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MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 13
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY # 1 (COMP INFO - DIVIDENDS AND EARNINGS )
═════════════════════════════════════════════════════════════════════════════
CURRENT QUARTER CUMULATIVE
──────────────────────── YEAR-TO-DATE
DIVIDENDS EARNINGS EARNINGS
─────────── ─────────── ────────────

FIRM 2 0 17,305,540 17,305,540

FIRM 3 0 5,178,799 5,178,799
FIRM 4 0 -2,807,235 -2,807,235
FIRM 5 0 -899,090 -899,090
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 14
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #11 (CUSTOMER BRAND AWARENESS )
═════════════════════════════════════════════════════════════════════════════
QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5
────────── ────────── ────────── ────────── ──────────
REGION 1 (LATIN AM)
Product 1-1 28.27 28.30 27.74 27.61 28.39
Product 3-2 15.37 9.01
Product 3-3 9.66 16.28
Product 4-2 10.84 31.21 35.63
Product 5-1 28.27 28.18 28.14 28.25 28.21

REGION 2 (U.S. )
Product 1-1 12.36 12.38 12.58 12.92 13.67
Product 1-2 6.17 9.89 11.50
Product 2-1 12.36 15.28 18.30 18.66 18.60
Product 2-2 11.14 21.82 24.99
Product 3-1 12.36 12.37 11.33 10.50 10.48
Product 4-1 12.36 10.03 10.04 11.88 10.40
Product 4-3 34.69
Product 5-1 12.36 12.07 12.21 13.10 13.39

REGION 3 (U.K. )
Product 1-1 55.07 53.91 59.47 64.67 64.98
Product 2-1 55.07 56.86 59.48 60.55 64.78
Product 3-3 36.73 54.23
Product 4-1 55.07 49.00 48.73 48.62 41.75
Product 5-1 55.07 54.26 53.64 53.59 54.54
REGION 4 (EUROPE )
Product 1-1 21.69 21.43 21.89 21.18 21.74
Product 1-3 11.37
Product 2-1 21.69 24.87 28.65 30.11 29.57
Product 2-3 14.07 23.02
Product 3-1 21.69 21.85 19.42 17.63 17.76
Product 4-1 21.69 20.84 21.62 21.94 18.49
Product 4-2 15.53 34.67 33.28
Product 4-3 22.13
Product 5-1 21.69 21.25 21.18 21.18 21.59
*****************************************************************************
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MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 15
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #17 (BRAND QUALITY RATINGS )
═════════════════════════════════════════════════════════════════════════════
QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5
────────── ────────── ────────── ────────── ──────────
Product 1-1 55.93 57.07 57.39 56.35 55.55
Product 1-2 22.13 33.80 43.64
Product 1-3 21.91
Product 2-1 55.93 56.70 55.67 55.24 57.03
Product 2-2 22.05 37.73 46.40
Product 2-3 22.19 37.48
Product 3-1 55.93 45.58 49.46 52.43 53.18
Product 3-2 22.30 25.31
Product 3-3 21.65 37.56
Product 4-1 55.93 55.41 56.55 57.19 57.19
Product 4-2 22.01 37.79 44.76
Product 4-3 21.29
Product 5-1 55.93 56.97 55.30 56.98 55.42
*****************************************************************************
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MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 16
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #19 (COMPETITIVE INFORMATION - BALANCE SHEETS)
═════════════════════════════════════════════════════════════════════════════
*****************************************************************************
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MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 17
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 2, QUARTER 5
***********************************************
ASSETS
──────
CASH 8,862,733
MARKETABLE SECURITIES 0
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 107,612 Units) [$ 277.72 Per Unit] 29,886,095
PRODUCT 2 ( 27,992 Units) [$ 373.02 Per Unit] 10,441,446
PRODUCT 3 ( 121,028 Units) [$ 645.30 Per Unit] 78,098,862
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 289,000] 216,750,139
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 344,039,275
LIABILITIES AND EQUITY
──────────────────────
LOANS 195,917,207
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 30,816,528
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) 17,305,540
TOTAL LIABILITIES AND EQUITY 344,039,275
*****************************************************************************
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MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 18
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 3, QUARTER 5
***********************************************
ASSETS
──────
CASH 7,437,169
MARKETABLE SECURITIES 0
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 50,540 Units) [$ 390.33 Per Unit] 19,727,432
PRODUCT 2 ( 64,374 Units) [$ 566.45 Per Unit] 36,464,500
PRODUCT 3 ( 24,123 Units) [$ 457.89 Per Unit] 11,045,626
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 161,500] 121,125,000
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 195,799,727
LIABILITIES AND EQUITY
──────────────────────
LOANS 75,786,956
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 14,833,972
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) 5,178,799
TOTAL LIABILITIES AND EQUITY 195,799,727
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 19
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 4, QUARTER 5
***********************************************
ASSETS
──────
CASH 4,098,360
MARKETABLE SECURITIES 0
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 68,371 Units) [$ 284.33 Per Unit] 19,439,778
PRODUCT 2 ( 72,710 Units) [$ 452.79 Per Unit] 32,922,640
PRODUCT 3 ( 14,526 Units) [$ 638.54 Per Unit] 9,275,487
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 170,000] 127,500,000
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 193,236,265
LIABILITIES AND EQUITY
──────────────────────
LOANS 78,789,358
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 17,254,142
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) -2,807,235
TOTAL LIABILITIES AND EQUITY 193,236,265
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 20
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 5, QUARTER 5
***********************************************
ASSETS
──────
CASH 1,720,159
MARKETABLE SECURITIES 37,608,294
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 81,916 Units) [$ 279.56 Per Unit] 22,900,616
PRODUCT 2 ( 0 Units) [$ .00 Per Unit] 0
PRODUCT 3 ( 0 Units) [$ .00 Per Unit] 0
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 72,250] 54,187,500
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 116,416,569
LIABILITIES AND EQUITY
──────────────────────
LOANS 0
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 17,315,659
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) -899,090
TOTAL LIABILITIES AND EQUITY 116,416,569
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 21
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #21 (BRAND PERCEPTUAL RATINGS )
═════════════════════════════════════════════════════════════════════════════

CORRELATION BETWEEN VOLUME MARKET SHARE AND ..

