desired degree of impact, particularly in the banking industry, fintech
companies will
partner with traditional financial services institutions.
The institutions themselves will likely be the drivers of these partnerships, as
they have more to gain
from leveraging new technology and the resources to sink into promising projects
without risking
many resources. One prime example of a successful partnership is that of
CurrencyCloud and
Monese, a mobile-only UK based bank. Monese needed the ability to have customers
make
international transactions, but there was a ton of regulatory hurdles that needed
to be cleared for that
to happen. They ended up partnering with CurrencyCloud, a fintech that gave them
access to their
API, allowed them to bypass those hurdles, reduce forex costs, and reduce payment
costs as well.
These partnerships, while currently more popular for community banks, will be seen
at a larger scale
in 2019 and over the next few years.
Page | 30
Blockchain pushed fintech into the media spotlight, and blockchain technology will
drive mobile
banking adoption outside of the high growth areas in which it currently maintains
the most market
share.
While cryptocurrency may never solidify itself as a mainstay in the
markets due to its volatility
and the uncertainties regarding its viability as a store of value, the underlying
technology is
applicable. Blockchain, by providing unbanked individuals a verifiable, easily
created online identity,
will allow more individuals to be financially included than ever before.
2.4 OPPORTUNITIES
1. Rural Areas
Rural areas always have a huge impact on the overall economic development of any
country. In the
same remote are you find that most people do not have bank accounts. By using
mobile wallets
people can conveniently create bank accounts without physically going to a bank
branch. Mobile
wallets also present transparency in a business transaction in the rural area. The
increasing number of
mobile and internet users in the rural area will pave ways for the use of better
digital payment solution
over time.
2. Payments and Loyalty
Most households in the United States have joined more than 15 consumers‘ loyalty
program but only
participate in less than eight. Research shows that most consumers are reluctant in
using a consumer
loyalty program if it is not accompanied by a Smartphone app. A total of 69% of
people reported that
they continuously use they loyalty card if it was
on their phone.
The secret to mobile payment usage is loyalty, not payment. It is clear that
consumers engage more
Page | 31
with brands that they are loyal to. Companies can gain consumer engagement by
offering discount
and rewards within mobile wallets.
3. Increase in Number of Smartphone Owners
Not long ago surveys were carried out to show the growth of Smartphone ownership.
Now, 4 in 10
people own a Smartphone. The number is still growing as more people are anticipated
to be owners of
a Smartphone. With the high increase in Smartphone owners, so is the number of
mobile payment
users. Consumers can only use a Smartphone to make mobile payments hence this
cannot happen if
they do not have one.
4. Increased Interest in Mobile Payment among Smartphone Owners
More people who own a Smartphones understand and are interested in cashless payment
than before.
This is evident in the younger and the more tech-savvy population. The Federal
Reserve survey
pointed out that 3 in 10 people are open to using cashless payment if the
opportunity arises.
More people in today‘s world have shopping apps on their phones. They check prices,
research items,
purchase goods, and check receipts and coupons. This shows that price indications
and detailed
information increase the gratification of mobile-oriented consumers. Most of this
consumer would be
interested to use their mobile wallets instead of credit cards.
5. Mobile Banking and Inventive Mobile Payment Application
More banks are now offering mobile banking services to their customers. A huge
number of mobile
owner use this service to transfer money from one account to the other, check their
balance and recent
transaction. This service acts as a catalyst to increase the use of cashless
payment. Financial
institutions have also come up with inventive applications for mobile transfer.
Mobile remote deposit capture is one of the applications that is steadily gaining
popularity. Through
the application, consumers can easily deposit their checks by taking a photo of the
check and sending
it electronically to the bank. This promotes efficiency and convenience for the
bank and the
consumer. Satisfied mobile banking consumers are more likely to adapt to mobile
wallets than other.
An average user of digital payment instrument today uses the instrument across
stays three different
use cases, and typically uses the instrument 7-8 times in a month. While consumers
have exhibited an
enthusiastic response towards digital payments, they have also voiced several
concerns that act as
impediments preventing their shift to and belief in digital payment methods.
