IS 'BIOCHIPPING' A

GOOD IDEA?
MGN 575
Submitted by- Shashank Shukla, 11601783
Anchit Sinha, 11601772
Vaibhav Sharma, 11601999
Katta Karthik, 11602353
Thabeti Saitharun, 11602351
Adepu Natraj, 11602344
PEER RATING
NAME REGD. NO. PEER RATING/10

Shashank Shukla 11601783 10

Anchit Sinha 11601772 10

Vaibhav Sharma 11601999 10

Katta Karthik 11602353 10

Thabeti Saitharun 11602351 10

Adepu Natraj 11602344 0

SUMMARY OF THE CASE
❑ The case revolves around Biohax International, a Biochipping startup in
Sweden and how this technology is going to be the future.
❑ As people in Sweden like new technology the startup was appreciated as
Jowan stated people are reaching him all over the world for the tech.
❑ The startup hasn’t paid well to Jowan but he knows the bigger picture, for
example Neuralink.
❑ Currently Jowan is making progress on small scale of 4000 people with no
medical ailments. (opening locks and security systems)
❑ Some cases have made people conscious about the Biochipping and privacy.
❑ Applications ranges from security devices, medical implants, information
transfer through NFC technology.
❑ Although it has various applications people have been stereotyped about
Biochipping and there begins our problems.
PROBLEM IDENTIFICATION
❑ Bio chipping do not have high recognition among the people
❑ People are still not ready to for such chip implants in their body.
❑ People have a wrong perception that chips will give more power to
bosses to control their workers.
❑ Chips are of 1Kilobyte only which is not sufficient for bigger or complex
tasks and requires more research and development.
❑ Investigative Journalists revealed that medical patients in numerous
countries had been injured by “poorly tested implants”
❑ Stereotypes is one of the major obstacles with the adaption of the
technology
❑ Doubts about privacy and loosing control.
ANALYSIS OF THE CASE
❑ Biochipping has potential but people have been concerned over
different aspects which lead to slow increment in business.
❑ The medical applications of Biochipping is making big difference in
society, Heart rate and blood- sugar monitors.
❑ Privacy of people is important and the industry needs to follow it.
❑ The development with the technology is being done, RFID and NFC.
❑ It’s a product to solution approach, example Doctor’s receptionist who
digs out the medical records or anything that a grain like chip can do.
❑ The world is moving on with the technology and Biochipping is only at
early stages.
SOLUTIONS AND STRATEGIES
❑ People have doubts over privacy and that needs to be cleared with proper
explanation.
❑ Use certain influencers to promote the various aspects of Biochips.
❑ Tell true story about the product.
❑ Don’t work against the perception of the product.
❑ Create a culture around the product
❑ Run special campaigns to remove all the misconceptions of the product , that is
existing among the general masses and give certain real life examples to prove all the
stated points.
❑ More investment in research and development should be made to increase various
functionality of the Biochip.
❑ More labs and amenities must be provided for the further development of the
product.
❑ Proper training must be provided to avoid any injury or faults in installing the biochip.
❑ High quality material must be used to develop the chip.
❑ Fail early and adapt earlier.
CONCLUSION
❑ Biochipping has great future ahead.
❑ People take time to adapt new technology but when bigger
picture is clear it is easier.
❑ More applications will be developed in upcoming years.
❑ The Biochipping market is growing exponentially but privacy of
people must be taken care of.
❑ The story should not end like Upgrade- a horrific sci fi movie.