Brands want to reinforce

positive behaviours through rewards

Organizations want to motivate people (Employees, Partners,

Sales team, Consumers) for driving better business results.

But holistic solutions
don’t exist
HR, Marketers, Sales Leaders & CXOs need to
motivate employees, sales teams, partners and
customers for accelerating growth and
productivity.
Fragmented solutions
Lack of technology solutions which
cover the entire journey from
trigger to action.
High Costs
Multiple vendors, manual
administration, inventories,
support teams increases costs.
Lacks of insights
Disconnected solutions lead to
poor visibility in campaign
effectiveness & ROI.
Average user experience
User experience is compromised
due to lack of technology or catalog
or holistic system.
And the end user
is not happy either
Your employees, channel partners, consumers, panelists, referees and
more for whom you are running these campaigns don’t get a delightful
experience.

Delayed gratification Limited choice

End users don’t get the The choice of rewards is
reward on time. very limited and not good.

Broken experience Average support

The user journey from The support is not available
reward to redemption is when they need it.
broken.
 Welcome to
Xoxoday Plum
A holistic & cost effective
rewards & incentives solution.
 Behaviours, Triggers, Actions, Results

Results
Measure results and ROI through these reward
campaigns.

Actions
Run reward programs based on rule engines set
on triggers & milestones.
Triggers
Quantifiable behaviour triggers can be defined
for various parameters.

Behaviours
Define behaviours you want to reinforce for your
business.
One solution, for all your behavioural trigger based rewards
User Groups Responsible Department Key Behaviours Motivators Business Goals
HR, Managers, CXOs in all Performance, Productivity, Tenure, team, performance Improve performance,
Employees
companies Team work, retention awards. festivals & occasions gifts productivity, eNPS, growth

Sales Teams Performance, team work, Sales incentives, performance Improve performance, retention,
Sales heads in all companies
retention awards revenue growth

Partners, Agents, Sales & Marketing teams in FMCG, Performance, happiness, Milestone incentives, festival gifts, Tenure, team, performance
Dealers, Distributors FMCD, ITeS, Insurance retention tenure awards awards. festivals & occasions gifts

Marketing teams in FMCG, FMCD, Rebates, offers, cashbacks, Reduce CAC, improve CLTV,
End Consumers Loyalty, Interest & desire
Retail, Ecommerce, Real Estate referral incentives upsell, cross-sell

Sales & Marketing team in IT and Sign-up, lead generation, referral

B2B Clients Loyalty, Interest, Desire Reduce CAC, New revenue
Consulting rewards & offers

Marketing research in FMCG, Survey participation, fill rate and

Survey Panelists Responsiveness, Quality Data & insights
FMCD, Analytics, Healthcare, IT response incentives

Quality & Customer Quality teams in BPO, IT, Pharma, Spot awards, milestone based
CSAT, NPS, Quality Low defects, high quality
Care teams Auto, Travel incentives, bug bounty

Operations teams in E-commerce

Delivery teams CSAT, NPS, Quality Milestone based incentives Customer satisfaction & growth
and logistics
 Let’s see Plum for influencing consumer behaviour
Rewards & Incentives engine for customer lifecycle (B2B/B2C).

Acquire Customers Reduce CAC

Cashbacks, MDF, Referrals, Contests, Scratch Reduce customer acquisition costs in tough
Cards, Free trials, Lucky draws. competitive markets.

Retain Customers Reduce Churn

Loyalty programs, surprise gifts, reloadable card. It costs five time more to attract a new customer
than to keep an existing one.
PLUM
Upsell & Cross-sell
Increase CLTV
Basket size incentives, Spiffs, Frequency trigger
Increase the revenue from existing customers
incentives, trade-in rewards, trade-up rewards,
through cross sell and upsell.
upsell incentives.

