Scribd Logo
Upload

Welcome to Scribd!

  • All Sales and Marketing Costs (Advertising, Salary, Commission, Bonus) in A Period

    Uploaded by

    Thunder Bolt
    10 views3 pages
    This document contains information about customer acquisition cost (CAC), lifetime value (LTV), and the LTV to CAC ratio for a company. It shows that the company's total sales and marketing costs were $50,000, they acquired 20 new customers, so their CAC was $2,500 per customer. It also lists the average annual revenue per customer as $2,000 and average customer lifetime as 4 years, so the average customer LTV is $8,000. The current LTV to CAC ratio is calculated to be 3.2. Various scenarios are modeled to show how the LTV to CAC ratio would change with different numbers of new customers acquired.

    Original Description:

    Original Title

    Sensitivity Analysis

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document contains information about customer acquisition cost (CAC), lifetime value (LTV), and the LTV to CAC ratio for a company. It shows that the company's total sales and marketing costs were $50,000, they acquired 20 new customers, so their CAC was $2,500 per customer. It also lists the average annual revenue per customer as $2,000 and average customer lifetime as 4 years, so the average customer LTV is $8,000. The current LTV to CAC ratio is calculated to be 3.2. Various scenarios are modeled to show how the LTV to CAC ratio would change with different numbers of new customers acquired.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    10 views3 pages

    All Sales and Marketing Costs (Advertising, Salary, Commission, Bonus) in A Period

    Uploaded by

    Thunder Bolt
    This document contains information about customer acquisition cost (CAC), lifetime value (LTV), and the LTV to CAC ratio for a company. It shows that the company's total sales and marketing costs were $50,000, they acquired 20 new customers, so their CAC was $2,500 per customer. It also lists the average annual revenue per customer as $2,000 and average customer lifetime as 4 years, so the average customer LTV is $8,000. The current LTV to CAC ratio is calculated to be 3.2. Various scenarios are modeled to show how the LTV to CAC ratio would change with different numbers of new customers acquired.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 3

    Goal Seek

    CAC

    All sales and marketing costs (advertising, 50000


    salary, commission, bonus) in a period

    Number of new customers in that period 20

    CAC 2500

    LTV to CAC 3.2


    Life Time Value

    Average Annual Revenue Per Customer 2,000


    per year

    Average Lifetime of Customer 4 in Years

    Customer Lifetime Value 8,000

    3.2
    4
    3.2 5
    4 3.20 6
    5 4.00 7
    6 4.80 8
    7 5.60 9
    8 6.40 10
    9 7.20
    10 8.00
    number of new customers
    20 30 40 50
    3.2 4.8 6.4 8
    4 6 8 10
    4.8 7.2 9.6 12
    5.6 8.4 11.2 14
    6.4 9.6 12.8 16
    7.2 10.8 14.4 18
    8 12 16 20

    You might also like