M A Z DA B R A N D

G LO B A L V I S UA L I D E N T I T Y
GUIDELINES

S E P T E M B E R 2 01 5
VER SI O N 1.0

M A Z DA M OTO R C O R P O R AT I O N
 1. I N T R O D U C TI O N 1 Objective of These Guidelines

2 Purpose of Visual Identity

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
1. I N T R O D UCT I O N

1.1 本ガイドラインの目的Objective of These Guidelines

These guidelines define Mazda’s visual identity (VI).

They are our roadmap for visually and intuitively conveying

the values of the Mazda brand.

マツダが、どのような価値を持つブランドであるのかを、

視覚的・直感的に伝えるための指針となります。

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
1. I N T R O D UCT I O N

1.2 ビジュアルアイデンティティの狙いPurpose of Visual Identity

1. To visually communicate the essence and the values of the Mazda brand,
as defined by the Brand Pyramid

2. To create a look that is consistent with Mazda's aspirational Brand Position

Brand Pyramid Brand Position

PREMIUM
Strong brand with
unique values

UNIQUE

Price-driven Legitimate alternative to

brands established
premium brands

© Copyright Mazda Motor Corporation. All rights reserved.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
 2. OVERVI E W 1 Principles of Visual Identity

2 Overview of Visual Identity

3 List of Visual Identity Elements

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
2. OVE RVI EW

2.1 ビジュアルアイデンティティの方針Principles of Visual Identity

Express Mazda's brand essence "Celebrate Driving" with sophistication

. Use expressions that accentuate and maximize the emotional appeal of our products
. Use controlled expressions with room to breathe;
avoid crowding in too many elements or too much information

. Use expressions designed to evoke heartfelt excitement and

a sense of exultation among target customers

. Convey the pride and confidence of the Mazda brand and everyone involved with it

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
2. OVE RVI EW

2.2 Overview of Visual Identity

Mazda’s visual identity is

the standard for all visual expression L O R E M I P S U M D O L O R S I T A M E T.
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of the Mazda brand.

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m{zd{ CX-3
2nd April 2015

Name
Company
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By applying it to every customer

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touchpoint, we ensure that

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L O R E M I P S U M D O L O R S I T A M E T.
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elementum ut est sit amet congue. Integer accumsan iaculis maximus. Vivamus Mr A. Name
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m{zd{ CX-3 Nunc ornare metus turpis, nec ultrices nisl posuere sed. Proin mollis lacus vitae nibh
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our brand image is clear and consistent.

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L O R E M I P S U M D O L O R S I T A M E T. Mazda Motor Corporation

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3-1, Shinchi, Fuchu-cho, Aki-gun
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Hiroshima 730-8670 Japan
T +81(0)82-123-4567
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m{zd{ CX-3

Mazda Motor Corporation

3-1, Shinchi, Fuchu-cho, Aki-gun

Hiroshima 730-8670 Japan
T +81(0)82-123-4567

CSR REPORT 2015

Year ended March 31, 2015

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Mazda Motor Corporation | Strictly Confidential | 2

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Mazda Motor Corporation | Strictly Confidential | 2

* The above graphics are sample images only.

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2. OVE RVI EW
2.3 List of Visual Identity Elements
Mazda’s visual identity consists of Brand Mark
five elements.
The symbol of the Mazda brand,
used at every touchpoint to enable
brand recognition at a glance.
Must be surrounded by adequate
clear space to maintain its
independence and visibility.
Colors
Monochrome or low-intensity neutral
colors which convey a high-quality
impression and make products stand out.
When descriptive colors are needed for
graphs and tables, select from the Chart
Colors.
CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W
Brand Slogan
Always displayed together with
the Brand Mark to ensure recognition
as Mazda’s Brand Slogan. Use gray to
make the products and space in the
design stand out.
Photo Styles
High-quality photographs with
a controlled composition that
communicate a sense of product
quality, exultation, space and depth,
and lifestyle.
3 . V I S UA L I D E N T I T Y E L E M E N T S
Typefaces
Mazda’s original font system
ensures effective expression of the
Mazda brand by specifying different
typefaces for different uses. Lay out
text with room to breathe to make
the products and space in the design
stand out.
A{BCDEFGHI
0123456789
ABCDEFGHIabcdefghi
0123456789
4 . A P P L I C AT I O N SA M P L E S
 3. VISUAL I D ENTIT Y 1. Brand Mark 5. Typefaces
1 Brand Mark 1 Typeface List
ELEMENTS
2 Brand Mark Versions 2 Typeface 1
3 Brand Mark Clear Space 3 Typeface 2
4 Brand Mark Size 4 Typeface 3
5 Brand Mark Display Position 5 Typeface 4
6 Brand Mark Background Color
6. Colors
2. Brand Slogan 1 Corporate Color
1 Zoom-Zoom Logo 2 Color 1 (Color Expression with
2 Zoom-Zoom Logo Clear Space Photographs)

3 Zoom-Zoom Logo Size 3 Color 2 (Color Expression without

Photographs)
4 Zoom-Zoom Logo Display Position
4 Chart Colors 1
5 Zoom-Zoom Logo Display Color
5 Chart Colors 2

3. Digital Media
7. Photo Styles
1 Digital Media
1 Photo Style 1
2 Photo Style 2
4. Horizontal Brand Mark
3 Photo Style 3
1 Horizontal Brand Mark
2 Zoom-Zoom Logo Size and
Positioning (Horizontal Brand Mark)
3 Digital Media (Horizontal Brand Mark)

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3. VI S UA L I D EN TIT Y E LE ME N TS | 1. Bra nd Mark

3.1.1 Brand Mark

The Mazda Brand Mark is made up of

two elements: the Brand Symbol and
the Corporate Script.

In order to ensure compatibility with the 3D

Brand Mark introduced in November 2014,
the overall color tone and the size of the
Corporate Script have been modified to convey
a higher quality impression.

The two elements are fixed, and their relative

sizes and spacing may never be changed.
Brand Symbol

Always use original data from

Mazda Motor Corporation for the Brand Mark.

Corporate Script

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3. VI S UA L I D EN TIT Y E LE ME N TS | 1. Bra nd Mark

3.1.2 Brand Mark Versions

The Brand Mark is available in three versions: Full color (preferred)

full color, grayscale, and solid.

The preferred version for use is the full color

version, because it conveys the highest quality
impression possible. The grayscale version
should only be used when a limited number
of colors are available or when full-color
reproduction is difficult due to the material.

As an exception, the solid version may only be

used when the gradient cannot be reproduced.

Both the color and configuration are fixed, and

may never be changed.

Always use original data from

Mazda Motor Corporation for the Brand Mark.
Grayscale Solid (Positive) Solid (Reverse)

* As an exception, the solid version (positive or reverse) may

only be used when the gradient cannot be reproduced.

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3. VI S UA L I D EN TIT Y E LE ME N TS | 1. Bra nd Mark

3.1.3 Brand Mark Clear Space

It is vital to maintain a generous clear space

surrounding the Brand Mark to ensure that
it stands out for maximum impact.

Maintain at least the amount of clear space

shown at right. No other textual elements or
busy images may be placed within that area.
0.5a

Even when the Brand Mark is displayed at the

edge of the page, maintain this clear space.
Special-case clear space

However, when visibility would be significantly

impaired if the full clear space is maintained
0.2a
in a particular display space, such as when
indicating sponsorship, the special-case clear
space may be used.

For details on the 3D Brand Mark in spaces,

refer to the "Mazda Brand Mark Guidelines — 0.5a
Three-Dimensional Expressions for Facilities 0.2a
and Events."

0.5a a 0.5a 0.2a a 0.2a

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3.1.4 Brand Mark Size

The Brand Mark may not be displayed with the Minimum size
Corporate Script less than 10mm wide.
10mm

Using it smaller than this is not permitted

because it puts its visibility and legibility at
risk and may also result in smudging or faint
rendering.

The minimum size of the Brand Mark when

displayed on a standard paper size is 11% of the
Display size
width of the paper for portrait orientation and
11% of paper width 8% of paper width
8% for horizontal.

When displaying the Brand Mark on

non-standard sizes, adjust its size as
appropriate to prevent it from being too big
or too small.

Paper width (horizontal)

Paper width (portrait)

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3.1.5 Brand Mark Display Position

The Brand Mark should be displayed in one of

the four corners of the page.
0.5a 0.5a

Be sure to maintain the specified clear space

around the Brand Mark (see 3.1.3). 0.5a 0.5a

For certain exceptions,

refer to the application samples.
a

0.5a 0.5a

0.5a 0.5a

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3. VI S UA L I D EN TIT Y E LE ME N TS | 1. Bra nd Mark

3.1.6 Brand Mark Background Color

The Brand Mark should be displayed on black or Permitted background colors for the Brand Mark
white backgrounds.

Avoid placing it on busy photographs or other

overly intense colors in order to maintain
sufficient visibility and legibility.

When placing it on a busy background cannot Permitted Acceptable Not permitted Not permitted Not permitted Acceptable Permitted

be avoided, adjust the color density of the

background image as shown in the examples at
lower right. Black background White background

Image adjustment example Image adjustment example

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3. VI S UA L I D EN TIT Y E LE ME N TS | 2. Bra nd S l og a n

3.2.1 Zoom-Zoom Logo

As the Mazda Brand Slogan, the Zoom-Zoom

Logo must always be displayed with the
Brand Mark.

The spacing between letters and other details

of its appearance are fixed, and may never
be changed.

Always use original data from

Mazda Motor Corporation for
the Zoom-Zoom Logo.

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3. VI S UA L I D EN TIT Y E LE ME N TS | 2. Bra nd S l og a n

3.2.2 Zoom-Zoom Logo Clear Space

It is vital to maintain a generous clear space

surrounding the Zoom-Zoom Logo to maintain
the right degree of visibility.

Maintain at least the amount of clear space

shown at right. No other textual elements or
0.25b
busy images may be placed within that area.

Even when the Zoom-Zoom Logo is displayed at

the edge of the page, maintain this clear space.

0.25b
However, when visibility would be significantly
impaired if the full clear space is maintained
in a particular display space, such as when
indicating sponsorship, the special-case clear
0.25b b 0.25b
space may be used.

Special-case clear space

0.1b

0.1b

0.1b b 0.1b

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3.2.3 Zoom-Zoom Logo Size

The Zoom-Zoom Logo should be twice the width Display size

of the Corporate Script in the Brand Mark.
0.5a Align

The Zoom-Zoom Logo may not be displayed

with a width smaller than 20mm. 0.5a
Align

Using it smaller than this is not permitted

because it puts its visibility and legibility at 2a
risk and may also result in smudging or faint a
rendering.

0.5a

2a

Minimum size

20mm

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3.2.4 Zoom-Zoom Logo Display Position

The Zoom-Zoom Logo must be positioned

so that its relationship to the Brand Mark is
visually obvious. Make sure they appear as
a set by placing them in the same horizontal
or vertical alignment.

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3.2.5 Zoom-Zoom Logo Display Color

The Zoom-Zoom Logo should be in gray to

make the products and space in the design
Black background White background
stand out.

Refer to the images at right and make sure it

blends in with the background.

(See 3.2.3 for information on the size of the

Zoom-Zoom Logo.)

Use about 80% black for the Zoom-Zoom Logo Use about 20% black for the Zoom-Zoom Logo

Zoom-Zoom Logo design examples

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3. VI S UA L I D EN TIT Y E LE ME N TS | 3. D igital Med ia

3.3.1 Digital Media

This page shows the specifications for Brand Mark clear space in
displaying the Brand Mark and digital media Adequate usage sizes for the Brand Mark in digital media
Zoom-Zoom Logo in digital media.
0.2a
45 or more pixels wide 44 to 30 pixels wide 29 to 15 pixels wide
When displaying these elements in websites,
web banners, and other digital media, Use the full-color Use the solid For special cases
Brand Mark Brand Mark use the solid
use the clear space measurements shown
Brand Symbol only
at right.

Refer to the chart at right for the adequate

0.2a Usage not permitted
usage sizes for the Brand Mark in digital media.
below 15 pixels
Out of consideration for visibility, a range of
sizes is provided.
0.2a a 0.2a

The minimum size for the Zoom-Zoom Logo in

digital media is a width of 60 pixels.

Zoom-Zoom Logo clear space in Zoom-Zoom Logo minimum size in

digital media digital media

0.1b 60 pixels

0.1b

0.1b 0.1b
b = 2a

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3. VI S UA L I D EN TIT Y E LE ME N TS | 4. H orizonta l B ra n d M a r k

3.4.1 Horizontal Brand Mark

The Horizontal Brand Mark may only be used Full color (preferred)
when it is difficult to use the vertical Brand
Mark due to space limitations.

When doing so, the preferred version for use

is the full color version. The grayscale version
should only be used when a limited number
of colors are available or when full-color
reproduction is difficult due to the material.
Grayscale Solid (positive) Solid (reverse)

As an exception, the solid version may only be

used when the gradient cannot be reproduced.

Both the color and configuration are fixed, and

may never be changed.

The clear space and minimum size for the * As an exception, the solid version (positive or reverse) may
only be used when the gradient cannot be reproduced.
Horizontal Brand Mark are shown at right.

Always use original data from

Mazda Motor Corporation for the Horizontal
Brand Mark. Horizontal Brand Mark clear space Minimum size

30mm
0.1a

0.1a

0.1a a 0.1a

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3. VI S UA L I D EN TIT Y E LE ME N TS | 4. H orizonta l B ra n d M a r k

3.4.2 Zoom-Zoom Logo Size and Positioning (Horizontal Brand Mark)

The relative size and positioning of Center align

the Horizontal Brand Mark and
Zoom-Zoom Logo are shown at right.

Center align Center align

a a a

Center align

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3. VI S UA L I D EN TIT Y E LE ME N TS | 4. H orizonta l B ra n d M a r k

3.4.3 Digital Media (Horizontal Brand Mark)

This page shows the specifications for Horizontal Brand Mark clear space in
digital media Adequate usage sizes for the Horizontal Brand Mark
displaying the Horizontal Brand Mark and
in digital media
Zoom-Zoom Logo in digital media. b
70 or more pixels wide 69 to 45 pixels wide
When displaying these elements in websites,
0.1a
web banners, and other digital media, use Use the full-color For special cases
Horizontal Brand Mark use the solid
the clear space measurements shown at right. Horizontal Brand Mark

0.1a
Refer to the chart at right for the adequate
usage sizes for the Horizontal Brand Mark in
digital media. Out of consideration for visibility, 0.1a a 0.1a Usage not permitted
below 45 pixels
a range of sizes is provided.

The minimum size for the Zoom-Zoom Logo in

digital media is a width of 60 pixels.

Zoom-Zoom Logo clear space in Zoom-Zoom Logo minimum size in

digital media digital media

0.1b 60 pixels

0.1b

0.1b b 0.1b

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3. VI S UA L I D EN TIT Y E LE ME N TS | 5. Ty pefaces

3.5.1 Typeface List

Mazda’s visual identity uses several typefaces, Preferred fonts Alternative fonts
shown at right, each of which is for
a different use.
Interstate Mazda AXIS R Noto Sans CJK
Light JP Regular

あいうえお
Use the preferred fonts whenever possible.
Alternative fonts are also provided for cases ABCDE あいうえお
when the preferred fonts are not available.
abcdef カキクケコ カキクケコ
01234 広島東京 広島東京
Mazda Regular Interstate Mazda AXIS M Arial Regular Noto Sans CJK
Regular JP Medium

A{BC ABCDE あいうえお ABCDE あいうえお

カキクケコ
Typefaces

NOPQ abcdef カキクケコ abcdef

01234 01234 広島東京 012345 広島東京
Mazda Bold Interstate Mazda AXIS H Arial Bold Noto Sans CJK
(Preferred) Bold JP Bold

A{BC ABCDE あいうえお ABCDE あいうえお

NOPQ abcdef カキクケコ abcdef カキクケコ
01234 01234 広島東京 012345 広島東京

• Primary brand • Other than Mazda • Japanese text • English text • Japanese
• Nameplates Regular and Bold (hiragana, katakana, (use sans-serif font) (use Gothic-style font)
Usage

(car name) • English letters kanji) Recommended: Arial Recommended:

• Technology brands and numbers in Noto Sans CJK JP
Japanese text

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3.5.2 Typeface 1

As a general rule, Mazda Bold is used for Mazda Regular

the primary brand (Mazda, Mazda Motor
Corporation, etc.), technology brands, and A{BCDEFGHI|JKLM
nameplates (car names).
NOPQRSTUVWXYZ
Mazda Regular is used for the prefix "Mazda" in
certain nameplates (Nameplates 2). 01 23456789,./’”-?!
The lowercase “a” may only be used in
Mazda Bold (Preferred)
the word “Mazda,” and the lowercase “i” may
only be used in technology brands.
No other use is permitted. A{BCDEFGHI|JKLM
Always obtain Mazda Regular and Mazda Bold NOPQRSTUVWXYZ
from Mazda Motor Corporation.
01 23456789,./’”-?!
Usage examples

Primary brand Nameplates (car name) 1 Technology brands

M{ZD{ M{ZD{ 6 SKYACTIV TECHNOLOGY

M{ZD{ 3 M{ZD{ CONNECT
Nameplates (car name) 2 |-STOP
M{ZD{ CX-3 |-ELOOP
M{ZD{ CX-5 |-ACTIVSENSE
M{ZD{ MX-5 How to input the lowercase letters
M{ZD{ ATENZA “a” = Press "Shift" + "{"
M{ZD{ DEMIO “i” = Press "Shift" + "|" (vertical bar)

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3. VI S UA L I D EN TIT Y E LE ME N TS | 5. Ty pefaces

3.5.3 Typeface 2

Interstate Mazda is used for lead copy, Interstate Mazda Light

titles, body text and for English letters and
numbers within Japanese text.
ABCDEFGHIJKLMNabcdefghijklmn
As a general rule, do not use italics for
anything other than certain proper nouns
0123456789,./’”-?!
and quotations.