Engage Customers Brand Advocacy

Festival & occasion gifting, offers, compensation Build customers your brand ambassadors.
payments, goodwill gestures, referral.
 and for an employee lifecycle
Rewards & gifts for every stage of employee (Sales, Quality, Delivery) lifecycle.

Everyday Savings
Occasions
Onboarding Perks & savings on
Birthday, Festivals like day-to-day expenses like
New hiring, Welcome,
New Year, Christmas, grocery, food, learning,
Referral.
Diwali, Eid, Mother’s entertainment etc.
day, Annual day.

Performance
Spot awards, Best
Milestones performer awards,
Quarterly performance,
Anniversary, Tenure,
Sales performance.
Promotions, Long Service.
 The Plum rewards bouquet

Xoxo Voucher Code Xoxo Points Gift Cards Perks & Discounts Experiences

Text here
 Fashion Automobiles Baby and Kids Beauty & Wellness e-Subscriptions

E-Commerce Electronics Experiences Fintech Grocery & Retail

In-house brands Learning Mobile Recharges Entertainment Gifts

Food Software Sports & Fitness Travel Jewellery

with thousands
of global reward
choices Home and Living Charity Cash Cards Insurance Savings
 like Xoxoday Voucher Code & Points

One click redemption Global catalog

Instant delivery anywhere in the Redeem instantly on a wide range
world. of 10,000+ catalog options.

Flexi Denomination Omni-channel

Choose the denomination of your Deliver in bulk or single through
choice and need. email, SMS, apps, APIs or whatsapp.

Personalize Multi-Currency
Customize the logo, message, Send in the currency of your choice
colors the way you want in a click. to different countries.
 and Brand Gift cards

3000+ global option Omni-channel delivery

1 A global gift card catalog Delivery via SMS, Email, Whatsapp, 4
covering more than 70 In-app or through APIs integrated
countries with 3000+ options. with your systems.

Multi-currency & value Real time delivery

2 A single catalog for all Instant delivery of gift cards 5
currency gift cards in any anywhere, anytime.
denomination of your choice.

20+ Categories One click redemption

3 Gift cards in different Hassle free redemption of gift 6
categories like fashion, cards in a single click.
gadgets, wellness, utilities,
charity, education and more.
 and Perks, Benefits & Discounts

3000+ Retail Discounts Earn more with savings

From department stores to fashion, staff perks online and in-store
Save money on your monthly essentials like grocery,
utilities, food, and fun.
SUPERMARKETS UP TO 7% OFF
Tesco, M&S, Big Bazaar, Best Buy
More than 5000 global options
CINEMA UP TO 40% OFF Wide variety from over the world in categories like dining,
Vue, Cineworld, PVR, Bookmyshow and Odeon tickets
fitness, shopping, fashion, subscriptions and more.
TRAVEL UP TO 50% OFF
Hotels and packages, upgrades and late checkouts
Financial & Wellbeing Benefits

ELECTRONICS UP TO 35% OFF Benefits ranging from insurance, loans, wellness, medical
HP, Apple, Currys, Lenovo and Microsoft and more.

DEPARTMENT STORES UP TO 15% OFF Discounts on your favourite brands

Debenhams, House of Fraser, Harrods, Reliance
Enjoy curated discounts from brands which you love & use.

MOBILE: UP TO 10% OFF

Vodafone, Flipkart, Amazon and more
 a glimpse of Perks & Gift cards
A collection of 10,000+ gift cards & perks across the globe.

Automobiles Retail

Children Health

Books Utilities

Fintech Learning

Charity Gadgets

Entertainment Shopping

Food Travel

Fashion Subscriptions
and Experiences
and Activities
Collect memories with lifetime experiences and
activities. Handcrafted and curated list from all over
the world through our partners.

Choose from a wide variety of your choice.

Book, Reschedule or Cancel as per your choice.

5,000+ international experiences and activities

in 50+ countries.
 with Omni-channel Delivery
Choose delivery modes the way you want

Emails & Notifications Physical couriers

Personalized reward delivery on Deliver handpicked and elegant gift
emails or push notifications. boxes for Long service awards and
gift cards.

