McDonald’s SWOT

McDonalds Mission-to be our customers' favorite place and way to eat and drink.
Strengths of McDonald’s 

It has a global brand presence in more than 120 Countries. That makes it the most
recognizable brand in the industry after subway.

It has a wide range of products, starting from burgers, smoothies, shakes, ice cream and
snacks items vary from place to place.

It provides the food items according to the region, like in india the consumption of non-veg
items are relatively low. So they have designed the different menu for vegans, it includes
Mcveggie.

One of the largest fast-food chains in the world.

Income of Mcdonald’s is diversified in 120 countries. That doesn’t make them to rely on one
place for the earnings.

Weakness of McDonald’s

There is negative publicity about the products that mcdonalds sell are fast food and contains a
high amount of fat, carbs, salt and sugar. Due to which there is the trend of obesity in
children.

The US market for the burger outlet is almost saturated. So McDonalds have to look for
taking its product internationally to other countries, which involves cultural and economic
challenges.

The dividend growth rate has been slowing down there is potential for that the investors will
opt out from the McDonald’s.

Threats of McDonald’s 

The competition in the market is very high, the market is more saturated and intensity of
competition is high

In the new product segments, the company have to compete with the market leaders such as
Starbucks and Subway.

The customer nowadays are health conscious they are more lean towards the products which
are healthy.