➢ Habit to use cash:
A large percentage of the Indian population is still habituated to cash even when
making online
purchases with 68 % of the surveyed consumers admitting to using cash as a means of
payment. This
Page | 32
has led all leading national and international players in the e-commerce arena to
include cash on
delivery as an option to suit Indian consumers. Consumers also feel that spending
money in cash aids
in budget management and keeps spending patterns in check. Although they
acknowledge that
handling cash is inconvenient, they are satisfied with the way it works and are not
enthusiastic about
changing how they handle money very easily as it is so ingrained in their day-to-
day life.
Figure 2.2 | Key Barriers for Adoption
Fraud/hid
Inertia of
den
Non-cash
charges
methods
(27%)
(33%)
Complexity
Incentives/off
of using
ers from
(55%)
other
methods
(29%)
Lack of
compelling
Reach
value
proposition
(16%)
(48%)
Habit to use
cash (68%)
Page | 33
the base and communicated appropriately. This is critical for universal acceptance.
In comparison,
cash is still the most preferred instrument of payment, simply because of its
absolute ease of
understanding even though it is not the most convenient option. Payment innovations
have to ensure
increasing simplicity of the product. A large range of value propositions,
standards and technologies
are likely creating confusion and excluding unevolved users, unless they are
communicated clearly
and built for the base.
➢ A Perceived lack of compelling value proposition:
About half of the users who had never tried a digital payment instrument, said that
the reason they
haven‘t used it is because they could not fully comprehend the benefits or value.
It is evidenced in the
fact that they have not heard a lot of people use or talk about digital payments.
This does not give
them a very strong motivation to alter behavior or adopt digital payments. For non-
users, the chief
barriers to trial are habit of using cash, complexity, and lack of a compelling
value proposition offered
by a digital payment method. In order to acquire customers onto a digital payment
instrument, certain
key points need to be addressed by the payment service providers. The offering can
be made more
appealing through incentives and offers to enable adoption. In addition, the user
interface needs to be
intuitive and simple to ensure a seamless customer experience. To drive mass
adoption by consumers,
expanding merchant acceptance is critical. Providers can also look to educate
customers and
communicate the benefits clearly.
➢ Inconvenience
low reach and possibility of making mistake arresting usage. Consumers who have
tried using digital
payments but have now shifted to other modes such as cash, card, online banking
etc., say that
inconvenience of remembering login credentials, insufficient acceptance,
possibility of a technical or
to win back churned consumer‘s payment service providers need to address critical
pain points.
For example, introducing biometric authentication would eliminate the need of
multiple user names
and passwords. Furthermore, acquisition and integration of merchants under the
system would
increase the use cases and thereby increase acceptance of digital payments. High
frequency
transactions must be brought under the ambit of digital payments to urge consumers‘
movement in
that direction. Auto-sweep features can aid in addressing low account balances and
the maintenance
of requisite minimum balances in the digital payment account.
➢ Security, identity theft and fraud are not big barriers in India:
Primary research data indicates that fraud and hidden fees do not emerge as top
reasons hindering
digital payment instruments. In fact, 2 in 3 consumers who have never used any
digital payments
instrument, have no fear of fraud / hidden charges. Even for those customers who
tried and quit, the
likelihood of fraud, identity theft and hidden charges did not feature as prominent
pain points.
Page | 34
➢ Out of 4 merchants believe digital will grow big, accelerating future sales:
According to 84 percent merchants participating in the survey, the most important
driver for digital
payment usage amongst merchants, who are aware of digital payments, is convenience
over cash. The
re- search also highlights the fact that most merchants struggle with small change,
with some literally
paying money to obtain the requisite change to manage their day. Merchants value
the avoidance of
this struggle for change, the convenience of not having to store and manage cash,
and the added bene-
fit of being able to account for and track transactions. 75 % of merchants believe
that using digital
payments would accelerate future sales. The possibility of additional sales is
another primary
motivation that draws merchants to digital payments. 75% of merchants believe that
the acceptance of
digital payment instruments would accelerate future sales.
