Market Research Ed-Tech industry

Digital education is the term used to refer to all online educational practices. Projections show the e-learning
market worldwide is forecast to surpass 243 billion U.S. dollars by 2022. In 2016, the self-paced e-learning
product market amounted to 46.67 billion U.S. dollars and is projected to decrease to 33.5 billion U.S. dollars in
2021.

About 92 percent of students worldwide are interested in personalized support and information on degree
progress.

The online education market was projected to reach about two billion U.S. dollars, an increase from 250 million
dollars in 2016 at a growth rate of about 52 percent. (PS: the valuation was done pre-COVID, and online market
is expected to grow hugely post COVID).
The market share of primary and secondary supplemental education in overall online education market across
India was estimated to be 39 percent in 2021, while the market share of primary and secondary supplemental
education in overall education market across India was about 30 percent in 2016.
Ed tech companies worldwide
Byju’s is the leader in the industry with a valuation of 5.8 billion US dollars. It has also bagged highest amount of
deals in 2017 & 2018 far outweighing its competitors in India.
Byju’s in a glimpse
• Offers highly adaptive, engaging and effective learning programs for students in classes 1 -12 and
competitive exams like JEE, NEET, CAT and IAS.
• Launched its flagship product, BYJU’S - The Learning App, for classes 4-12 in 2015. Today, the app has
over 42 million registered students. With an average time of 71 minutes being spent by a student on the
app every day from 1700+ cities, the app is creating a whole new way of learning through visual lessons.
• App-based product: reach not just metros but also students from smaller towns.
• raised $969.8 million from various venture investors so far – as it expands its presence across
international territories.
• In June, the company joined forces with US-based media tycoon Disney’s India arm to launch the Disney-
BYJU’S Early Learn app for the domestic market. The specially curated app offers personalised learning
programmes to children aged between six and eight while entertaining them with popular stories and
characters from Disney classics such as Frozen, Cars, the Toy Story franchise and so on.
• Acquired companies: Osmo, Math adventures, TutorVista, Vidyartha
• BYJU’S uses 43 technology products and services including HTML5, Google Analytics, and jQuery.
Education Sector Post-COVID
The Covid-19 outbreak, which has spread across 191 countries, is continuing to severely disrupt industries across
the board, one of which is education. As schools, colleges and universities remain fully or partially closed, it is
estimated that 90% of the world's learners, totaling an astronomical 1.6 billion people, are being affected by the
pandemic. The figure for India alone is 320 million.
There has been a rise in MOOC(Massive Open Online Classes) over the past 2 decades from premier institutes
too. Both in India and abroad, though, until now, they have been fairly cautious in their offerings of online
education, limited the scope to niche, short term courses or part-time executive management catering to
working professionals.

The following diagrams highlights the steps that can be taken to return to new normal and mitigate the effects
of COVID. The points highlighted would become important guidelines for a business to ensure continuity and get
a holistic perspective on the steps to be taken.
Leading global EdTech through COVID-19
1. Amplify education
2. Blackboard
3. BrainPOP
4. ClassDojo
5. Clever
6. Desmos
7. Dreambox learning
8. Edmodo
9. Education.com
10. Epic
11. Flipgrid
12. Khan Academy
13. Loom