Business Plan: This Business Plan Was Prepared by XYZ To Apply For Turkish Businessperson Visa

XYZ
BUSINESS PLAN
by YZX
This business plan was prepared by XYZ to apply for Turkish Businessperson visa.
XYZ Business Plan by ZYX
1.0 EXECUTIVE SUMMARY

Next Door Clinic is a community-based, for-profit, and outpatient wound care clinic that will offer a
multidisciplinary approach to wound management for those who live with chronic wounds in Henderson
Clark County, Nevada.
Our aims are to improve patient experience, enhance population health, and reduced healthcare costs.
Our clinic will serve to offer the people of Henderson timely and appropriate wound care services. We will
offer wound care that is evidence-based, cost-effective, safe, and painless.
Our clinic is to be a 750 square feet and will be well designed to accommodate 44 clients at full capacity.
Our clinic will be a professional health clinic in both appearance and function and will offer the most
recent, comprehensive, and recognised wound care and treatments.
Our proposed city, Henderson, was selected for the following reasons: office location, projected
community growth rates, opportunity for patient growth, population demographics and limited health care
competition. Our location selected offers convenient and easy access, encouraging high traffic volumes,
excellent exposure, ample parking and a professional appearance.
Our services will be referred from physicians, research and other hospital services. We will utilize
hyperbaric and wound care physical therapy, while patients often seen around the clinic will be treated
with adequate care and attention.
Despite significant dedication by health care professionals, community leaders, and government officials
in tackling health care deficiencies, Nevada faces issues of high morbidity and continues to rank among
the lowest states in the nation in access to affordable, quality healthcare.
---
Medical equipment retail shop business is a subset of the medical supplies wholesaling industry and
players in this industry purchase medical and surgical equipment, instruments and supplies, store these
items at distribution centers, and deliver these products to medical practitioners, clinics and hospitals.
The Medical Supplies Wholesaling industry revenue has increased steadily as the number of age-related
non – elective procedures performed in the united states has increased, due primarily to the median age
of the population increasing.
Rising product prices have also supported industry growth. Revenue is projected to rise over the five
years to 2022 as healthcare providers continue to invest in new equipment to keep up with growing
demand for healthcare services. New product development by medical device manufacturers will also
contribute to industry growth by offering new solutions to health issues.
The Medical Supplies Wholesaling industry that medical equipment retail shop is a part of is indeed a
thriving line of business in most countries of the world. In the United States of America, the industry
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generates well over $194 billion annually from more than 13,223 medical supplies wholesaling companies
scattered all around the United States of America.
The industry is responsible for the employment of over 218,294 people. Experts project that the industry
will grow at a 1.9 percent annual rate between 2012 and 2017. The establishment in this industry that has
dominant market shares in the United States of America are Cardinal Health Inc. and Owens & Minor Inc.
A recent report published by IBISWORLD shows that the barriers to entering the Medical Supplies
Wholesaling industry are moderate. The importance of brand identity is minimal, because customers are
concerned more with quality and price. The low cost of customer switching will further ease the entry of
new companies into the market.
Switching costs are incidental and associated with changing transportation and communication systems.
Low switching costs encourage greater industry competition because new companies can more easily
entice customers away from existing operators. The report also stated that operators experience stringent
regulatory controls and relatively high fixed costs including warehousing technology, transportation
equipment and complex machinery.
It is a fact that an estimated two-thirds of the United States’ gross domestic product (GDP) comes from
the general retail industry of which medical equipment retail shops contributes greatly. This is why the
United States of America’s economy is measured with the yardstick of how well the retailing business is
fairing in the U.S. In essence, when there is an unstable economy, purchasing power drops and it impacts
the retailing industry negatively which may result in the closure of some medical equipment retail stores.
Over and above, medical equipment retail business is a profitable business and it is open for any aspiring
entrepreneur to come in and establish his or her business; you can choose to start on a small scale in a
street corner or you can choose to start on a large scale with several outlets in key cities in the United
States of America.
Hilltop® Medical Equipment Retailers, Inc. is a standard and registered medical equipment retail store
business that will be located in one of the busiest streets in Charleston – South Carolina. We have been
able to lease a facility that is big enough (a 5 thousand square foot facility) to fit into the design of the kind
of standard medical equipment retail store that we intend launching and the facility is located in a corner
piece close to the largest residential estate in Charleston – South Carolina.
Hilltop® Medical Equipment Retailers, Inc. will retail a wide array of medical equipment and instruments
from different manufacturers (brands) from the United States and abroad. We are set to service a wide
range of clientele in and around Charleston – South Carolina.
We are aware that there are several large and small medical equipment retail store outlets all around
Charleston – South Carolina, which is why we spent time and resources to conduct a thorough feasibility
studies and market survey so as to be well positioned to favorably compete with all our competitors. We
have an online – service option for our customers, and our outlet offers various payments of options.
Hilltop® Medical Equipment Retailers, Inc. will ensure that all our customers are given first class treatment
whenever they visit our store. We have a CRM software that will enable us manage a one on one
relationship with our customers no matter how large the number of our customer base may grow to. We
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will ensure that we get our customers involved in the selection of brands that will be in our store and also
when making some business decisions.
Hilltop® Medical Equipment Retailers, Inc. will at all times demonstrate her commitment to sustainability,
by actively participating in our communities and integrating sustainable business practices wherever
possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our
customers’ needs precisely and completely whenever they patronize our products.
Hilltop® Medical Equipment Retailers, Inc. is a family business that is owned by Nicholas Paulson and his
immediate family members. Nicholas Paulson has a B.Sc. in Business Administration, with over 5 years of
experience in the retailing stores industry, working for some of the leading brands in the United States.
Although the business is launching out with just one outlet in Charleston – South Carolina, but there is a
plan to open other outlets all around major cities in the United States and Canada.
1.1 Objectives
Hilltop® Medical Equipment Retailers, Inc. is in the medical equipment retail line of business to service a
wide range of clients and of course to make profits, which is why we will go all the way to make available a
wide range of medical equipment and instruments from top manufacturing brands in the United States and
other countries of the world.
Year Net Sales Net Expenses Profit Taxes Net Profit
1 £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx
Total £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx
1.2 Mission and vision