────────────────────────────────────────────────
PREVIOUS PERFOR CONVEN
Data DEALER VOLUME PER PER
Points PERFOR CONVEN PRICE MK SHARE $000 $000
────── ────── ────── ────── ──────── ────── ──────
REGION 1 (LATIN AM) 11 .53 .25 .77 .37 .52 .12
REGION 2 (U.S. ) 15 .63 .17 .46 .71 .64 -.08
REGION 3 (U.K. ) 10 .70 -.37 .68 .08 .70 -.45
REGION 4 (EUROPE ) 16 -.58 .53 -.56 .83 -.58 .66

MEAN SELF-REPORTED IMPORTANCE WEIGHTS

─────────────────────────────────────────
PERFORMANCE CONVENIENCE DEALER
PERCEPTION PERCEPTION PRICE SUM
─────────── ─────────── ────── ──────
REGION 1 (LATIN AM) 28.30 19.03 52.67 100.00
REGION 2 (U.S. ) 33.94 14.99 51.07 100.00
REGION 3 (U.K. ) 27.15 23.41 49.44 100.00
REGION 4 (EUROPE ) 27.79 25.41 46.80 100.00
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 22
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 1 (LATIN AM)

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ J│
│ J │ │ │
│ │ │ │
67│ │ │ │
│ │ │ │
│ │ │ │
50│ C-├──────────┼──────────┤C+
│ │ │ │
│ │ │ │
33│ │ │ │
│ │ │ │
│ │ A │ │
17│ │ Q K N │
│ └──────────┴──────────┘
│ K AQ N P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 1 (LATIN AM)

P/$000 ──────────────────────────────────────────────────────────────────
70.7│
│ P+
│ J ┌──────────┬──────────┐
58.2│ │ │ J│
│ │ │ │
│ │ │ │
45.8│ │ │ │
│ │ │ │
│ │ │ │
33.3│ C-├──────────┼──────────┤C+
│ │ │ │
│ │ │ │
20.8│ │ │ │
│ │ │ │
│ │ A │ │
8.3│ │ Q K N │
│ └──────────┴──────────┘
│ K AQ N P-
┼──────────────────────────────── C/$000
6.2 12.3 18.5 24.6

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 23
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 2 (U.S. )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ O│
│ │ │ │
│ F │ │ │
67│ B │ │ │
│ O │ │ │
│ I │ │ │
50│ C-├──────EA─F┼────B─────┤C+
│ │ MQ │ │
│ │ │ I│
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ QAEM P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 2 (U.S. )

P/$000 ──────────────────────────────────────────────────────────────────
56.8│
│ P+
│ F ┌──────────┬──────────┐
46.8│ │ │ O│
│ OB │ │ │
│ │ │ │
36.8│ │ │ │
│ │ │ │
│ │ │ │
26.7│ I C-├──────EA─F┼────B─────┤C+
│ │ MQ │ │
│ │ │ I│
16.7│ │ │ │
│ │ │ │
│ │ │ │
6.7│ │ │ │
│ └──────────┴──────────┘
│ QAEM P-
┼──────────────────────────────── C/$000
3.8 7.5 11.3 15.0

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 24
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 3 (U.K. )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ │ │ │
│ │ │ │
67│ K │ │ │
│ │ │ │
│ │ MAE │
50│ C-├─────────Q┼──────────┤C+
│ │ │ K│
│ │ │ │
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ MEAQ P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 3 (U.K. )

P/$000 ──────────────────────────────────────────────────────────────────
54.2│
│ P+
│ K ┌──────────┬──────────┐
44.6│ │ │ │
│ │ │ │
│ │ │ │
35.1│ │ │ │
│ │ │ │
│ │ MAE │
25.5│ C-├────────Q─┼──────────┤C+
│ │ │ K│
│ │ │ │
15.9│ │ │ │
│ │ │ │
│ │ │ │
6.4│ │ │ │
│ └──────────┴──────────┘
│ M E Q A P-
┼──────────────────────────────── C/$000
8.4 16.7 25.1 33.4

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 25
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 4 (EUROPE )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ C│
│ G │ │ O │
│ │ │ │
67│ │ │ │
│ │ │ │
│ │ │ N │
50│ C-├──────────MA─G───────┤C+
│ │ EQ I│
│ │ │ │
33│ CIO │ │ │
│ │ │ │
│ N │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ QAEM P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 4 (EUROPE )

P/$000 ──────────────────────────────────────────────────────────────────
48.7│
│ P+
│ G ┌──────────┬──────────┐
40.1│ │ │ C│
│ │ │ O │
│ │ │ │
31.5│ │ │ │
│ │ │ │
│ │ │ N │
22.9│ C-├──────────MA─G──────I┤C+
│ C O │ EQ │
│ I │ │ │
14.3│ │ │ │
│ N │ │ │
│ │ │ │
5.7│ │ │ │
│ └──────────┴──────────┘
│ EMAQ P-
┼──────────────────────────────── C/$000
4.9 9.9 14.8 19.8

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 26
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #24 (MARKET SHARES )
═════════════════════════════════════════════════════════════════════════════

OVERALL VOLUME MARKET SHARES [CURRENT]

──────────────────────────────────────
FIRM 1 OVERALL MARKET SHARE = 12.67 [Previous Market Share = 15.02]
FIRM 2 OVERALL MARKET SHARE = 37.12 [Previous Market Share = 30.24]
FIRM 3 OVERALL MARKET SHARE = 26.64 [Previous Market Share = 23.44]
FIRM 4 OVERALL MARKET SHARE = 17.95 [Previous Market Share = 21.41]
FIRM 5 OVERALL MARKET SHARE = 5.63 [Previous Market Share = 9.89]
VOLUME MARKET SHARES
────────────────────
QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5
────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 1-1 20.00 24.97 17.30 7.84 3.36
Product 3-2 .97 46.10
Product 3-3 14.02 10.38
Product 4-2 32.08 55.82 36.75
Product 5-1 20.00 25.13 16.82 7.85 3.41

