Best Practices for Capturing Video and Photos

April 2020

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 VIDEO: Tips for Creating the Best Video Content with a Smartphone

SHOOT HORIZONTAL

The horizontal format is far superior

to vertical when filming most things in
daily life. 

X
When recording always use the
camera on the back of the phone
(not “selfie” mode).
YES: HORIZONTAL

NO: VERTICAL

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 VIDEO: Tips for Creating the Best Video Content with a Smartphone

LIGHTING
Never have the window or
Use natural light (sunlight) whenever sunlight behind the subject
though or else you’ll be left with
possible. Have your subject(s) facing
just a silhouette.
toward or to the side of a window for
great natural light.

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 VIDEO: Tips for Creating the Best Video Content with a Smartphone

EXPOSURE, FOCUS AND FRAMING

Smartphones and digital cameras will

automatically detect and adjust exposure
and focus accordingly. 


Simply tap on your subject using your

smartphone’s default app to manually lock
exposure and focus in on what you want to
highlight.


Completely fill the frame with

Film in areas Owners will recognize. And, make
sure the area is free of clutter. When framing, be your subject(s). They can also
sure to leave ample room around your subject. be slightly off-center to create a
more visually interesting scene.

!4
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 VIDEO: Tips for Creating the Best Video Content with a Smartphone

KEEP IT STEADY

Tripods ensure a steady, in-focus shot.

Most digital cameras can be used with
basic tripods available at local retailers
or via Amazon. There are also adapter
clips that can work with these tripods too.

Panning (or moving across a scene),

requires a slow and steady motion on a
horizontal or vertical path. By holding
the camera in both hands, your footage
will remain steadier - and with less
headache-inducing shakes!

!5

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 VIDEO: Tips for Creating the Best Video Content with a Smartphone

RECORDING AUDIO

When sound is required, record in a quiet,

controlled environment. Turn off any
ambient music and eliminate as much
background noise as possible.

Get as close to the phone as you can to

make sure the audio is heard above any
noise in the environment.
Pro Tip:
Set your phone to Airplane Mode or
consider purchasing an add-on microphone
from a local retailer or Amazon.

!6

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 VIDEO: Tips for Creating the Best Video Content with a Smartphone
SHOOTING FOR SOCIAL PLATFORMS
Cater your video/photo content to the
social media platform on which you
are intending your content to be used
(photo style, amount of text, etc)
Instagram videos are limited to just
60 seconds, so focus on creating
succinct, eye-catching and
meaningful (yet focused) content.
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Include the type of content that works
well for social and our hashtags.
• Positive responses in difficult times
• Milestone Celebrations
• Unique Resort Features and Events
• Community Involvement
• Authentic WYND Associate
Moments
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 PHOTOS: Tips for Creating the Best Photo Content with a Smartphone

SHOOTING PHOTOS

Natural lighting or bright areas

make for the best photoss.


To focus, simply Tap on the

subject, hold the phone steady
and you will gain great results.


Use the standard rules of photo
composition: symmetry, leading
lines, colors and textures.
Additional tip: never use the Zoom
feature. It Is better to use the
cropping tool later to retain the best
resolution
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