➢ No clear benefits, proclivity towards cash and complexity are key barriers for
merchant
trials:
87% merchants who have never tried digital payments state that digital payment
instruments do not
offer significant advantages / value benefits over existing methods such as cards.
They are used to
dealing in cards and believe that other methods pro- vide better incentives and
given many other
Page | 35
options, there does not exist a catalyst to drive adoption of digital payments.
➢ Transactional speed:
Itis critical while competing with cash. Even though time saved in managing large
bills in cash,
finding change, or engaging in daily cash counts and bank trips is acknowledged,
the loss of time in
peak hours due to time consuming transactions and falling quality of customer
experience given
delays in accepting digital payments are perceived to be serious challenges. 78
percent merchants
prefer cash.
The complexity of use presents a problem for merchants, some merchants who don‘t
Accept
payments by wallets, are unclear of how it works or find it very complicated. They
also feel that there
is not enough pull from customers as not many customers currently ask to pay using
digital payment
instruments.
Table 2.4 | Trigger for Digital Payment Usage for Merchants
Increase
sales
24X7 access (77%)
(75%)
Competitive
Marketing Customer
use
advantage
(23%) it (14%)
(37%)
Page | 36
Figure 2.5| Key Barriers for Merchant Trials
No clear benefits
Proclivity towards
over other payment Lack of
Clarity (77%)
Cash (78%)
methods (87%)
Sources: Google–BCG market study based on Nielsen consumer survey of 917 merchants,
2016.
Page | 37
and Prepaid Payment Instruments (PPI) transactions combined. Prepaid instruments
trans- actions
almost 2X of mobile banking transactions.Within the next 4-year span, PPI (mWallet
and prepaid
card) transactions have grown
Mobile
banking
No.
of
transactions(mi
Year
llion)
201
2-13
53
201
3-14
95
201
4-15
172
201
5-16
387
450
400
387
350
300
250
200 172
150
95
100
53
50
0
2012-13 2013-14 2014-15
2015-16
No. of transactions(million)
Page | 38
Prepaid
Instrument
s
No. of
transactions(mill
Year ion)
2012
-13 66
2013
-14 133
2014
-15 314
2015
-16 747
800
747
700
600
500
400
314
300
200 133
100 66
0
2012-13 2013-14 2014-15
2015-16
No. of transactions(million)
much more rapidly to become almost double of mobile banking transactions in the
same period. In the year
2015-16, around 747 mil- lion transactions occurred through mWallet and prepaid
cards combined, whereas
only 390 million transactions happened through mobile banking. This being said, the
majority of transactions
through mWallet are smaller with an average ticket size of INR 620, while mobile
banking transactions are on
an aver- age INR 10,400 per transaction, notching up a gross annual transaction
value of INR 4,000 billion.
mWallet is largely preferred for micro transactions while high value transactions
take place through mobile
banking.
In terms of how many people use wallets versus how many actively transact through
online banking, the
Page | 39
number of unique active wallet users (80-85 million) has already surpassed that of
online banking users (60
million). Wallet users already more than mobile banking users and triple the number
of credit card users.
This contribution comes from those users who do not use net banking but fund their
wallets through credit
cards, debit cards or cash. The number of wallet users is already 3X the number of
credit cards issued in the
country (24 million in 2015-16).
In the last six years ( July 2010 to Jun 2016), if we look at the growth in
internet search que- ries, we‘ll see that
queries containing the word ―pay‖ grew by 18X since July 2010. This has been taken
as a surrogate for the
demand for online payments. Queries regarding remitting, transferring or sending
money grew by 5X in last 6
years, whereas queries for mobile wallet brands also grew by 5X since July 2010.
Search queries for ―pay /
wallet / money transfer‖ grew much faster in the last year, at 3X rate, as compared
to search queries for
industries like e-commerce, credit cards and insurance.
The digital payment market in India is still nascent despite concentrated activity
over the past 2-3 years. The
landscape is dynamic and is rapidly evolving given changing use cases, customer
propositions and business
models.
Page | 40
given by many digital payment banks. This comes as boon to customers and
also acts a
motivational factor to go cashless.
