ASSIGNMENT NO: 3

SUBMITTED BY: MUHAMMAD MUIZ ROLL NO: BAU-F18-129

SAP ID:70066414
SEMESTER AND SECTION: BBA-VB SUBMITTED TO: Sir Rehmat-Ullah
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CASE STUDY: DOMINO’S SIZZLES WITH PIZZA TRACKER

CASE STUDY QUESTIONS

1. What kinds of systems are described in this case? Identify and describe the
business processes each supports. Describe the inputs, processes, and outputs of
these systems.
• The systems described in this case are:
• ∙Transaction processing system (TPS)
∙Pizza tracker
∙Pulse
∙Pulse evolution
• (A): Thick client model
• (B): Thin client model
∙ Online polling system
∙ Online ordering system
• Inputs: customer orders that describe the type of pizza crust, pizza ingredients and toppings, side
orders, and delivery location data
• Processes: data updates the system’s database. transaction data from the TPS are summarized and
presented in reports and analyze data
• Outputs: the number of pizza and side orders sold, cost numbers for ingredients, delivery
information, customer information

2. How do these systems help Domino's improve its business performance?

This system will help Domino’s improve its business by using the pizza tracker they will know how
much time does the pizza have before it arrives in their house and Pulse makes the ordering of pizza
easier because of its functions.
 • Provides efficient management function
• Pulse improved customer service, reduced mistakes, shorter training times
• Working to cut costs and increase customer satisfaction.

3. How did the online pizza ordering system improve the process of ordering a ©
Academic Division, Syscoms College, Abu Dhabi, UAE Domino's pizza?

• Domino’s rolled out its state-of-the art online ordering system, which includes Pizza Tracker.
•Allows customers to watch a simulated photographic version
•Pizza as they customize its size, sauces, and toppings
• The image changes with each change a customer makes
• Ordering progress can be viewed by pizza tracker
• Pizza Tracker displays a horizontal bar that tracks an order’s progress graphically.
• In 2010, Domino’s introduced an online polling system to continuously upload information from
local stores.
• Allows the customer to have look at the pizza by simulated pizzas and actively modify its ingredients
or toppings.
• The pizzas they ordered can be viewed in the pizza tracker.

4. How effective are these systems in giving Domino's a competitive edge? Explain your
answer.

The company’s improved business processes are becoming a source of competitive strength.
•Systems enable the company to innovate and execute its operations more quickly than its rivals
•Business processes are automated which changes the flow of information and makes it possible for more
people to access and share information.
• The technology is also supporting new business models like the online pizza ordering system.
• Pizza Hut and Papa John’s have online ordering capabilities, they lack the Pizza Tracker technology
• Almost 20% of all of Domino’s orders, which is up from less than 15% in 2008.

The System makes the ordering easy and they can execute faster than their rivals. Processes are automated
which makes things manageable. They have their own exclusive feature in their online ordering system
which called Pizza Tracker which Pizza hut and Papa John’s does not have.

Due Date: January 07, 2021