*****************************************************************************

FIRM 1: DWCONSULWARE INDUSTRY P

MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 16
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #11 (CUSTOMER BRAND AWARENESS )
═════════════════════════════════════════════════════════════════════════════

QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9 QUARTER 10

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 12.42 26.75 39.48 25.58
Product 3-2 13.17 14.23 14.59 14.88 14.43
Product 5-1 30.37 31.53 31.78 30.77 30.98

REGION 2 (U.S. )
Product 1-2 11.77 13.30 7.61 10.97
Product 2-2 25.04 24.76 21.73 20.42 16.24
Product 3-1 10.87 11.77 14.11 15.15 15.43
Product 4-3 22.03 17.17 15.92 15.01 13.14
Product 5-1 14.01 14.99 14.59 14.82 14.68

REGION 3 (U.K. )
Product 3-3 57.03 58.90 58.57 57.98 58.34
Product 5-1 54.63 54.01 56.03 57.20 56.99

REGION 4 (EUROPE )
Product 1-3 16.73 19.80 15.41 16.15 16.13
Product 2-3 18.46 6.72 15.30 21.73 20.62
Product 3-1 18.23 18.38 20.74 20.76 21.03
Product 4-1 15.08 14.10 11.80 10.84 10.84
Product 4-2 27.91 25.57 22.30 20.21 20.24
Product 5-1 21.80 22.98 22.85 22.85 22.73
REGION 5 (PACIFIC )
Product 1-1 2.90 3.93
Product 1-2 2.99 3.91 4.17
Product 2-2 3.24 4.93 3.86
Product 4-1 15.86 19.31
Product 4-3 3.40 5.04 5.34
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 17
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #17 (BRAND QUALITY RATINGS )
═════════════════════════════════════════════════════════════════════════════

QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9 QUARTER 10

────────── ────────── ────────── ────────── ──────────

Product 1-1 56.34 55.45 44.55 38.95 45.26

Product 1-2 48.29 51.55 52.79 53.16 53.84
Product 1-3 37.68 45.87 49.40 51.08 51.94
Product 2-1 53.79 44.53 56.46 61.41 63.40
Product 2-2 56.99 65.35 69.13 70.53 73.14
Product 2-3 54.59 61.68 64.62 64.94 66.34
Product 3-1 53.79 60.80 64.23 65.89 66.94
Product 3-2 38.74 46.31 48.55 58.96 61.93
Product 3-3 45.16 49.79 56.93 61.03 63.35
Product 4-1 54.91 55.66 54.76 54.37 54.64
Product 4-2 49.02 52.54 51.90 53.86 52.87
Product 4-3 37.58 44.43 48.57 51.08 52.29
Product 5-1 55.81 55.62 54.40 56.00 54.41
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 18
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #19 (COMPETITIVE INFORMATION - BALANCE SHEETS)
═════════════════════════════════════════════════════════════════════════════
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 19
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 2, QUARTER 10
***********************************************

ASSETS
──────
CASH 13,863,249
MARKETABLE SECURITIES 186,718,243
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 0 Units) [$ .00 Per Unit] 0
PRODUCT 2 ( 39,270 Units) [$ 329.56 Per Unit] 12,941,955
PRODUCT 3 ( 21,304 Units) [$ 645.30 Per Unit] 13,747,382
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 141,019] 105,764,536
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 333,035,365

LIABILITIES AND EQUITY

──────────────────────
LOANS 0
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 154,220,365
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) 78,815,000
TOTAL LIABILITIES AND EQUITY 333,035,365
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 20
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 3, QUARTER 10
***********************************************

ASSETS
──────
CASH 17,499,071
MARKETABLE SECURITIES 91,859,352
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 14,007 Units) [$ 345.40 Per Unit] 4,838,040
PRODUCT 2 ( 5,382 Units) [$ 633.55 Per Unit] 3,409,774
PRODUCT 3 ( 4,552 Units) [$ 402.63 Per Unit] 1,832,756
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 198,693] 149,019,750
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 268,458,743