4. Digital record of transactions: One of the other benefits of going digital is
that all
transaction records can be maintained. Customers can track each and every
transaction that is
made, no matter how small the transaction amount this.
5. One stop solution for paying bills: Many digital wallets and payment apps
have become a
convenient platform for paying utility bills. Be it mobile phone bills,
internet or electricity
bills, all such utility bills can be paid through a single app without any
hassle.
6. Helps keep black money under control: Digital transactions will help the
government keep
a track of things and it will help eliminate the circulation of black money
and counterfeit notes
in the long run. Apart from this, this may also give a boost to the economy
as the cost of
minting currency also goes down.
7. Reduction in tax evasion and greater tax compliance: By going cashless, all
data regarding
the source of income of people will be available with the government so a
lot of transparency
will be introduced into the system which will reduce tax evasion and
increase the government
revenues.
8. Security: In case we lose our debit /credit cards, we can easily get them
blocked so the risk of
losing money is less as compared to physical currency.
9. Reduction in criminal activities: Going cashless will reduce the circulation
of fake
currencies. Illegal activities like drug abuse, human trafficking etc. will
be discouraged as the
mode of transaction for these activities is cash.
10. Reduce cost of Managing Cash in the Economy: Build a transactional history
to enable
improved financial inclusion.
Page | 42
Widespread adoption of digital payments will require such transactions to be just
as convenient and safe, if not
more, as cash. This is only possible with new solutions being developed to make
digital payments easier for
customers as well as merchants. Smartphones are expected to displace cards, ATMs
and POS as an issuing and
acquiring device. Universal connectivity, biometrics, tokenisation, cloud computing
and the Internet of Things
are just a few of the trends that will affect the way consumers transact and
interact with payment service
providers in the future.
Some payment innovations that could be relevant in the Indian context are:
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online authentication simpler. In summary, while the exact uptake and
penetration of
differenttechnologies is unclear, it is obvious that technology will be a
key disruptor and further
developments will make digital payments simpler, more convenient and easier
to use.
Over the last few years, the technology landscape has been undergoing rapid
changes. The advent of
technologies like block chain, machine learning, bots, cloud, crypto currencies,
etc., are exploring development
of new financial technologies. The business delivery and architectural models are
changing due to these
technological movements. Block chain may overhaul how financial services firms
operate, migrating from
centralized to decentralized models of conducting business and operations. It may
reduce the cost of various
financial activities to near zero especially where it involves third parties;
financial institutions may no longer
face the millstone of operating costs due to the success of block chain based
digital payments. Cloud delivery
models bring advantages such as scalability, flexibility, agility and cost savings.
The area in which financial
sector is adopting cloud are card and mobile payment processing, core banking,
human resources & talent
management, and infrastructure as a service etc. It is expected that cloud
technologies coupled with analytics,
mobile technologies and big data, may allow financial institutions to extract real
value from the data.
Improvements in algorithms and automation of financial activities may impact
domains such as optimization of
business processes, removing inefficiencies from operations, enhancing fraud and
risk management, changing
customer services models and application of virtual assistants instead of humans.
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User Threats
-Malware/ransomware
- Phishing & social
Engineering
- Fraudulent wallet
Applications
- Man-in the middle
attack
Platform threath
- Network provider
- Payment
application provider
Current
Crime-as-service
Impersonate Organisation
Malicious Insider
Two- Factor
authentication
Threats
Hardware
Vulnerabilities
Mobile
Malware Automation
Cyber
Warfare/Espionage
Emerging
Tech & Platform Missuse
Future - National Unique ID
Ubiquity
- LoT Attacks
- Social Media
- Advanced
technology Attacks
- Crypto currency
Digital Payment
Infrastructure Complexities
➢ Current Threats
1. Users Threats
Phishing and social engineering are the most commonly used techniques to carry out
cyber- attacks on the
end users in the digital payment space. In phishing, deceptive link is sent to the
user which appears legitimate
and they are redirected to sites which belongs to cyber adversaries. The user
without knowing about it transacts
on it leading to loss of their credentials. Social engineers are everywhere
navigating for opportunities either via
telephonic conversations or well-crafted emails to fraud gullible users.
