 PepsiCo, Inc.

was established through the

merger of Pepsi-Cola and Frito-Lay.

Pepsi-Cola was created in the late 1890s

by Caleb Bradham, a New Bern, N.C.
Pepsi-Cola pharmacist. PepsiCo was 1st formulated at
History the back room of Bradham’s Pharmacy
than he applied for Company Trademark
and in 1902 U.S Patent office allowed the
trademark.
 In marketing campaigns businesses use the 4ps
strategy to attract costumers to their product.

Product Price Place Promotion

In marketing, a product is anything that can be offered to a market that might
satisfy a want or need.

PEPSI AS A PRODUCT:

Pepsi is a carbonated soft drink and a high quality product including

carbonated water, sugar, artificial food color and caffeine. Pepsi is becoming
most trustworthy thirst minimizer product and it is available almost all over
the globe.
A numerical monetary value of a particular product.

Pepsi again decides it price on the basis of competition.

The best thing about the company is that it is very flexible and it can come
down with the price very quickly.

Though lowering the price may attract costumers but it can also causes
losses.

But that’s an old situation now Pepsi is a full fledge company it can cover
up all the losses.
 Pepsi has spread worldwide. It is sold in almost every General
or Super store, theatres, restaurants and even in vending
machines in almost all the countries.

Distribution channel
of Pepsi

Manufacturer

Wholesaler
Retailer

consumer
 Pepsi uses AIDA principal for its promotion which means:

Attract Interest Design Action

According to AIDA company attracts the costumers, gets them
interested in what the product is offering, makes them desire the
product, and than action to purchase it.

Pepsi is famous for their advertisements, Brand ambassadors and

slogans. Like
 Dill Mangy More.
 Dill mangy abi.
 Live for more etc…