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  • Literatura: Knowledge Into Profit, 2000, Mcgraw-Hill Professional

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    Benjamin Bogdanić
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    This document provides a list of 21 references related to social media marketing, e-business, and digital marketing. The references were published between 2000 and 2013 and cover topics like viral marketing, social networking, online advertising, social media programs, Facebook marketing, and using new technologies to engage customers. Authors include Brad Templeton, Brian Carter, Justin Levy, Celia Romm, Kristina Stezekorn, Dave Evans, Jake McKee, and David Meerman Scott among others. Publications include McGraw-Hill Professional, Information Science Reference, Wiley Publishing Inc, O'Reilly Media, Prentice-Hall, and Kogan Page Limited.

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    This document provides a list of 21 references related to social media marketing, e-business, and digital marketing. The references were published between 2000 and 2013 and cover topics like viral marketing, social networking, online advertising, social media programs, Facebook marketing, and using new technologies to engage customers. Authors include Brad Templeton, Brian Carter, Justin Levy, Celia Romm, Kristina Stezekorn, Dave Evans, Jake McKee, and David Meerman Scott among others. Publications include McGraw-Hill Professional, Information Science Reference, Wiley Publishing Inc, O'Reilly Media, Prentice-Hall, and Kogan Page Limited.

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    527 views2 pages

    Literatura: Knowledge Into Profit, 2000, Mcgraw-Hill Professional

    Uploaded by

    Benjamin Bogdanić
    This document provides a list of 21 references related to social media marketing, e-business, and digital marketing. The references were published between 2000 and 2013 and cover topics like viral marketing, social networking, online advertising, social media programs, Facebook marketing, and using new technologies to engage customers. Authors include Brad Templeton, Brian Carter, Justin Levy, Celia Romm, Kristina Stezekorn, Dave Evans, Jake McKee, and David Meerman Scott among others. Publications include McGraw-Hill Professional, Information Science Reference, Wiley Publishing Inc, O'Reilly Media, Prentice-Hall, and Kogan Page Limited.

    Copyright:

    © All Rights Reserved
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    of 2

    Literatura

    Bernard Liautaud, Mark Hammond - E-Business Intelligence : Turning Information Into


    Knowledge Into Profit, 2000, McGraw-Hill Professional

    Templeton, Brad (2008), "Reflections on the 25th Anniversary of Spam",

    Brian Carter, Justin Levy – Facebook marketing: Leveraging Facebook’s Features


    for Your Marketing Campaigns, 2010, Que Publishing

    Celia Romm, Kristina Stezekorn - Social NetworkingCommunities and E-Dating Services:


    Concepts and Implications, 2009, Information Science Reference

    Dave Evans, Jake McKee - Social Media Marketing: The Next Generation of Business
    Engagement, 2010 - Wiley Publishing, Inc.

    David Meerman Scott - The New Rules of Viral Marketing: How word-of-mouse spreads your
    ideas for free

    Dan Zarella – The Social Media Marketing Book, 2009 - O’Reilly Media, Inc.

    James W. Cortada, 21st century business: managing and working in the new digital economy,
    2001, Prentice-Hall, Inc.

    John Lovett, Activating Your Socially Connected Business, 2012, John Wiley & Sons, Inc
    Justin R. Levy, „Facebook Marketing – Designing Your Next Marketing Campaign“, drugo
    izdanje (Indianapolis, QUE, 2010)

    Kyle Lacy, „Twitter Marketing for Dummies“, (Indiana, 2010, Wiley Publishing Inc)

    Mehdi Khorsow-Pour – Encyclopedia of E-commerce, E-marketing and Mobile commerce,


    2006, Idea Group Reference

    Phyllis Khare - Social Media Marketing For Dummies, 2012, John Wiley & Sons, Inc.

    Rob Stokes, (2009) „eMarketing: the essential guide to online marketing“, drugo izdanje
    (Quirk eMarketing (pty) Ltd, 2009), str. 70

    Stephanie Diamond – Web Marketing for Small Businesses: 7 Steps to Explosive Business
    Growth, 2008, Sourcebooks Inc

    Sarah-Jayne Gratton, Dean Anthony Gratton – „Zero to 100.000“, (Indianapolis, QUE, 2102)

    Tom Funk - Advanced Social Media Marketing: How to lead, luch and manage successful
    social media program, 2013, Apress

    Vander Veer - Doing Business on Facebook: The Mini Missing Manual, 2010, O’Reilly
    Media, Inc.

    Varinder Taprial & Priya Kanwar - Understanding Social Media, 2012, Varinder Taprial &
    Priya Kanwar & Ventus Publishing ApS

    Will Rowan - Digital Marketing: Using New Technologies to Get Closer to Your Customers,
    2002, Kogan Page Limited

    Yu (Jeffrey) Hu, Jiwoong Shin, and Zhulei Tang, „Performance-based pricing models in
    online advertising: Cost per click versus cost per action“, Septembar 2011, str 1.

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