LIABILITIES AND EQUITY

──────────────────────
LOANS 0
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 96,345,835
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) 72,112,908
TOTAL LIABILITIES AND EQUITY 268,458,743
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 21
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 4, QUARTER 10
***********************************************

ASSETS
──────
CASH 11,196,415
MARKETABLE SECURITIES 67,071,409
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 1 Units) [$ 417.00 Per Unit] 417
PRODUCT 2 ( 4,686 Units) [$ 504.04 Per Unit] 2,361,908
PRODUCT 3 ( 1 Units) [$ 552.00 Per Unit] 552
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 126,006] 94,504,890
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 175,135,591

LIABILITIES AND EQUITY

──────────────────────
LOANS 0
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 35,762,627
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) 39,372,964
TOTAL LIABILITIES AND EQUITY 175,135,591
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 22
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 5, QUARTER 10
***********************************************

ASSETS
──────
CASH 581,327
MARKETABLE SECURITIES 0
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 379,945 Units) [$ 325.78 Per Unit] 123,778,269
PRODUCT 2 ( 0 Units) [$ .00 Per Unit] 0
PRODUCT 3 ( 0 Units) [$ .00 Per Unit] 0
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 72,250] 54,187,500
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 178,547,096

LIABILITIES AND EQUITY

──────────────────────
LOANS 89,364,969
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 5,564,617
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) -16,382,490
TOTAL LIABILITIES AND EQUITY 178,547,096
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 23
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #21 (BRAND PERCEPTUAL RATINGS )
═════════════════════════════════════════════════════════════════════════════

CORRELATION BETWEEN VOLUME MARKET SHARE AND ..

────────────────────────────────────────────────
PREVIOUS PERFOR CONVEN
Data DEALER VOLUME PER PER
Points PERFOR CONVEN PRICE MK SHARE $000 $000
────── ────── ────── ────── ──────── ────── ──────
REGION 1 (LATIN AM) 6 .68 .78 .69 .80 .69 .08
REGION 2 (U.S. ) 11 .73 .75 .67 .82 .64 .59
REGION 3 (U.K. ) 4 .75 .75 .75 .75 .75 .73
REGION 4 (EUROPE ) 12 .76 .82 .68 .88 .78 .60
REGION 5 (PACIFIC ) 10 -.34 .37 -.21 .87 -.34 .44

MEAN SELF-REPORTED IMPORTANCE WEIGHTS

─────────────────────────────────────────
PERFORMANCE CONVENIENCE DEALER
PERCEPTION PERCEPTION PRICE SUM
─────────── ─────────── ────── ──────
REGION 1 (LATIN AM) 27.96 27.16 44.88 100.00
REGION 2 (U.S. ) 30.73 22.94 46.34 100.00
REGION 3 (U.K. ) 25.62 28.12 46.26 100.00
REGION 4 (EUROPE ) 28.21 27.97 43.83 100.00
REGION 5 (PACIFIC ) 20.82 30.67 48.51 100.00
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 24
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 1 (LATIN AM)

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ E │ │ │
│ │ │ │
67│ J │ │ │
│ │ │ │
│ │ │ │
50│ C-├────────E─┼JQ────────┤C+
│ │ │ │
│ │ │ │
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ Q P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 1 (LATIN AM)

P/$000 ──────────────────────────────────────────────────────────────────
41.2│
│ P+
│ E ┌──────────┬──────────┐
33.9│ J │ │ │
│ │ │ │
│ │ │ │
26.6│ │ │ │
│ │ │ │
│ │ │ │
19.4│ C-├──────────┼JQ────────┤C+
│ │ E │ │
│ │ │ │
12.1│ │ │ │
│ │ │ │
│ │ │ │
4.8│ │ │ │
│ └──────────┴──────────┘
│ Q P-
┼──────────────────────────────── C/$000
3.0 6.1 9.1 12.2