Our vision is to become one of the leading brands in the medical equipment retail line of business in
Manchester and in other key cities in the United Kingdom.
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Our mission is to establish a world class medical equipment retail store that will make available a wide
range of medical equipment and from top medical manufacturing brands at affordable prices to the
residents of Manchester and other key cities in the United Kingdom.
1.3 Keys to success

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
1.4 Start-up ownership
Next Door Clinic will initially be set up as a sole proprietorship. Dr Sampson Mach will be the sole
proprietor and pay personal income tax on the net taxable income generated by the clinic. The reason
Next Door Clinic will initially be set up this way are:
It is easier and affordable
It’s is not expensive to maintain
Tax benefits Next Door Clinic will have from the losses in the first year. They can be applied against other
or future taxable incomes.
However, as Next Door Clinic becomes profitable in its second year, our business structure will be
adjusted to a professional cooperation, a legal entity that can engage in contracts and own properties,
separately and distinctly from its owners who are the stakeholders.
1.5 Start-up cost and funding

1.6 Services
We will make sure that all we do is permitted by the law of the United Kingdom to achieve our passion of
starting the business. Our product offerings are;
 Personal protective equipment

 Nonelectric medical devices such as syringes, anesthesia utencils, blood transfusion equipment,
catheters, surgical clamps and medical thermometers
 Surgical appliances
 Surgical instruments
 Dental instruments and supplies
1.7 Market
non – elective procedures performed in the united states has increased, due mainly to the median age of
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the population increasing. Also n year 2020, with Covid-19 pandemic, Medical Supplies Market has grown
beyond expectations.
Source:
manchester.gov.uk
5/19
1.8 Strategy
At New Life Medical Rental Business, we intend leveraging a number of marketing strategies that will
allow us to easily target hospitals, universities, dental clinics, veterinary clinics and various shops in
Manchester. These strategies include traditional print advertisements and ads placed on search
engines on the Internet.
We also plan to make use of an Internet based strategy. This is very crucial, as many hospitals and
clinics find it easier to shop online and also during the pandemic, it has become one of the favorable
options.
We are currently developing our own website. Our plan is to maintain a sizable amount of print and
traditional advertising methods within local hospital and clinics to promote all the medical services.
We will also maintain an extensive marketing campaign that will ensure maximum visibility for the
business.
We will also build relationships with medical business owners all around United Kingdom and also
implement a local campaign in Manchester with flyers, local newspaper advertisements.
1.9 Management and Financials

New Life Medical Retail Business will initially be set up as a sole proprietorship. Dr Sena Demir will be the
sole proprietor and pay personal income tax on the net taxable income generated by the clinic. The
reason New Life Medical Retail Business will initially be set up this way are:
 It is easier and affordable

 It’s is not expensive to maintain
 Tax benefits Next Door Clinic will have from the losses in the first year. They can be applied
against other or future taxable incomes.
6/19
2.0 BUSINESS SUMMARY