REGION 2 (U.S. )
Product 1-1 20.00 20.30 11.00 5.78 2.20
Product 1-2 .39 8.96 11.78
Product 2-1 20.00 19.68 13.78 7.73 3.00
Product 2-2 35.50 32.76 52.41
Product 3-1 20.00 16.95 11.15 30.00 18.50
Product 4-1 20.00 23.44 15.92 8.85 3.42
Product 4-3 6.41
Product 5-1 20.00 19.63 11.12 5.93 2.27

REGION 3 (U.K. )
Product 1-1 20.00 25.06 26.14 21.02 12.72
Product 2-1 20.00 25.20 25.06 18.63 11.32
Product 3-3 23.39 54.39
Product 4-1 20.00 23.08 22.21 17.35 9.84
Product 5-1 20.00 24.73 24.64 19.61 11.73

REGION 4 (EUROPE )
Product 1-1 20.00 23.20 20.97 16.93 13.15
Product 1-3 2.17
Product 2-1 20.00 23.02 22.99 18.50 14.19
Product 2-3 6.14 11.68
Product 3-1 20.00 7.42 4.12 11.09 10.76
Product 4-1 20.00 24.13 22.54 17.97 13.58
Product 4-2 6.28 13.08 17.13
Product 4-3 4.11
Product 5-1 20.00 22.23 20.23 16.28 13.23
*****************************************************************************
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MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 27
*****************************************************************************

OVERALL DOLLAR MARKET SHARES [CURRENT]

──────────────────────────────────────
FIRM 1 OVERALL MARKET SHARE = 12.04 [Previous Market Share = 13.42]
FIRM 2 OVERALL MARKET SHARE = 35.76 [Previous Market Share = 28.20]
FIRM 3 OVERALL MARKET SHARE = 30.56 [Previous Market Share = 31.37]
FIRM 4 OVERALL MARKET SHARE = 17.09 [Previous Market Share = 19.04]
FIRM 5 OVERALL MARKET SHARE = 4.55 [Previous Market Share = 7.96]
DOLLAR MARKET SHARES
────────────────────
QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5
────────── ────────── ────────── ────────── ──────────
REGION 1 (LATIN AM)
Product 1-1 20.00 25.17 15.90 6.96 2.99
Product 3-2 .97 44.09
Product 3-3 13.19 9.84
Product 4-2 36.81 60.19 40.07
Product 5-1 20.00 25.03 15.71 6.89 3.01

REGION 2 (U.S. )
Product 1-1 20.00 20.33 9.62 4.19 1.62
Product 1-2 .36 8.97 11.93
Product 2-1 20.00 19.61 12.26 5.70 2.25
Product 2-2 39.43 30.27 48.66
Product 3-1 20.00 16.89 13.41 40.20 24.98
Product 4-1 20.00 23.46 14.01 6.40 2.51
Product 4-3 6.41
Product 5-1 20.00 19.72 9.79 4.26 1.64

REGION 3 (U.K. )
Product 1-1 20.00 24.90 25.88 19.76 11.21
Product 2-1 20.00 25.30 25.20 17.81 10.07
Product 3-3 27.56 59.51
Product 4-1 20.00 23.03 22.13 16.35 8.77
Product 5-1 20.00 24.85 24.53 18.52 10.43
REGION 4 (EUROPE )
Product 1-1 20.00 23.08 20.08 14.70 10.99
Product 1-3 2.57
Product 2-1 20.00 23.07 22.36 15.96 11.89
Product 2-3 8.14 14.82
Product 3-1 20.00 7.45 5.54 17.62 15.03
Product 4-1 20.00 24.09 21.97 15.53 11.30
Product 4-2 7.54 13.95 17.68
Product 4-3 4.71
Product 5-1 20.00 22.31 19.52 14.09 11.02
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #25 (DEALER PRICES )
═════════════════════════════════════════════════════════════════════════════
QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5
────────── ────────── ────────── ────────── ──────────
REGION 1 (LATIN AM)
Product 1-1 1,040 1,045 1,033 1,046 1,048
Product 3-2 1,127 1,126
Product 3-3 1,109 1,115
Product 4-2 1,290 1,271 1,283
Product 5-1 1,040 1,033 1,049 1,034 1,040

REGION 2 (U.S. )
Product 1-1 1,007 1,013 1,008 1,011 1,014
Product 1-2 1,087 1,395 1,399
Product 2-1 1,007 1,008 1,025 1,028 1,035
Product 2-2 1,280 1,287 1,283
Product 3-1 1,007 1,008 1,386 1,867 1,865
Product 4-1 1,007 1,012 1,014 1,007 1,015
Product 4-3 1,381
Product 5-1 1,007 1,016 1,014 1,001 999
REGION 3 (U.K. )
Product 1-1 1,072 1,066 1,072 1,063 1,071
Product 2-1 1,072 1,077 1,088 1,080 1,081
Product 3-3 1,332 1,329
Product 4-1 1,072 1,070 1,079 1,065 1,082
Product 5-1 1,072 1,078 1,077 1,067 1,080

REGION 4 (EUROPE )
Product 1-1 1,105 1,095 1,094 1,108 1,108
Product 1-3 1,572
Product 2-1 1,105 1,103 1,111 1,101 1,110
Product 2-3 1,694 1,683
Product 3-1 1,105 1,105 1,536 2,030 1,853
Product 4-1 1,105 1,099 1,114 1,104 1,104
Product 4-2 1,370 1,362 1,368
Product 4-3 1,518
Product 5-1 1,105 1,105 1,102 1,105 1,104
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #26 (DEALER REBATES )
═════════════════════════════════════════════════════════════════════════════
QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5
────────── ────────── ────────── ────────── ──────────
REGION 1 (LATIN AM)
Product 1-1 0 10 10 10 10
Product 3-2 35 70
Product 3-3 35 35
Product 4-2 0 0 0
Product 5-1 0 0 0 0 0