Interstate Mazda Regular

Always obtain Interstate Mazda from
Mazda Motor Corporation.
ABCDEFGHIJKLMNabcdefghijklmn
(For contractual reasons, redistribution of
Interstate Mazda is prohibited.) 0123456789,./’”-?!
Interstate Mazda Bold

ABCDEFGHIJKLMNabcdefghijklmn
0123456789,./’”-?!

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3. VI S UA L I D EN TIT Y E LE ME N TS | 5. Ty pefaces

3.5.4 Typeface 3

AXIS is used for Japanese text. AXIS R

AXIS is highly compatible with あいうえおかきくけこさしすせそ

Interstate Mazda.

沖縄福岡広島大阪名古屋東京
For English letters and numbers within
Japanese text, use Interstate Mazda.

AXIS M

あいうえおかきくけこさしすせそ
沖縄福岡広島大阪名古屋東京

AXIS H

あいうえおかきくけこさしすせそ
沖縄福岡広島大阪名古屋東京

Usage example of AXIS R and Interstate Mazda Light

マツダ株式会社
〒 730-8670
広島県安芸郡府中町新地3-1
T 082-123-4567
F 082-123-5678
Matsuda.t@mazda.co.jp
http://www.mazda.co.jp/

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3. VI S UA L I D EN TIT Y E LE ME N TS | 5. Ty pefaces

3.5.5 Typeface 4

When it is not possible to use Interstate Mazda Arial Regular

and AXIS, the alternative fonts to use are Arial
for English text and Noto Sans CJK JP for
ABCDEFGHIJKLMNabcdefghijklmn
Japanese text.
0123456789,./’”-?!
Arial is widely available in most computers, Arial Bold
used for documents and digital devices to
maintain consistency. ABCDEFGHIJKLMNabcdefghijklmn
Noto Sans CJK JP is an open source font 0123456789,./’”-?!
developed by Google and can be downloaded

あいうえおかきくけこさしすせそ
via the link below. Noto Sans CJK JP Regular

沖縄福岡広島大阪名古屋東京
https://www.google.com/get/noto

(When the use of a sans serif/gothic font is not

appropriate, this rule does not apply. Please
Noto Sans CJK JP Medium

あいうえおかきくけこさしすせそ
select the font depending on the purpose.)

沖縄福岡広島大阪名古屋東京

あいうえおかきくけこさしすせそ
Noto Sans CJK JP Bold

沖縄福岡広島大阪名古屋東京

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3. VI S UA L I D EN TIT Y E LE ME N TS | 6. Colors

3.6.1 Corporate Color

The Mazda Corporate Color is blue.

While expressing Mazda’s stance as an

automaker that fulfills its social responsibilities
of safety and environmental responsibility,
blue also conveys a sense of quality and
technological strength.

As a color with a rich heritage for

the Mazda Brand, 　　this special blue is used
basically in the Brand Mark.

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3. VI S UA L I D EN TIT Y E LE ME N TS | 6. Colors

3.6.2 Color 1 (Color Expression with Photographs)

The preferred colors for use in advertising,

commercials, and sales promotional materials
are monochrome tones (black, gray, white) or
low-intensity neutral colors.
L O R E M I P S U M D O L O R S I T A M E T.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Employing a monochrome tone or neutral color

Proin dolor magna, pulvinar et cursus id, hendrerit at, rhoncus id tortor.
Fusce eros tellus, consectetur dignissim tortor fusce porta?

Fusce eros tellus.

m{zd{ CX-3

as a background color makes the Brand Mark

and product stand out for maximum impact.

Shown at right are some examples of color

usage for advertisements, commercials and
L O R E M I P S U M D O L O R S I T A M E T.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum quam libero, malesuada sit amet
molestie vitae, posuere vel enim. Pellentesque id ligula lacus. Quisque et euismod velit. Aliquam gravida
aliquet lobortis. Nullam porta urna sit amet erat laoreet, in eleifend odio elementum. Mauris vel tempus est.

sales promotional materials. m{zd{ CX-3

M A Z DA C A R S G U I D E
2015 Vol.1

Monochrome Neutral colors High-intensity

colors

* The above photographs are sample images only.

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3. VI S UA L I D EN TIT Y E LE ME N TS | 6. Colors

3.6.3 Color 2 (Color Expression without Photographs)

The preferred colors for use in corporate

communications, advertising, and sales
promotional materials which do not feature 2nd April 2015 2015 年 4 月 2 日

Name ○○株式会社 御中

a product are also monochrome tones or

Company ○○ ○○ 様
Address line 1 東京都渋谷区○○○○1-2-3
Address line 2 △ △ △ △ △ビル 3F
ultricies felis non sapien vestibulum sodales. Sed quis massa sit amet eros dignissim はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。この文章はダミー
suscipit ut non ex.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do です。文字の大きさ、量、字間、行間等を確認するために入れています。
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, 　

Dear Sir/Madam, quis nostrud ○○○○の件について 　文字の大きさ、量、字間、行間等を確認するために入れています。この文章はダミーです。文字

exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. の大きさ、量、字間、行間等を確認するために入れています。文字の大きさ、量、字間、行間等を確

low-intensity neutral colors.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus diam urna, molestie 　この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。文字 認するために入れています。この文章はダミーです。

eu efficitur et, lobortis non augue. Aliquam a lorem nibh. Morbi quis mi nisi. Mauris ut Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat の大きさ、量、字間、行間等を確認するために入れています。この文章はダミーです。文字の大き
dui eget eros imperdiet laoreet. Ut iaculis, arcu ac sagittis gravida, nibh massa nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui さ、量、字間、行間等を確認するために入れています。この文章はダミーです。 　行間等を確認するために入れています。この文章はダミーです。文字の大きさ、量、字間、行間

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porttitor. Integer ac malesuada libero. Ut et efficitur odio. Ut sem nisi, tristique non この文章はダミーです。 す。この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。

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Nullam dignissim erat nec massa iaculis, ut feugiat lacus sodales. Maecenas ut commodo consequat. 認するために入れています。この文章はダミーです。
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tellus eget arcu consectetur, eu pulvinar velit semper. Pellentesque sed orci placerat, incerely さ、量、字間、行間等を確認するために入れています。文字の大きさ、量、字間、行間等を確認する
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ミーです。文字の大きさ、量、字間、行間等を確認するために入れています。
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malesuada volutpat. Mauris faucibus lorem id sem dignissim posuere. Pellentesque 　この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。文字
elementum ut est sit amet congue. Integer accumsan iaculis maximus. Vivamus Mr A. Name の大きさ、量、字間、行間等を確認するために入れています。この文章はダミーです。文字の大き
ultricies eros at sollicitudin rhoncus. Cras vitae felis eget libero lobortis bibendum eget Title さ、量、字間、行間等を確認するために入れています。文字の大きさ、量、字間、行間等を確認する
vitae lectus. Nulla molestie quis nulla nec volutpat. Cras massa quam, ultrices at nibh sed, scelerisque mollis turpis. ために入れています。この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために
入れています。
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ultricies felis non sapien vestibul

Mazda Motor Corporation マツダ株式会社

3-1, Shinchi, Fuchu-cho, Aki-gun 〒730-8670

Hiroshima 730-8670 Japan 広島県安芸郡府中町新地 3-1
T +81(0)82-123-4567 T 082-123-4567

Mazda Motor Corporation マツダ株式会社

3-1, Shinchi, Fuchu-cho, Aki-gun 〒730-8670

Hiroshima 730-8670 Japan 広島県安芸郡府中町新地 3-1
T +81(0)82-123-4567 T 082-123-4567

PRESENTATION TITLE 24 POINT CSR REPORT 2015

Presentation Subtitle 22 point Year ended March 31, 2015
DIVIDER TITLE 24 POINT
Date 20 point
Divider Subtitle 22 point

Name/Department

CONTENTS TITLE 24 POINT

Excepteur sint occaecat Sales Volume Sales Volume Sales Volume Global Network Years ended March 31
Graphs on the map are unit sales by market (Thousands of units)
Thousands of units Thousands of units / % Thousands of units / %
300 293 300 244
cupidatat non proident, 277 263
206 206 216
230
99 107
120

Body copy 22 point

104
104

sunt in culpa qui officia 4.5 2.0 2.0 1.9 1.8

320
4.3 273 284

Lorem ipsum dolor sit amet, consectetur adipisicing elit,

4.3 268
deserunt mollit anim
238
4.2 244 284
207 223
268 273
183 216
id est laborum. 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 172 196 206

sed do eiusmod tempor incididunt ut labore et dolore (Years ended March 31) (Years ended March 31) (Years ended March 31)
175
Sales Volume Sales Volume Sales Volume in United States
Market Share Sales Volume in Canada and Other Markets
Market Share in United States 72 72 70

magna aliqua. Ut enim ad minim veniam, quis nostrud Sales Volume

Thousands of units
Sales Volume
Thousands of units / %
Sales Volume
Thousands of units / %
300 293 300
277 236 230 2012 2013 2014
263 212 220 223 2012 2013 2014
207 196
183 172 175
Europe Canada
2012 2013 2014 2012 2013 2014
1.3 23 19
1.2 1.2 1.2
0.9
0.9 18 21 China Japan
Lorem ipsum dolor Lorem ipsum dolor
1.0 1.0 22 20 2012 2013 2014

26 29 16 United States
2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 6
12 13
(Years ended March 31) (Years ended March 31) 7

9%
(Years ended March 31)
Sales Volume Sales Volume Sales Volume
27 28 30 12 15
Market Share Market Share
23 21 24

10% 24 25

THANK YOU.
33 40 4 10
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor pariatur. Excepteur sint occaecat cupidatat non proident, sunt
2012 2013 2014
9 14 17
30 35
in culpa qui officia deserunt mollit anim id est laborum. 25
adipisicing elit, incididunt ut labore et dolore magna aliqua. Ut 34
5

enim ad minim veniam, quis nostrud exercitation

nostrud exercitation ullamco laboris nisi ut aliquip ex ea
Asia, Oceania 31 32 36
3
commodo consequat. Duis aute irure dolor in reprehenderit in
15% Lorem ipsum dolor sit amet, consectetur ullamco laboris nisi ut aliquip ex ea commodo consequat. voluptate velit esse cillum dolore eu fugiat nulla pariatur.
46 40
51
(excluding China, ASEAN, and
Australia)
35
41 2012 2013 2014

Excepteur sint occaecat cupidatat non proident, sunt in

adipisicing elit, sed do eiusmod tempor Duis 11 42
Mexico
aute irure dolor in reprehenderit in voluptate velit esse cillum culpa qui officia deserunt mollit anim id est laborum. 37 1 2 8
incididunt ut labore et dolore magna aliqua. Ut dolore eu fugiat nulla pariatur. Excepteur sint occaecat pariatur. Excepteur sint occaecat cupidatat non proident, sunt

52% enim ad minim veniam, quis nostrud exercitation cupidatat non proident, sunt in culpa qui officia deserunt mollit
anim id est laborum.
in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed
2012 2013 2014
39 36
43
ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
Middle East, Africa 43 101 104 104
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut 92
44 45
consectetur adipisicing elit, enim ad minim veniam, quis nostrud exercitation ullamco laboris 74 2012 2013 2014
66
nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor
aute irure dolor in reprehenderit in voluptate
23% velit esse cillum dolore eu fugiat nulla pariatur.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do in reprehenderit in voluptate velit esse cillum dolore eu fugiat 1 Lorem ipsum dolor sit amet
38
39
Central and
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut nulla pariatur. Excepteur sint occaecat cupidatat non proident,
2 Consectetur adipisicing elit South America
Excepteur sint occaecat cupidatat non proident,
2006 2007 2008 2009 2010 enim ad minim veniam, quis nostrud exercitation ullamco laboris sunt in culpa qui officia deserunt mollit anim id est laborum.
3 Sed do eiusmod (excluding Mexico)
pariatur. Excepteur sint occaecat cupidatat non proident, sunt
sunt in culpa qui officia deserunt mollit anim id nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor
4 Tempor incididunt ut 2012 2013 2014 2012 2013 2014
in reprehenderit in voluptate velit esse cillum dolore eu fugiat in culpa qui officia deserunt mollit anim id est laborum.
est laborum. 5 Labore et dolore magna aliqua
ASEAN*
Japan Europe China Japan Europe China Australia
nulla pariatur. Excepteur sint occaecat cupidatat non proident,
pariatur. Excepteur sint occaecat cupidatat non 6 Ut enim ad minim veniam
* Thailand, Indonesia, Malaysia, the
Quis nostrud exercitation ullamco
sunt in culpa qui officia deserunt mollit anim id est
7
proident, sunt in culpa qui officia deserunt mollit Philippines, Vietnam,

North America Others North America Others

Laboris nisi ut aliquip ex ea
labo 8
Singapore, Brunei, Laos,
anim id est laborum. 9 Commodo consequat Cambodia, and Myanmar
Lorem ipsum dolor sit amet, consectetur

3 4
Mazda Motor Corporation | Strictly Confidential | 2

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
3. VI S UA L I D EN TIT Y E LE ME N TS | 6. Colors

3.6.4 Chart Colors 1

Chart colors should be used as sparingly as Monochrome (preferred)

possible when needed to distinguish different
PANTONE Black C
items in charts and graphs. Excepteur sint occaecat
K100
100% R0 G0 B0
cupidatat non proident,

Monochrome tones are preferred.

Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur exercitation ullamco laboris nisi ut aliquip ex ea fugiat nulla pariatur. Excepteur sint occaecat
adipisicing elit, adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut
commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum
cupidatat non proident,
R85 G85 B85
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea
dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident,
sunt in culpa qui officia deserunt mollit
anim id est labo 80%
incididunt ut labore et dolore magna aliqua. Ut commodo consequat. Duis
enim ad minim veniam, quis nostrud aute irure dolor in reprehenderit in voluptate sunt in culpa qui officia deserunt mollit pariatur. Excepteur sint occaecat cupidatat non
anim id est labo
R135 G135 B135
exercitation ullamco laboris nisi ut aliquip ex ea velit esse cillum dolore eu fugiat nulla pariatur. proident, sunt in culpa qui officia deserunt
commodo consequat. Duis Excepteur sint occaecat cupidatat non proident, mollit anim id est laborum.

60%
sunt in culpa qui officia deserunt mollit anim id pariatur. Excepteur sint occaecat cupidatat non nostrud exercitation ullamco laboris nisi ut
aute irure dolor in reprehenderit in voluptate est laborum.Lorem ipsum dolor sit amet, proident, sunt in culpa qui officia deserunt aliquip ex ea commodo consequat. Duis aute
velit esse cillum dolore eu fugiat nulla pariatur. mollit anim id est laborum.nostrud exercitation irure dolor in reprehenderit in voluptate velit

When the goal is to present data to make a more

Excepteur sint occaecat cupidatat non proident, consectetur adipisicing elit, ullamco laboris nisi ut aliquip ex ea commodo esse cillum dolore eu fugiat nulla pariatur.
sunt in culpa qui officia deserunt mollit anim id consequat. Duis aute irure dolor in Excepteur sint occaecat cupidatat non proident,
est laborum.
pariatur. Excepteur sint occaecat cupidatat non
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur. Excepteur sint
sunt in culpa qui officia deserunt mollit anim id
est laborum.pariatur. Excepteur sint occaecat R180 G180 B180
proident, sunt in culpa qui officia deserunt incididunt ut labore et dolore magna aliqua. Ut occaecat cupidatat non proident, cupidatat non proident, sunt in culpa qui officia
40%
logical appeal, combine monochrome tones with
mollit anim id est laborum. enim ad minim veniam, quis nostrud culpa qui officia deserunt mollit anim id est deserunt mollit anim id est laborum.