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 25
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 2 (U.S. )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ │ │ │
│ │ │ │
67│ │ │ │
│ │ │ │
│ BO │ │ │
50│ C-├──────────QO─────────┤C+
│ F │ F│I B │
│ │ │ │
33│ I │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ Q P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 2 (U.S. )

P/$000 ──────────────────────────────────────────────────────────────────
39.6│
│ P+
│ B ┌──────────┬──────────┐
32.6│ │ │ │
│ │ │ │
│ O │ │ │
25.6│ │ │ │
│ │ │ │
│ │ │ │
18.7│ F C-├──────────Q─O────────┤C+
│ I │ F│I B │
│ │ │ │
11.7│ │ │ │
│ │ │ │
│ │ │ │
4.7│ │ │ │
│ └──────────┴──────────┘
│ Q P-
┼──────────────────────────────── C/$000
3.9 7.8 11.6 15.5

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 26
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 3 (U.K. )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ │ │ │
│ │ │ │
67│ │ │ │
│ │ Q │ │
│ │ │ │
50│ K C-├──────────┼──────────┤C+
│ │ K │
│ │ │ │
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ Q P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 3 (U.K. )

P/$000 ──────────────────────────────────────────────────────────────────
32.0│
│ P+
│ K ┌──────────┬──────────┐
26.3│ │ │ │
│ │ │ │
│ │ │ │
20.7│ │ │ │
│ │ Q │ │
│ │ │ │
15.0│ C-├──────────┼──────────┤C+
│ │ K │
│ │ │ │
9.4│ │ │ │
│ │ │ │
│ │ │ │
3.8│ │ │ │
│ └──────────┴──────────┘
│ Q P-
┼──────────────────────────────── C/$000
5.7 11.3 17.0 22.6

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 27
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 4 (EUROPE )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ │ │ │
│ │ │ │
67│ │ │ │
│ G │ │ │
│ │ N │
50│ C-├─────────MG──────────┤C+
│ │ QI│ │
│ │ │C │
33│ NI │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ C └──────────┴──────────┘
│ MQ P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 4 (EUROPE )

P/$000 ──────────────────────────────────────────────────────────────────
33.7│
│ P+
│ G ┌──────────┬──────────┐
27.8│ │ │ │
│ │ │ │
│ │ │ │
21.8│ │ │ │
│ │ │ │
│ I │ N │
15.9│ N C-├─────────MG──────────┤C+
│ │ QI│ │
│ │ │C │
9.9│ │ │ │
│ │ │ │
│ C │ │ │
4.0│ │ │ │
│ └──────────┴──────────┘
│ M Q P-
┼──────────────────────────────── C/$000
4.6 9.1 13.7 18.2

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 28
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 5 (PACIFIC )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ │ │ │
│ │ │ │
67│ │ │ │
│ │ │ │
│ │ │ │
50│ C-├──────────┼──M─────A─┤C+
│ │ O B │
│ │ │ F │
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ A └──────────┴──────────┘
│ FBMO P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 5 (PACIFIC )

P/$000 ──────────────────────────────────────────────────────────────────
7.9│
│ P+
│ A ┌──────────┬──────────┐
6.5│ │ │ │
│ │ │ │
│ │ │ │
5.1│ │ │ │
│ │ │ │
│ │ │ │
3.7│ C-├──────────┼──M─────A─┤C+
│ │ O B │
│ │ │ F │
2.3│ │ │ │
│ │ │ │
│ │ │ │
.9│ │ │ │
│ └──────────┴──────────┘
│ F O M B P-
┼──────────────────────────────── C/$000
3.9 7.8 11.6 15.5

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 29
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #24 (MARKET SHARES )
═════════════════════════════════════════════════════════════════════════════

OVERALL VOLUME MARKET SHARES [CURRENT]

