Twilight Lumina Company recently began production of a

new product #8915

Twilight Lumina Company recently began production of a new product, the halogen light, which
required the investment of $1,200,000 in assets. The costs of producing and selling 20,000
halogen lights are estimated as follows:

Twilight Lumina Company is currently considering establishing a selling price for the halogen
light. The president of Twilight Lumina Company has decided to use the cost-plus approach to
product pricing and has indicated that the halogen light must earn a 20% rate of return on
invested assets.

Instructions
1. Determine the amount of desired profit from the production and sale of the halogen light.
2. Assuming that the total cost concept is used, determine
(a) The cost amount per unit,
(b) The markup percentage, and
(c) The selling price of the halogen light.
3. Assuming that the product cost concept is used, determine
(a) The cost amount per unit,
(b) The markup percentage (round to the nearest two decimal places), and
(c) The selling price of the halogen light (round to the nearest cent).
4. Assuming that the variable cost concept is used, determine
(a) The cost amount per unit,
(b) The markup percentage, and
(c) The selling price of the halogen light.
5. Comment on any additional considerations that could influence establishing the selling price
for the halogen light.
6. Assume that as of October 26, 2012, 15,000 units of halogen light have been produced and
sold during the current year. Analysis of the domestic market indicates that 2,000 additional
units of the halogen light are expected to be sold during the remainder of the year at the normal
product price determined under the total cost concept. On November 8, Twilight Lumina
Company received an offer from Contech Inc. for 3,000 units of the halogen light at $52 each.
Contech Inc. will market the units in Southeast Asia under its own brand name, and no selling
and administrative expenses associated with the sale will be incurred by Twilight Lumina
Company. The additional business is not expected to affect the domestic sales of the halogen
light, and the additional units could be produced using existing capacity.
a. Prepare a differential analysis report of the proposed sale to Contech Inc.
b. Based on the differential analysis report in part (a), should the proposal beaccepted?

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 Twilight Lumina Company recently began production of a new product

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