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14 August 2016
Dear Mr. Ammar Al Boostah
Dar Al Khaleej

We would like to take this opportunity to thank for showing interest in Gharissa ice cream franchise. As
you have experienced it is a unique concept and product that is for sure different than the ice cream
available in the market.
It will be our pleasure to meet with you and to explain in details, facts and videos why Gharissa is the
ideal concept for Bahrain market and why it is different than other ice cream.
Below are some features of Gharissa Exclusive Ice Cream Production System (GEPS) :
a) After long research and development we were able to have our exclusive ice cream base mix
produced in Italy exclusively for us made from the highest and fine ingredients, even a best
milk is already incorporated inside the base mix.
b) The ice cream production machines from Technogel/Italy been calibrated and adjusted to
produce our ice cream with 5% air only using our exclusive base mix and with same special
texture we used to make with the normal technique.
c) No need to prepare the extraction, just add the water, the sugar and the flavor, the
machines will do the rest
d) Less investment comparing to the normal technique which requires a lot of accessories for
preparation and it is very costly
e) Less production time from pasteurization stage to batch freezer stage
f) Less time in training 13 days before opening and 2 days during the soft opening, if the shop
will serve hot and cold beverages another 5 days training will be added
g) Very hygiene, less human interfere
h) Less wastage during the production
i) 3 years the shelf life of our base
j) 100% natural
k) Free from animal fat ingredient
l) No egg added to the recipe
m) Gluten free
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- With the features and specification of Gharissa franchise concept and Gharissa exclusive ice
cream production system (GEPS) you will be able to introduce in the market a new rich flavor ice
cream with a new texture and 100% healthy ice cream which will enable you to grow fast and
compete with other ice cream brands which are quite a lot in the market and are all same
similarity, either an industrial ice cream such as Baskin Robbins and Haagen Dazs or the Italian
artisan gelato that is produced in small quantity in each batch, but with our base and machines
you will be able to produce an artisan ice cream in big volume to serve your outlets, catering,
events and other whole sale clients such as coffee shops, restaurants, hotels etc.
- For Bahrain it is available in a small or medium production with retail shop (please see the
attached drawings and diagrams) each have different production capacity.
- The Master franchise model will authorized you appointing a sub franchisee within your
territory.

GHARISSA FRANCHISE MODELS:

A) Master Franchise Model (Entitled to appoint sub-franchisee within Bahrain Market)
B) Sub Franchise model will be appointed by the master franchisee in the same territory
PRODUCTION SET UP AND CAPACITY FOR BAHRAIN:
1- Small Production Capacity with Retail shop set up:
With capacity of 80 to 100 KG per day (total of 26 – 30 ice cream standard trays per day) can
serve one retail shop and one cart concepts.

2- Medium production Capacity with retail shop set up:

With capacity of 120 to 150 KG per day (total of 40-50 ice cream standard trays per day) can
only serve one retail shop and one kiosk concepts.
Gharissa extended supports and benefits for Bahrain:

- Due to the size of Bahrain market we decided to extend a 50% discount on the franchise fee and
the retail shops and kiosks fees with a special terms of payment

- Gharissa will authorize the investor/franchisee to extend the ice cream products range to
produce our exclusive stick ice cream and cake ice cream without extra cost.

- We decided to give our exclusive recipe to you for Bahrain to produce our high quality
milkshakes with big variety flavors without extra cost. At startup will give 6 flavors and every
three to four months will add new flavors.

- Gharissa will launch an ice cream cart that will be Gharissa exclusive design cart and will be sold
to the franchisee with a competitive price to assist them extend the sales at public, events and
all suitable locations. You might also give it to entrepreneurs on lease basis to operate a direct
retail ice cream in many places provided you supply them with the ice cream.
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- You will be able to use our high quality images library to promote Gharissa brand.

- Know how transfer and training by Gharissa team is free, client will only cover the travel and
accommodation cost for 2 persons.

- We will continue developing and introducing new products, flavors and ice cream trends to keep
the brand fresh and always follow the latest.

- Ghanim Al Muftah (The winner) can be presented in the opening of your branches if you are
interested which will add a great value and will give big exposure on Gharissa brand in Bahrain
(travel and accommodation cost for three persons should be covered by the franchisee beside
some other rewards that can be discussed with his family)

Gharissa special franchise fee, loyalty fee for Bahrain

(50% special discount and special terms)
Services, products special fee Down payment Second term of payment
and fees after
discount
Franchise Master USD 40,000 50% upon signing the letter 50% upon signing the franchise
Franchise of Intent payable to Gharissa agreement payable to Gharissa
special fee ice cream /Qatar ice cream/Qatar
account
Single retail shop USD 10,000 50% upon signing the letter 50% upon signing the franchise
special fee of Intent payable to Gharissa agreement payable to Gharissa
ice cream /Qatar ice cream/Qatar
Single retail Kiosk USD 6,000 50% upon signing the letter 50% on three months upon
special fee of Intent payable to Gharissa managerial check payable to
ice cream /Qatar Gharissa
Franchise royalty 6% from Payable every three months ---
fee gross sales to Gharissa ice cream /Qatar