R220 G220 B220

20%
cold chart colors.
1st ipsum 2nd ipsum 3rd ipsum

Buy 1y 2y
3y 4y
5y 6y
7y

Morbi non tellus arcu. Morbi non tellus arcu. Morbi non tellus arcu.
Suspendisse vel est. Suspendisse vel est.

Aliquam feugiat urna id sagittis pellentesque. Fringilla magna a, dictum lacus.

In at vestibulum metus. Nullam eu pretium ipsum.

When the goal is to make a more emotional

impact, combine monochrome tones with
Monochrome + cold colors (logical appeal)
warm chart colors.
PANTONE 296 C
Global Network Years ended March 31
Graphs on the map are unit sales by market (Thousands of units) C100 K100
100% R15 G20 B55
244 284
207 223
268 273
183 216
172 196 206
175

72 72 70

C80 K80
80%
2012 2013 2014
2012 2013 2014

Europe Canada

R30 G55 B90

2012 2013 2014 2012 2013 2014
23 19

22 18 21 China Japan 2012 2013 2014

20

26 29
6
16 United States
12 13
7

C60 K60
27 28 30 12 15

60%
23 21 24
24 25
33 40 9 4 10

R80 G100 B130

14 17 35
2012 2013 2014 30 25
34
5
Asia, Oceania 31 32 36
3
(excluding China, ASEAN, and 35
41 2012 2013 2014
46 51 Australia)
40 11 42
Mexico
37 1 2 8

2012 2013 2014

39 43
C40 K40
40%
36
Middle East, Africa 43 101 104 104
92

R130 G145 B165

44 45
74 2012 2013 2014
66
38
1 Lorem ipsum dolor sit amet
39
Central and
2 Consectetur adipisicing elit South America
3 Sed do eiusmod (excluding Mexico)
4 Tempor incididunt ut 2012 2013 2014 2012 2013 2014

C20 K20
5 Labore et dolore magna aliqua
6 Ut enim ad minim veniam
ASEAN* Australia

20%
* Thailand, Indonesia, Malaysia, the
7 Quis nostrud exercitation ullamco
Philippines, Vietnam,
8 Laboris nisi ut aliquip ex ea
Singapore, Brunei, Laos,

R185 G190 B200

9 Commodo consequat Cambodia, and Myanmar

Monochrome + warm colors (emotional impact)

PANTONE 1955 C
500
C30 M100 Y70 K30
100% R145 G10 B45
400

C25 M80 Y55 K25

300
80%
Lorem

R160 G65 B75

200 C20 M60 Y40 K20
60% R180 G110 B110
100
C10 M40 Y30 K10
40% R215 G160 B150
0
0 1000 2000 3000 4000 5000 6000 7000 8000
C5 M20 Y15 K5
dolor sit amet 20% R235 G210 B200

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
3. VI S UA L I D EN TIT Y E LE ME N TS | 6. Colors

3.6.5 Chart Colors 2

When chart color 1 (see 3.6.4) is not Monochrome + Other colors (for use when neither of the cases covered on page 3.6.4 applies)
applicable, combine monochrome tones with
PANTONE 3435 C PANTONE 126 C
these chart colors (green, yellow, brown, Excepteur sint occaecat Others Japan Others Japan
C100 M60 Y100 K20
R0 G80 B50
M20 Y100 K40
R180 G150 B0
cupidatat non proident,
22.0%

China
18.3% 22.0% 18.3%

1,193
1,273 1,247 1,235
1,331
293
100% 100%
purple).
230 277 263 300
sunt in culpa qui officia 14.7% North America
China
14.7%
North America 196
239
236
212
223
183
175
172
196
207
29.4% 29.4%
deserunt mollit anim 372 372 391
307 342

221 206 206 216 244

Europe Europe
id est laborum.
2010 2011 2012 2013 2014
15.6% 15.6% Japan North America Europe China Others （March）

Others
22.0%
Japan
18.3%
Others
22.0%
Japan
18.3% ★★★★★
★★★★
Japan 18.3%
C80 M50 Y80 K15 M15 Y80 K35
80% 80%
North America 29.4%
China
14.7%
North America
29.4%
China
14.7%
North America
29.4%
★★★
★★
Europe

China
15.6%

14.7%
R55 G100 B70 R190 G165 B45
★ Others 22.0%
Europe Europe
（March）
15.6% 15.6%

C60 M35 Y60 K10 M10 Y60 K25

Lorem ipsum dolor sit amet,
consectetur adipisicing elit,
in culpa qui officia deserunt mollit anim
id est laborum.
Excepteur sint occaecat cupidatat non proident, sunt in

culpa qui officia deserunt mollit anim id 60% R110 G135 B105 60% R210 G190 B100
pariatur. Excepteur sint occaecat est laborum.
Lorem ipsum dolor sit amet, cupidatat non proident, sunt in culpa Lorem ipsum dolor sit amet,
consectetur adipisicing elit,

C40 M25 Y40 K10 M10 Y40 K15

consectetur adipisicing elit, sed do qui officia deserunt mollit anim id est
eiusmod tempor incididunt ut labore et laborum. Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do

40% 40%
dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis
Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et
eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation
R155 G165 B145 R230 G210 B155
dolore magna aliqua. Ut enim ad minim ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure

C20 M10 Y20 K5 M5 Y20 K10

aute irure dolor in reprehenderit in veniam, quis nostrud exercitation
voluptate velit esse cillum dolore eu ullamco laboris nisi ut aliquip ex ea dolor in reprehenderit in voluptate velit
commodo consequat. Duis esse cillum dolore eu fugiat nulla

20% 20%
fugiat nulla pariatur. Excepteur sint

R205 G215 B200 R240 G230 B200

aute irure dolor in reprehenderit in voluptate pariatur. Excepteur sint occaecat
occaecat cupidatat non proident, sunt
velit esse cillum dolore eu fugiat nulla pariatur.

PANTONE 7610 C PANTONE 525 C

C20 M90 Y100 K50 C60 M90 K30
100% R125 G25 B0 100% R100 G30 B115

C15 M70 Y80 K40 C50 M70 K25

80% R150 G70 B35 80% R120 G75 B135
C10 M55 Y60 K30 C35 M55 K20
60% R180 G110 B75 60% R155 G110 B160
C10 M35 Y40 K20 C25 M35 K10
40% R200 G155 B130 40% R185 G165 B200
C5 M20 Y20 K10 C10 M20 K5
20% R225 G200 B185 20% R225 G205 B225

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
3. VI S UA L I D EN TIT Y E LE ME N TS | 7. P hoto Sty les

3.7.1 Photo Style 1

Examples of proper and improper photo style

(for products). Use these as a reference when
selecting photographs.

• Dramatic lighting makes an impact

• Photographic composition, including the product's background, conveys a sense of quality
• Surroundings are reflected in product surfaces to communicate a sense of sophistication
• Backgrounds give a sense of warmth by effectively using warm colors even in the monotone areas
• Product is stably positioned to evoke a sense of superior driving performance

• Composition fails to make • Composition is dynamic, • The cut-out image is too explanatory
the product stand out but the exaggerated product and lacks dramatic appeal
• Background has a clean look, angle creates an unstable look • Has a clean look, but is cold
but is cold and sterile and sterile

* The above photographs are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
3. VI S UA L I D EN TIT Y E LE ME N TS | 7. P hoto Sty les

3.7.2 Photo Style 2

Examples of proper and improper photo style

(for lifestyle images). Use these as a reference
when selecting photographs.

• The situation conveys a sophisticated lifestyle

• The color, including that of the product, is controlled to give a strong impression
• An uplifting feeling is visible in the person’s expression
• The connection between the person and the car can be felt

• The tone and styling fail to convey sophistication and maturity

• The situation and pose are too artificial
• The background is sterile

* The above photographs are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
3. VI S UA L I D EN TIT Y E LE ME N TS | 7. P hoto Sty les

3.7.3 Photo Style 3

Examples of proper and improper photo style

(for portraits). Use these as a reference when
selecting photographs.

• The connection between the person and the car can be felt
• Inclusion of the product also serves to promote the brand
• The spacious background conveys a sophisticated impression

• There is nothing special about • The situation and pose are

the photograph and it makes too artificial
no impression
• The background is sterile

* The above photographs are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
 4 . A P P L I C AT I O N S A M P L E S 1. Advertising, Sales Promotion

2. Showrooms, Events

3. Corporate Communication

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
 4 . A P P L I C AT I O N S A M P L E S 1. Advertising, Sales Promotion
1 Overview of Items
2 Magazines
3 Newspapers
4 Posters
5 Billboards
6 Brochures 1
7 Brochures 2
8 Flyers 1 (Single-Sided)
9 Flyers 2 (Double-Sided)
10 Websites (PCs)
11 Websites (Tablets)
12 Smartphone Sites
13 Web/Mobile Ads
14 HTML Emails

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.1 Overview of Items

Shown at right are application samples of

advertising and sales promotion materials
created using the visual identity elements. LO R E M I P SU M D O LO R SI T A M E T.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Proin dolor magna, pulvinar et cursus id, hendrerit at, rhoncus id tortor.
Fusce eros tellus, consectetur dignissim tortor fusce porta?

Fusce eros tellus.

m{zd{ CX-3 L O R E M I P S U M D O L O R S I T A M E T.

Refer to the concept behind each of

the items described on the following pages
m{zd{ CX-3 3 4

when producing actual designs. LOREM IPSUM DOLOR SIT AMET.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum

quam libero, malesuada sit amet molestie vitae, posuere vel enim.
Pellentesque id ligula lacus. Quisque et euismod velit. Aliquam gravida

aliquet lobortis. Nullam porta urna sit amet erat laoreet, in eleifend odio
elementum. Mauris vel tempus est.

Vestibulum et placerat felis, sed maximus nibh.

Pellentesque sed suscipit justo. Nullam malesuada quam a urna

L O R E M I P S U M D O L O R S I T A M E T.
accumsan scelerisque. Proin id ipsum blandit, mollis ligula a, sodales leo.

Vivamus quis semper nisl. Donec mollis est ac consectetur bibendum.

Duis vitae porta ante, sed lacinia mauris. Aenean vehicula erat sapien, at

scelerisque quam pellentesque pellentesque. Fusce posuere eget ex a

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum quam libero, malesuada sit amet
malesuada.occaecat cupidatat non proident, sunt in culpa qui officia
molestie vitae, posuere vel enim. Pellentesque id ligula lacus. Quisque et euismod velit. deserunt mollit anim id est laborum.
Aliquam gravida aliquet lobortis. Nullam porta urna sit amet erat laoreet, in eleifend odio elementum.
Mauris vel tempus est.Vestibulum et placerat felis, sed maximus nibh.

m{zd{ CX-3
5 6

LOREM IPSUM DOLOR SIT AMET

LOREM IPSUM DOLOR AMET

Lorem ipsum dolor sit amet,

L O R E M I P S U MQuis
Sed do eiusmod tempor
D Onostrud
L O R Sexercitation
I T A M E T.
consectetur adipisicing elit, incididunt ullamco laboris nisi

Magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea
commodo consequat duis.
Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore
Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
Ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis
Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud

7 8

PHASELLUS MAXIMUS FELIS? PHASELLUS MAXIMUS FELIS?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

LO REM I P SU M 1 LO REM I P SU M 1

MAZDA ALIQUAM VEL MAZDA ALIQUAM VEL

Quisque pellentesque nec metus placerat convallis. Q U ISQ U E PELLENTE SQ U E
FUSCE CO NVALLIS
・Duis ullamcorper.
U LL AM CO RPER AE SCE ・ in justo ac varius.
Duis ullamcorper in justo ac varius. ・Morbi non tellus arcu.
・condimentum aliquam.
FUSCE CO NVALLIS
・Duis ullamcorper.
・ in justo ac varius.
・Morbi non tellus arcu.
・condimentum aliquam.
Quisque pellentesque nec metus placerat convallis. Q U ISQ U E PELLENTE SQ U E
FUSCE CO NVALLIS FUSCE CO NVALLIS FUSCE CO NVALLIS FUSCE CO NVALLIS
・Duis ullamcorper. ・Duis ullamcorper. ・Duis ullamcorper. ・Duis ullamcorper.
・ in justo ac varius. U LL AM CO RPER AE SCE ・ in justo ac varius. ・ in justo ac varius. ・ in justo ac varius.
・Morbi non tellus arcu. Duis ullamcorper in justo ac varius. ・Morbi non tellus arcu. ・Morbi non tellus arcu. ・Morbi non tellus arcu.
・condimentum aliquam. ・condimentum aliquam. ・condimentum aliquam. ・condimentum aliquam.

$ 0,000 $ 0,000
Aliquam feugiat urna id sagittis pellentesque. Suspendisse vel est sollicitudin, fringilla magna a, dictum Aliquam feugiat urna id sagittis pellentesque. Suspendisse vel est sollicitudin, fringilla magna a, dictum
lacus. In at vestibulum metus. Nullam eu pretium ipsum. Curabitur turpis augue, viverra a vulputate vel, lacus. In at vestibulum metus. Nullam eu pretium ipsum. Curabitur turpis augue, viverra a vulputate vel,
rhoncus ut nulla. rhoncus ut nulla.

LO REM I P SU M 2 LO REM I P SU M 2

QUISQUE DE PELLENT CU RABITU R UT VE STI BU LU M I P SU M QUISQUE DE PELLENT CU RABITU R UT VE STI BU LU M I P SU M

Curabitur ut vestibulum ipsum. Phasellus sem turpis amet NULLAM PRETIUM
Viverra a vulputate vel,
Mollis id mollis quis, aliquam vel diam. rhoncus ut nulla. Ullam
eu pretium ipsum
NULLAM PRETIUM NULLAM PRETIUM Curabitur ut vestibulum ipsum. Phasellus sem turpis amet NULLAM PRETIUM NULLAM PRETIUM NULLAM PRETIUM
Viverra a vulputate vel, Viverra a vulputate vel, Viverra a vulputate vel, Viverra a vulputate vel, Viverra a vulputate vel,
rhoncus ut nulla. Ullam rhoncus ut nulla. Ullam
Mollis id mollis quis, aliquam vel diam. rhoncus ut nulla. Ullam rhoncus ut nulla. Ullam rhoncus ut nulla. Ullam
eu pretium ipsum eu pretium ipsum eu pretium ipsum eu pretium ipsum eu pretium ipsum

CU RABITU R UT VE STI BU LU M I P SU M CU RABITU R UT VE STI BU LU M I P SU M

1st ipsum 2nd ipsum 3rd ipsum 1st ipsum 2nd ipsum 3rd ipsum

Buy 1y 2y
3y 4y
5y 6y
7y Buy 1y 2y
3y 4y
5y 6y
7y

CU RABITU R UT VE STI BU LU M 30 months plan 18 months plan 18 months plan CU RABITU R UT VE STI BU LU M 30 months plan 18 months plan 18 months plan
Curabitur ut vestibulum ipsum. Phasellus sem turpis amet Morbi non tellus arcu. Morbi non tellus arcu. Morbi non tellus arcu. Curabitur ut vestibulum ipsum. Phasellus sem turpis amet Morbi non tellus arcu. Morbi non tellus arcu. Morbi non tellus arcu.
Mollis id mollis quis, aliquam vel diam. Suspendisse vel est. Suspendisse vel est. Mollis id mollis quis, aliquam vel diam. Suspendisse vel est. Suspendisse vel est.

Aliquam feugiat urna id sagittis pellentesque. Fringilla magna a, dictum lacus. Aliquam feugiat urna id sagittis pellentesque. Fringilla magna a, dictum lacus.
CU RABITU R UT VE STI BU LU M In at vestibulum metus. Nullam eu pretium ipsum. CU RABITU R UT VE STI BU LU M In at vestibulum metus. Nullam eu pretium ipsum.