REGION 2 (U.S. )
Product 1-1 0 0 0 0 0
Product 1-2 10 10 10
Product 2-1 0 0 0 0 0
Product 2-2 0 0 0
Product 3-1 0 0 45 60 120
Product 4-1 0 0 0 0 0
Product 4-3 0
Product 5-1 0 0 0 0 0
REGION 3 (U.K. )
Product 1-1 0 10 10 10 10
Product 2-1 0 0 0 0 0
Product 3-3 40 40
Product 4-1 0 0 0 0 0
Product 5-1 0 0 0 0 0

REGION 4 (EUROPE )
Product 1-1 0 0 0 0 0
Product 1-3 10
Product 2-1 0 0 0 0 0
Product 2-3 0 0
Product 3-1 0 0 45 60 110
Product 4-1 0 0 0 0 0
Product 4-2 0 0 0
Product 4-3 0
Product 5-1 0 0 0 0 0
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #27 (DEALER PROMOTION AWARENESS )
═════════════════════════════════════════════════════════════════════════════
QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5
────────── ────────── ────────── ────────── ──────────
REGION 1 (LATIN AM)
Product 1-1 34.88 34.03 34.46 33.86 33.60
Product 3-2 13.32 32.87
Product 3-3 13.36 12.82
Product 4-2 12.40 5.72 13.18
Product 5-1 34.88 34.93 34.60 32.95 32.69

REGION 2 (U.S. )
Product 1-1 40.65 40.71 40.60 40.28 39.40
Product 1-2 39.83 40.35 39.34
Product 2-1 40.65 62.20 61.74 59.97 59.77
Product 2-2 78.33 77.85 83.61
Product 3-1 40.65 40.25 40.59 40.34 39.46
Product 4-1 40.65 39.63 39.27 39.80 32.34
Product 4-3 71.21
Product 5-1 40.65 40.02 40.45 39.16 39.54
REGION 3 (U.K. )
Product 1-1 89.86 89.28 90.60 90.50 90.49
Product 2-1 89.86 84.83 84.16 84.97 83.12
Product 3-3 81.16 79.43
Product 4-1 89.86 90.44 88.11 89.97 84.85
Product 5-1 89.86 90.56 89.80 90.11 88.59

REGION 4 (EUROPE )
Product 1-1 27.68 26.98 27.18 26.70 26.50
Product 1-3 26.18
Product 2-1 27.68 27.51 27.26 26.25 26.19
Product 2-3 65.91 45.05
Product 3-1 27.68 27.62 26.31 26.88 25.78
Product 4-1 27.68 27.24 27.12 25.89 20.79
Product 4-2 8.88 4.14 5.04
Product 4-3 44.70
Product 5-1 27.68 27.02 26.49 26.25 25.64
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #31 (INDUSTRY SALES VOLUME FORECASTS )
═════════════════════════════════════════════════════════════════════════════
QUARTER 3 QUARTER 4 QUARTER 5 QUARTER 6
[History] [History] [History] [Forecast +/- Error]
────────── ────────── ────────── ────────────────────
REGION 1 (LATIN AM) 68,202 75,276 77,287 78,807 +/- 1,861
REGION 2 (U.S. ) 281,694 305,257 328,221 351,635 +/- 9,556
REGION 3 (U.K. ) 79,775 71,520 74,602 77,672 +/- 1,646
REGION 4 (EUROPE ) 111,444 104,293 107,618 111,940 +/- 2,555

*** NOTE ***

"Error" corresponds to the 90% confidence interval for the forecast value.
For example, a forecast of "110,120 +/- 4,451" corresponds to a 90% degree-
of-confidence that the true value lies between 105,669 (110,120-4,451) and
114,571 (110,120+4,451). Of course, this also implies that there is a 10%
chance that the true value will be less than 105,669 or more than 114,571.
*****************************************************************************
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═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #32 (BRAND SALES VOLUME FORECASTS )
═════════════════════════════════════════════════════════════════════════════
QUARTER 3 QUARTER 4 QUARTER 5 QUARTER 6
[History] [History] [History] [Forecast +/- Error]
────────── ────────── ────────── ────────────────────
REGION 1 (LATIN AM)
Product 1-1 11,799 5,903 2,593 532 +/- 34
REGION 2 (U.S. )
Product 1-1 30,982 17,631 7,226 790 +/- 37
Product 1-2 1,085 27,361 38,664 53,610 +/- 2,615

REGION 3 (U.K. )
Product 1-1 20,851 15,033 9,486 4,958 +/- 209

REGION 4 (EUROPE )
Product 1-1 23,370 17,662 14,155 10,958 +/- 515
Product 1-3 0 0 2,332 7,230 +/- 354

*** NOTE ***

"Error" corresponds to the 90% confidence interval for the forecast value.
For example, a forecast of "110,120 +/- 4,451" corresponds to a 90% degree-
of-confidence that the true value lies between 105,669 (110,120-4,451) and
114,571 (110,120+4,451). Of course, this also implies that there is a 10%
chance that the true value will be less than 105,669 or more than 114,571.
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #36 (COMPETITIVE INFORMATION - BRAND PROFILES)
═════════════════════════════════════════════════════════════════════════════
DEALER ADVERTISING PROMOTION SALES
───────────── ─────────────────── ─────────────── FORCE
Price Rebate $ Amount MC Media $ Amount Type SIZE
────── ────── ────────── -- ───── ────────── ──── ─────
REGION 1 (LATIN AM)
Product 1-1 1,048 10 1,000,000 1 55555 500,000 10 50
Product 3-2 1,126 70 1,000,000 3 55555 500,000 10 40
Product 3-3 1,115 35 1,000,000 4 55555 200,000 10 10
Product 4-2 1,283 0 2,000,000 7 92539 1,000,000 67 80
Product 5-1 1,040 0 1,000,000 1 55555 500,000 10 50
REGION 2 (U.S. )
Product 1-1 1,014 0 1,000,000 1 55555 500,000 10 14
Product 1-2 1,399 10 1,000,000 1 55555 500,000 10 56
Product 2-1 1,035 0 1,600,100 13 55555 1,000,000 10 10
Product 2-2 1,283 0 2,500,000 13 55555 2,500,000 10 40
Product 3-1 1,865 120 1,000,000 1 55555 500,000 10 50
Product 4-1 1,015 0 800,000 1 92539 400,000 10 100
Product 4-3 1,381 0 2,500,000 15 92539 1,500,000 10 0
Product 5-1 999 0 1,000,000 1 55555 500,000 10 50
REGION 3 (U.K. )
Product 1-1 1,071 10 1,000,000 2 55555 500,000 10 50
Product 2-1 1,081 0 1,000,000 2 55555 350,000 10 50
Product 3-3 1,329 40 1,500,000 4 55555 300,000 10 50
Product 4-1 1,082 0 600,000 1 92539 400,000 10 60
Product 5-1 1,080 0 1,000,000 1 55555 500,000 10 50