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The adversaries may build fraudulent wallet applications and post it on the popular
market places. There had
been instances in which users transacted via illegitimate wallet applications
instead of legitimate ones.
Adversaries may also introduce backdoor or rootkit in the wallet applications to
redirect user funds or gain
information on user credentials to conduct frauds.
NFC based attack: One of the most common concerns with NFC technology is that of
eavesdropping.
Eavesdropping occurs when a third party intercepts the signal sent between two
devices. For example,
adversaries might also pick up other personal information passed between two
smartphones.
2. Platform Threat:
Adversaries may good network providers with plethora of ping or web requests which
may appear as legitimate
traffic. It may lead to Denial of Services as the functioning of the digital
payment instruments may deteriorate
or resulting in non-availability of the prepaid payment instruments.
– Denial of services
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3. Crime- as- a – server:
Organized cyber gangs may be given a bounty by the adversaries to dupe end users
transacting on the digital
payment ecosystem. The gangs may originate with de ned product and services. This
may lead to many
systematic organized crimes in the cyber space.
4. Impersonate Organizations:
The current phishing techniques may get scaled to creating end-to-end fake online
presence of the
organizations to pro t in billions as users may fall prey to it.
Third Party: Organizations perimeters are getting blurred day-by-day, as more and
more work is outsourced
to third parties. The environment of third parties can also be responsible to
introduce new cyber threats into the
core operational environment.
5. Malicious Insider:
7. Hardware Vulnerabilities:
➢ Future Threats
With the use of advanced techniques such as machine learning and AI, adversaries
are developing malwares
which can infect user devices surreptitiously in an automated way, with no human
intervention.
2. Cyber Warfare/Espionage:
Nations are leveraging cyberspace as ground for cyber war; it may impact
functioning of digital payment
infrastructure at large.
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Adversaries breaching organizationsIT boundaries to steal corporate or R&D secrets,
resulting in cyber
espionage.
IoT Attacks: Users of digital payments are adopting wearable‘s such as smart
watches to conduct commerce.
These wearable devices are vulnerable to cyber threats such as acting as botnets in
which they are used to
conduct denial of services attacks without user knowledge.
Social Media Attacks: Social media integration with digital payments is getting
prevalent. Users are using
their social media pro les to login into payment applications. So, compromise of
social media account details or
identity theft may also result in digital payment frauds. The attack techniques of
the adversaries may evolve to
avatar hijacking from current identity thefts. This may get feasible due to
increase of digital footprints of the
next generation users. The adversaries may be able to clone an illegitimate digital
avatar of the user in the
cyber space. Organizations may not able to distinguish between real and fake
avatars of the users.
Crypto currency: Ransom demanded in crypto currencies which are untraceable may
propel rise of cyber
attacks on financial services and its users, with more motivation.
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➢ A tax rebate (of say 1% to 2%) on payments made by households as salary to
unorganized
sector (domestic servants, sweepers etc.) can boost cashless payments.
➢ This will do two things, one the households will have an incentive to go
cashless and two;
large portion of the unorganized sector will be financially included.
➢ The 5 A's of promoting financial inclusion through cashless payment
instruments which are
availability, accessibility, acceptability, affordability and awareness.
➢ Government should assure basic necessities in rural areas and focus on
developing
infrastructure. Special drives through schools, colleges, panchayats etc.
can help create
awareness about cashless/ banking transactions.
➢ Financial literacy is a must for bringing more and more people to the digital
platform. Digital
payment or payment through banks, instead of paying cash should be
encouraged.
➢ Linkage of all welfare activities with bank accounts is a very strategic step.
A strong banking
base is the basic prerequisite for the cashless economy.
➢ Targeted financial education programs can improve financial skills and Credit
Management,
and increase account ownership in rural India.
2.12 CHALLENGES
1. Regulatory Compliance
All mobile payment services need to abide by the legal requirements. This entails
both the financial
and consumer-based regulations. This can be a problem for new players who want to
invest in a new
market.