On Screen, In-app SMS & Whatsapp

On-screen view of rewards or Deliver to mobile numbers through
In-app delivery. SMS and Whatsapp.

APIs Mobile & Web

Developer APIs so that you can Available on both web and mobile
integrate with systems you use. interface.
 and Plug-n-play API integrations

01 02
HR tools Ticketing tools
Integrate reward and gifting Integrate with customer ticketing
triggers through HRMS, RnR, and CSAT tools.
ATS and LMS.

03 04
Marketing automation tools Survey tools
Integrate rewards with CRM, Email Integrate with survey
tools, Influencer tools. response tools.
 and support throughout
White glove support throughout rewards cycle

Analytics & reports Security

Improve campaigns with data GDPR, ISO 27001 and SOC compliant.
driven decisions.

Catalog Instant delivery

Fresh and global catalog at one Instant rewards delivery
place with best prices. anywhere in the world.

Technology 24*7 support

Reliable, flexible, scalable and Dedicated customer & account
secure technology at the core. support. Training material &
resources.

Easy Onboarding No questions asked

Reduce manual errors & costs. No monthly minimums or hidden
Self serve set up in 60 min. costs.
 Check how Plum works

0--
 Long Service Awards : Catalogue APIs for end Incentives to boost survey Reward solution for shop floor
~5,000+ awards delivered users: ~120K transactions response: ~25% improvement employees: ~2,500 awards
over the last 2 years per year in response rate delivered in last 6 months

and delivers
Employee Engagement: Customer Retention & Employee Benefits: ~150K Dealer Engagement:

promise to Reduced program execution

cost by 75%
Referral: ~1,000 new
referrals in last 6 months
users benefited through
the platform
500+ pan India dealers
engaged

1,000+ global
clients and
2 mn users Offline Customer Reward
Program: US$ 2M worth of
Communities and Groups:
~25 communities created
Sales & Hotel: Around 250+
partners rewarded within
Long Service Awards: Improved
Engagement by ~25% within
rewards distributed with 5,000+ members 6 months 6 months of program launch

Feedbacks & Surveys: Automated birthday awards Automated rewarding for Long Service Awards:
25+ surveys created for for employees: Reduced employees: Platform ~50,000+ employees awarded
around 4,000+ Employees efforts worth 2 FTEs implemented for ~250 in over 20+ countries
employees
People work for money but go the extra mile for praise, recognition, and rewards.

Let’s Talk

cs@xoxoday.com
www.xoxoday.com

Australia | India | Ireland | Philippines | Singapore | UAE | UK | USA

 FAQs
Why is Plum rewarding better than giving out cash?
Plum rewarding is digital and frictionless that can be instantly
transferred to anyone, anywhere. Companies can save on manual
costs, processing fees, avail volume discounts on purchases.
Is the user taxed for receiving points?
Users will have a personal tax liability over a certain monetary
value of rewards (different countries have different reward value
limits for tax).
If a desired gift voucher or catalog option is not
available on Plum, can you procure it for us?
Yes, we will make every effort to get it in your catalog.
How does the expiry of these rewards work?
The expiry of rewards depends upon various brands T&Cs.
Generally its one year from the date of issue.
Can there be more than one users and admins in Plum?
One super-admin and multiple sub-admin roles will be present for
every Plum subscription. The super-admin will be able to set the
permissions.
Can I decide redemption options for my users ?
Yes, you can handpick the redemption options that are meaningful
to your users from our catalogue of 5,000+ experiences, 3,000+
gift vouchers and 10000+ perks.
Can I transact in multiple currencies?
Yes, you can transact in USD, Euros, SGD, AED, INR, Pounds and
more .
Is transaction data secure ?
Yes, we secure your data and information, complying with GDPR,
ISO 27001 and SOC standards.