Gharissa Base mix:

- Franchisee shall order Gharissa exclusive ice cream base and flavors mixes direct from our
manufacturer in Italy, we will send you a list of selected flavors and material which are most
moving and the minimum quantity of each flavor that can be consumed within 6 months and
will calculate how many kgs per day can be made of end product according to the capacity of
the machines for small OR medium production models designed for Bahrain which can serve
one outlet of 18 to 24 flavors, and one kiosk of 12 to 16 flavors. More production will require
extra machines.
- (minimum of half container of mix bases and flavors in one shipment)
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Cost of small Production WITH Retail Shop (80 to 100 kg /day- 40-50 standard tray)
 Production equipment that should be ordered through the Franchisor:

Equipment Quantity PRICE IN EURO

TECHNOGEL -MIXPASTO
TECHNOGEL -MANTEGEL
Blast Freezer 10T (Tecnomac)
KILMATALIA - Upright Storage
RO WATER SYSTEM - 200 gallon
Total Cost in Euro
1 14,450
1 17600
1 4100
2 3700
1 810
40660

 Retail shop operational equipment that should be ordered through the Franchisor:

Equipment Quantity PRICE IN USD

Display Freezer 12+12 Flavors - ISA 2 18950
ipad pos system 1 2450
Coffee machine and grinder 1 3300
Blender 1 700
RO osmosis water system -75 gallon 1 615
Total in USD 26015

Machines, equipment and accessories to be supplied by the Franchisee for the production and
operation:

 Mixing table with mixer

 1 Door upright Chiller
 Tools Hanging Rack
 s/s table with wheels
 Double Sink
 Hand Wash Sink
 Under Counter Fridge
 Small fridge for water
 Kitchen Accessories

Estimated Shop (23 SQM) Equipment Cost with Interior Decoration Cost: USD 59985 / - USD 62015/-
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Medium Production (120 to 150 kg /day- 40-50 standard tray)

 Production equipment that should be ordered through the Franchisor:

Equipment Quantity PRICE IN EURO

Pasteurizer - MIXPASTO 1 18300
Flavor Mixer - AGETWIN 1 15800
Batch Freezer - MANTEGEL 2 32050
Blast Freezer 15T (Technomac) 1 6490
Upright Storage - Kilmatalia 3 5550
Total Cost in EURO 78190

 Retail shop operational equipment that should be ordered through the Franchisor:

Equipment Quantity PRICE IN USD

Display Freezer 12+12 Flavors - ISA 2 18950
ipad pos system 1 2450
Coffee machine and grinder 1 3300
Blender 1 700
RO osmosis water system -75 gallon 1 615
Total Cost in USD 26015

Machine to be supplied by the Franchisee:

 Mixing table with mixer

 1 Door upright Chiller
 Tools Hanging Rack
 s/s table with wheels
 Double Sink
 Hand Wash Sink
 Under Counter Fridge
 Water Fridge
 Kitchen Accessories

Estimated Shop (26 SQM) Equipment Cost with Interior Decoration Cost: USD 63985 / - USD 66015/-

Cost does not include

Optional extras for Display Freezer : Cone holder ,Cone holder complete with toppings container, Scoop
wash , Stainless steel containers, Ice lolly container - 250 x 360 x 43h mm, Wheel kit and RGB LED base
lighting, scooper, Annual Cloud License , Training and Installation Fees and other Kitchen Accessories

Note: Prices may vary because of Euro Fluctuations

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Terms of payment for the equipment:

70% upon confirming of the order payable direct to 30% before dispatch of the order payable direct to
the manufacturer the manufacturer

Additional expenses:
- The above prices not includes the shipping charges
- The franchisee shall pay the cost of the technician who will assemble and test the machines
from Technogel /Italy and will give the training on the machine operation technique which is
Euro 500 per day (4 days) including his travel and accommodation during the installation.
- The knowhow training on Gharissa franchise system and ice cream preparation by Gharissa
team is free, franchisee will only cover the travel and accommodation expenses for 2 persons
who will conduct the training.

We look forward to your kind decision

Best regards

Eman Al Obaidly Adulkhaleq Melad

Managing Director Franchise Manager

Gharissa Ice cream Gharissa Ice cream

Attached to this letter:

- Proposed layout for the small production set up with retail shop
- Proposed layout for the medium production set up with retail shop
- Diagram of the machines for small production
- Diagram of the machines for medium production