Professional Documents
Culture Documents
5th Year EED Enterpreneurship
5th Year EED Enterpreneurship
Acknowledgement
Our group members want to extend their deepest thank to Zewdu Furniture and Nile Furniture
for the invaluable help they gave us during our quest on wood furniture, cost analysis and price
setting for the produces we make
We also want to thank Muluneh Furniture for assisting and allowing us to visit and record the
processes taken place during wood furniture production.
Abstract
This project covers all factors of furniture manufacturing feasibility study, the range from
description of the business idea up to organizational feasibility. Basically this project paper
discusses for classes of feasibility on house holding and office furniture manufacturing: market ,
technical , financial and organizational or managerial feasibility study. Usually these four
classes of feasibility study are important for any business feasibility study. Also to execute this
study properly market research, environmental assessment, making interview and reading
furniture related books are required. Description of the project is a brief overview of business
scenario (the way of production or manufacturing of the organization), definition of the project
(type and quantity of the product, technical process, size and location) and the business idea
relationship to the surrounding geographical area. We develop three types of business scenario:
Scenario 1: making furniture based on customer ergonomics characteristics
Scenario 2: manufacturing customized furniture and
Scenario 3: manufacturing for rent.
This scenario came from market assessment and based on different points of view. We
selected the best model and ignored the other.
Our organization produces house hold and office furniture using different design and
decorative. House hold furniture are bed set, sofa set and other; office furniture are conference
table, computer table, file cabinet and others .
Market feasibility study includes enterprise description and competitiveness overview and
complete discussion of market potential of the proposed business idea.
Furniture manufacturing industry going through rapid change ,therefore the future direction of
the industry will be attractive .Technical feasibility discusses the type of production facility,
equipment ,production technology and other components used in furniture manufacturing .For
furniture manufacturing mortising machine ,thicknesses planer ,spindle molder and circular saw
The supplier source of this machine are local market (Addis Ababa ) .
The raw material for furniture manufacturer are play wood, hard wood, paint polish, screw, nail
etc; and they can find the local market.
Financial feasibility of this business idea gives clear over view of total capital requirement,
equity, credit needs and profit of the organization .Total capital requirement is a makeup of fixed
cost and working cost.
Table of Contents
Acknowledgement.......................................................................................................................................1
Abstract.......................................................................................................................................................2
Theoretical background...............................................................................................................................6
Scenario:......................................................................................................................................................6
Objectives....................................................................................................................................................7
Scenario 1................................................................................................................................................7
Scenario 2................................................................................................................................................8
Customize product...................................................................................................................................8
Business point of view.............................................................................................................................8
Scenario 3 (rent price).............................................................................................................................8
Manufacturing point of view...................................................................................................................8
Social and Environmental Impacts..............................................................................................................9
Economical impact....................................................................................................................................10
Definition of the payment and alternatives scenario..................................................................................10
Defining the products............................................................................................................................10
Description of production process.............................................................................................................10
1. Wooden loges are purchased from timber suppliers..............................................................................10
Market feasibility......................................................................................................................................12
Enterprise description............................................................................................................................12
Market Segmentation.............................................................................................................................13
Market potential....................................................................................................................................14
Competition...........................................................................................................................................15
Supplier.................................................................................................................................................15
Market outlet.........................................................................................................................................17
Technical feasibility..................................................................................................................................17
Facility needed for furniture manufacturing..........................................................................................17
Suitability of production technology.....................................................................................................18
Maintainability......................................................................................................................................19
Availability and suitability of the site....................................................................................................19
Availability of skilled man power..........................................................................................................20
Market...................................................................................................................................................20
Transportation...........................................................................................................................................20
Condition of the site..............................................................................................................................20
Complimentary plant:............................................................................................................................20
Raw materials........................................................................................................................................20
Financial feasibility...................................................................................................................................21
Technology /process option.......................................................................................................................24