Curabitur ut vestibulum ipsum. Phasellus sem turpis amet Curabitur ut vestibulum ipsum. Phasellus sem turpis amet
Mollis id mollis quis, aliquam vel diam. Mollis id mollis quis, aliquam vel diam.
FUSCE CO NVALLIS FUSCE CO NVALLIS
Suspendisse vel Suspendisse vel
CU RABITU R UT VE STI BU LU M Nullam eu pretium CU RABITU R UT VE STI BU LU M Nullam eu pretium
A A
Curabitur ut vestibulum ipsum. Phasellus sem turpis amet
Mollis id mollis quis, aliquam vel diam.
ipsum urabitur augue. P
B $ 0,0 0 0 $ 0,0 0 0 $ 0,0 0 0 Curabitur ut vestibulum ipsum. Phasellus sem turpis amet
Mollis id mollis quis, aliquam vel diam.
ipsum urabitur augue. P
B $ 0,0 0 0 $ 0,0 0 0 $ 0,0 0 0

LOREM IPSUM
Consectetur elit July 15−16

Aliquam auctor sit amet Aliquam auctor sit amet Aliquam auctor sit amet
Vivamus mollis nec magna sit amet suscipit*1 Vivamus mollis nec magna sit amet suscipit*1 Vivamus mollis nec magna sit amet suscipit*1

Mauris eget imperdiet Mauris eget imperdiet Mauris eget imperdiet

2WD（FF）/6EC-AT 2WD（FF）/6EC-AT 2WD（FF）/6EC-AT

Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000)
Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis

Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L
（Proin efficitur sagittis） （Proin efficitur sagittis） （Proin efficitur sagittis）
*3 *3 *3

Lobortis Zone Lobortis Zone Lobortis Zone

0 2,000 4,000($) 0 2,000 4,000($) 0 2,000 4,000($)

D u i s c o n v al l i s e u or c i q u i s s e m p e r . P r ae s e n t u l l am c or p e r v o l u t p at f e u g i at .
M or bi t i nc i d u n t n i bh m as s a, n o n di c t u m e r at p l ac e r at e u .
Q u i s q u e e u t o r t or i n t u r p i s f e r m e n t u m u l t r i c i e s a c ur s us l i g u l a.

Aliquam auctor sit amet Aliquam auctor sit amet Aliquam auctor sit amet
Vivamus mollis nec magna sit amet suscipit*1 Vivamus mollis nec magna sit amet suscipit*1 Vivamus mollis nec magna sit amet suscipit*1

Mauris eget imperdiet Mauris eget imperdiet Mauris eget imperdiet

2WD（FF）/6EC-AT 2WD（FF）/6EC-AT 2WD（FF）/6EC-AT

Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000)
Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis

Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L
（Proin efficitur sagittis） （Proin efficitur sagittis） （Proin efficitur sagittis）
*3 *3 *3

Lobortis Zone Lobortis Zone Lobortis Zone

0 2,000 4,000($) 0 2,000 4,000($) 0 2,000 4,000($)

*1 Aliquam erat volutpat. Suspendisse eleifend felis lectus, id condimentum lacus rhoncus eget. Fusce interdum in ligula ac gravida. *2【 】Aliquam erat volutpat.
MAZDA DEALER NAME *3 imperdiet leo. Aliquam auctor odio sit amet nisi ultrices, iaculis tincidunt lorem commodo. Donec elit purus lobortis felise.
MAZDA
Address line 1
R000 • Vivamus mollis nec magna sit amet suscipit. Mauris eget imperdiet purus, vitae dignissim urna. Integer tempus lectus id facilisis mollis. Donec egestas lobortis felis, ut feugiat augue.
Address line 2 Nullam malesuada eleifend ultrices. Feugiat orci a, faucibus elit. • Collicitudin, sagittis nisl nec, vehicula turpis. Etiam venenatis sem sit amet turpis maximus, rutrum mattis. • Cras
T +81 (0)82 282 1111 vestibulum mattis enim ac malesuada. Vivamus a interdum nisl, et fringilla ante. • Mauris eget imperdiet purus, vitae dignissim urna. • Tristique lorem fermentum non. Enterduaum
Ot fringillale

LOREM IPSUM
Consectetur elit July 15−16

* The above graphics are sample images only.

Aliquam auctor sit amet Aliquam auctor sit amet Aliquam auctor sit amet
Vivamus mollis nec magna sit amet suscipit*1 Vivamus mollis nec magna sit amet suscipit*1 Vivamus mollis nec magna sit amet suscipit*1

Mauris eget imperdiet Mauris eget imperdiet Mauris eget imperdiet

2WD（FF）/6EC-AT 2WD（FF）/6EC-AT 2WD（FF）/6EC-AT

Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000)
Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis

Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L
（Proin efficitur sagittis） （Proin efficitur sagittis） （Proin efficitur sagittis）
*3 *3 *3

Lobortis Zone Lobortis Zone Lobortis Zone

0 2,000 4,000($) 0 2,000 4,000($) 0 2,000 4,000($)

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
D u i s c o n v al l i s e u or c i q u i s s e m p e r . P r ae s e n t u l l am c or p e r v o l u t p at f e u g i at .
M or bi t i nc i d u n t n i bh m as s a, n o n di c t u m e r at p l ac e r at e u .
Q u i s q u e e u t o r t or i n t u r p i s f e r m e n t u m u l t r i c i e s a c ur s us l i g u l a.

Aliquam auctor sit amet Aliquam auctor sit amet Aliquam auctor sit amet
Vivamus mollis nec magna sit amet suscipit*1 Vivamus mollis nec magna sit amet suscipit*1 Vivamus mollis nec magna sit amet suscipit*1

Mauris eget imperdiet Mauris eget imperdiet Mauris eget imperdiet

2WD（FF）/6EC-AT 2WD（FF）/6EC-AT 2WD（FF）/6EC-AT

Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000)
Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis

Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L
（Proin efficitur sagittis） （Proin efficitur sagittis） （Proin efficitur sagittis）
*3 *3 *3

Lobortis Zone Lobortis Zone Lobortis Zone

0 2,000 4,000($) 0 2,000 4,000($) 0 2,000 4,000($)
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.2 Magazines

Use monochrome or low-intensity

neutral colors in the background of
the photograph.

Select and/or retouch photographs with

A4 single-page A4 two-page spread
care to ensure that even the monotone areas
convey depth and warmth.

To avoid a scattered impression, position LO R E M I P SU M D O LO R S I T A M E T.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

the type in a single block, and not too

Proin dolor magna, pulvinar et cursus id, hendrerit at, rhoncus id tortor.
Fusce eros tellus, consectetur dignissim tortor fusce porta?

Fusce eros tellus.

close to the product. m{zd{ CX-3

L O R E M I P S U M D O L O R S I T A M E T.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum quam libero, malesuada sit amet
molestie vitae, posuere vel enim. Pellentesque id ligula lacus. Quisque et euismod velit.
Aliquam gravida aliquet lobortis. Nullam porta urna sit amet erat laoreet, in eleifend odio elementum.
Mauris vel tempus est.Vestibulum et placerat felis, sed maximus nibh.

m{zd{ CX-3

Design Tips Even in a two-page spread, the width of the Brand Mark
• Rather than placing a graphic element (Brand Mark, Zoom-Zoom Logo, should be 11% of the width of a single page.
typeface block, etc.) in all four corners of the page, leave at least one
corner empty to avoid a cramped, unsophisticated look.
• Take care to convey the importance of the Brand Mark and
Zoom-Zoom Logo by maintaining their independence in the design;
do not place the catch phrase, URL, etc. near them.

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.3 Newspapers

Use monochrome or low-intensity 7-column 15-column

neutral colors in the background of
the photograph.
L O R E M I P S U M D O L O R S I T A M E T.

Select and/or retouch photographs with

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum quam libero, malesuada sit amet
molestie vitae, posuere vel enim. Pellentesque id ligula lacus. Quisque et euismod velit. Aliquam gravida
aliquet lobortis. Nullam porta urna sit amet erat laoreet, in eleifend odio elementum. Mauris vel tempus est.

m{zd{6
care to ensure that even the monotone areas
convey depth and warmth.
LO R E M I P S U M D O LO R S I T A M E T.

To avoid a scattered impression, position

the type in a single block, and not too
close to the product.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum quam libero,

L O R E M I P S U M D O L O R S I T A M E T. malesuada sit amet molestie vitae, posuere vel enim. Pellentesque id ligula lacus.

Quisque et euismod velit. Aliquam gravida aliquet lobortis. Nullam porta urna sit amet
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum quam libero, malesuada sit amet erat laoreet, in eleifend odio elementum. Mauris vel tempus est.
molestie vitae, posuere vel enim. Pellentesque id ligula lacus. Quisque et euismod velit. Aliquam gravida
aliquet lobortis. Nullam porta urna sit amet erat laoreet, in eleifend odio elementum. Mauris vel tempus est. Vestibulum et placerat felis, sed maximus nibh.

m{zd{ CX-3

Design Tips
• Even when using a photograph with a black background, do not use solid black. Instead,
employ elements such as light in the composition to give a sense of depth to the space.
• Rather than placing a graphic element (Brand Mark, Zoom-Zoom Logo, typeface block, etc.) in
all four corners of the ad, leave at least one corner empty to avoid a cramped, unsophisticated look.
• Take care to convey the importance of the Brand Mark and Zoom-Zoom Logo by maintaining
their independence in the design; do not place the catch phrase, URL, etc. near them.
* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.4 Posters

Use monochrome or low-intensity

neutral colors in the background of
the photograph.

Select and/or retouch photographs with

B1 Size B0 Size
care to ensure that even the monotone areas
convey depth and warmth.

L O R E M I P S U M D O L O R S I T A M E T.

To avoid a scattered impression, position

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Proin dolor magna, pulvinar et cursus id, hendrerit at, rhoncus id tortor.
Fusce eros tellus, consectetur dignissim tortor fusce porta?

Fusce eros tellus. L O R E M I P S U M D O L O R S I T A M E T.

the type in a single block, and not too Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Proin dolor magna, pulvinar et cursus id, hendrerit at, rhoncus id tortor.
Fusce eros tellus, consectetur dignissim tortor fusce porta?

close to the product. Fusce eros tellus.

m{zd{ CX-3

Design Tips
• Photographs showing mechanical parts have a tendency to convey a lifeless impression, but this can
be countered by using warm materials and light in the background to achieve a composition
which evokes the love of cars.
• Rather than placing a graphic element (Brand Mark, Zoom-Zoom Logo, typeface block, etc.) in
all four corners of the poster, leave at least one corner empty to avoid a cramped, unsophisticated look.
• Take care to convey the importance of the Brand Mark and Zoom-Zoom Logo by maintaining
their independence in the design; do not place the catch phrase, URL, etc. near them.

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.5 Billboards

Use monochrome or low-intensity

neutral colors in the background of
the photograph.

Select and/or retouch photographs with

care to ensure that even the monotone areas
Portrait Landscape
convey depth and warmth.

To avoid a scattered impression, position

the type in a single block, and not too
LO R E M I P S U M D O LO R .
close to the product. m{zd{ MX-5

LOREM IPSUM DOLOR.

CX-3
m{zd{

Design Tips
• Rather than placing a graphic element (Brand Mark, Zoom-Zoom Logo, typeface block, etc.) in
all four corners of the surface, leave at least one corner empty to avoid a cramped, unsophisticated look.
• Take care to convey the importance of the Brand Mark and Zoom-Zoom Logo by maintaining
their independence in the design; do not place the catch phrase, URL, etc. near them.

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.6 Brochures 1

Use monochrome or low-intensity

neutral colors in the background of
the photograph.
M A Z DA C A R S G U I D E
2015 Vol.1

Select and/or retouch photographs with

care to ensure that even the monotone areas
convey depth and warmth.

To avoid a scattered impression, position

the type in a single block, and not too
close to the product.

LOREM IPSUM DOLOR

CONTURE AEPISIZING?

Lorem ipsum dolor sit amet,

consectetur adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor
in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur. Excepteur sint

LOREM IPSUM
This is Mazda Design.
Lorem ipsum dolor 3–4
occaecat cupidatat non proident, sunt Incididunt ut 5–6
Exercitation 7–8
in culpa qui officia deserunt mollit
Voluptate 9–13
anim id est laborum. Ut enim ad minim 14

Design Tips
• Even when using a photograph with a black background, do not use solid black. Instead,
employ elements such as light in the composition to give a sense of depth to the space.
• Rather than placing a graphic element (Brand Mark, Zoom-Zoom Logo, typeface block, etc.) in
all four corners of the page, leave at least one corner empty to avoid a cramped, unsophisticated look.
• Take care to convey the importance of the Brand Mark and Zoom-Zoom Logo by maintaining
their independence in the design; do not place the catch phrase, URL, etc. near them.

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.7 Brochures 2

Use monochrome or low-intensity

neutral colors in the background of
the photograph.

Select and/or retouch photographs with

care to ensure that even the monotone areas
L O R E M I P S U M D O L O R S I T A M E T.

convey depth and warmth.

To avoid a scattered impression, position

the type in a single block, and not too m{zd{ CX-3 3 4

close to the product.

LOREM IPSUM DOLOR SIT AMET.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum

quam libero, malesuada sit amet molestie vitae, posuere vel enim.

Pellentesque id ligula lacus. Quisque et euismod velit. Aliquam gravida

aliquet lobortis. Nullam porta urna sit amet erat laoreet, in eleifend odio

elementum. Mauris vel tempus est.

Vestibulum et placerat felis, sed maximus nibh.

Pellentesque sed suscipit justo. Nullam malesuada quam a urna

accumsan scelerisque. Proin id ipsum blandit, mollis ligula a, sodales leo.

Vivamus quis semper nisl. Donec mollis est ac consectetur bibendum.

Duis vitae porta ante, sed lacinia mauris. Aenean vehicula erat sapien, at
scelerisque quam pellentesque pellentesque. Fusce posuere eget ex a

malesuada.occaecat cupidatat non proident, sunt in culpa qui officia

deserunt mollit anim id est laborum.

5 6

Design Tips LOREM IPSUM DOLOR SIT AMET

LOREM IPSUM DOLOR AMET

• Especially in brochures which include
a lot of descriptive information,
carefully manage the volume and
layout of text to avoid a congested look.
Lorem ipsum dolor sit amet,
L O R E M I P S U MQuis
Sed do eiusmod tempor
D Onostrud
L O R Sexercitation
I T A M E T.

• Place the photograph across

consectetur adipisicing elit, incididunt ullamco laboris nisi

Magna aliqua. Ut enim ad minim Lorem ipsum dolor sit amet, Ullamco laboris nisi ut aliquip ex ea
veniam, quis nostrud exercitation consectetur adipisicing elit, sed do commodo consequat. Duis

the spread to ensure that the layout ullamco laboris nisi ut aliquip ex ea
commodo consequat duis.
Lorem ipsum dolor sit amet,
eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud
Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore

conveys a sense of expansive space.

consectetur adipisicing elit, sed do exercitation ullamco laboris nisi ut et dolore magna aliqua. Ut enim ad
eiusmod tempor incididunt ut labore aliquip ex ea commodo consequat. minim veniam, quis nostrud

• Avoid a cluttered look by switching from

white to black to separate photographs 7 8

from descriptive information.

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.8 Flyers 1 (Single-Sided)

Use monochrome or low-intensity

neutral colors in the background of
the photograph.

Select and/or retouch photographs with

care to ensure that even the monotone areas
convey depth and warmth.

To avoid a scattered impression, position

the type in a single block, and not too
close to the product.

Present as little information as possible to

keep the layout simple.
PHASELLUS MAXIMUS FELIS? PHASELLUS MAXIMUS FELIS?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

LO REM I P SU M 1 LO REM I P SU M 1

MAZDA ALIQUAM VEL MAZDA ALIQUAM VEL

Quisque pellentesque nec metus placerat convallis. Q U ISQ U E PELLENTE SQ U E
FUSCE CO NVALLIS
・Duis ullamcorper.
U LL AM CO RPER AE SCE ・ in justo ac varius.
Duis ullamcorper in justo ac varius. ・Morbi non tellus arcu.
・condimentum aliquam.
FUSCE CO NVALLIS
・Duis ullamcorper.
・ in justo ac varius.
・Morbi non tellus arcu.
・condimentum aliquam.
Quisque pellentesque nec metus placerat convallis. Q U ISQ U E PELLENTE SQ U E
FUSCE CO NVALLIS FUSCE CO NVALLIS FUSCE CO NVALLIS FUSCE CO NVALLIS
・Duis ullamcorper. ・Duis ullamcorper. ・Duis ullamcorper. ・Duis ullamcorper.
・ in justo ac varius. U LL AM CO RPER AE SCE ・ in justo ac varius. ・ in justo ac varius. ・ in justo ac varius.
・Morbi non tellus arcu. Duis ullamcorper in justo ac varius. ・Morbi non tellus arcu. ・Morbi non tellus arcu. ・Morbi non tellus arcu.
・condimentum aliquam. ・condimentum aliquam. ・condimentum aliquam. ・condimentum aliquam.

