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    Visitors' Impulse Shopping Behavior at Kuala Lumpur International Airport 2 (KLIA2) : A Conceptual Paper

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    Devi Prasanna
    This 3-page conceptual paper examines visitors' impulse shopping behavior at Kuala Lumpur International Airport 2 (KLIA2) in Malaysia. The paper proposes a conceptual model of the factors influencing impulse buying at airports, including shopper characteristics, atmospheric stimuli at the airport, and product/situational factors. The authors suggest this model could help airport retailers better understand passenger shopping behavior and develop marketing strategies to increase impulse purchases.

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    Visitors' Impulse Shopping Behavior at Kuala Lumpur International Airport 2 (KLIA2) : A Conceptual Paper

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    Devi Prasanna
    16 views7 pages
    This 3-page conceptual paper examines visitors' impulse shopping behavior at Kuala Lumpur International Airport 2 (KLIA2) in Malaysia. The paper proposes a conceptual model of the factors influencing impulse buying at airports, including shopper characteristics, atmospheric stimuli at the airport, and product/situational factors. The authors suggest this model could help airport retailers better understand passenger shopping behavior and develop marketing strategies to increase impulse purchases.

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    This 3-page conceptual paper examines visitors' impulse shopping behavior at Kuala Lumpur International Airport 2 (KLIA2) in Malaysia. The paper proposes a conceptual model of the factors influencing impulse buying at airports, including shopper characteristics, atmospheric stimuli at the airport, and product/situational factors. The authors suggest this model could help airport retailers better understand passenger shopping behavior and develop marketing strategies to increase impulse purchases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    16 views7 pages

    Visitors' Impulse Shopping Behavior at Kuala Lumpur International Airport 2 (KLIA2) : A Conceptual Paper

    Uploaded by

    Devi Prasanna
    This 3-page conceptual paper examines visitors' impulse shopping behavior at Kuala Lumpur International Airport 2 (KLIA2) in Malaysia. The paper proposes a conceptual model of the factors influencing impulse buying at airports, including shopper characteristics, atmospheric stimuli at the airport, and product/situational factors. The authors suggest this model could help airport retailers better understand passenger shopping behavior and develop marketing strategies to increase impulse purchases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/316450878

    Visitors' impulse shopping behavior at Kuala Lumpur International Airport 2


    (KLIA2): A conceptual paper

    Conference Paper · October 2016

    CITATIONS READS

    0 81

    4 authors, including:

    Salleh Mohd Radzi Rafidah Abdul Aziz


    Universiti Teknologi MARA Universiti Teknologi MARA
    80 PUBLICATIONS   356 CITATIONS    13 PUBLICATIONS   27 CITATIONS   

    SEE PROFILE SEE PROFILE

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