Human resource requirement.................................................................................................................25
Land and building requirement..............................................................................................................26
Revenue calculation...............................................................................................................................30
Cooperative business organization............................................................................................................31
Implementation schedule...........................................................................................................................32
1. Selection of Site.................................................................................................................................32
2. Building Construction........................................................................................................................32
3. Plant Design......................................................................................................................................32
4. Machine Specification.......................................................................................................................32
5. Receiving Machinery.........................................................................................................................33
6. Layout Preparation............................................................................................................................33
7. Machine and utility installation.........................................................................................................33
8. Inspection..........................................................................................................................................33
9. Staffing..............................................................................................................................................33
10. Training...........................................................................................................................................34
Organization production structure.............................................................................................................34
Conclusion.................................................................................................................................................36
Market feasibility study.................................................................................................................36
Technical feasibility-.....................................................................................................................36
Financial feasibility-......................................................................................................................36
References.................................................................................................................................................37
List of figure
Figure 1: Production flow process.............................................................................................................14
Figure 2: production classification............................................................................................................36
List of table
Table 1: Quantity and time for production.................................................................................................17
Table 2: Cost is the major comparison factor, but also reliability, maintainability....................................20
Table 3: Equipment cost............................................................................................................................23
Table 4: Factory equipment requirement...................................................................................................26
Table 5: Human resource requirement.......................................................................................................26
Table 6: Factory covered areas details.......................................................................................................27
Table 7: Raw material costing (Dinning set).............................................................................................28
Table 8: Raw material costing (Bed set)....................................................................................................29
Table 9: Raw material costing...................................................................................................................30
Table 10: Raw material costing.................................................................................................................31
Table 11: Gantt chart.................................................................................................................................36
When people began to settle in one location, furniture started to appear; the furniture consisted of
stone beds and cupboards some of earliest furniture comes from stone civilization. The furniture
of ancient times has a bearing upon our heads today. Ancient people constructed their household
furniture in stone Marble, and bronze and the people of the middles ages in wood. Little of
furniture of that time is now in existence our knowledge is chiefly due to old drawings. The
house or home of the furniture of middle Ages contained one large room called a heal, which
served as a dinning, living and sleeping apartment. Adjoining it was the brewer chamber for the
ladies of the household. There is little furniture in main room. A long road table, composed of a
board laid upon trestles occupied the center of the floor and about it were place rough stool and
benches for the member of the family with the exception of the lord and his lady. For them well
placed to readily construct chairs usually the only chair in the house. Towards the later part of
the Middle Ages the chair and chests were decorated to some extent. Towards the end of 50 th
century a great change took place in all hand crafts. A new force born in Italy gradually spread
throughout Europe and supplanted gothic art. The renaissance was a sudden spontaneous
outburst of initial energy in arts and innovation knowledge and books, which had long lain
neglected during the middle age. The last great epoch in furniture made a role in early day of the
19th century. There was a great quantity of furniture manufactured but it was a combination many
old forms and little thought added. Nowadays wood furniture is the most popular furniture
developing gradually on its own especially with the idea of setting up show rooms for furniture
in Ethiopia increasing. The estimated over all furniture sales from Ethiopia is very large per
annum. This demand for furniture is gradually increasing with an increasing demand and quality
consequences of the customers. Local furniture manufactures are famous for the production of
low quality furniture because of inadequate labor skill. Presently most manufactures are
depending on traditional method i.e labor intensive technology that results in low productivity.
Identification and Exploration of Business Scenarios.
Scenario: is a way of running a company’s business. It developed by the following point of view
1. Core service
2. Business point of view
3. Manufacturing point of view
These, market technical, financial and organizational feasibility study demonstrates the
probability of potential or organization’s success.
From the market we use 3 different scenarios
Scenario 1
Production office and household furniture based on the ergonomic requirement.
Core service
A family goes there for consultation in which they will create and order a new bedroom for their
kind. Users in need of furniture’s fitting their physical characteristics (to fit in the space or for
ergonomic requirement)
Business point of view
A cluster of regional furniture produce in order to provide in the local market a complete offer
for the household emphasizing high quality regional and environmental standards.
Manufacturing point of view
A company having very flexible production able to make pieces one by one at medium, low cost
and full interaction one with the other. For this purpose network of furniture manufacturing
together with machine tools manufacturing have developed high multipurpose manufacturing
equipment.
Sustainability point of view
Local production and coordinated logistic within the cluster and the home delivery.