$ 0,000 $ 0,000
Aliquam feugiat urna id sagittis pellentesque. Suspendisse vel est sollicitudin, fringilla magna a, dictum Aliquam feugiat urna id sagittis pellentesque. Suspendisse vel est sollicitudin, fringilla magna a, dictum
lacus. In at vestibulum metus. Nullam eu pretium ipsum. Curabitur turpis augue, viverra a vulputate vel, lacus. In at vestibulum metus. Nullam eu pretium ipsum. Curabitur turpis augue, viverra a vulputate vel,
rhoncus ut nulla. rhoncus ut nulla.

LO REM I P SU M 2 LO REM I P SU M 2

QUISQUE DE PELLENT CU RABITU R UT VE STI BU LU M I P SU M QUISQUE DE PELLENT CU RABITU R UT VE STI BU LU M I P SU M

Curabitur ut vestibulum ipsum. Phasellus sem turpis amet NULLAM PRETIUM
Viverra a vulputate vel,
Mollis id mollis quis, aliquam vel diam. rhoncus ut nulla. Ullam
eu pretium ipsum
NULLAM PRETIUM NULLAM PRETIUM Curabitur ut vestibulum ipsum. Phasellus sem turpis amet NULLAM PRETIUM NULLAM PRETIUM NULLAM PRETIUM
Viverra a vulputate vel, Viverra a vulputate vel, Viverra a vulputate vel, Viverra a vulputate vel, Viverra a vulputate vel,
rhoncus ut nulla. Ullam rhoncus ut nulla. Ullam
Mollis id mollis quis, aliquam vel diam. rhoncus ut nulla. Ullam rhoncus ut nulla. Ullam rhoncus ut nulla. Ullam
eu pretium ipsum eu pretium ipsum eu pretium ipsum eu pretium ipsum eu pretium ipsum

CU RABITU R UT VE STI BU LU M I P SU M CU RABITU R UT VE STI BU LU M I P SU M

1st ipsum 2nd ipsum 3rd ipsum 1st ipsum 2nd ipsum 3rd ipsum

Buy 1y 2y
3y 4y
5y 6y
7y Buy 1y 2y
3y 4y
5y 6y
7y

CU RABITU R UT VE STI BU LU M 30 months plan 18 months plan 18 months plan CU RABITU R UT VE STI BU LU M 30 months plan 18 months plan 18 months plan
Curabitur ut vestibulum ipsum. Phasellus sem turpis amet Morbi non tellus arcu. Morbi non tellus arcu. Morbi non tellus arcu. Curabitur ut vestibulum ipsum. Phasellus sem turpis amet Morbi non tellus arcu. Morbi non tellus arcu. Morbi non tellus arcu.
Mollis id mollis quis, aliquam vel diam. Suspendisse vel est. Suspendisse vel est. Mollis id mollis quis, aliquam vel diam. Suspendisse vel est. Suspendisse vel est.

Aliquam feugiat urna id sagittis pellentesque. Fringilla magna a, dictum lacus. Aliquam feugiat urna id sagittis pellentesque. Fringilla magna a, dictum lacus.
CU RABITU R UT VE STI BU LU M In at vestibulum metus. Nullam eu pretium ipsum. CU RABITU R UT VE STI BU LU M In at vestibulum metus. Nullam eu pretium ipsum.

Curabitur ut vestibulum ipsum. Phasellus sem turpis amet Curabitur ut vestibulum ipsum. Phasellus sem turpis amet
Mollis id mollis quis, aliquam vel diam. Mollis id mollis quis, aliquam vel diam.
FUSCE CO NVALLIS FUSCE CO NVALLIS
Suspendisse vel Suspendisse vel
CU RABITU R UT VE STI BU LU M Nullam eu pretium CU RABITU R UT VE STI BU LU M Nullam eu pretium
A A
Curabitur ut vestibulum ipsum. Phasellus sem turpis amet
Mollis id mollis quis, aliquam vel diam.
ipsum urabitur augue. P
B $ 0,0 0 0 $ 0,0 0 0 $ 0,0 0 0 Curabitur ut vestibulum ipsum. Phasellus sem turpis amet
Mollis id mollis quis, aliquam vel diam.
ipsum urabitur augue. P
B $ 0,0 0 0 $ 0,0 0 0 $ 0,0 0 0

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.9 Flyers 2 (Double-Sided)

Use monochrome or low-intensity

neutral colors in the background of
the photograph.
LOREM IPSUM
Consectetur elit July 15−16

Select and/or retouch photographs with

care to ensure that even the monotone areas
convey depth and warmth. Aliquam auctor sit amet
Vivamus mollis nec magna sit amet suscipit*1

Mauris eget imperdiet

Aliquam auctor sit amet
Vivamus mollis nec magna sit amet suscipit*1

Mauris eget imperdiet

Aliquam auctor sit amet
Vivamus mollis nec magna sit amet suscipit*1

Mauris eget imperdiet

2WD（FF）/6EC-AT 2WD（FF）/6EC-AT 2WD（FF）/6EC-AT

Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000)
Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis

Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L
（Proin efficitur sagittis） （Proin efficitur sagittis） （Proin efficitur sagittis）
*3 *3 *3

Lobortis Zone Lobortis Zone Lobortis Zone

0 2,000 4,000($) 0 2,000 4,000($) 0 2,000 4,000($)

To avoid a scattered impression, position

the type in a single block, and not too D ui s c on v al l i s e u orc i qu i s se m pe r. P rae se nt ul l amc orpe r v o l u tpat fe ug i at.
M orbi ti nc i du n t ni bh massa, no n di c tu m e rat p l ac e rat e u .
Q u i squ e e u tortor i n turpi s fe rm e n tum u l tri c i e s a c ursus l i g u l a.

close to the product. Aliquam auctor sit amet

Vivamus mollis nec magna sit amet suscipit*1
Aliquam auctor sit amet
Vivamus mollis nec magna sit amet suscipit*1
Aliquam auctor sit amet
Vivamus mollis nec magna sit amet suscipit*1

Mauris eget imperdiet Mauris eget imperdiet Mauris eget imperdiet

2WD（FF）/6EC-AT 2WD（FF）/6EC-AT 2WD（FF）/6EC-AT

Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000)
Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis

Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L
（Proin efficitur sagittis） （Proin efficitur sagittis） （Proin efficitur sagittis）
*3 *3 *3

Give the front side a clean look, and present as

Lobortis Zone Lobortis Zone Lobortis Zone
0 2,000 4,000($) 0 2,000 4,000($) 0 2,000 4,000($)

*1 Aliquam erat volutpat. Suspendisse eleifend felis lectus, id condimentum lacus rhoncus eget. Fusce interdum in ligula ac gravida. *2【 】Aliquam erat volutpat.
MAZDA DEALER NAME *3 imperdiet leo. Aliquam auctor odio sit amet nisi ultrices, iaculis tincidunt lorem commodo. Donec elit purus lobortis felise.
MAZDA
Address line 1
R000 • Vivamus mollis nec magna sit amet suscipit. Mauris eget imperdiet purus, vitae dignissim urna. Integer tempus lectus id facilisis mollis. Donec egestas lobortis felis, ut feugiat augue.
Address line 2

little information as possible on the back side to

Nullam malesuada eleifend ultrices. Feugiat orci a, faucibus elit. • Collicitudin, sagittis nisl nec, vehicula turpis. Etiam venenatis sem sit amet turpis maximus, rutrum mattis. • Cras
T +81 (0)82 282 1111 vestibulum mattis enim ac malesuada. Vivamus a interdum nisl, et fringilla ante. • Mauris eget imperdiet purus, vitae dignissim urna. • Tristique lorem fermentum non. Enterduaum
Ot fringillale

keep the layout simple.

LOREM IPSUM
Consectetur elit July 15−16

Aliquam auctor sit amet Aliquam auctor sit amet Aliquam auctor sit amet
Vivamus mollis nec magna sit amet suscipit*1 Vivamus mollis nec magna sit amet suscipit*1 Vivamus mollis nec magna sit amet suscipit*1

Mauris eget imperdiet Mauris eget imperdiet Mauris eget imperdiet

2WD（FF）/6EC-AT 2WD（FF）/6EC-AT 2WD（FF）/6EC-AT

Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000)
Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis

Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L
（Proin efficitur sagittis） （Proin efficitur sagittis） （Proin efficitur sagittis）
*3 *3 *3

Lobortis Zone Lobortis Zone Lobortis Zone

0 2,000 4,000($) 0 2,000 4,000($) 0 2,000 4,000($)

D ui s c on v al l i s e u orc i qu i s se m pe r. P rae se nt ul l amc orpe r v o l u tpat fe ug i at.

M orbi ti nc i du n t ni bh massa, no n di c tu m e rat p l ac e rat e u .
Q u i squ e e u tortor i n turpi s fe rm e n tum u l tri c i e s a c ursus l i g u l a.

Aliquam auctor sit amet Aliquam auctor sit amet Aliquam auctor sit amet
Vivamus mollis nec magna sit amet suscipit*1 Vivamus mollis nec magna sit amet suscipit*1 Vivamus mollis nec magna sit amet suscipit*1

Mauris eget imperdiet Mauris eget imperdiet Mauris eget imperdiet

2WD（FF）/6EC-AT 2WD（FF）/6EC-AT 2WD（FF）/6EC-AT

Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000) Specifications
$00,000 ($00,000)
Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis Mauris eget Cras vestibulum mattis

Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L Vestibulum sit amet 20.6～30.0km/L
（Proin efficitur sagittis） （Proin efficitur sagittis） （Proin efficitur sagittis）
*3 *3 *3

Lobortis Zone Lobortis Zone Lobortis Zone

0 2,000 4,000($) 0 2,000 4,000($) 0 2,000 4,000($)

*1 Aliquam erat volutpat. Suspendisse eleifend felis lectus, id condimentum lacus rhoncus eget. Fusce interdum in ligula ac gravida. *2【 】Aliquam erat volutpat.
MAZDA DEALER NAME *3 imperdiet leo. Aliquam auctor odio sit amet nisi ultrices, iaculis tincidunt lorem commodo. Donec elit purus lobortis felise.
MAZDA
Address line 1
R000 • Vivamus mollis nec magna sit amet suscipit. Mauris eget imperdiet purus, vitae dignissim urna. Integer tempus lectus id facilisis mollis. Donec egestas lobortis felis, ut feugiat augue.
Address line 2 Nullam malesuada eleifend ultrices. Feugiat orci a, faucibus elit. • Collicitudin, sagittis nisl nec, vehicula turpis. Etiam venenatis sem sit amet turpis maximus, rutrum mattis. • Cras
T +81 (0)82 282 1111 vestibulum mattis enim ac malesuada. Vivamus a interdum nisl, et fringilla ante. • Mauris eget imperdiet purus, vitae dignissim urna. • Tristique lorem fermentum non. Enterduaum
Ot fringillale

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.10 Websites (PCs)

Use monochrome or low-intensity

neutral colors in the background of
the photograph.

Select and/or retouch photographs with

care to ensure that even the monotone areas
convey depth and warmth.

To avoid a scattered impression, position

the type in a single block, and not too
close to the product.

In order to preserve ample space around

the Brand Mark, use a generous header and
a relaxed, spacious layout.

Position the Zoom-Zoom logo so that

it can be seen on the same screen as
the Brand Mark.

Design Tips
• Maintain consistency in the tone, size, and
proportion of photographs to avoid
a cluttered look.
• Leave ample space between photos, text, and
all other types of content to avoid
a cramped impression.
• Use a generous height for the header to
create a layout with plenty of space around
the Brand Mark.

* The above graphic is a sample image only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.11 Websites (Tablets)

Use monochrome or low-intensity

neutral colors in the background of
the photograph.

Select and/or retouch photographs with

care to ensure that even the monotone areas
convey depth and warmth.

To avoid a scattered impression, position

the type in a single block, and not too
close to the product.

In order to preserve ample space around

the Brand Mark, use a generous header and
a relaxed, spacious layout.

Position the Zoom-Zoom logo so that

it can be seen on the same screen as
the Brand Mark.

* The above graphic is a sample image only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.12 Smartphone Sites

Use monochrome or low-intensity

neutral colors in the background of
the photograph.

Select and/or retouch photographs with

care to ensure that even the monotone areas
convey depth and warmth.

To avoid a scattered impression, position

the type in a single block, and not too
close to the product.

In order to preserve ample space around

the Brand Mark, use a generous header and
a relaxed, spacious layout.

Position the Zoom-Zoom logo so that

it can be seen on the same screen as
the Brand Mark.

* The above graphic is a sample image only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.13 Web/Mobile Ads

Use monochrome or low-intensity

neutral colors in the background of
the photograph.
180×150pixel 300×100pixel 480×60pixel
Select and/or retouch photographs with
care to ensure that even the monotone m{zd{
Mx-5
areas convey depth and warmth.

m{zd{ 6

Present as little information as

possible to ensure the ad is clearly m{zd{ cx-3

visible despite the small display area.

Avoid elements whose recognition

would be impaired due to small size,
Design Tips Image size samples on screen
• Leave ample space to ensure that the Brand Mark and
like detailed text or the Zoom-Zoom logo.
the model name do not overlap with the car.
Lorem
ipsum

Lorem ipsum　　　 dolor sit amet　　　consectetur　　　adipisicing elit　　　sed do eiusmod　　　tempor

incididunt 　　　 ut labore 　　　 et dolore 　　　 magna 　　　 aliqua　　　 Ut enim　　　 ad minim　　　 veniam　　　 quis nostrud

Lorem ipsum NULLA PARIATUR

Magna aliqua. Ut enim ad Minim veniam, quis
Lorem ipsum dolor
Ullamco ・Nostrud exercitation ullamco

Laboris
sit amet, consectetur
・Laboris nisi ut aliquip ex ea
adipisicing elit, sed ・Commodo consequat. Duis aute
nostrud exercitation ullamco laboris nisi ut aliquip ex

Lorem ipsum dolor sit amet, voluptate velit esse

ea commodo consequat. Duis aute irure dolor in

do eiusmod tempor
reprehenderit in voluptate velit esse cillum dolore

consectetur adipisicing elit, sed do

incididunt ut labore et
eiusmod tempor incididunt ut labore
dolore magna aliqua et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud consectetur adipisicing
voluptate velit elit, sed do eiusmod
exercitation ullamco laboris nisi ut
Ut enim ad minim aliquip ex ea commodo consequat.
Duis aute irure dolor in
veniam, quis nostrud
reprehenderit in voluptate velit esse
exercitation ullamco cillum dolore eu fugiat nulla
laboris nisi ut aliquip ex ea

commodo consequat. Duis

m{zd{

aute irure dolor in velit Mx-5

esse cillum dolore eu

EU FUGIAT aute irure dolor in velit

COMMODO CONSEQUAT
Nulla pariatur Culpa Duis aute irure dolor in

xcepteur sint occaecat qui officia deserunt reprehenderit in voluptate

velit esse cillum dolore eu
cupidatat non mollit anim id est fugiat nulla pariatur Deserunt
m{zd{ cx-3 Consectetur adipisicing elit

proident, sunt in laborum.

Lorem ipsum elit, sed do

dolor sit amet iusmod tempor incidi

Nisi ut Aliquip
m{zd{ 6
consectetur dunt ut

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 1. Advertising, Sales Promotion

4.1.14 HTML Emails

Use monochrome or low-intensity

neutral colors in the background of
the photograph.

Select and/or retouch photographs with

care to ensure that even the monotone areas
convey depth and warmth.

To avoid a scattered impression, position

the type in a single block, and not too
close to the product.

In order to preserve ample space around

the Brand Mark, use a generous header and
a relaxed, spacious layout.

Position the Zoom-Zoom logo so that

it can be seen on the same screen as
the Brand Mark.

* The above graphic is a sample image only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
 4 . A P P L I C AT I O N S A M P L E S 2. Showrooms, Events
1 Overview of Items
2 Showroom Exterior Image
3 Showroom Interior Image 1
4 Showroom Interior Image 2
5 Uniforms
6 Supplies (Reception Panels)
7 POS
8 Supplies (Drink Menus)
9 Event Booths
10 Information Boards

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 2. Showrooms, Events

4.2.1 Overview of Items

Shown at right are samples of showrooms and

various event-related items created using the
visual identity elements.

Refer to the concept behind each of

the items described on the following pages
when producing actual designs.