REGION 4 (EUROPE )
Product 1-1 1,108 0 1,000,000 1 55555 500,000 10 35
Product 1-3 1,572 10 1,000,000 1 55555 500,000 10 35
Product 2-1 1,110 0 1,000,100 2 55555 500,000 10 17
Product 2-3 1,683 0 2,000,000 13 91519 1,000,000 10 32
Product 3-1 1,853 110 1,000,000 1 55555 500,000 10 50
Product 4-1 1,104 0 700,000 1 92539 400,000 10 26
Product 4-2 1,368 0 1,000,000 7 92539 600,000 67 39
Product 4-3 1,518 0 1,500,000 15 92539 1,000,000 10 65
Product 5-1 1,104 0 1,000,000 1 55555 500,000 10 50
*****************************************************************************
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═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #37 (COMPETITIVE INFORMATION - SFC STATISTICS)
═════════════════════════════════════════════════════════════════════════════
ALL REGION 1 REGION 2 REGION 3 REGION 4
REGIONS (LATIN AM) (U.S. ) (U.K. ) (EUROPE )
─────────── ─────────── ─────────── ─────────── ───────────
FIRM 1
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 815 112 1,880 411 541
Compensation 3,315 2,612 4,380 2,911 3,041
Commission Rate 1.0 1.0 1.0 1.0 1.0
Sales Force Size 240 50 70 50 70
FIRM 2
Salaries 2,500 0 2,500 2,500 2,500
Commissions 7,256 0 19,906 368 1,495
Compensation 9,756 0 22,406 2,868 3,995
Commission Rate 1.8 .0 2.0 1.0 1.0
Sales Force Size 150 0 50 50 50

FIRM 3
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 2,479 2,044 4,858 2,164 849
Compensation 4,979 4,544 7,358 4,664 3,349
Commission Rate 1.0 1.0 1.0 1.0 1.0
Sales Force Size 200 50 50 50 50
FIRM 4
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 738 946 874 265 723
Compensation 3,238 3,446 3,374 2,765 3,223
Commission Rate 1.0 1.0 1.0 1.0 1.0
Sales Force Size 370 80 100 60 130

FIRM 5
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 358 114 323 379 616
Compensation 2,858 2,614 2,823 2,879 3,116
Commission Rate 1.0 1.0 1.0 1.0 1.0
Sales Force Size 200 50 50 50 50

INDUSTRY
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 1,831 822 4,604 700 799
Compensation 4,331 3,322 7,104 3,200 3,299
Compensation (SD) 3,576 742 6,750 717 300
Commission Rate 1.1 1.0 1.2 1.0 1.0
Sales Force Size 1,160 230 320 260 350
*****************************************************************************
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═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #39 (COMPETITIVE INFORMATION - UNFILLED ORDER)
═════════════════════════════════════════════════════════════════════════════
ALL REGION 1 REGION 2 REGION 3 REGION 4
REGIONS (LATIN AM) (U.S. ) (U.K. ) (EUROPE )
─────────── ─────────── ─────────── ─────────── ───────────
FIRM 1
Product 1-1 0 0 0 0 0
Product 1-2 0 0
Product 1-3 0 0
Firm 1 Total 0 0 0 0 0

FIRM 2
Product 2-1 0 0 0 0
Product 2-2 0 0
Product 2-3 0 0
Firm 2 Total 0 0 0 0 0
FIRM 3
Product 3-1 0 0 0
Product 3-2 0 0
Product 3-3 0 0 0
Firm 3 Total 0 0 0 0 0

FIRM 4
Product 4-1 0 0 0 0
Product 4-2 0 0 0
Product 4-3 0 0 0
Firm 4 Total 0 0 0 0 0

FIRM 5
Product 5-1 0 0 0 0 0
Firm 5 Total 0 0 0 0 0

INDUSTRY 0 0 0 0 0
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #40 (COMPETITIVE INFORMATION - BRAND MARGINS )
═════════════════════════════════════════════════════════════════════════════
ESTIMATED [PER UNIT] PRICES,
COSTS, AND MARGINS
─────────────────────────────
BRAND FORMULATION [and Dealer Manuf Unit
Reformulation Quarter] Price Price Cost Margin
─────────────────────── ────── ───── ────── ──────
REGION 1 (LATIN AM)
Product 1-1 30/30/30/ 5/ 5/5/5 [**] 1,048 655 359 296
Product 3-2 **/**/**/**/**/*/* [**] 1,126 703 359 344
Product 3-3 **/**/**/**/**/*/* [**] 1,115 696 359 337
Product 4-2 **/**/**/**/**/*/* [**] 1,283 802 359 443
Product 5-1 **/**/**/**/**/*/* [**] 1,040 650 359 291