No over production (only one demand)
The business model is based on light customization and on executive system of semi-component.
Manufacturing point of view
A series of specific automated machine tools have been developed for easy (quick modification
and finishing).
Sustainability point of view
Relevant scenario
Scenario 1
Data will be accessed
On demand production
No furniture packaging
Rapid manufacturing technology
Flexible production manufacturing point of view
Modular machinery
Scenario2
Work on limited number of components
More long lasting product
Scenario3
Due to our financial constraint this scenario is difficult to implement because of adaptive
furniture for rent.
Social and Environmental Impacts
Therefore the relevant scenario is scenario 1.
Wood furniture manufacturing process uses many chemical and natural resources. It generates
considerable amount of waste material as well. The operation process including cutting, drying,
sawing, sanding& finishing all which may release pollutant into the air and may contribute to
health concerns in the operation and in community. Moreover, wood furniture manufacturing
facilities deal with many things that can affect the environment, materials such as paints, wood,
treatments, stains, varnishes, polishes and adhesives can harm the environmental people if they
are not properly managed. So the reduction or elimination of these pollutants holds potential to
obtain significant savings through reduction in disposal process and material cost.
People, who are exposed to toxic air pollutants at sufficient concentration for sufficient
durations, may increase their chance getting cancer or experiencing other series health effects,
such as reproductive problem, birth defects and etc.
Furniture
Carpenter Wood comes designing
Wood comes at
shape the wood machine to m/c man
wood in to
furniture
Market potential
In local market the target market comprises the following segment.
Target customer
In local market the requirement for wooden furniture can be categorized in to four namely:
For newly built house
For renovation
For institutional buyer
For office (public in privet sector )
The majority of customers in domestic market belong to first and second category. This customer
require furniture for their newly built houses and usually bye range of product like bed shit,
dining sets and sofa sets with other decorative material for their entire house .
Our organization should target this customer to establish the business and to increase the
customer base. These potential customers can play a dominating role in the successful
breakthrough of the business.
Home furniture in Bahir Dar is available in wide ranges to fulfill different customer-needed
appliances, which is driven by the designs chosen, the input which comes from designers and
market feedbacks. To get potential market we consider several aspects related to the customer
(demography, life style and availability) and internal capability, expertise, quantity and
availability of labor, production process complexity and delivery time. Depending on the end
user we produce three categories of furniture: domestic furniture (low quality) for home use,
domestic furniture (medium quality) for home use, commercial furniture for offices.
Enterprise Competitiveness
Seasonal customer demanded and uncertainty in customer .the furniture manufacturing institute
are few large producer .furniture manufacturing company in Bahir Dar are few in number but
they produce a large amount of product including house hold ,office and industrial furniture. The
reason why they produce in large amount is the potential customer or demand of furniture is high
Types of product Quantity per month Price per unit Production time per
(Br) unit
Bed set 2 2500 2 week
Dining set 4 4500 1 week
Sofa 2 15000 2 week
Cupboard 2 7750 2 week
Conference table 2 22000 2 week
Chair 4 3000 1 week
Computer table 4 3000 1 week
Note: the price of conference table depend on their shape and size
Total quantity produced in a year
We produce the following in the first month
Two bed set per month
Four dining sets per month
Two sofa per month
Four chair per month
The next month productions are:
Two cupboard per moth
Two conference table per month
Four computer table per month
Therefore, the annual production units are:
= (2+4+2+4) * 6 month + (2+2+4) * 6 months
= 120 units
Annual sales
Bed set =2*2500*6 = 30000
Market outlet
Furniture is sold to domestic customer by the manufacturer or traders .The larger manufacturer
have their own market share and distribution channel .In our case the potential buyers are local
customer so we don’t need distribution channel. Therefore our customer will take the product
from the production place.
Technical feasibility
Facility needed for furniture manufacturing
Furniture manufacturing facilities eligible for coverage under these facilities are identified by the
following.
Wooden kitchen cabinet
Household furniture
Office furniture
The manufacturing processes for furniture manufacturing aren’t typically exposed to storm
water. However, unloading operation and storage of some raw materials and waste products may
be exposed to precipitation.
