Write a short discussion on which persuasive communication principles and elements are

applied in this advertisement.

For me in the video, it shows the the AIDA model. The AIDA model identifies the cognitive
level a person goes through during the process of purchasing a product or service. This is a
buying funnel where buyers go here and there at every level, to support them in making a
final purchase.

1) Awareness: In this video, a brand trying to establish its existence in the minds of the
consumers. They don’t sell, they only create awareness. So, a KFC employee ride a
motorcycle and showed the KFC store have a promotion.
2) Interest: The advertisement at the interest stage must focus on the advantages and
benefits of your product/service. Should be to point to the consumer’s needs. Then, a
younger brother, saw the advertisement on the KFC motorcycle and his father also see
the advertisement at the billboard.
3) Desire: The brand needs to prominently highlight its outstanding features which the
consumer won’t get in other product/service. Next, a son know set Holiday Bucket
and hi invited his family to eat a Holiday Bucket Set at the KFC. Then, his father also
see menu set Holiday Bucket.
4) Action: At this stage, to encourage consumers to make a purchase the product/service.
Then, the whole family go to buy a set Holiday Bucket KFC and they eat at the KFC
shop.