REGION 2 (U.S. )
Product 1-1 30/30/30/ 5/ 5/5/5 [**] 1,014 654 359 295
Product 1-2 51/30/63/51/ 5/5/5 [ 3] 1,399 903 420 483
Product 2-1 **/**/**/**/**/*/* [**] 1,035 668 359 309
Product 2-2 **/**/**/**/**/*/* [**] 1,283 827 359 468
Product 3-1 **/**/**/**/**/*/* [**] 1,865 1,203 359 844
Product 4-1 **/**/**/**/**/*/* [**] 1,015 654 359 295
Product 4-3 **/**/**/**/**/*/* [**] 1,381 891 359 532
Product 5-1 **/**/**/**/**/*/* [**] 999 644 359 285

REGION 3 (U.K. )
Product 1-1 30/30/30/ 5/ 5/5/5 [**] 1,071 649 359 290
Product 2-1 **/**/**/**/**/*/* [**] 1,081 655 359 296
Product 3-3 **/**/**/**/**/*/* [**] 1,329 805 359 446
Product 4-1 **/**/**/**/**/*/* [**] 1,082 656 359 297
Product 5-1 **/**/**/**/**/*/* [**] 1,080 654 359 295
REGION 4 (EUROPE )
Product 1-1 30/30/30/ 5/ 5/5/5 [**] 1,108 651 359 292
Product 1-3 44/11/20/44/ 5/5/5 [ 4] 1,572 924 356 568
Product 2-1 **/**/**/**/**/*/* [**] 1,110 653 359 294
Product 2-3 **/**/**/**/**/*/* [**] 1,683 990 359 631
Product 3-1 **/**/**/**/**/*/* [**] 1,853 1,090 359 731
Product 4-1 **/**/**/**/**/*/* [**] 1,104 649 359 290
Product 4-2 **/**/**/**/**/*/* [**] 1,368 804 359 445
Product 4-3 **/**/**/**/**/*/* [**] 1,518 893 359 534
Product 5-1 **/**/**/**/**/*/* [**] 1,104 649 359 290

*** NOTES ***

*****************************************************************************
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*****************************************************************************

(1) "Brand Formulation" refers to the last "recorded" formulation of a brand.

