ADITYA KHANDELWAL
Email: aditya.khandelwal0592@gmail.com
PROFILE SUMMARY
Experienced result oriented
professional with a demonstrated
history of working in the Internet
along with Food &Beverage industry.
Skilled in Growth Strategy, Problem
Solving, P&L Management, Market
Research, ATL/BTL, Campaign
planning, User Acquisition, User
Retention and New User Growth. A
strong believer in Hard work and
Ownership who loves number
crunching. Also, a top performer who
has been able to maintain the delicate
balance between work and
extracurricular activities.
SKILLS
Analytical Thinking| Data Analysis|
Growth Marketing| Marketing
Communication| Creative Thinking|
Category Growth| User Acquisition|
Product Launch| People
Management| Microsoft Excel|
Microsoft PowerPoint and PowerBI
EDUCATION
PGDM in Marketing
K J Somaiya Institute of
Management Studies and Research,
Mumbai (6.6/10)
Jun’16- Apr’18
• Co- Convener of Student
Cultural Society and Convener
of Music Society
B.Tech in Information Technology
Global Institute of Technology,
Jaipur
April’10- May’14
REFERENCES
Contact No: 9636075784
WORK EXPERIENCE
Assistant Marketing Manager – Jaipur May’19 – July’20
Swiggy
Key roles and Responsibilities
• Responsible for growth strategy & marketing for one of the key markets for Swiggy
• Part of city leadership driving projects across all verticals – Food, Stores,
Genie (hyperlocal delivery)
• Lead experiments in the city to drive growth, improve unit economics and consumer
Strategic Initiatives
Multiple experiments across the city to unlock growth opportunities
• Increased overall Traffic to Order conversions for the Jaipur region from 22% to 29% and
achieving an average monthly growth of 25% in the overall orders for the city by working on
the menu, serviceability, offers across 800+ Restaurant partners and in parallel designed
user/cuisine specific campaigns to enhance consumer offerings & drive growth in orders for the
region
• Led the competition benchmarking exercise for the region and improved the overall offerings of
the Restaurant Partner driving traffic on the app and increase the market share from 49% to
56% within a span of 3 months and achieved Jaipur’s highest ever number of daily orders
and monthly orders
• Orchestrated expansion of operational times across 23 zones in the region to drive 4K weekly
orders across the region
• Pioneered high engagement SUPER (Swiggy free delivery Subscription Program) activations
across Corporates acquiring 2500+ new users for SUPER increasing the category contribution
from 19% to 26%
City Marketing Initiatives
Own the city BTL marketing budget which gets deployed across multiple campaigns
• 2nd Best Cuisine Campaign PAN India – 8% CTR vs 4% avg- Added Thali as an item
across major supply in the city with a specific price callout
• Achieved highest growth % for the city PAN India with MOM growth of 30% in orders
during Diwali season through various in app/on Ground activations around Diwali Sweets
• Increased Breakfast slot contribution from 5% to 8% by running city breakfast campaign to
drive the segment growth
• Steered multiple BTL activations (Mall & Market activations, Outdoor branding etc.) to drive new
user acquisition, orders
Cost/Business Initiatives
Own the discount strategy for the region
• Decreased DPO (Discount per Order) from Rs 12 to Rs 4 and moved the Unit Economics
towards the positive direction by reducing company’s discount cost
• Increased daily orders for the city from 28K to 35K by effective distribution of discount budget
across 1200+ Outlets
AWARDS
• “Act Like an Owner” at Swiggy
in Dec’19
• Winner in Growth Strategy
competition at Swiggy in Feb’20
EXTRA CURRICULARS
• Vocalist of “Ankahi- the Music
Band”
• Finalist of “HP Bend the Rules”
2015
• Winner of Motorola
Motospotlight
REFERENCES
Ankush Garg: Director (Business
Head- Punjab and Rajasthan), Swiggy
(+91 9911440481)
Akshay Sharma: Senior Regional
Program Manager, North and East
Region, Swiggy (+91 9971623671)
New Business Vertical Development
Took over additional responsibility of newly launched Swiggy Stores & Genie in March 2020
• Improved NPS score by 5 points for the city by identifying Cx issues and running a calling
program to bring back the dormant users
• Took ownership and launched Swiggy Genie in the region and planned/executed the first use
case of delivering School books to Students during lockdown through Swiggy Genie. The
initiative was appreciated by the top management and was replicated in other parts of the
country
Management Trainee – Marketing Apr’18 – Feb’19
Alcobrew Distillaries
Key roles and responsibilities
• Develop brand awareness and recognition for one of their new brand Golfer’s Shot Whiskey
• Work around with Creative, Media and Digital Marketing agencies to create brand awareness
across offline/online communication channels
Brand Positioning and Campaign
• Worked with creative agencies to arrive at “Taste the Good Life” campaign
• Identified different connotations of “Good Life” and the elements of the same to be delivered
through various touch points: Packaging, Digital Strategy, ATL
Digital Marketing
Started the Digital channels for the brand “Golfer’s Shot”
• Planned the inclusion of the “Taste the Good Life” campaign across the deliverable on
Social Media garnering 30k+ followers
BTL- “The Good Life Experiences”
• Planned and executed the first musical night with a combination of Indian Musical
Instruments a crossover of Western music across PUBS in Gurgaon/Lucknow for brand
sampling Sampling done for 3k+ customers
Internship Jun’17 – Aug’17
IndiaFirst Life Insurance
• Industry benchmarking for enhanced renewal collections and persistence
Junior Software Engineer Aug’14 – Aug’15
Steria
• Worked on Hyperion products including Hyperion Financial Management and
Financial Data Consolidation
• Loading of data through FDM into HFM and Solving issues of users regarding
smart view