Exporting: 

If an organization wants to go for globally in retail market at low level then one of
the correct choices would be exporting. There can be two kinds of exporting: direct and indirect
exporting. In direct exporting, each and every activity is controlled as well as owned by the
company itself. On the other hand, in indirect exporting, intermediaries are involved in order to
perform some activities. Exporting can be advantageous for the company with the benefits like it
requires less investment, it increases capacity of organization’s production, and it gives
competitive advantages to a company over its competitors and ultimately exporting helps to
expand economic position of the organization. It also offers the company to reach maximum
buyers by controlling over production activities. (EIU, 2015)
Licensing: It can be used when a company allows another company to manufacture the product
but under the name of the company. It might be a process of transfer of technology to host nation
form home nation. This strategy involves easy and less investment at initial level. Benefits of this
strategy are: ease to gain understanding about the needs of local consumers, prevention of
barriers to trade, and very easy entrée to the international market.
         Joint venture: When a company joints other company to form a new unit of business is
called joint venture. Both organizations have common interest in deal. Basic attribute of joint
venture is that the new firm in owned and controlled by both. All the things in business are
shared by both organizations. A company can have several benefits if it joints hands with local
partner like the company can easily deal with the barrier like different language and different
culture and cost as well as risks are shared by two organizations. In addition to this, this mode of
entrée allows the organization to have rights like land lease and duties and tax exemptions.
         Wholly-owned subsidiary: In wholly owned subsidiary, the organization owns a corporate
in international market. That is from manufacturing to final sales, each function and activity of
the business done in the international market place. On the other hand, wholly owned subsidiary
is most risky than other modes of entrée in new market and it needs huge investment.
          Franchising: It is a mode of entrée in a new market which allows a franchiser a right for
using name of the organization in order to sell the services or products. With respect to the
current report, the organization has an option to allow franchiser with training and technical
knowledge to make them skilled to operate business effectively.
However, before going for new market, an analysis is required within the organization in order to
analyse external as well as internal factors. These factors could be number of resources, size of
the organization, attitude of top level management towards risks, factors within home country,
and business surroundings of international market, growth rate of market and entrée barriers.