2. Fraud Risk
This is one of the biggest reasons why most consumers are reluctant to adapt to
mobile wallets.
Contactless payment presents huge unknown risk and fraud like leaked data, hacking,
undetected
malware, e-wallet vulnerabilities. Making the technology secure for all consumer
will aid in stopping
any potential financial breaches.
3. Low Perception
Consumers still perceive that mobile wallets do not solve anything. They are still
not informed of the
benefits of using mobile wallets over using cash or credit cards. That is why most
of them still use
credit cards and debit cards for online payment and buying expensive items.
4. Low Trust in Mobile Wallets
Consumers say that the idea of using mobile wallets is good but not possible. They
feel that they give
up a lot of their control when using mobile wallets. A research carried out by
YouGov shows that
43% of mobile users don‘t trust mobile wallets, 38% fear that if their phones get
lost they might not
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be able to make any payment.
Another research related carried out by Experian concluded that 55% of consumers
feel safer using
credit cards. A survey carried out by Auriemma reported that consumers who use
mobile wallets will
not recommend it to their friends or family.
5. No Rewards
Unlike cards and cash-back programs, they are no rewards offered when using mobile
wallets. People
using credits and cash have the opportunity of receiving discounts, rewards, and
coupons. Financial
marketers seeking to boost the usage of mobile wallets should take this as an
opportunity to get more
consumers.
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Chapter III
Literature Review
Government's digital push has ushered in a new era of digitalization in India.
Digitalization is not just
a part of our lives anymore. It is life. How digital economy & its tool impacts
society and in turn, how
society shapes those evolving tools is something that will ultimately define our
future. As the digital
economy is still evolving, there are obvious questions about this new economic
model that have yet to
be answered. Post demonetization in India, some wonder whether cash will become
extinct while
others have doubts about digital transformation of India. Infact, many have asked
whether a single
globally accepted currency will emerge. This book is an attempt to simplify all
these questions,
doubts and apprehensions. The book (Journey Towards Cashless India by
JayantParikshit) will
explain all the relevant fundamental concepts using real life examples as well as
case studies. This
will be a useful book not only for students preparing for competitive exams like
UPSC, State PCS, Banking, MBA etc. but, for anyone who wants to understand India's
challenging
journey towards a cashless economy amidst the dark clouds of black money.The
purpose of
literature review is to extract the essence of the concept related to research. The
theories that are
evolved by writers and scholars are included for gaining a complete
result.According to a 2015 report
by Price Water House Coopers, India‘s unbanked population was at 233 million. Even
for people with
access to banking, the ability to use their debit or credit card is limited because
there are only about
1.46 million points of sale which accept payments through cards. A study by Boston
Consulting
Group and Google in July noted that wallet users have already surpassed the number
of mobile
banking users and are three times the number of credit card users.
Sanghita Roy, Dr.Indrajit Sinha (2014) . stated that E- payment system in India,
has shown
tremendous growth, but still there has lot to be done to increase its usage. Still
90% of the transactions
are cash based. Technology Acceptance Model used for the purpose of study. They
found Innovation,
incentive, customer convenience and legal framework are the four factors which
contribute to
strengthen the E- payment system.
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emphasize the benefits its adoption provides and awareness can also be improved to
attract
consumers‟ attention to internet banking services.
Nitsure (2014) in his paper observed that the problem being faced by developing
countries like India
in the adoption of E-banking initiatives due to low dissemination of Information
Technology. The
paper highlighted the problems such as security concerns, rules, regulation and
management. In India
there is a major risk of the emergence of a digital split as the poor are excluded
from the internet and
so from the financial system.
BalazsVinnai, general manager, Digital Channels, Misys(April 25, 2016), says that
―It is critical for
banks to consider new digital channels as part of an integrated strategy and evolve
from first to
second generation digital banking: switching digital from a supporting role, to the
primary sales and
communication channel for banks,‖ says Vinnai. ―Reengineering processes around the
customer is not
easy, but banks must embrace digital banking to remain competitive and relevant.‖
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Chapter IV
Research Methodology
4.1 RESEARCH METHODOLOGY
This report is based on secondary data. One of the most important users of research
methodology is
that it helps in identifying the problem, collecting, analyzing the required
information data and
providing an alternative solution to the problem .It also helps in collecting the
vital information that is
required by the top management to assist them for the better decision making both
day to day decision
and critical ones.