Medical equipment retail shop business is a subset of the medical supplies wholesaling industry and
players in this industry purchase medical and surgical equipment, instruments and supplies, store these
items at distribution centers, and deliver these products to medical practitioners, clinics and hospitals.
non – elective procedures performed in the united states has increased, due primarily to the median age
of the population increasing.
The Medical Supplies Wholesaling industry that medical equipment retail shop is a part of is indeed a
thriving line of business in most countries of the world. In the United States of America, the industry
generates well over $194 billion annually from more than 13,223 medical supplies wholesaling companies
scattered all around the United States of America.
The industry is responsible for the employment of over 218,294 people. Experts project that the industry
will grow at a 1.9 percent annual rate between 2012 and 2017. The establishment in this industry that has
dominant market shares in the United States of America are Cardinal Health Inc. and Owens & Minor Inc.
2.1 Who is the owner?
Dr. Sena Demir, is a medical doctor who is working in an Emergency Service in Turkey for 3 years. She
has completed her medical studies in her home country in 2017 and awarded with the title Medical doctor.
In 2018, she received a occupational doctor certificate and qualified to work as a occupational doctor.
With passion to help the sick, the wounded and the elderly, she continues to actively care for patients and
save lives even during the pandemic period.
2.2 Why do this now?
Although the covid 19 pandemic was a major disaster for the world, it has expanded the healthcare
market and created many job opportunities. In this period, establishing and operating a medical equipment
business will support both the health economy and the fight against the pandemic.
7/19
2.4 Why do in the UK?

The United Kingdom is one of the countries that invest the most in the medical industry, and has shown
the importance it attaches to medicine and science with its success in dealing with the Covid-19 outbreak.
2.5 Why do in Manchester?
Manchester is a shining star in the United Kingdom and is a rapidly growing city. Although the living
expenses are less compared to similar ones, it offers a high quality life opportunity.
In addition, with a large number of hospitals, medical universities, private clinics and dental clinics, it
continues to be an attractive option for the business we are considering to establish.
3.0 SERVICES SUMMARY

3.5 Service Sales Process Flowchart

3.6 Service Prices

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4.0 MARKET SUMMARY

9/19
4.1 Market in UK
10/19
11/19
4.2 Market in Manchester

Source: manchester.gov.uk
12/19
4.3 Customer Profiles

4.4 Competitons
Absolute (Low similarity with ADVERSITER)

Absolute is an ideas led digital agency, who produce bespoke digital
solutions to deliver large growth for their clients using strong creative,
research, data, analytics.
Digital Cake (Medium similarity with ADVERSITER)

A full service Digital Agency specialising in providing strategy, Shopify
builds and digital marketing to start up and fast growing digital
businesses.
Statuo (Low similarity with ADVERSITER)

They’re passionate, proven and know how to turn organic search, paid
search, web design and lead generation into traffic, sales and growth.
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4.5 SWOT Analysis

4.5.1 Strengths
4.5.2 Weaknesses
4.5.3 Opportunities
4.5.4 Threats
4.5 Strategy & Management

4.5.1 Start-up Strategy
4.5.2 Start-up Management

5.0 FINANCIAL SUMMARY

5.1 Start-up Summary

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Start-up
Requirements
Start-up Expenses
Legal 120,00£
Insurance 60,00£
Office Supplies 20,00£
Other Expenses 50,00£
250,00£
Start-up Assets
Cash Required 50,00£
Long-term Assets 0,00£
50,00£
Total 300,00£
Start-up
6.2 Pessimistic Financial Forecast

15/19
Year Net Sales Net Expenses Profit Taxes Net Profit
Total £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx
5.3 Net Sales Scenarios

Pesimistic Plan Year 1 Year 2 Year 3 Year 4 Year 5
Sales £xx.xxx £xx.xxx £xx.xxx £xx.xxx £xx.xxx
Gross Margin 100% 100% 100% 100% 100%
Net Sales £xx.xxx £xx.xxx £xx.xxx £xx.xxx £xx.xxx
Realistic Plan Year 1 Year 2 Year 3 Year 4 Year 5

Gross Margin 100% 100% 100% 100% 100%
Optimistic Plan Year 1 Year 2 Year 3 Year 4 Year 5