I N FO R M A T
ION

S E RV I C E I N
FO R M AT IO N
LOREM IPSUM CAMPAIGN
DRINK MENU

HOT MENU COLD MENU

Hot coffee Ice coffee

Hot milk tea Ice milk tea
Hot lemon tea Ice lemon tea
Japanese tea Apple juice
7/1—7/15 Kelp tea Ginger ale
Duis convallis eu orci quis semper. Praesent ullamcorper volutpat feugiat.
Morbi tincidunt nibh massa, non dictum erat placerat eu.
Quisque eu tortor in turpis fermentum ultricies a cursus ligula.

LOREM IPSUM CAMPAIGN

DRINK MENU

HOT MENU COLD MENU

Hot coffee Ice coffee

Hot milk tea Ice milk tea
Hot lemon tea Ice lemon tea

7/1—7/15 * The above graphics are sample images only.

Duis convallis eu orci quis semper. Praesent ullamcorper volutpat feugiat.
Japanese tea
Kelp tea
Apple juice
Ginger ale
Morbi tincidunt nibh massa, non dictum erat placerat eu.
Quisque eu tortor in turpis fermentum ultricies a cursus ligula.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 2. Showrooms, Events

4.2.2 Showroom Exterior Image

Monochrome is preferred in exterior

designs to ensure that the Brand Mark and
the products stand out.

It is also effective to use silver to convey

high quality and wood accents to
express warmth and welcome.

Signage other than the Brand Mark should

be kept to the minimum necessary.

* The above graphic is a sample image only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 2. Showrooms, Events

4.2.3 Showroom Interior Image 1

Make every effort to avoid unnecessary

decoration in order to create a simple space
that puts the focus on the products.

For the product display area, use the

preferred monochrome background to
ensure that the products stand out with
maximum appeal, and give the product
layout a sense of depth to convey
a dynamic impression.

Ensure that customer areas look warm

and inviting.

Signage other than the Brand Mark should

be kept to the minimum necessary.

* The above graphic is a sample image only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 2. Showrooms, Events

4.2.4 Showroom Interior Image 2

Make every effort to avoid unnecessary

decoration in order to create a simple space
that puts the focus on the products.

For the product display area, use the

preferred monochrome background to
ensure that the products stand out with
maximum appeal, and give the product
layout a sense of depth to convey
a dynamic impression.

Ensure that customer areas look warm

and inviting.

Signage other than the Brand Mark should

be kept to the minimum necessary.

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 2. Showrooms, Events

4.2.5 Uniforms

To keep the focus on our products,

uniforms should be monochrome and
Business suit Business suit Workwear Business casual
designed to convey a simple,
(men) (women)
basic impression.

Design Tips
• Staff should maintain a clean, sophisticated appearance by, for example, not wearing gaudy accessories.

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 2. Showrooms, Events

4.2.6 Supplies (Reception Panels)

Create a simple design using the brand

typeface Interstate Mazda.

I N FO R M A T
ION

S E RV I C E I N
FO R M AT I O N

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 2. Showrooms, Events

4.2.7 POS

Use monochrome or low-intensity

neutral colors in the background of
the photograph.

Select and/or retouch photographs with

care to ensure that even the monotone areas
LOREM IPSUM CAMPAIGN
convey depth and warmth.

To avoid a scattered impression, position

the type in a single block, and not too
close to the product.
7/1—7/15
D uis c onva llis eu orc i quis s em per. P ra e se n t u l l amc o r p e r v o l u t p at f e u g i at .
Do not expose the paper itself but use a Morbi t inc idunt nibh m a s s a , non d i c t u m e r at p l ac e r at e u .
Q uis que eu t ort or in t urpis f erm en t u m u l t r i c i e s a c u r su s l i g u l a.

high-quality treatment, such as enclosing it in

a thick, clear acrylic case, in order to convey
a sense of presence and sophistication at
the table.

LOREM IPSUM CAMPAIGN

7/1—7/15
D uis c onva llis eu orc i quis s em per. P rae se n t u l l amc o r p e r v o l u t p at f e u g i at .
Morbi t inc idunt nibh m a s s a , n o n d i c t u m e r at p l ac e r at e u .
Q uis que eu t ort or in t urpis f erm e n t u m u l t r i c i e s a c u r su s l i g u l a.

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 2. Showrooms, Events

4.2.8 Supplies (Drink Menus)

Create a simple design using the brand

typeface Interstate Mazda.

Do not expose the paper itself but use a

high-quality treatment, such as enclosing it in
a thick, clear acrylic case, in order to convey
a sense of presence and sophistication at DRINK MENU
the table.
HOT MENU COLD MENU

Hot coffee Ice coffee

Hot milk tea Ice milk tea
Hot lemon tea Ice lemon tea
Japanese tea Apple juice
Kelp tea Ginger ale

DRINK MENU

HOT MENU COLD MENU

Hot coffee Ice coffee

Hot milk tea Ice milk tea
Hot lemon tea Ice lemon tea
Japanese tea Apple juice
Kelp tea Ginger ale

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 2. Showrooms, Events

4.2.9 Event Booths

Make every effort to avoid unnecessary

decoration in order to create a simple space
that puts the focus on the products.

A monochrome background is preferred for

the products, and the product layout
should have a sense of depth to convey
a dynamic impression.

Leave plenty of space between the cars to

make it easy and comfortable for
visitors to view them.

Signage other than the Brand Mark

should be kept to the minimum necessary.

* The above graphic is a sample image only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 2. Showrooms, Events

4.2.10 Information Boards

An information board is an element merely

supplemental to the product, and it
should be positioned to convey the minimum
necessary information in a simple and
understandable manner.

When a sticker or other seal must be affixed,

place it on the back of the board in order to
maintain a clean and simple look.

* The above graphic is a sample image only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
 4 . A P P L I C AT I O N S A M P L E S
3. Corporate Communication
1 Overview of Items
2 Letterhead (English)
3 Letterhead (English): A4-Size Specifications
4 Letterhead (English): Letter-Size Specifications
5 Letterhead (Japanese)
6 Letterhead (Japanese): Specifications
7 Corporate Publications (Covers)
8 Corporate Publications (Interior Pages)
9 PowerPoint Template

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 3. Corporate Communication

4.3.1 Overview of Items

Shown at right are application samples of

corporate communication items created using
2nd April 2015 2015 年 4 月 2 日

the visual identity elements. Name

Company
Address line 1
○○株式会社 御中
○○ ○○ 様
東京都渋谷区○○○○1-2-3
Address line 2 △ △ △ △ △ビル 3F
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the items described on the following pages

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when producing actual designs.

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ultricies felis non sapien vestibul

Mazda Motor Corporation マツダ株式会社

3-1, Shinchi, Fuchu-cho, Aki-gun 〒730-8670

Hiroshima 730-8670 Japan 広島県安芸郡府中町新地 3-1
T +81(0)82-123-4567 T 082-123-4567

Mazda Motor Corporation マツダ株式会社

3-1, Shinchi, Fuchu-cho, Aki-gun 〒730-8670

Hiroshima 730-8670 Japan 広島県安芸郡府中町新地 3-1
T +81(0)82-123-4567 T 082-123-4567

Excepteur sint occaecat Sales Volume Sales Volume Sales Volume Global Network Years ended March 31
Graphs on the map are unit sales by market (Thousands of units)
Thousands of units Thousands of units / % Thousands of units / %
300 293 300 244
cupidatat non proident, 277 263
206 206 216
230
104 99 107
120

104

sunt in culpa qui officia 4.5 2.0 2.0 1.9 1.8

CONTENTS TITLE 24 POINT

320
4.3 4.3 268 273 284
deserunt mollit anim
238
4.2 244 284
207 223
268 273
183 216
id est laborum. 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 172 196 206
(Years ended March 31) (Years ended March 31) (Years ended March 31)
175
Sales Volume Sales Volume Sales Volume in United States
Market Share Sales Volume in Canada and Other Markets
Market Share in United States 72 72 70

Sales Volume Body copy 22 point

Sales Volume Sales Volume

PRESENTATION TITLE 24 POINT

Thousands of units Thousands of units / % Thousands of units / %

Lorem ipsum dolor sit amet, consectetur adipisicing elit,

300 293 300
277 236 230 2012 2013 2014
263 212 220 223 2012 2013 2014
207 196
183 172 175 Canada
sed do eiusmod tempor incididunt ut labore et dolore
Europe
Presentation Subtitle 22 point
2012 2013 2014 2012 2013 2014
1.3 23 19
1.2 1.2 1.2
Japan
CSR REPORT 2015
0.9
0.9 18 21 China

DIVIDER TITLE 24 POINT magna aliqua. Ut enim ad minim veniam, quis nostrud
1.0 1.0 22 20 2012 2013 2014

United States
Date 20 point
26 29 16
2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 6
12 13
(Years ended March 31) (Years ended March 31) (Years ended March 31) 7

Year ended March 31, 2015

Divider Subtitle 22 point
Sales Volume Sales Volume Sales Volume
27 28 30 12 15
Market Share Market Share
23 21 24
24 25
33 40
Lorem ipsum dolor sit amet,
4 10
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9 14 17
2012 2013 2014 30 35
25

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34

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5
occaecat cupidatat non proident, Duis Asia, Oceania 31 32 36
3

sunt in culpa qui officia deserunt aute irure dolor in reprehenderit in 51

(excluding China, ASEAN, and 35
41 2012 2013 2014
46 40 Australia)
mollit anim id est laborum.9% Mexico
42
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37 1 2 8

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10% 2012 2013 2014
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43

THANK YOU.
et dolore magna aliqua. Ut enim ad qui officia deserunt mollit anim id sunt in culpa qui officia deserunt Middle East, Africa 43 101 104 104
92
44 45
minim veniam, quis nostrud est laborum.15% mollit anim id est laborum. 66
74 2012 2013 2014
38
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Central and
Name/Department
1 Lorem ipsum dolor sit amet

Consectetur adipisicing elit South America

aliquip ex ea commodo consequat. consectetur adipisicing elit, sed do
2

52% 3 Sed do eiusmod (excluding Mexico)

Duis eiusmod tempor incididunt ut labore consectetur adipisicing elit, 4 Tempor incididunt ut 2012 2013 2014 2012 2013 2014
5 Labore et dolore magna aliqua
et dolore magna aliqua. Ut enim ad 6 Ut enim ad minim veniam
ASEAN* Australia
* Thailand, Indonesia, Malaysia, the
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7 Quis nostrud exercitation ullamco
Philippines, Vietnam,

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23%
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8

9
Laboris nisi ut aliquip ex ea

Commodo consequat
Singapore, Brunei, Laos,
Cambodia, and Myanmar

2006 2007 2008 2009 2010

3
Japan Europe China Japan Europe China 4

North America Others North America Others

Mazda Motor Corporation | Strictly Confidential | 2

2013 2014 2015

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labore et dolore magna aliqua. Ut exercitation ullamco laboris nisi ut
Result Result Forecast
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deserunt 53.9 +92.7 182.1 +128.2 210.0 +27.9
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34.3 +142.0 135.7 +101.4 160.0 +24.3

PRESENTATION TITLE 24 POINT exercitation ullamco laboris nisi ut

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DIVIDER TITLE 24 POINT

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CONTENTS TITLE 24 POINT
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ANNUAL REPORT 2015 Divider Subtitle 22 point qui officia deserunt mollit anim id est labore et dolore magna aliqua. Ut sed do eiusmod tempor incididunt ut Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do
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Year ended March 31, 2015 Lorem ipsum dolor sit amet,
Body copy 22 point
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et dolore magna aliqua. Ut enim ad
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cillum dolore eu fugiat nulla reprehenderit in voluptate velit esse
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. THANK YOU.
aute irure dolor in reprehenderit in
reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla
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cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id est
laborum.Lorem ipsum dolor sit
amet, consectetur adipisicing elit,
sed do eiusmod tempor incididunt ut
pariatur. cillum dolore eu fugiat nulla Duis voluptate velit esse cillum dolore eu pariatur. cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat aute irure dolor in reprehenderit in fugiat nulla pariatur. Excepteur sint pariatur. Excepteur sint occaecat
Excepteur sint occaecat cupidatat non proident, sunt in culpa voluptate velit esse cillum dolore eu occaecat cupidatat non proident, Excepteur sint occaecat cupidatat non proident, sunt in culpa
cupidatat non proident, qui officia deserunt mollit anim id est fugiat nulla pariatur. Excepteur sint sunt in culpa qui officia deserunt cupidatat non proident, qui officia deserunt mollit anim id est
laborum.Lorem ipsum dolor sit occaecat cupidatat non proident, mollit anim id est laborum. laborum.Lorem ipsum dolor sit
sunt in culpa qui officia deserunt amet, consectetur adipisicing elit, sunt in culpa qui officia deserunt pariatur. Excepteur sint occaecat sunt in culpa qui officia deserunt amet, consectetur adipisicing elit,
Lorem ipsumsed
mollit anim id est laborum. dolor
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9%
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15%

3 4
52%

23%
2006 2007 2008 2009 2010
Japan Europe China Japan Europe China
North America Others North America Others

Mazda Motor Corporation | Strictly Confidential | 2

Excepteur sint occaecat
cupidatat non proident,
sunt in culpa qui officia
deserunt

* The above graphics are sample images only.

Lorem ipsum dolor sit amet, cupidatat non proident, sunt in culpa minim veniam, quis nostrud Lorem ipsum dolor sit amet, cupidatat non proident, sunt in culpa reprehenderit in voluptate velit esse aliquip ex ea commodo consequat.
MAZDA TECHNICAL REVIEW 2015 consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore
qui officia deserunt mollit anim id
est laborum.
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
consectetur adipisicing elit,
sed do eiusmod tempor incididunt ut
qui officia deserunt mollit anim id est
laborum.
cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat
Duis aute irure dolor in
reprehenderit in voluptate velit esse
et dolore magna aliqua. Ut enim ad pariatur. Excepteur sint occaecat Duis labore et dolore magna aliqua. Ut Lorem ipsum dolor sit amet, cupidatat non proident, sunt in culpa cillum dolore eu fugiat nulla
Year ended March 31, 2015
minim veniam, quis nostrud cupidatat non proident, sunt in culpa aute irure dolor in reprehenderit in enim ad minim veniam, quis nostrud consectetur adipisicing elit, qui officia deserunt mollit anim id est pariatur. Excepteur sint occaecat
exercitation ullamco laboris nisi ut qui officia deserunt mollit anim id voluptate velit esse cillum dolore eu exercitation ullamco laboris nisi ut sed do eiusmod tempor incididunt ut laborum.Lorem ipsum dolor sit cupidatat non proident, sunt in culpa
aliquip ex ea commodo consequat. est laborum. fugiat nulla pariatur. Excepteur sint aliquip ex ea commodo consequat. labore et dolore magna aliqua. Ut amet, consectetur adipisicing elit, qui officia deserunt mollit anim id est
Duis aute irure dolor in Lorem ipsum dolor sit amet, occaecat cupidatat non proident, Duis aute irure dolor in enim ad minim veniam, quis nostrud sed do eiusmod tempor incididunt ut laborum.Lorem ipsum dolor sit
reprehenderit in voluptate velit esse consectetur adipisicing elit, sed do sunt in culpa qui officia deserunt reprehenderit in voluptate velit esse exercitation ullamco laboris nisi ut labore et dolore magna aliqua. Ut amet, consectetur adipisicing elit,
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LOREM IPSUM DOLOR SIT AMET Excepteur sint occaecat cupidatat

non proident, sunt in culpa qui
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Consectetur adipisicing elit Ullamco Labore et dolore magna Voluptate velit

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CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, Ut enim ad minim veniam In voluptate velit esse Quis nostrud Dolor sit amet
3 4
4. APPLICATION SAMPLES | 3. Corporate Communication

4.3.2 Letterhead (English)

Leave ample blank space around the Brand

Mark and the text, and adopt a layout that
ensures high legibility and visibility.

When folding the letterhead into three

sections, ensure the text does not overlap 2nd April 2015

the fold lines. Name

Company
Address line 1
Address line 2
ultricies felis non sapien vestibulum sodales. Sed quis massa sit amet eros dignissim

Make the most of the texture of the paper to suscipit ut non ex.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
quis nostrud

ensure a premium-quality design.

Dear Sir/Madam,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus diam urna, molestie
eu efficitur et, lobortis non augue. Aliquam a lorem nibh. Morbi quis mi nisi. Mauris ut
dui eget eros imperdiet laoreet. Ut iaculis, arcu ac sagittis gravida, nibh massa
condimentum elit, ut semper nulla augue mollis quam. Quisque auctor turpis a eleifend
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui
officia deserunt mollit anim id est laborum.

