What you need to do next is to write a short situation where you can apply this model in your

persuasion message.

Central Route

- This situation where in the classroom have a presentation. One groups are present in
the classroom. Then, for that situation, the group is the central route because he pays
more attention in the class and examines the quality and strength of the argument.
And this also convinces us of the originaly of ideas. So, the central route is used when
the message recipient has the motivation as well as the ability to think about the
message and its topic. When people process information centrally, the cognitive
responses, or elaborations, will be much more relevant to the information, whereas
when processing peripherally, the individual may rely on heuristics and other rules of
thumb when elaborating on a message.

Peripheral route

- They have same situation in the classroom. Another group have presented. For this
situation the group present with the peripheral route, they are more likely to rely on
general impressions (eg: “this feels right/good”), early parts of the message, their own
mood, positive and negative cues of the persuasion context, etc. Because people are
"cognitive misers," looking to reduce mental effort, they often use the peripheral route
and thus rely on heuristics (mental shortcuts) when processing information. So I think
if these peripheral influences go completely unnoticed, the message recipient is likely
to maintain their previous attitude towards the message. Otherwise, the individual will
temporarily change his attitude towards it. This attitude change can be long-lasting,
although durable change is less likely to occur than it is with the central route.