──────────────────────────────────────
FIRM 1 OVERALL MARKET SHARE = 25.02 [Previous Market Share = 17.20]
FIRM 2 OVERALL MARKET SHARE = 21.86 [Previous Market Share = 25.88]
FIRM 3 OVERALL MARKET SHARE = 30.81 [Previous Market Share = 33.25]
FIRM 4 OVERALL MARKET SHARE = 19.54 [Previous Market Share = 20.26]
FIRM 5 OVERALL MARKET SHARE = 2.77 [Previous Market Share = 3.41]

VOLUME MARKET SHARES

────────────────────

QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9 QUARTER 10

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 6.33 22.84 36.83 31.21
Product 3-2 70.18 76.40 74.09 62.60 68.20
Product 5-1 2.17 1.25 .88 .57 .59

REGION 2 (U.S. )
Product 1-2 18.53 30.39 15.83 26.31
Product 2-2 54.38 37.00 44.55 35.26 28.35
Product 3-1 15.45 20.45 32.34 26.90 24.18
Product 4-3 8.16 11.66 22.79 21.69 21.03
Product 5-1 .92 .45 .32 .19 .13
REGION 3 (U.K. )
Product 3-3 37.08 72.26 82.84 90.43 91.74
Product 5-1 25.10 17.29 11.45 9.57 8.26

REGION 4 (EUROPE )
Product 1-3 4.82 9.63 10.06 11.60 11.39
Product 2-3 17.00 13.44 15.19 22.76 25.92
Product 3-1 12.22 17.61 18.39 21.67 22.35
Product 4-1 10.32 8.46 6.47 5.48 2.79
Product 4-2 19.78 23.99 23.43 25.73 26.04
Product 5-1 12.22 13.90 12.37 12.76 11.51

REGION 5 (PACIFIC )
Product 1-1 5.69 13.06
Product 1-2 49.24 46.14 44.86
Product 2-2 15.56 14.20 12.52
Product 4-1 9.28 9.58
Product 4-3 21.75 24.69 19.98

OVERALL DOLLAR MARKET SHARES [CURRENT]

──────────────────────────────────────
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 30
*****************************************************************************

FIRM 1 OVERALL MARKET SHARE = 21.30 [Previous Market Share = 14.30]

FIRM 2 OVERALL MARKET SHARE = 24.91 [Previous Market Share = 28.55]
FIRM 3 OVERALL MARKET SHARE = 31.99 [Previous Market Share = 34.32]
FIRM 4 OVERALL MARKET SHARE = 20.03 [Previous Market Share = 20.68]
FIRM 5 OVERALL MARKET SHARE = 1.78 [Previous Market Share = 2.14]

DOLLAR MARKET SHARES

────────────────────

QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9 QUARTER 10

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 8.45 22.21 36.08 32.97
Product 3-2 74.69 76.86 75.25 63.57 66.69
Product 5-1 1.37 .74 .53 .35 .34

REGION 2 (U.S. )
Product 1-2 17.18 22.68 12.06 20.93
Product 2-2 52.29 44.96 45.77 37.80 31.66
Product 3-1 18.87 20.44 31.84 27.66 25.33
Product 4-3 9.25 11.65 22.22 22.25 22.01
Product 5-1 .61 .24 .17 .10 .08

REGION 3 (U.K. )
Product 3-3 44.11 78.78 87.15 93.67 94.47
Product 5-1 21.79 12.31 7.97 6.33 5.53

REGION 4 (EUROPE )
Product 1-3 5.33 9.11 10.03 11.01 10.77
Product 2-3 21.30 21.76 19.53 25.72 28.67
Product 3-1 15.87 19.61 21.54 24.26 24.68
Product 4-1 8.61 6.94 5.53 4.47 2.23
Product 4-2 21.25 24.68 24.95 26.11 26.10
Product 5-1 9.43 9.30 8.67 8.42 7.56

