One reason that PepsiCo Inc purchased Quaker Oats in

2001
One reason that PepsiCo, Inc., purchased Quaker Oats in 2001 was to acquire the rights to its
sports drink, Gatorade. However, Gatorade is under increasing pressure from its competitors,
including Coca-Cola’s Powerade. As a result, PepsiCo is initiating an aggressive advertising
campaign to promote and grow sales of Gatorade.In groups of three or four, answer the
following questions:1. Go to the Gatorade Web site at http://gatorade.com.(a) How and why was
Gatorade developed? (b) What is Gatorade’s share of the sports-drink market?2. Drinks can be
labeled as sports, lifestyle, or active thirst drinks. (a) How would you describe each of these
drink labels? (b) Give an example of what you would label a sports, lifestyle, and active thirst
drink.3. Do you think PepsiCo’s advertising campaign will focus on Gatorade as a sports,
lifestyle, or active thirst drink? Explain.View Solution:
One reason that PepsiCo Inc purchased Quaker Oats in 2001
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