Gross Margin 100% 100% 100% 100% 100%
16/19
5.3 Cash Flow Forecast (First Year)
https://www.profitableventure.com/urgent-care-center-business-plan/
https://www.profitableventure.com/wound-care-clinic-business-plan/
https://www.profitableventure.com/business-plans/medical-healthcare/
https://www.profitableventure.com/medical-equipment-retail-shop-business-plan/
https://www.profitableventure.com/vitamin-supplement-store-business-plan/
https://www.profitableventure.com/medical-equipment-rental-business-
plan/https://www.profitableventure.com/medical-tourism-agency-business-plan/
https://www.bplans.com/medical-equipment-supplies-business-plan/company-summary/
https://www.thebalancesmb.com/entrepreneur-simple-business-plan-template-4126711
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_da
ta/file/707078/medical-technology-infographic-2017.pdf
17/19
http://www.firstresearch.com/Industry-Research/Medical-Equipment-and-Supplies-
Manufacturing.html
https://www.lboro.ac.uk/microsites/mechman/research/ipm-ktn/pdf/Sector_profile/medical-
devices-the-uk-industry-and-its-technology-development.pdf
https://www.jetro.go.jp/ext_images/uk/Invest_in_Japan/Event_Reports/healthcareseminar/in
dex.html/Dr_Nigel_Whittle.pdf
https://www.export.gov/apex/article2?id=United-Kingdom-Medical-Equipment#:~:text=The
%20UK%20medical%20equipment%20market,of%20England%20and%20the%20Midlands.
https://www2.deloitte.com/global/en/pages/life-sciences-and-healthcare/articles/global-
health-care-sector-outlook.html
https://www2.deloitte.com/content/dam/Deloitte/global/Images/infographics/lifesciences-
healthcare/gx-lshc-2020-global-healthcare-infographic.pdf
https://www.emergobyul.com/resources/market-united-kingdom
https://www.ons.gov.uk/peoplepopulationandcommunity/healthandsocialcare/conditionsandd
iseases/articles/coronaviruscovid19roundupeconomybusinessandjobs/2020-07-02
https://www.nhs.uk/conditions/coronavirus-covid-19/people-at-higher-risk/
https://www.gov.uk/government/organisations/department-of-health-and-social-
care/about/statistics
https://www.gov.uk/government/statistics/ppe-deliveries-england-30-november-to-6-
december-2020
https://www.gov.uk/government/publications/ppe-deliveries-england-27-july-to-2-august-
2020/experimental-statistics-personal-protective-equipment-distributed-for-use-by-health-
and-social-care-services-in-england-27-july-to-2-august-2020
https://www.statista.com/statistics/1111711/ppe-supply-for-doctors-in-the-uk/
https://www.grandviewresearch.com/industry-analysis/uk-personal-protective-equipment-
construction-market
https://www.england.nhs.uk/statistics/statistical-work-areas/covid-19-hospital-activity/
https://inews.co.uk/news/health/coronavirus-uk-doctors-patients-personal-protective-
equipment-645040
https://www.bma.org.uk/search?query=equipment&pageNumber=2&nation=umb%3A%2F
%2Fdocument%2Fd7949bbde8c4446392b34474cce4cd9e
https://www.theaccountancy.co.uk/?
gclid=CjwKCAiAz4b_BRBbEiwA5XlVVhdXtAzzGP_yD5wfl0CiTZs8X3wV54JA5-
VI4uqOYta3OeS-bZdJJxoCkAAQAvD_BwE
18/19

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1.0 EXECUTIVE SUMMARY

Year Net Sales Net Expenses Profit Taxes Net Profit

1 £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx

2 £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx

3 £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx

4 £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx

5 £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx

Total £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx

1.2 Mission and vision

1.3 Keys to success

1.4 Start-up ownership

It is easier and affordable

It’s is not expensive to maintain

1.5 Start-up cost and funding

 Personal protective equipment

1.9 Management and Financials

 It is easier and affordable

2.0 BUSINESS SUMMARY

2.1 Who is the owner?

2.2 Why do this now?

2.4 Why do in the UK?

2.5 Why do in Manchester?

3.0 SERVICES SUMMARY

3.5 Service Sales Process Flowchart

3.6 Service Prices

4.0 MARKET SUMMARY

4.2 Market in Manchester

4.3 Customer Profiles

Absolute (Low similarity with ADVERSITER)

Digital Cake (Medium similarity with ADVERSITER)

Statuo (Low similarity with ADVERSITER)

4.5 SWOT Analysis

4.5 Strategy & Management

4.5.1 Start-up Strategy

4.5.2 Start-up Management

5.0 FINANCIAL SUMMARY

5.1 Start-up Summary

6.2 Pessimistic Financial Forecast

Year Net Sales Net Expenses Profit Taxes Net Profit

1 £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx

2 £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx

3 £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx

4 £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx

5 £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx

Total £xx.xxx £xx.xxx £x.xxx £x.xxx £x.xxx

5.3 Net Sales Scenarios

Realistic Plan Year 1 Year 2 Year 3 Year 4 Year 5

Optimistic Plan Year 1 Year 2 Year 3 Year 4 Year 5

5.3 Cash Flow Forecast (First Year)

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