Formulations are only "recorded" when a firm executes Marketing Research
Study #2 ("Brand Composition Analysis") or Marketing Research Study #33
("Reformulation Activity - Detailed").
(2) "Reformulation Quarter" refers to the quarter in which the last recorded
major reformulation occurred. Quarter "**" refers to brands that have
not had a major reformulation since quarter 0.
(3) "Dealer Price" is the price at which dealers sell brands to customers.
(4) "Manuf Price" is the price at which manufacturers sell brands to dealers.
(5) "Unit Cost" is the raw materials, production, labor, plant depreciation
(assuming full capacity usage), and transportation and shipping costs.
Experience curve cost reductions and smoothing cost adjustments, if any,
in production and labor are not included within these "Unit Cost"
figures. Other components of variable costs (dealer rebates and sales
commissions) are also not included in these "Unit Cost" figures.
(6) "Margin" equals "Manuf Price" minus "Unit Cost.
*****************************************************************************
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═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 1 (LATIN AM), QUARTER 5 (WINTER)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║294,343,232│295,084,000║ .3║
║Consumer Price Index ║ 1,106│ 1,123║ 1.5║
║Per Capita Income ║ 6,476│ 6,539║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 75,276│ 77,287║ 2.7║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 7,000,000│ 6,000,000║ -14.3║
║Industry Average D_Price║ 1,028│ 1,177║ 14.4║
║Industry Promotion ║ 2,700,000│ 2,700,000║ .0║
║Industry Average R&D ║ 250,000│ 250,000║ .0║
║Industry Sales Force ║ 300│ 230║ -23.3║
Ë────────────────────────ð───────────┴───────────ð──────¢
BRAND PERFORMANCE STATISTICS, REGION 1 (LATIN AM), QUARTER 5 (WINTER)
Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-1 ║ 3.4 --│███ ║$1,048 ║ .0 --║18.1 --║
║3-2r║46.1 ++│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,126 ║76.6 ++║ 9.5 ++║
║3-3 ║10.4 --│█████████ ║$1,115 ║ 1.0 --║11.0 ║
║4-2 ║36.8 --│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,283 ║ 1.1 --║28.8 +║
║5-1 ║ 3.4 --│███ ║$1,040 ║ .0 --║17.6 --║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 10% 21% 32% 43%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
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═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 2 (U.S. ), QUARTER 5 (WINTER)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║265,225,936│265,498,432║ .1║
║Consumer Price Index ║ 1,031│ 1,041║ 1.0║
║Per Capita Income ║ 26,643│ 26,916║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 305,257│ 328,221║ 7.5║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 9,300,100│ 11,400,100║ 22.6║
║Industry Average D_Price║ 1,393│ 1,382║ -.8║
║Industry Promotion ║ 5,500,000│ 7,400,000║ 34.5║
║Industry Average R&D ║ 250,000│ 250,000║ .0║
║Industry Sales Force ║ 320│ 320║ .0║
Ë────────────────────────ð───────────┴───────────ð──────¢
BRAND PERFORMANCE STATISTICS, REGION 2 (U.S. ), QUARTER 5 (WINTER)
Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-1 ║ 2.2 --│██ ║$1,014 ║ .0 ║11.3 --║
║1-2 ║11.8 ++│▒▒▒▒▒▒▒▒ ║$1,399 ║67.5 +║ 9.6 ++║
║2-1 ║ 3.0 --│███ ║$1,035 ║ .0 ║12.0 --║
║2-2 ║52.4 ++│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,283 ║70.2 ║17.5 -║
║3-1 ║18.5 --│█████████████ ║$1,865 ║57.0 -║18.6 ++║
║4-1 ║ 3.4 --│▒▒▒ ║$1,015 ║ .0 ║11.5 --║
║4-3r║ 6.4 ++│█████ ║$1,381 ║66.1 ++║ 8.5 ++║
║5-1 ║ 2.3 --│▒▒ ║$ 999 ║ .0 ║11.5 --║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 11% 24% 36% 49%
*** NOTES ***
(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 40
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 3 (U.K. ), QUARTER 5 (WINTER)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║ 59,093,996│ 59,425,232║ .6║
║Consumer Price Index ║ 1,100│ 1,116║ 1.5║
║Per Capita Income ║ 19,235│ 19,429║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 71,520│ 74,602║ 4.3║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 5,300,000│ 5,100,000║ -3.8║
║Industry Average D_Price║ 1,130│ 1,215║ 7.5║
║Industry Promotion ║ 2,150,000│ 2,050,000║ -4.7║
║Industry Average R&D ║ 250,000│ 250,000║ .0║
║Industry Sales Force ║ 280│ 260║ -7.1║
Ë────────────────────────ð───────────┴───────────ð──────¢
BRAND PERFORMANCE STATISTICS, REGION 3 (U.K. ), QUARTER 5 (WINTER)
Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-1 ║12.7 --│█████████ ║$1,071 ║ .0 +║32.5 ║
║2-1 ║11.3 --│▒▒▒▒▒▒▒▒ ║$1,081 ║ .0 +║27.9 +║
║3-3 ║54.4 ++│██████████████████████████████████ ║$1,329 ║69.4 ║19.1 ++║
║4-1 ║ 9.8 --│▒▒▒▒▒▒▒ ║$1,082 ║ .0 +║24.0 -║
║5-1 ║11.7 --│████████ ║$1,080 ║ .0 +║30.1 ║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 11% 24% 38% 51%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 41
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 4 (EUROPE ), QUARTER 5 (WINTER)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║260,778,176│261,322,256║ .2║
║Consumer Price Index ║ 1,053│ 1,070║ 1.6║
║Per Capita Income ║ 14,793│ 14,943║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 104,293│ 107,618║ 3.2║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 9,100,100│ 10,200,100║ 12.1║
║Industry Average D_Price║ 1,277│ 1,326║ 3.8║
║Industry Promotion ║ 5,000,000│ 5,500,000║ 10.0║
║Industry Average R&D ║ 250,000│ 250,000║ .0║
║Industry Sales Force ║ 300│ 350║ 16.7║
Ë────────────────────────ð───────────┴───────────ð──────¢
BRAND PERFORMANCE STATISTICS, REGION 4 (EUROPE ), QUARTER 5 (WINTER)
Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-1 ║13.2 -│███████████████████████████ ║$1,108 ║ 1.5 ║19.4 +║
║1-3r║ 2.2 ++│▒▒▒▒▒ ║$1,572 ++║35.5 ++║ 8.9 ++║
║2-1 ║14.2 -│█████████████████████████████ ║$1,110 ║ 1.5 ║18.2 +║
║2-3 ║11.7 ++│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,683 ║78.9 ║20.2 ++║
║3-1 ║10.8 │██████████████████████ ║$1,853 -║34.7 ║13.7 ++║
║4-1 ║13.6 -│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,104 ║ 1.5 ║18.8 ║
║4-2 ║17.1 ++│██████████████████████████████████ ║$1,368 ║20.0 +║20.3 +║
║4-3r║ 4.1 ++│▒▒▒▒▒▒▒▒▒ ║$1,518 ║32.8 ++║14.5 ++║
║5-1 ║13.2 -│███████████████████████████ ║$1,104 ║ 1.5 ║19.9 +║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 4% 8% 12% 16%
*** NOTES ***
(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 42
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════
REGION 1 (LATIN AM) REGION 1 (LATIN AM)
┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│27.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#1, 20│35.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Syntech 32│24.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│ 9.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 2.2%│▒▒▒▒ │
│ 68│ .3%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .1%│▒ │
│#2, 20│ .7%│▒▒ │
│Plumbo 32│ 3.7%│▒▒▒▒▒▒ │
│ 44│11.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│24.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│27.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│21.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│10.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│47.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│#3, 20│40.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Glomp 32│11.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│ 1.1%│▒▒ │
│ 56│ .0%│▒ │
│ 68│ .0%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 3.7%│▒▒▒▒▒▒ │
│#4, 20│20.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Trimicro 32│39.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│27.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 8.0%│▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ .8%│▒▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 43
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════
REGION 2 (U.S. ) REGION 2 (U.S. )
┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│ .1%│▒ │
│#1, 20│ .9%│▒▒ │
│Syntech 32│ 7.2%│▒▒▒▒▒▒▒▒▒▒ │
│ 44│25.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│37.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│22.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 5.5%│▒▒▒▒▒▒▒▒ │
│ 92│ .7%│▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│12.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#2, 20│26.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│31.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│19.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 7.6%│▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ 1.9%│▒▒▒ │
│ 80│ .2%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .1%│▒ │
│#3, 20│ .8%│▒▒ │
│Glomp 32│ 4.0%│▒▒▒▒▒▒ │
│ 44│13.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│26.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│29.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│18.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ 7.3%│▒▒▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .0%│▒ │
│#4, 20│ .3%│▒ │
│Trimicro 32│ 3.7%│▒▒▒▒▒▒ │
│ 44│18.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│38.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│29.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 8.2%│▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ .9%│▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 44
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════
REGION 3 (U.K. ) REGION 3 (U.K. )
┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│56.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│#1, 20│38.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Syntech 32│ 4.2%│▒▒▒▒▒▒ │
│ 44│ .1%│▒ │
│ 56│ .0%│▒ │
│ 68│ .0%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 8.6%│▒▒▒▒▒▒▒▒▒▒▒▒ │
│#2, 20│23.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│31.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│24.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│10.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ 2.2%│▒▒▒▒ │
│ 80│ .3%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│50.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│#3, 20│33.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Glomp 32│13.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│ 2.7%│▒▒▒▒ │
│ 56│ .4%│▒ │
│ 68│ .0%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│15.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#4, 20│39.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Trimicro 32│32.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│11.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 1.4%│▒▒▒ │
│ 68│ .1%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 45
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═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════
REGION 4 (EUROPE ) REGION 4 (EUROPE )
┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│ 1.9%│▒▒▒ │
│#1, 20│ 7.2%│▒▒▒▒▒▒▒▒▒▒ │
│Syntech 32│18.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│25.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│26.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│15.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 5.2%│▒▒▒▒▒▒▒▒ │
│ 92│ 1.2%│▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│21.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#2, 20│33.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│28.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│12.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 2.8%│▒▒▒▒▒ │
│ 68│ .3%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│15.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#3, 20│18.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Glomp 32│17.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│15.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│12.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│10.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 6.4%│▒▒▒▒▒▒▒▒▒ │
│ 92│ 3.8%│▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 5.1%│▒▒▒▒▒▒▒▒ │
│#4, 20│10.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Trimicro 32│14.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│19.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│19.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│15.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│10.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ 5.5%│▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 46
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═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #48 (BRAND SATISFACTION RATINGS )
═════════════════════════════════════════════════════════════════════════════