Ideal Paper
porttitor. Integer ac malesuada libero. Ut et efficitur odio. Ut sem nisi, tristique non
venenatis sit amet, porttitor in lorem. Sed odio ligula, vestibulum et enim id, semper Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
aliquet augue. Donec imperdiet erat quis dignissim egestas. incididunt ut labore et dolore magna aliqua. Ut enim m elit, ut semper nulla augue molli
ad minim veniam, quis nostrudexercitation ullamco laboris nisi ut aliquip ex ea
Conqueror Wove Nullam dignissim erat nec massa iaculis, ut feugiat lacus sodales. Maecenas ut commodo consequat.
venenatis augue, at aliquet purus. Nam euismod nisi faucibus tristique porta. In

Brilliant White bibendum velit eget odio congue, vel egestas arcu tincidunt. Aenean condimentum
tellus eget arcu consectetur, eu pulvinar velit semper. Pellentesque sed orci placerat,
Yours sincerely
incerely
lacinia diam sed, sodales sem. Cras massa quam, ultrices at nibh sed, scelerisque incerely

450x640mm, 28.8kg mollis turpis. Cras eu lorem finibus, pulvinar magna quis, imperdiet mauris.

Donec tempor sit amet ligula id bibendum. Suspendisse facilisis nibh imperdiet
Watermarked malesuada volutpat. Mauris faucibus lorem id sem dignissim posuere. Pellentesque
Mr A. Name
elementum ut est sit amet congue. Integer accumsan iaculis maximus. Vivamus
ultricies eros at sollicitudin rhoncus. Cras vitae felis eget libero lobortis bibendum eget Title
vitae lectus. Nulla molestie quis nulla nec volutpat. Cras massa quam, ultrices at nibh sed, scelerisque mollis turpis.

Nunc ornare metus turpis, nec ultrices nisl posuere sed. Proin mollis lacus vitae nibh
faucibus efficitur. Suspendisse pharetra sagittis urna, eget facilisis metus laoreet nec.
Etiam lobortis, leo ut pulvinar blandit, augue arcu accumsan est, sed consequat purus
arcu vel massa. Mauris blandit venenatis nisi, et aliquam neque gravida et. Nullam
ultricies felis non sapien vestibul

Mazda Motor Corporation

3-1, Shinchi, Fuchu-cho, Aki-gun

Hiroshima 730-8670 Japan
T +81(0)82-123-4567

Mazda Motor Corporation

3-1, Shinchi, Fuchu-cho, Aki-gun

Hiroshima 730-8670 Japan
T +81(0)82-123-4567

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 3. Corporate Communication

4.3.3 Letterhead (English): A4-Size Specifications

A4 size (W210 X H297)

(unit: mm)

Brand Mark: 12.6 23.1 115.5 46.2 12.6

Full color version

18.8
27.5

Zoom-Zoom Logo: ultricies felis non sapien vestibulum sodales. Sed quis massa sit amet eros dignissim
suscipit ut non ex.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
25% black 38.2 eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

2nd April 2015 Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat
Date, address, salutation, body text: 15 nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui
officia deserunt mollit anim id est laborum.
Interstate Mazda Light 10pt Name
Company Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
14pt line spacing Address line 1 incididunt ut labore et dolore magna aliqua. Ut enim m elit, ut semper nulla augue molli
34.6 Address line 2 ad minim veniam, quis nostrudexercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat.
100% black
Yours sincerely
Dear Sir/Madam, incerely
incerely
Corporate information: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus diam urna, molestie
eu efficitur et, lobortis non augue. Aliquam a lorem nibh. Morbi quis mi nisi. Mauris ut

Interstate Mazda Light 8.6pt dui eget eros imperdiet laoreet. Ut iaculis, arcu ac sagittis gravida, nibh massa
condimentum elit, ut semper nulla augue mollis quam. Quisque auctor turpis a eleifend
porttitor. Integer ac malesuada libero. Ut et efficitur odio. Ut sem nisi, tristique non Mr A. Name
10pt line spacing venenatis sit amet, porttitor in lorem. Sed odio ligula, vestibulum et enim id, semper Title
aliquet augue. Donec imperdiet erat quis dignissim egestas. Cras massa quam, ultrices at nibh sed, scelerisque mollis turpis.
25% Black
Nullam dignissim erat nec massa iaculis, ut feugiat lacus sodales. Maecenas ut
venenatis augue, at aliquet purus. Nam euismod nisi faucibus tristique porta. In
bibendum velit eget odio congue, vel egestas arcu tincidunt. Aenean condimentum
tellus eget arcu consectetur, eu pulvinar velit semper. Pellentesque sed orci placerat,
The Zoom-Zoom logo can be deleted lacinia diam sed, sodales sem. Cras massa quam, ultrices at nibh sed, scelerisque
mollis turpis. Cras eu lorem finibus, pulvinar magna quis, imperdiet mauris.
if it is not appropriate.
178.4 Donec tempor sit amet ligula id bibendum. Suspendisse facilisis nibh imperdiet
malesuada volutpat. Mauris faucibus lorem id sem dignissim posuere. Pellentesque
elementum ut est sit amet congue. Integer accumsan iaculis maximus. Vivamus

When Interstate Mazda is not available, ultricies eros at sollicitudin rhoncus. Cras vitae felis eget libero lobortis bibendum eget
vitae lectus. Nulla molestie quis nulla nec volutpat.

use a san serif typeface, preferably Arial. Nunc ornare metus turpis, nec ultrices nisl posuere sed. Proin mollis lacus vitae nibh
faucibus efficitur. Suspendisse pharetra sagittis urna, eget facilisis metus laoreet nec.
Etiam lobortis, leo ut pulvinar blandit, augue arcu accumsan est, sed consequat purus
arcu vel massa. Mauris blandit venenatis nisi, et aliquam neque gravida et. Nullam
(When the use of a sans serif font is not ultricies felis non sapien vestibul

appropriate, this rule does not apply. Please

select the font depending on the purpose.)
Mazda Motor Corporation Mazda Motor Corporation

3-1, Shinchi, Fuchu-cho, Aki-gun 3-1, Shinchi, Fuchu-cho, Aki-gun

Hiroshima 730-8670 Japan Hiroshima 730-8670 Japan
T +81(0)82-123-4567 T +81(0)82-123-4567

12

23.1

Image above is 40% of actual size.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 3. Corporate Communication

4.3.4 Letterhead (English): Letter-Size Specifications

Letter size (W215.9 x H279.4)

(unit: mm)

Brand Mark: 13 23.7 118.8 47.4 13

Full color version

18.8
27.5

Zoom-Zoom Logo: ultricies felis non sapien vestibulum sodales. Sed quis massa sit amet eros dignissim
suscipit ut non ex.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
25% black 38.2 eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

2nd April 2015 Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat
Date, address, salutation, body text: 15 nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui
officia deserunt mollit anim id est laborum.
Interstate Mazda Light 10pt Name
Company Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
14pt line spacing 31.4
Address line 1
Address line 2
incididunt ut labore et dolore magna aliqua. Ut enim m elit, ut semper nulla augue molli
ad minim veniam, quis nostrudexercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat.
100% black
Yours sincerely
Dear Sir/Madam,
incerely
incerely
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus diam urna, molestie eu
Corporate information: efficitur et, lobortis non augue. Aliquam a lorem nibh. Morbi quis mi nisi. Mauris ut dui
eget eros imperdiet laoreet. Ut iaculis, arcu ac sagittis gravida, nibh massa condimentum
Interstate Mazda Light 8.6pt elit, ut semper nulla augue mollis quam. Quisque auctor turpis a eleifend porttitor.
Integer ac malesuada libero. Ut et efficitur odio. Ut sem nisi, tristique non venenatis sit
Mr A. Name
10pt line spacing amet, porttitor in lorem. Sed odio ligula, vestibulum et enim id, semper aliquet augue.
Donec imperdiet erat quis dignissim egestas.
Title
Cras massa quam, ultrices at nibh sed, scelerisque mollis turpis.
25% Black Nullam dignissim erat nec massa iaculis, ut feugiat lacus sodales. Maecenas ut venenatis
augue, at aliquet purus. Nam euismod nisi faucibus tristique porta. In bibendum velit eget
odio congue, vel egestas arcu tincidunt. Aenean condimentum tellus eget arcu
consectetur, eu pulvinar velit semper. Pellentesque sed orci placerat, lacinia diam sed,
The Zoom-Zoom logo can be deleted sodales sem. Cras massa quam, ultrices at nibh sed, scelerisque mollis turpis. Cras eu
lorem finibus, pulvinar magna quis, imperdiet mauris.

if it is not appropriate. 164

Donec tempor sit amet ligula id bibendum. Suspendisse facilisis nibh imperdiet malesuada
volutpat. Mauris faucibus lorem id sem dignissim posuere. Pellentesque elementum ut
est sit amet congue. Integer accumsan iaculis maximus. Vivamus ultricies eros at
sollicitudin rhoncus. Cras vitae felis eget libero lobortis bibendum eget vitae lectus. Nulla
When Interstate Mazda is not available, molestie quis nulla nec volutpat.

use a san serif typeface, preferably Arial. Nunc ornare metus turpis, nec ultrices nisl posuere sed. Proin mollis lacus vitae nibh
faucibus efficitur. Suspendisse pharetra sagittis urna, eget facilisis metus laoreet nec.
Etiam lobortis, leo ut pulvinar blandit, augue arcu accumsan est, sed consequat purus

(When the use of a sans serif font is not

appropriate, this rule does not apply. Please Mazda Motor Corporation Mazda Motor Corporation

3-1, Shinchi, Fuchu-cho, Aki-gun 3-1, Shinchi, Fuchu-cho, Aki-gun

select the font depending on the purpose.) Hiroshima 730-8670 Japan
T +81(0)82-123-4567
Hiroshima 730-8670 Japan
T +81(0)82-123-4567

12

36.7

Image above is 40% of actual size.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 3. Corporate Communication

4.3.5 Letterhead (Japanese)

Leave ample blank space around the Brand

Mark and the text, and adopt a layout that
ensures high legibility and visibility.

When folding the letterhead into three

sections, ensure the text does not overlap 2015 年 4 月 2 日

the fold lines. ○○株式会社 御中

○○ ○○ 様
東京都渋谷区○○○○1-2-3
△ △ △ △ △ビル 3F
はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。この文章はダミー

Make the most of the texture of the paper to です。文字の大きさ、量、字間、行間等を確認するために入れています。

　
　文字の大きさ、量、字間、行間等を確認するために入れています。この文章はダミーです。文字

ensure a premium-quality design.

○○○○の件について
の大きさ、量、字間、行間等を確認するために入れています。文字の大きさ、量、字間、行間等を確
　この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。文字 認するために入れています。この文章はダミーです。
の大きさ、量、字間、行間等を確認するために入れています。この文章はダミーです。文字の大き
さ、量、字間、行間等を確認するために入れています。この文章はダミーです。 　行間等を確認するために入れています。この文章はダミーです。文字の大きさ、量、字間、行間
等を確認するために入れています。文字の大きさ、量、字間、行間等を確認するために入れていま
す。この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。
Ideal Paper
この文章はダミーです。

　文字の大きさ、量、字間、行間等を確認するために入れています。文字の大きさ、量、字間、行間 以上

Conqueror Wove 等を確認するために入れています。この文章はダミーです。文字の大きさ、量、字間、行間等を確

認するために入れています。この文章はダミーです。
　この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。文字 　　○○本部○○部

Brilliant White の大きさ、量、字間、行間等を確認するために入れています。この文章はダミーです。文字の大き

さ、量、字間、行間等を確認するために入れています。文字の大きさ、量、字間、行間等を確認する
△△ △△△

ために入れています。この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために
450x640mm, 28.8kg 入れています。文字の大きさ、量、字間、行間等を確認するために入れています。この文章はダ
ミーです。文字の大きさ、量、字間、行間等を確認するために入れています。

Watermarked 　この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。文字
の大きさ、量、字間、行間等を確認するために入れています。この文章はダミーです。文字の大き
さ、量、字間、行間等を確認するために入れています。文字の大きさ、量、字間、行間等を確認する
ために入れています。この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために
入れています。
　文字の大きさ、量、字間、行間等を確認するために入れています。この文章はダミーです。文字
の大きさ、量、字間、行間等を確認するために入れています。文字の大きさ、量、字間、行間等を確
認するために入れています。この文章はダミーです。文字の大きさ、量、字間、行間等を確認する
ために入れています。文字の大きさ、量、字間、行間等を確認するために入れています。この文章

マツダ株式会社

〒730-8670
広島県安芸郡府中町新地 3-1
T 082-123-4567

マツダ株式会社

〒730-8670
広島県安芸郡府中町新地 3-1
T 082-123-4567

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 3. Corporate Communication

4.3.6 Letterhead (Japanese): Specifications

A4 size (W210 X H297)

(unit: mm)

Brand Mark: 12.6 23.1 115.5 46.2 12.6

Full color version

18.8
27.5

Zoom-Zoom Logo: はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。この文章はダミー

38.2
です。文字の大きさ、量、字間、行間等を確認するために入れています。

25% black 　
　文字の大きさ、量、字間、行間等を確認するために入れています。この文章はダミーです。文字
の大きさ、量、字間、行間等を確認するために入れています。文字の大きさ、量、字間、行間等を確
認するために入れています。この文章はダミーです。
2015 年 4 月 2 日
Date, address, salutation, body text: 15 　行間等を確認するために入れています。この文章はダミーです。文字の大きさ、量、字間、行間
等を確認するために入れています。文字の大きさ、量、字間、行間等を確認するために入れていま
Japanese: AXIS R 9pt ○○株式会社 御中 す。この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。
○○ ○○ 様

English numbers and letters: 34.6

東京都渋谷区○○○○1-2-3
△ △ △ △ △ビル 3F
以上

Interstate Mazda Light 9pt (113% scale) 　　○○本部○○部

△△ △△△
-0.22pt baseline ○○○○の件について

14pt line spacing 　この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。文字

の大きさ、量、字間、行間等を確認するために入れています。この文章はダミーです。文字の大き

100% black さ、量、字間、行間等を確認するために入れています。この文章はダミーです。

この文章はダミーです。

　文字の大きさ、量、字間、行間等を確認するために入れています。文字の大きさ、量、字間、行間
Corporate information: 等を確認するために入れています。この文章はダミーです。文字の大きさ、量、字間、行間等を確
認するために入れています。この文章はダミーです。

Japanese: AXIS R 8pt 　この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。文字

の大きさ、量、字間、行間等を確認するために入れています。この文章はダミーです。文字の大き

English numbers and letters:

さ、量、字間、行間等を確認するために入れています。文字の大きさ、量、字間、行間等を確認する
ために入れています。この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために
入れています。文字の大きさ、量、字間、行間等を確認するために入れています。この文章はダ
Interstate Mazda Light 8pt (113% scale) ミーです。文字の大きさ、量、字間、行間等を確認するために入れています。

178.4
-0.22pt baseline 　この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために入れています。文字
の大きさ、量、字間、行間等を確認するために入れています。この文章はダミーです。文字の大き

10.5pt line spacing さ、量、字間、行間等を確認するために入れています。文字の大きさ、量、字間、行間等を確認する

ために入れています。この文章はダミーです。文字の大きさ、量、字間、行間等を確認するために
入れています。
25% black 　文字の大きさ、量、字間、行間等を確認するために入れています。この文章はダミーです。文字
の大きさ、量、字間、行間等を確認するために入れています。文字の大きさ、量、字間、行間等を確
認するために入れています。この文章はダミーです。文字の大きさ、量、字間、行間等を確認する
ために入れています。文字の大きさ、量、字間、行間等を確認するために入れています。この文章

The Zoom-Zoom logo can be deleted

if it is not appropriate.

マツダ株式会社 マツダ株式会社

When AXIS is not available, use a gothic typeface, 〒730-8670

広島県安芸郡府中町新地 3-1
〒730-8670
広島県安芸郡府中町新地 3-1
T 082-123-4567 T 082-123-4567
preferably Noto Sans CJK JP. 12

(When the use of a sans serif font is not 23.1

appropriate, this rule does not apply. Please

select the font depending on the purpose.)

Image above is 40% of actual size.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 3. Corporate Communication

4.3.7 Corporate Publications (Cover)

The look of corporate publications such as

annual and sustainability reports should convey
Mazda’s commitment to veracity, candor, and
transparency.
CSR REPORT 2015
Year ended March 31, 2015

To achieve this, create a simple design with

a monochrome background and plenty of open
space without extraneous elements on
the cover.

