TASK 2

The mission of Aeon mall are as follow:

 To deliver effective and efficient comprehensive services with customers

safety,comfort and delight in mind.
 To safeguard the interests of all stakeholders with integrity and compliance.
 To always be creative and innovative in finding solutions to improve service
delivery to our customers.
 To contribute to a healthier-sustainable environment by leveraging on our
digitalization initiatives.

 https://aeondelight.my/our-mission/

The delivery systems of Aeon mall are as follow:

A planned marketing strategy will help foster a competitive advantage for Aeon.To
regain market share Aeon heavily invest. Firstly,Aeon renovate the exterior and
interior appearance of its facility to make it more inviting to customers.Secondly,time
and money spend on the advertising and promotion in order to rebuild its
image.Thirdly, efforts made to entice the Baby Boomers-new department
stores,hybrid shopping, men’s cluster,etc.Lastly, entertainment options added to
capture the lucrative youth and family market.This is a significant
investment;however, the potential profitability cover these costs.Also,these types of
changes may be necessary to even stay alive in this highly competitive
environment.Several improvement help Aeon thrive in the current economic
market.Diversification of current product range,in term of varieties,categories market
target,family homely household wholesale,seasonally periodic sales.More closely
customer engagement like comfort of staying inside more hours in hypermarket,by
provided clean efficient restrooms,baby diapers changing rooms,sufficient
sitting/resting areas,completely right surau in term of location,space and comfort.

Aeon also encourage and attract‘educate shopper’by providing helpful and

knowledgeable shopping skills and good habits.This make customers feel important
and wise,in making their choice in buying,spending,stopping over for their shopping
spree.Aeon also increase its electronic and technology,such as real time screen
billboard,escalators,bubble lifts,linear escalators,electronic shopping carts, baby carts
and cars.To remain relevant in this highly competitive business,Aeon understand its
customers,reckons the capability of its competitors and be at ease with technology as
a strategic tool.Aeon has the potential to maintain as a lifestyle mall/ hypermarket/
supermarket.With their right move and wise extension strategy,it is not surprise if one
day,they would be the leading and the biggest mall/hypermarket/supermarket in
Malaysia.To support dynamic growth toward year 2020, the Aeon plans to construct a
robust financial base,focusing on the maximization of cash flows by improving
returns on investment and diversifying the means of funding.To serve the demand of
customers and trend setters,Aeon expand and ventured into fresh wet markets like
Cold Storage and adding health and wellbeing services such as Guardian Pharmacy
under their new investment budget and securing greater customers in the future.
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HE DELIVERY SYSTEMS