Group reading Assignments on Marketing 3.

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1. Welcome to Marketing 3.0 (pp 3-24)
2. Future Model for 1arketing 3.0 (pp 25-50)
3. Marketing the Mission to the Consumers (PP 51-68)
4. Marketing the Values to the Employees (pp 69-86)
5. Marketing the Values to the Channel Partners (pp 87-100)
6. Marketing the Vision to the Shareholders (pp101-117)
7. Delivering Socio-Cultural Transformation(pp 121-136)
8. Creating Emerging Market Entrepreneurs (pp 137-151)
9. Striving for Environmental Sustainability (pp153-168)
10. Putting It All Together (pp169-180)

Group Reading Assignment

1 1&2
2 3&4
3 5
4 6
5 7&8
6 9&10