Social Media Coordinator Role

The Perfect
Pairing
MEREDITH SIMMONS
 Key Points to Cover

WHAT THE DECK INCLUDES

Valentine's Day Content

2021 Social Media Strategy
2021 Influencer Program
Valentine's Day Content
THE PERFECT PAIRING

The objective of the Instagram in-feed post is to share a wine

recommendation from Ventisquero Wines and touch on the silver lining
of Valentine's Day at home.

With the Instagram Story, we created a shareable 'This or That'

template with relatable options for followers to share their V-Day plans.
 Instagram Infeed Instagram Story

Celebrate your perfect pairing this Valentine's Day

with our light + fruity Grey GCM Wine and make
your date night as romantic as ever, sans the
Valentine's Day crowds. ❤
2021 Strategy
Content Calendar
1 Creation of monthly content calendars to increase
engagement and create a stronger online community

Content
2 Hand in hand with the content calendar, creating a
content strategy focused on set 'buckets' to drive
brand objectives and increase engagement

Diversify
3 Utilizing a diverse content tool kit to engage
consumers in new + different ways
Content Calendars
CONSISTENT POSTING STRATEGY

Create monthly content calendars for Instagram content in advance to

ensure timeliness and consistent posting

Post between 4-5 times per week in-feed, with additional story content

Engaging followers through consistent story content as well as in-feed grid

posts helps keep the Ventisquero name fresh and top of feed

Scheduling posts out in advance avoids lags or major dark spots in social
media presence and will help drive engagement + followers
Content
WHAT POSTS DRIVE THE MOST ENGAGEMENT

Engage followers through in-feed video,

Educational content shares wine
influencer content, and educational knowledge, tasting tips, infographics,
Educational
infographics and more

Create Content buckets to denote different Timely content centers on seasonal

Timely tastes, limited editions, holidays, and
types of content and help track other special events
performance
Educational Tasty content is evergreen and
Timely Tasty includes influencer content, wine
pairing suggestions, and more
Tasty (evergreen)
Diversify
ENGAGE WITH FOLLOWERS IN DIFFERENT FORMATS

Use tools like TikTok, Reels, IGTV and IG Live to engage

followers with video content

Create meaningful and educational content through short

form video

Answer live questions or explore topics more in-depth

through longer form video content
 2021 Influencer Program

Objectives Identification Timeline Budget

Influencers with a strong Reach the right audience Utilize set budget to
Engage consumers on a
voice and authority in the with a carefully maximize engagement
personal level and raise
wine space, engaged constructed plan and audience
brand awareness
audience penetration
Objectives
HOW WILL INFLUENCER MARKETING HELP VENTISQUERO?

By working with influencers who have highly engaged audiences and

authority on the subject of wines, we can reach a new group of potential
consumers and raise awareness of the Ventisquero Wines brand.

In the 2021 program we will work with three mid-tier and micro influencer
based in North America in an always-on campaign. Influencers will create
unique and captivating images to be posted throughout the year in both in-
feed and story formats.

[Full Proposal Attached]

Identification

Carolyn Pifer Mike & Jeff Cecily

Followers: 15.1K Followers: 34K Followers: 22.4K
Engagement: 6.5% Engagement: 2.5% Engagement: 2.7%
 Timeline
Key Dates:
Program + Criteria Approved: Jan 8th
Begin Outreach: Jan 9th
Secure Influencers: Jan 18th
Campaign Guidelines Shared: Jan 19th
Contracts Sent: Jan 19th
Contracts Signed: Jan 22nd
Q2 Content Live Q4 Content Live
June December

Q1 Content Live Q3 Content Live

April August-Sept.
Budget
Breakdown of Total: $15,000
Partnerships: $6,000
Budgeting roughly $2,000 max rate for 3
mid-tier influencer in always on 2021 Partnership
campaign 40%

Product: $1,500
White Listing
Each of 3 influencers will receive $500 50%
worth of product to use in content across
12 month long partnership in addition to
set rate

White Listing: $7,500

Remaining budget will be used to White
List influencer content using a lookalike
audience Product
10%
Thank You
MEREDITH SIMMONS

Mailing Address
459 W Belmont Ave. Chicago, IL 60657

Email Address
meredithsimmons23@gmail.com

Phone Number
+1 (219) 796 6903