Team

Veritas Flagship Case Competition V3

Ed-Tech Startup: Suraasa Why Suraasa:
In the uncertain times (of COVID-19) we are in, leveraging
the potential of already existing EdTech players and their
market presence is a bigger opportunity than to compete
with them to join the narrowed stream-line of the EdTech
world.
With $1 million in revenue, edtech startup Suraasa
Suraasa has the existing infrastructure & potential to
is making teacher education accessible, and provide certified teachers across the globe. They train
providing lifecycle management for better teachers to manage virtual classrooms, engage students
employment opportunities. and fostering platform based growth.

This can be further leveraged by tie-ups with the big market

players to provide quality certified teachers, increasing
Team Members: trust & engagement of customers in the market. This will
be done by training the teachers according to platform
specific requirements & managing a teacher portfolio.

Suraasa certifications will guarantee a specific standard of

teaching establishing trust and value. This can bridge the
existing gap between the traditional teachers and the
Kirti Shahi Purva Chaudhari Himanshu Abhyankar
Vishwakarma Institute of Vishwakarma Institute of Vishwakarma Institute of EdTech platforms, successfully!
Technology, Pune Technology, Pune Technology, Pune
Stream: Electronics Engineering Stream: Computer Engineering Stream: Electronics Engineering
(Batch 2022) (Batch 2022) (Batch 2022)
Case Problem Current Features Recommendation Benefits
Study ● “The age-old B.Ed curriculum has ● Skills designed after researching a ● The current EdTech Platform need not
● Tie-ups with bigger EdTech platforms
failed to prepare teachers for the 21st 60,000 teacher database. worry to take the additional interviews
like Byju’s, Vedantu etc and provide them
or qualifications for teachers as the
Year of century, and has made them ● Suraasa’s growth-oriented teaching with assured Suraasa certified teachers.
dependent on on-the-job learning” diploma and AI-led mentorship. quality of Teachers will be assured once
Foundation ● A standard Suraasa certification to get
they are Suraasa certified.
-Rishabh Khanna (Founder) ● Planning career and financial accepted on any EdTech platform along
2018 ● Lower teacher to student ratio on growth clearly, earning upto 4100% ● The platform specific add-ons will help
with short platform specific add-on
online platforms is hampering the more than a conventional-degree teacher meet the needs as well as help
Client courses (For eg. If Byju’s needs some
the platform to give quality teaching.
quality of education on EdTech teachers. specifics from their teachers which may
Teachers, EdTech Platforms. ● Manage every classroom or admin ● On teacher’s part, she/he need not
not be the need of other EdTech
Platforms appear for various interviews on various
● Inability of Teachers to switch to situation stress-free. platforms, in that case it will have a base
● Helping to take charge of career platforms separately. Once Suraasa
Technology online platforms. course and additional platform oriented
certified the teacher can directly join the
growth and rise up the ladder fast, add-on courses which the teacher can
/ Medium ● Unemployment of teachers who are
without depending upon anyone. Edtech platform based on availability.
unable to adapt or meet the needs of additionally take to get work in a specific
Online teaching ● Improve in overall quality of teaching
through website EdTech platforms. platform).
on EdTech platforms.
based platform

After getting established in providing quality

Designing a standard Suraasa certification Expanding the tie-ups and including major teachers Suraasa can increase the
and EdTech platform-specific add-on EdTech companies to collab and getting their commission for each teacher provided to the
courses by establishing tie-up with EdTech experts to train on the add-on courses. platforms.
companies like Topper/meritnation/Byju’s.

Growth Step 1 Step 2 Step 3 Step 4 Step 5

Strategy
Helping initial 1 or 2 tie-up EdTech companies
and incentivising them by providing quality
teachers through our certified courses.
Eliminating the need of teachers to apply
externally for interviews of EdTech platforms
by standardizing Suraasa certifications and
add-on courses.
Appendix About Suraasa
Expansion and reach:
Recommendation Supporting Statistics: Physical centers- Dubai and Bangalore
Upcoming centers- Mumbai, Delhi and Kochi
Investment:
Personal investment $200,000
Revenue:
$1M FY’20
Target growth:
$3-4M
Teachers on the platform:
8000 teachers and 350 trained
Model of Operation:
(Irrespective of the marketing done to promote the the Edtech ecosystem, the slow acceptance rate of B2C
customers show that there is a current need of adoption of a certified teacher centric model.)
Courses offered:
PgCTL & other short term courses
Proposal:
Shifting from a strict B2C model to a B2B2C and B2C model. Significant References
[1]https://yourstory.com/2020/07/edtech-startup-suraasa-u
Tie-Ups with the Established players to leverage the market
pskilling-indian-teachers?utm_pageloadtype=scroll
potential and providing platform centric training and courses.
[2]https://www.suraasa.com/
Revenue Stream: [3]https://www.forbes.com/sites/staceychildress/2020/03/2
1. Certification and add-on Courses 8/65-of-teachers-used-edtech-every-day-in-2019-heres-wh
2. Tie-Ups with market players y-that-matters/?sh=7426b477165e
3. Consulting and Global opportunities
[4]https://highereducationplus.com/india-is-set-to-b
ecome-the-export-hub-of-teachers-rishabh-khanna/