Data Source:
Secondary Data: Journals, websites, article, research papers, Magazines.Software‘s
& tools used:
MS office, Personal computer, Internet.
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4.3 RESEARCHDESIGN
―The research design is at the precise core of the scientific methodology; it can
be used to answer
practical questions or to test theoretical proposition/hypothesis (Luthans;1998)
➢ In this study we have used Descriptive Research design method to answer the
questions of
who (influence the study),
➢ What (is the Need of digital payments, Benefits, Drawbacks, Threats),
➢ Where (the people will attract),
➢ When (the order was started),
➢ And how (the system will work and effect the economy).
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Chapter V
Results & Conclusion
5.1 Findings
➢ Digital payments have registered robust growth in 2017-18 both in volume and
value
terms.
➢ In volume terms the growth during the year 2017-18 was much higher than the
trend
growth rate during the last five years (2011-16).
➢ Growth in total retail payments in value terms has been three times higher than
the
trend rate of last five years.
➢ Total card payment continued its growth momentum and exceeded the trend growth
momentum and exceeded the trend growth rate of the last five years both in
volume
and value terms.
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5.2 CONCLUSION
The first step taken to digital India was the demonetization of Rs 500 and Rs 1000
notes in India. We
do understand that it will be very difficult to adapt to such changes immediately
but if such instant
actions were not to be taken then India‘s economic conditions will only turn from
bad to worse. Thus,
as citizens and youths of India it is in our hands to promote this magnificent
India encouraged by our
PM Mr. NarendraModi who has a bright vision towards the upcoming of future India.
Let us teach
our brothers and sisters of this country the benefits of E-banking, Digital India
Vision etc. This step of
cashless economy is going to create ripples Big success and it will help to attain
vision of ―DIGITAL
INDIA‖ ―Coming together is a beginning; keeping together is progress; Working
together is success‖
Digital payments offer unique opportunities. The global trend indicates higher
costumer expectations
for value added services, increased competition due to emergence of new
technologies and an ever
changing regulatory escape
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5.3 RECOMMENDATIONS
● Make payment regulation independent from the function of central banking(RBI).
● Withdraw charges levied by government department on digital payments.
● Reduce custom duties on payments acceptance equipment‘s.
● The opportunity for digital payments in India is promising yet quite sizable
with trends being
positive over the last two to three years.
● The seven key trends identified, we believe, will disrupt the payments space in
India making it
more digital over the next five years.
● It will include inversion of the cash / non-cash ratio for payment transactions
over the next
five to seven years.
● The onetime value of digital payment transactions could increase 10X by 2020
from current
levels.
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Bibliography
RESEARCH PAPERS
● www.ijcrt.org ©2018 IJCRT | Conference on Recent Innovations in Emerging
Technology &
Science, April 6-7, 2018 | ISSN: 2320-2882 by JB Institute of Technology,
Dehradun &
IJCRT
● IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN:
2319-
7668PP 28-33.
● CASHLESS ECONOMY (DIGITAL INDIA) by srm university.
● International Journal of Pure and Applied Mathematics Volume 119 No. 15 2018,
1259-1267
WEBSITES
● https://www.aciworldwide.com/-/media/files/collateral/trends/transactions-2025-
an-economic-
times-report-on-the-future-of-payments-in-india.pdf
● https://www.dotcominfoway.com/blog/opportunities-and-challenges-for-the-wallet-
integration
● https://www2.deloitte.com/us/en/pages/financial-services/articles/infocus-
payments-
trends.html
● https://learn.g2crowd.com/2019-fintech-trends
● https://learn.g2crowd.com/2019-digital-trends
● International Journal
● A Study on Digital Payments in India with Perspective of Consumer‟s Adoption
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