Brand Satisfaction, Relative To Current Brands

──────────────────────────────────────────────
QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5
────────── ────────── ────────── ────────── ──────────
REGION 1 (LATIN AM)
Product 1-1 12.36 10.99 5.38 2.95 1.33
Product 3-2 .36 27.95
Product 3-3 17.86 9.34
Product 4-2 19.98 34.73 17.84
Product 5-1 12.36 10.93 5.05 2.90 1.37

REGION 2 (U.S. )
Product 1-1 .30 .19 .14 .11 .10
Product 1-2 .05 24.28 41.73
Product 2-1 .30 .20 .15 .12 .10
Product 2-2 30.67 49.30 55.74
Product 3-1 .30 36.08 39.29 43.09 52.83
Product 4-1 .30 .20 .15 .12 .10
Product 4-3 26.13
Product 5-1 .30 .20 .14 .11 .09

REGION 3 (U.K. )
Product 1-1 17.12 17.61 18.58 10.22 6.23
Product 2-1 17.12 17.42 18.21 10.08 5.97
Product 3-3 13.45 31.85
Product 4-1 17.12 16.47 16.61 9.33 5.47
Product 5-1 17.12 17.35 17.27 9.73 6.02
REGION 4 (EUROPE )
Product 1-1 44.37 31.40 24.15 18.10 13.66
Product 1-3 11.32
Product 2-1 44.37 30.75 22.63 16.61 13.36
Product 2-3 25.76 42.63
Product 3-1 44.37 51.71 45.60 37.25 38.04
Product 4-1 44.37 31.43 23.73 17.39 13.22
Product 4-2 13.33 18.67 23.93
Product 4-3 14.13
Product 5-1 44.37 32.33 23.85 17.12 13.27

Brand Satisfaction, Relative To "Ideal" Brand

──────────────────────────────────────────────
QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5
────────── ────────── ────────── ────────── ──────────
*****************************************************************************
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MARKETING RESEARCH FOR FIRM 1, QUARTER 5 (WINTER ) PAGE 47
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REGION 1 (LATIN AM)

Product 1-1 9.36 8.51 4.15 2.39 1.10
Product 3-2 .29 22.15
Product 3-3 14.83 7.59
Product 4-2 15.59 25.74 13.15
Product 5-1 9.36 8.52 4.23 2.28 1.03
REGION 2 (U.S. )
Product 1-1 .21 .15 .11 .09 .08
Product 1-2 .04 19.62 33.52
Product 2-1 .21 .15 .11 .09 .08
Product 2-2 25.08 42.60 49.45
Product 3-1 .21 29.92 33.97 34.41 42.95
Product 4-1 .21 .15 .11 .09 .08
Product 4-3 22.63
Product 5-1 .21 .15 .12 .10 .08
REGION 3 (U.K. )
Product 1-1 13.16 13.47 14.49 7.93 4.88
Product 2-1 13.16 13.59 14.09 8.00 4.87
Product 3-3 11.01 26.11
Product 4-1 13.16 12.55 12.58 7.25 4.36
Product 5-1 13.16 14.29 14.60 8.00 4.98
REGION 4 (EUROPE )
Product 1-1 34.94 25.02 19.38 14.00 11.09
Product 1-3 9.90
Product 2-1 34.94 25.04 18.75 13.80 10.90
Product 2-3 20.14 32.63
Product 3-1 34.94 41.39 39.01 32.29 32.37
Product 4-1 34.94 24.34 18.05 12.77 9.99
Product 4-2 10.36 14.94 19.92
Product 4-3 11.97
Product 5-1 34.94 24.39 18.11 13.68 10.61
*****************************************************************************
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═════════════════════════════════════════════════════════════════════════════
TABLE OF CONTENTS FOR THIS MARKETING RESEARCH STUDY OUTPUT
═════════════════════════════════════════════════════════════════════════════
MR STUDY # 1 (COMP INFO - DIVIDENDS AND EARNINGS ) .......... page 13
MR STUDY #11 (CUSTOMER BRAND AWARENESS ) .......... page 13
MR STUDY #17 (BRAND QUALITY RATINGS ) .......... page 15
MR STUDY #19 (COMPETITIVE INFORMATION - BALANCE SHEETS) .......... page 15
MR STUDY #21 (BRAND PERCEPTUAL RATINGS ) .......... page 21
MR STUDY #24 (MARKET SHARES ) .......... page 26
MR STUDY #25 (DEALER PRICES ) .......... page 28
MR STUDY #26 (DEALER REBATES ) .......... page 29
MR STUDY #27 (DEALER PROMOTION AWARENESS ) .......... page 30
MR STUDY #31 (INDUSTRY SALES VOLUME FORECASTS ) .......... page 31
MR STUDY #32 (BRAND SALES VOLUME FORECASTS ) .......... page 31
MR STUDY #36 (COMPETITIVE INFORMATION - BRAND PROFILES) .......... page 32
MR STUDY #37 (COMPETITIVE INFORMATION - SFC STATISTICS) .......... page 34
MR STUDY #39 (COMPETITIVE INFORMATION - UNFILLED ORDER) .......... page 35
MR STUDY #40 (COMPETITIVE INFORMATION - BRAND MARGINS ) .......... page 35
MR STUDY #41 (REGIONAL SUMMARY ANALYSIS ) .......... page 38
MR STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES ) .......... page 42
MR STUDY #48 (BRAND SATISFACTION RATINGS ) .......... page 46