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INTRODUCTION
Bakery industry in India is the largest of the food industries with annualturnover of
about Rs.3000 crores. The biscuits are becoming quite popular in ruralareas as well.
Nearly 55% of the biscuits are consumed by rural sectors. The biscuitindustry in
India comprises of organized and unorganized sectors. The FBMIrepresents the
organized biscuit industry consisting of small scale, medium and large biscuit
manufacturers located in all zones and all states of the country. Major brandsof
biscuits are:- Britannia, Parle, Priya Gold, Elite, Cremica, Dukes, Anupam,Horlicks,
Craze, Nezone, besides various regional/ State brands.
 
A long time ago, when the British ruled India, a small factory was set up in
thesuburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929
andthe market was dominated by famous international brands that were imported
freely.Despite the odds and unequal competition, this company called Parle
Products,survived and succeeded, by adhering to high quality and improvising from
time totime. A decade later, in 1939, Parle Products began manufacturing biscuits,
inaddition to sweets and toffees. Having already established a reputation for quality,
theParle brand name grew in strength with this diversification. Parle Glucose and
ParleMonaco were the first brands of biscuits to be introduced, which later went on
to become leading names for great taste and quality.Parle Biscuits Limited is a
subsidiary of the Parle Products Limited, Mumbai,which is a closely held company
run by the Chauhans. Today Parle enjoys a 40%share of the total biscuit market and
15% share of the total confectionery market inIndia.

 
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RESEARCH OBJECTIVES
The project topic attempts to explore the COST ACCOUNTING PROCEDURE
INBISCUIT INDUSTRY-PARLE-G and how are they manufacture Parle-G Biscuits
RESEARCH METHODOLOGY
The research-methodology adopted is mainly Non-doctrinal and descriptive.
Thesources of data include secondary sources like Articles, books and Journals on
websites.
LIMITATIONS OF THE RESEARCH
The research paper suffers from certain limitations, for e.g. the limited access
tosources of data and materials, limitations with respect to time and also with respect
to thelimited space in which the researcher has restricted his research work.
However, theresearcher has ensured that only standard text books, commentaries
and materials are beingresorted to while carrying on his research.

 
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HISTORY
 
Parle-G
 or
Parle Glucose
 biscuits, manufactured by Parle Products Pvt. Ltd,are one of the most
popular  biscuitsin India. Parle-G is one of the oldest brand namesas well as the
largest selling brand of biscuits in India. For decades, the product wasinstantly
recognized by its iconic white and yellowwax paperwrapper with thedepiction of a
young girl on the front. Parle-G has been a strong household nameacross India. The
great taste, high nutrition, and the international quality, makes Parle-G a winner. No
wonder, it's the undisputed leader in the biscuit category for decades.Parle-G is
consumed by people of all ages, from the rich to the poor, living incities & in villages.
While some have it for breakfast, for others it is a completewholesome meal. For
some it's the best accompaniment for chai, while for some it's away of getting
charged whenever they are low on energy. Because of this, Parle-G isthe world's
largest selling brand of biscuits. Launched in the year 1939, it was one ofthe first
brands of Parle Products. It was called Parle Glucose Biscuits. The
incredibledemand led Parle to introduce the brand in special branded packs and in
larger festivetin packs. By the year 1949, Parle Glucose biscuits were available not
just in
Mumbai but also across the state. It was also sold in parts of North India. The early 5
0s produced over 150 tons of biscuits produced in the Mumbai factory. Looking at th
esuccess of Parle-G, a lot of other me-too brands were introduced in the market.
Andthese brands had names that were similar to Parle Glucose Biscuits. This forced
Parleto change the name from Parle Glucose Biscuits to Parle-G. Originally packed
in thewax paper pack; today it is available in a contemporary, premium BOPP pack
withattractive side fins. The new airtight pack helps to keep the biscuits fresh and
tastier

 
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for a longer period. Parle-G was the only biscuit brand that was always in
shortsupply. It was heading towards becoming an all-time great brand of biscuit.
Parle-Gstarted being advertised in the 80's.It was advertised mainly through press
ads. The communication spoke aboutthe basic benefits of energy and nutrition. In
1989, Parle-G released its Dadajicommercial, which went on to become one of
the most popular commercials forParle-G. The commercial was run for a period of
6 years.The goal was to spread joy and cheer to children and adults alike, all over
thecountry with its sweets and candies. Since then, the Parle name has spread in
alldirections and has won international fame. Parle has been sweetening the lives
of people all over India and abroad. Apart from the factories in Mumbai and
Bangalore,Parle also has factories in Bahadurgarh, Haryana and Neemrana,
Rajasthan. These arethe largest biscuit and confectionery plants in the country.
Additionally, ParleProducts also has 10 manufacturing units and 75 manufacturing
units on contract.The company'ssloganis
G means Genius
. The name, "Parle-G", is derivedfrom the name of the suburban rail station, Vile
Parlewhich in turn is based on villageParle in olden days (there is also area called
Irle nearby where theParle Agro production factory is based).This popular biscuit is
primarily eaten as a tea-time snack.Parle-G is the largest
selling biscuit in the world. It has 70% market
share in India in the glucose biscuit categoryfollowed by Britannia, Tiger (17-18%)
and ITC's Sunfeast (8-9%). The brand isestimated to be worth over Rs 2,000 crore
(Rs 20 billion), and contributes more than50 per cent of the company's turnover
(Parle Products is an unlisted company and its

 
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executives are not comfortable disclosing exact numbers). Last fiscal, Parle had
salesof Rs 3,500 crore (Rs 35 billion). It also is popular across the world and is
starting tosell in Western Europe and USA.
 
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THE STRENGTH OF THE BRAND
Over the years, Parle has grown to become a multi-million US Dollar company.Many
of the Parle products - biscuits or confectionaries, are market leaders in
theircategory and have won acclaim at the Monde Selection, since 1971.Today,
Parle enjoys a 40% share of the total biscuit market and a 15% share ofthe total
confectionary market, in India. The Parle Biscuit brands, such as, Parle-G,Monaco
and Krack jack and confectionery brands, such as, Melody, Poppins,Mangobite and
Kismi, enjoy a strong imagery and appeal amongst consumers.Be it a big city or a
remote village of India, the Parle name symbolizesquality, health and great taste!
And yet, we know that this reputation has been built, byconstantly innovating and
catering to new tastes. This can be seen by the success ofnew brands, such as,
Hide & Seek, or the single twist wrapping of Mango bite.In this way, by
concentrating on consumer tastes and preferences andemphasizing Research &
Development, the Parle brand grows from strength tostrength.
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