Ideal Paper
van Nouveau V
Snow White
4/6 format: Y fiber 90kg
Kikuban T/Y fiber orientation, 62.5kg
ANNUAL REPORT 2015
Year ended March 31, 2015

MAZDA TECHNICAL REVIEW 2015

Year ended March 31, 2015

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 3. Corporate Communication
4.3.8 Corporate Publications (Interior Pages)
The look of corporate publications such as
annual and sustainability reports should convey
Excepteur sint occaecat Sales Volume
Thousands of units
300 293 300
cupidatat non proident, 277
sunt in culpa qui officia
Mazda’s commitment to veracity, candor, and
deserunt mollit anim
id est laborum. 2011 2012 2013 2014
(Years ended March 31)
Sales Volume
transparency.
Sales Volume
Thousands of units
300 293
277
263
2011 2012 2013 2014
(Years ended March 31)
Sales Volume
To achieve this, create a simple design with the
Lorem ipsum dolor sit amet,
consectetur adipisicing elit,
Lorem ipsum dolor sit amet,
minimum needed amount of information and
consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud
plenty of open space.
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
Duis
aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu
3 4
Ideal Paper
van Nouveau V
Snow White
Excepteur sint occaecat Lorem ipsum dolor sit amet,
4/6 format: Y fiber 90kg
consectetur adipisicing elit,
cupidatat non proident,
sunt in culpa qui officia sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut
deserunt
enim ad minim veniam, quis nostrud
Kikuban T/Y fiber orientation, 62.5kg
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
Duis aute irure dolor in
reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id est
laborum.
Lorem ipsum dolor sit amet,
consectetur adipisicing elit,
sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
Duis aute irure dolor in
reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id est
laborum.Lorem ipsum dolor sit
amet, consectetur adipisicing elit,
sed do eiusmod tempor incididunt ut
3 4
Excepteur sint occaecat
cupidatat non proident,
sunt in culpa qui officia
deserunt
Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
Duis aute irure dolor in
reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat
Lorem ipsum dolor sit amet,
consectetur adipisicing elit,
LOREM IPSUM DOLOR SIT AMET
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor
in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
3 4
CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W
Sales Volume
Thousands of units / %
263
206 206 216
4.5
4.3
2015 2011 2012 2013
Sales Volume
Market Share
Sales Volume
Thousands of units / %
300
212
183 172
1.2
1.0
2015 2011 2012 2013
Sales Volume
Market Share
fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident,
sunt in culpa qui officia deserunt
mollit anim id est laborum.
pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id
est laborum.
Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud
exercitation ullamco laboris nisi ut
labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
Duis aute irure dolor in
reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id est
laborum.Lorem ipsum dolor sit
amet, consectetur adipisicing elit,
sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
Duis aute irure dolor in
reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla
pariatur.
Excepteur sint occaecat
cupidatat non proident,
sunt in culpa qui officia deserunt
mollit anim id est laborum.
Lorem ipsum dolor sit amet,
consectetur adipisicing elit,
sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud
cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id
est laborum.
pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id
est laborum.
Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad
Global Network Years ended March 31
Sales Volume
Thousands of units / %
Graphs on the map are unit sales by market (Thousands of units)
244
230
104 99 107
120
104
2.0 2.0 1.9 1.8
320
4.3 268 273 284
238
4.2 244 284
207 223
268 273
183 216
2014 2015 2011 2012 2013 2014 2015 172 196 206
(Years ended March 31) (Years ended March 31)
175
Sales Volume in United States
Sales Volume in Canada and Other Markets
Market Share in United States 72 72 70
Sales Volume
Thousands of units / %
236 230 2012 2013 2014
220 223 2012 2013 2014
207 196
175
Europe Canada
2012 2013 2014 2012 2013 2014
1.3 23 19
1.2 1.2
1.0
0.9
0.9 22 18 21 China Japan 2012 2013 2014
20
26 29 16 United States
2014 2015 2011 2012 2013 2014 2015 6
12 13
(Years ended March 31) (Years ended March 31) 7
Sales Volume
27 28 30 12 15
Market Share
23 21 24
24 25
33 40
9 4 10
aliquip ex ea commodo consequat. 2012 2013 2014
14 17
30 25
35
34
5
Duis Asia, Oceania 31 32 36
3
aute irure dolor in reprehenderit in 51
(excluding China, ASEAN, and 35
41 2012 2013 2014
46 40 Australia)
voluptate velit esse cillum dolore eu
11 42
Mexico
37 1 2 8
fugiat nulla pariatur. Excepteur sint
2012 2013 2014
occaecat cupidatat non proident, 39 36
43
sunt in culpa qui officia deserunt Middle East, Africa 43 101 104 104
92
44 45
74
mollit anim id est laborum. 66 2012 2013 2014
38
Lorem ipsum dolor sit amet, 1 Lorem ipsum dolor sit amet
39
Central and
Consectetur adipisicing elit South America
2
3 Sed do eiusmod (excluding Mexico)
consectetur adipisicing elit, 4 Tempor incididunt ut 2012 2013 2014 2012 2013 2014
5 Labore et dolore magna aliqua
6 Ut enim ad minim veniam
ASEAN* Australia
* Thailand, Indonesia, Malaysia, the
Lorem ipsum dolor sit amet,
7 Quis nostrud exercitation ullamco
Philippines, Vietnam,
8 Laboris nisi ut aliquip ex ea
Singapore, Brunei, Laos,
consectetur adipisicing elit, sed do 9 Commodo consequat Cambodia, and Myanmar
2013 2014 2015
exercitation ullamco laboris nisi ut Increase/ Increase/ Increase/
labore et dolore magna aliqua. Ut exercitation ullamco laboris nisi ut
Result Result Forecast
aliquip ex ea commodo Decrease Decrease Decrease enim ad minim veniam, quis nostrud aliquip ex ea commodo
consequat. Duis aute irure 1,235 (12) 1,331 +96 1,420 +89 exercitation ullamco laboris nisi ut consequat. Duis aute irure
2,205.3 +172.2 2,692.2 +487.0 2,900.0 +207.8 aliquip ex ea commodo consequat.
dolor in reprehenderit in voluptate Duis aute irure dolor in dolor in reprehenderit in voluptate
53.9 +92.7 182.1 +128.2 210.0 +27.9
velit esse cillum dolore eu fugiat reprehenderit in voluptate velit esse velit esse cillum dolore eu fugiat
34.3 +142.0 135.7 +101.4 160.0 +24.3
nulla pariatur. Excepteur sint cillum dolore eu fugiat nulla nulla pariatur. Excepteur sint
occaecat cupidatat non proident, pariatur. Excepteur sint occaecat occaecat cupidatat non proident,
sunt in culpa qui officia deserunt Excepteur sint occaecat Lorem ipsum dolor sit amet, cupidatat non proident, sunt in culpa sunt in culpa qui officia deserunt
mollit anim id est laborum.Lorem cupidatat non proident consectetur adipisicing elit, qui officia deserunt mollit anim id est mollit anim id est laborum.Lorem
ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, laborum.Lorem ipsum dolor sit ipsum dolor sit amet, consectetur
adipisicing elit, sunt in culpa qui officia deserunt consectetur adipisicing elit, sed do amet, consectetur adipisicing elit, adipisicing elit,
mollit anim id est laborum. eiusmod tempor incididunt ut labore sed do eiusmod tempor incididunt ut
sed do eiusmod tempor incididunt ut Lorem ipsum dolor sit amet, et dolore magna aliqua. Ut enim ad labore et dolore magna aliqua. Ut sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut consectetur adipisicing elit, sed do minim veniam, quis nostrud enim ad minim veniam, quis nostrud labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud eiusmod tempor incididunt ut labore exercitation ullamco laboris nisi ut exercitation ullamco laboris nisi ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut et dolore magna aliqua. Ut enim ad aliquip ex ea commodo consequat. aliquip ex ea commodo consequat. exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. minim veniam, quis nostrud Duis Duis aute irure dolor in aliquip ex ea commodo consequat.
Duis aute irure dolor in exercitation ullamco laboris nisi ut reprehenderit in voluptate velit esse Duis aute irure dolor in
reprehenderit in voluptate velit esse aliquip ex ea commodo consequat. aute irure dolor in reprehenderit in cillum dolore eu fugiat nulla reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla Duis voluptate velit esse cillum dolore eu pariatur. cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat aute irure dolor in reprehenderit in fugiat nulla pariatur. Excepteur sint pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa voluptate velit esse cillum dolore eu occaecat cupidatat non proident, Excepteur sint occaecat cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id est fugiat nulla pariatur. Excepteur sint sunt in culpa qui officia deserunt cupidatat non proident, qui officia deserunt mollit anim id est
laborum.Lorem ipsum dolor sit occaecat cupidatat non proident, mollit anim id est laborum. laborum.Lorem ipsum dolor sit
amet, consectetur adipisicing elit, sunt in culpa qui officia deserunt pariatur. Excepteur sint occaecat sunt in culpa qui officia deserunt amet, consectetur adipisicing elit,
sed do eiusmod tempor incididunt ut mollit anim id est laborum. cupidatat non proident, sunt in culpa mollit anim id est laborum. sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut pariatur. Excepteur sint occaecat qui officia deserunt mollit Lorem ipsum dolor sit amet, labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud cupidatat non proident, sunt in culpa consectetur adipisicing elit, enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut qui officia deserunt mollit anim id est sed do eiusmod tempor incididunt ut exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. laborum. labore et dolore magna aliqua. Ut aliquip ex ea commodo consequat.
Duis aute irure dolor in Lorem ipsum dolor sit amet, enim ad minim veniam, quis nostrud Duis aute irure dolor in
minim veniam, quis nostrud Lorem ipsum dolor sit amet, cupidatat non proident, sunt in culpa reprehenderit in voluptate velit esse aliquip ex ea commodo consequat.
exercitation ullamco laboris nisi ut consectetur adipisicing elit, qui officia deserunt mollit anim id est cillum dolore eu fugiat nulla Duis aute irure dolor in
aliquip ex ea commodo consequat. sed do eiusmod tempor incididunt ut laborum. pariatur. Excepteur sint occaecat reprehenderit in voluptate velit esse
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aute irure dolor in reprehenderit in enim ad minim veniam, quis nostrud consectetur adipisicing elit, qui officia deserunt mollit anim id est pariatur. Excepteur sint occaecat
voluptate velit esse cillum dolore eu exercitation ullamco laboris nisi ut sed do eiusmod tempor incididunt ut laborum.Lorem ipsum dolor sit cupidatat non proident, sunt in culpa
fugiat nulla pariatur. Excepteur sint aliquip ex ea commodo consequat. labore et dolore magna aliqua. Ut amet, consectetur adipisicing elit, qui officia deserunt mollit anim id est
occaecat cupidatat non proident, Duis aute irure dolor in enim ad minim veniam, quis nostrud sed do eiusmod tempor incididunt ut laborum.Lorem ipsum dolor sit
sunt in culpa qui officia deserunt reprehenderit in voluptate velit esse exercitation ullamco laboris nisi ut labore et dolore magna aliqua. Ut amet, consectetur adipisicing elit,
mollit anim id est laborum. cillum dolore eu fugiat nulla aliquip ex ea commodo consequat. enim ad minim veniam, quis nostrud sed do eiusmod tempor incididunt ut
Lorem ipsum dolor sit amet, pariatur. Excepteur sint occaecat Duis aute irure dolor in exercitation ullamco laboris nisi ut labore et dolore magna aliqua. Ut
Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui
Lorem ipsum dolor sit amet Quis nostrud exercitation Ut enim ad minim Fugiat nulla
Consectetur adipisicing elit Ullamco Labore et dolore magna Voluptate velit
officia deserunt
Sed do eiusmod Laboris nisi ut aliquip Dolore magna aliqua Adipisicing elit
Tempor incididunt ut Commodo consequat Consectetur Nostrud exercitation
Labore et dolore magna aliqua Duis aute irure dolor Adipisicing elit Lorem ipsum
Excepteur sint occaecat
cupidatat non proident, Ut enim ad minim veniam In voluptate velit esse Quis nostrud Dolor sit amet
* The above graphics are sample images only.
3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
4. APPLICATION SAMPLES | 3. Corporate Communication

4.3.9 PowerPoint Template

Create a simple design with the minimum

needed amount of information and
plenty of open space.

Present as little information as possible to CONTENTS TITLE 24 POINT

ensure maximum visibility and readability. Body copy 22 point

PRESENTATION TITLE 24 POINT Lorem ipsum dolor sit amet, consectetur adipisicing elit,
Presentation Subtitle 22 point sed do eiusmod tempor incididunt ut labore et dolore
Date 20 point
DIVIDER TITLE 24 POINT magna aliqua. Ut enim ad minim veniam, quis nostrud
Divider Subtitle 22 point
Depending on the purpose, a product Lorem ipsum dolor Lorem ipsum dolor
9%

photograph may be used in the background. 15%

10%

THANK YOU.
Name/Department 52%

23%

A PowerPoint template is available for

2006 2007 2008 2009 2010
Japan Europe China Japan Europe China
North America Others North America Others

use from Mazda Motor Corporation. Mazda Motor Corporation | Strictly Confidential | 2

PRESENTATION TITLE 24 POINT

Presentation Subtitle 22 point
Date 20 point
DIVIDER TITLE 24 POINT CONTENTS TITLE 24 POINT
Divider Subtitle 22 point
Body copy 22 point
Name/Department Lorem ipsum dolor sit amet, consectetur adipisicing elit,
sed do eiusmod tempor incididunt ut labore et dolore THANK YOU.
magna aliqua. Ut enim ad minim veniam, quis nostrud

Lorem ipsum dolor Lorem ipsum dolor

9%
10%

15%

52%

23%
2006 2007 2008 2009 2010
Japan Europe China Japan Europe China
North America Others North America Others

Mazda Motor Corporation | Strictly Confidential | 2

Design Tips
• Use a black background when the subject is our brand or products.

* The above graphics are sample images only.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
 CONTENTS

1. I NTRO D U C TI O N 3. VISUAL IDENTIT Y ELEMENTS 4. APPLICATION SAMPLES

1 Objective of These Guidelines 1. B rand Mark 1. Advertising, Sales Promotion 3. Corporate Communication
2 Purpose of Visual Identity 1 Brand Mark 1 Overview of Items 1 Overview of Items
2 Brand Mark Versions 2 Magazines 2 Letterhead (English)
3 Brand Mark Clear Space 3 Newspapers 3 Letterhead (English): A4-Size Specifications
2. OVERVIEW 4 Brand Mark Size 4 Posters 4 Letterhead (English): Letter-Size Specifications
5 Brand Mark Display Position 5 Billboards 5 Letterhead (Japanese)
1 Principles of Visual Identity 6 Brand Mark Background Color 6 Brochures 1 6 Letterhead (Japanese): Specifications
2 Overview of Visual Identity 7 Brochures 2 7 Corporate Publications (Covers)
3 List of Visual Identity Elements 2. B rand Slogan 8 Flyers 1 (Single-Sided) 8 Corporate Publications (Interior Pages)
1 Zoom-Zoom Logo 9 Flyers 2 (Double-Sided) 9 PowerPoint Template
2 Zoom-Zoom Logo Clear Space 10 Websites (PCs)
3 Zoom-Zoom Logo Size 11 Websites (Tablets)
4 Zoom-Zoom Logo Display Position 12 Smartphone Sites
5 Zoom-Zoom Logo Display Color 13 Web/Mobile Ads
14 HTML Emails
3. D igital Media
1 Digital Media 2. Showrooms, Events
1 Overview of Items
4. H orizontal Brand Mark 2 Showroom Exterior Image
1 Horizontal Brand Mark 3 Showroom Interior Image 1
2 Zoom-Zoom Logo Size and Positioning (Horizontal Brand Mark) 4 Showroom Interior Image 2
3 Digital Media (Horizontal Brand Mark) 5 Uniforms
6 Supplies (Reception Panels)
5. Typefaces 7 POS
1 Typeface List 8 Supplies (Drink Menus)
2 Typeface 1 9 Event Booths
3 Typeface 2 10 Information Boards
4 Typeface 3
5 Typeface 4

6. C olors
1 Corporate Color
2 Color 1 (Color Expression with Photographs)
3 Color 2 (Color Expression without Photographs)
4 Chart Colors 1
5 Chart Colors 2

7. P hoto Styles
1 Photo Style 1
2 Photo Style 2
3 Photo Style 3

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S
 INQUIRIES

Brand Strategy Department

Mazda Motor Corporation

3-1 Shinchi, Fuchu-cho, Aki-gun,

Hiroshima 730-8670 Japan

mc.vi@mazda.co.jp

Reproduction or appropriation of
images and photographs within
these guidelines are prohibited.

CO N T E N T S 1. I N T R O D U C T I O N 2 . OV E RV I E W 3 . V I S UA L I D E N T I T Y E L E M E N T S 4 . A P P L I C AT I O N SA M P L E S