There are two types of furniture manufacturing facility. The distinction is based on the primary
raw material wood or metal. The manufacturing process and significant material to produce
wood and plastic metal furniture are not similar. This manufacturing activities and wood
resource are not exposed to precipitation.
Furniture manufacturing facility includes material handling sites and raw material storage area.
Primary raw material, industrial processes, waste and buy products and final products offer for
the production of wood furniture and other furniture’s. With each subsector the number of
industrial activities and corresponding significant materials waste products may also vary.
Maintainability: is the ability of machine that easily restore to its original position when it
break down.
The cumulative sum of the above table tells us china is a good technology provider. But the
machines can be available in a local market in Addis Ababa.
Raw materials
The basic raw materials for manufacturing of furniture are wood. Wood is obtained from forest with
primary quality. Generally dray wood is recommended for manufacturing of quality wooden furniture.
Forest wood is easily available in the market, other type of wood used in manufacturing furniture are:
Play wood
Walnut wood
Mahogany
Raw material wood is easily available from the forest reserve which comprise of 40% of the area. Other
Nails
Screws
Glue
Sprit
Thinner
Lacquer
Sealer
handler
220 units. For this we need 300 timber wood form timber merchant.
Financial feasibility
Estimate the total capital requirement
Basically four types of machines used to manufacture furniture. This machine includes:
circular saw
thickness planner
spindle molder
mortising machine
Capital requirement for this machines are
circular saw=20,000
thickness planner:
Internal machine =40,000
Compound machine =60,000
spindle molder:
Soldering machine =20,000birr
Wood work machine =20,000
mortising machine =40,000
Other fixed cost
Land for factory =400,000
Buildings and insurance cost for factory =200,000
Pre operating cost =50,000
Contingency capital needed: technology may fail to function normally if they use improper way.
But we want use this machine improper work environment; so they don’t need contingency
capital.
Total capital
Fixed cost = (land for factory cost + building for factory cost + equipment cost +pre operating
cost)
Table 3: Equipment cost
Annual manufacturing cost=6(the sum of first month cost)+6(the sum of net month
cost)=6(39000)+6(54500)=561,000 Birr
Employment cost
12 person in our organization are directly involved in the furniture manufacturing. There person
can be divided into the categories of polishes, up Holston workers and general laborers average
payment for the worker was 150 therefore the total cost for the worker
=18000Birr/month*12
=216,000Birr
Finally total production cost = 216,000+561,000 = 777,000Birr
The labor required for manufacturing process is easily available on monthly wage and
permanently employed. It is recommended that selective highly skilled labor should be employed
permanently.
Table 6: Human resource requirement
The land sufficient for setting up the proposed wooden furniture manufacturing unit is
approximately (1254m2) production.
Table 7: Factory covered areas details
Revenue calculation
Annual revenue
Bed set=2*2500*6=300,000
Dining set=4*4500*6=108,000
demand.
4. Economy in distribution and production expenditure.
5. Integration under this type of organization, compute integration between producers
wholesalers and retailers is always possible.
Implementation schedule
Type of work and no of data require implementing this business organization.
1. Selection of Site
Determine suitable production area
Getting contact to buy the size
Getting permission from the government
receiving the land
Days required 35
2. Building Construction
Determine construction group and give contract
Facilitating necessary materials
Total days 180
3. Plant Design
Determine necessary facilities.
Determine necessary office and workshop (production)
Total days 35
4. Machine Specification
Determine number of machine
Determine or select suppliers
Total days 20
5. Receiving Machinery
Inspection
Counting
Receiving and checking agreement paper
Total days 10
10. Training
Aware workers and orientations
Total days 5
11. Start Up
Organization production structure
Conclusion
This project is a feasibility study for a small business of Furniture Company. As we see it, this
business has many advantages; among these it is likely to be financially successful since we have
demonstrated through conducting this feasibility study. Therefore it can fulfill our desire as
graduated to capitalize in our education and become entrepreneurs rather than working or others.
As we see it we develop three business scenarios: Furniture manufacturing with ergonomic
requirement, customize furniture and furniture for rent. Each has its own point of view:
Manufacturing point of view
Business point of view
References