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  • Seiko

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    Vishal Malhi
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    1) Seiko Watch Corporation was established in 2001 as a wholly owned subsidiary of Seiko Corporation to streamline decision making and focus on brand vision. 2) In 2005, Seiko launched the Spring Drive, a hybrid watch technology that was the result of 28 years of research, to move upmarket and challenge Swiss watchmakers. 3) While Seiko had historically produced luxury watches domestically, its high-end lines were little known internationally, with 95% of production sold in Japan and 5% in other Asian countries. Seiko was often perceived abroad as reliable but unremarkable.

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    1) Seiko Watch Corporation was established in 2001 as a wholly owned subsidiary of Seiko Corporation to streamline decision making and focus on brand vision. 2) In 2005, Seiko launched the Spring Drive, a hybrid watch technology that was the result of 28 years of research, to move upmarket and challenge Swiss watchmakers. 3) While Seiko had historically produced luxury watches domestically, its high-end lines were little known internationally, with 95% of production sold in Japan and 5% in other Asian countries. Seiko was often perceived abroad as reliable but unremarkable.

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    16 views31 pages

    Seiko

    Uploaded by

    Vishal Malhi
    1) Seiko Watch Corporation was established in 2001 as a wholly owned subsidiary of Seiko Corporation to streamline decision making and focus on brand vision. 2) In 2005, Seiko launched the Spring Drive, a hybrid watch technology that was the result of 28 years of research, to move upmarket and challenge Swiss watchmakers. 3) While Seiko had historically produced luxury watches domestically, its high-end lines were little known internationally, with 95% of production sold in Japan and 5% in other Asian countries. Seiko was often perceived abroad as reliable but unremarkable.

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    This document is authorized for use only in Dr. Farah Naz Baig's Brand Management Fall 2020 03 at Institute of Business Administration (IBA) - Karachi from Sep 2020 to Mar 2021.
    
    

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