REGION 5 (PACIFIC )
Product 1-1 6.12 14.08
Product 1-2 40.86 40.63 39.82
Product 2-2 18.85 17.33 15.22
Product 4-1 7.28 7.55
Product 4-3 25.46 28.63 23.33
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 31
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 1 (LATIN AM), QUARTER 10 (SPRING)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║297,742,592│298,254,816║ .2║
║Consumer Price Index ║ 1,195│ 1,213║ 1.5║
║Per Capita Income ║ 6,812│ 6,883║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 69,700│ 64,074║ -8.1║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 3,500,000│ 3,500,000║ .0║
║Industry Average D_Price║ 1,716│ 1,813║ 5.6║
║Industry Promotion ║ 2,000,000│ 2,000,000║ .0║
║Industry Average R&D ║ 380,769│ 380,769║ .0║
║Industry Sales Force ║ 150│ 150║ .0║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 1 (LATIN AM), QUARTER 10 (SPRING)

Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║2-1u║31.2 -│████████████████ ║$1,915 +║75.9 ║11.6 -║
║3-2 ║68.2 +│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,773 ║64.9 -║19.5 +║
║5-1 ║ .6 │█ ║$1,032 ║ .0 ║11.4 +║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 14% 31% 47% 63%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 32
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 2 (U.S. ), QUARTER 10 (SPRING)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║267,437,200│267,997,792║ .2║
║Consumer Price Index ║ 1,087│ 1,099║ 1.1║
║Per Capita Income ║ 28,040│ 28,363║ 1.2║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 287,659│ 279,090║ -3.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 8,500,000│ 6,125,000║ -27.9║
║Industry Average D_Price║ 1,822│ 1,760║ -3.4║
║Industry Promotion ║ 6,750,000│ 5,000,000║ -25.9║
║Industry Average R&D ║ 380,769│ 380,769║ .0║
║Industry Sales Force ║ 350│ 370║ 5.7║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 2 (U.S. ), QUARTER 10 (SPRING)

Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-2 ║26.3 ++│████████████████████████████████ ║$1,400 ║53.4 -║11.2 ++║
║2-2 ║28.4 -│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,966 ║42.5 -║27.7 -║
║3-1 ║24.2 -│█████████████████████████████ ║$1,844 ║33.7 -║24.1 +║
║4-3 ║21.0 │▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,843 ║56.1 -║16.2 +║
║5-1 ║ .1 --│█ ║$1,017 ║ .0 ║ 9.8 ║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 6% 13% 20% 26%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 33
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 3 (U.K. ), QUARTER 10 (SPRING)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║ 60,734,736│ 61,005,828║ .4║
║Consumer Price Index ║ 1,182│ 1,201║ 1.6║
║Per Capita Income ║ 20,201│ 20,379║ .9║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 75,891│ 71,632║ -5.6║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 2,500,000│ 2,500,000║ .0║
║Industry Average D_Price║ 1,604│ 1,597║ -.5║
║Industry Promotion ║ 800,000│ 800,000║ .0║
║Industry Average R&D ║ 380,769│ 380,769║ .0║
║Industry Sales Force ║ 100│ 100║ .0║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 3 (U.K. ), QUARTER 10 (SPRING)

Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║3-3 ║91.7 │██████████████████████████████████ ║$1,644 ║50.6 -║33.8 ║
║5-1 ║ 8.3 -│▒▒▒▒ ║$1,068 ║ .0 +║13.3 -║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 19% 41% 63% 85%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 34
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 4 (EUROPE ), QUARTER 10 (SPRING)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║264,887,120│265,706,576║ .3║
║Consumer Price Index ║ 1,134│ 1,150║ 1.4║
║Per Capita Income ║ 15,576│ 15,724║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 106,656│ 97,567║ -8.5║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 6,100,000│ 5,600,000║ -8.2║
║Industry Average D_Price║ 1,663│ 1,688║ 1.5║
║Industry Promotion ║ 3,400,000│ 3,150,000║ -7.4║
║Industry Average R&D ║ 380,769│ 380,769║ .0║
║Industry Sales Force ║ 320│ 320║ .0║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 4 (EUROPE ), QUARTER 10 (SPRING)

Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-3 ║11.4 │████████████████ ║$1,596 ║13.7 -║15.8 +║
║2-3 ║25.9 +│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,867 ║60.7 -║30.9 ║
║3-1 ║22.4 │██████████████████████████████ ║$1,863 ║35.5 ║24.5 ║
║4-1u║ 2.8 --│▒▒▒▒▒ ║$1,348 ║ 1.5 ║12.2 -║
║4-2 ║26.0 │██████████████████████████████████ ║$1,691 ║33.3 +║22.7 ║
║5-1 ║11.5 -│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,109 ║ 1.6 ║16.6 -║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 5% 12% 18% 24%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 35
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 5 (PACIFIC ), QUARTER 10 (SPRING)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║226,860,176│227,273,840║ .2║
║Consumer Price Index ║ 1,328│ 1,342║ 1.0║
║Per Capita Income ║ 12,243│ 12,348║ .9║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 99,832│ 132,614║ 32.8║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 7,000,000│ 5,250,000║ -25.0║
║Industry Average D_Price║ 1,588│ 1,580║ -.5║
║Industry Promotion ║ 5,250,000│ 4,250,000║ -19.0║
║Industry Average R&D ║ 380,769│ 380,769║ .0║
║Industry Sales Force ║ 300│ 300║ .0║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 5 (PACIFIC ), QUARTER 10 (SPRING)

Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-1 ║13.1 ++│███████████ ║$1,703 ║12.9 ║10.9 ++║
║1-2 ║44.9 │▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,403 ║ .2 -║19.8 ++║
║2-2 ║12.5 -│██████████ ║$1,921 ║ .3 -║16.5 ++║
║4-1u║ 9.6 │▒▒▒▒▒▒▒▒ ║$1,246 ║ .0 ║15.1 ++║
║4-3 ║20.0 -│████████████████ ║$1,846 ║ .2 -║21.0 ║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 9% 20% 31% 42%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 36
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #48 (BRAND SATISFACTION RATINGS )
═════════════════════════════════════════════════════════════════════════════

Brand Satisfaction, Relative To Current Brands

──────────────────────────────────────────────

QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9 QUARTER 10

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 24.59 35.51 52.10 55.68
Product 3-2 40.75 57.35 57.20 63.96 62.18
Product 5-1 .71 .47 .35 .29 .27

REGION 2 (U.S. )
Product 1-2 49.48 56.58 41.27 47.47
Product 2-2 63.05 62.31 60.16 60.97 61.90
Product 3-1 57.12 55.52 56.80 51.98 49.37
Product 4-3 41.47 46.29 54.90 54.51 59.30
Product 5-1 .09 .08 .09 .08 .08

REGION 3 (U.K. )
Product 3-3 50.67 49.82 59.33 62.78 67.08
Product 5-1 3.98 3.16 2.65 2.36 2.36

REGION 4 (EUROPE )
Product 1-3 19.53 24.76 27.21 26.25 24.81
Product 2-3 56.74 62.63 65.79 69.72 68.73
Product 3-1 38.41 42.75 44.90 47.61 46.21
Product 4-1 10.06 8.77 8.15 7.25 6.61
Product 4-2 27.52 32.86 38.03 40.65 42.60
Product 5-1 10.56 9.54 8.73 8.58 8.04

REGION 5 (PACIFIC )
Product 1-1 9.39 19.60
Product 1-2 13.10 12.44 14.35
Product 2-2 13.77 12.30 13.72
Product 4-1 2.54 4.34
Product 4-3 12.97 14.85 14.95

Brand Satisfaction, Relative To "Ideal" Brand

──────────────────────────────────────────────

QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9 QUARTER 10

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 20.49 28.89 41.02 45.64
Product 3-2 34.30 45.11 46.71 50.59 53.53
Product 5-1 .53 .36 .27 .23 .22
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 37
*****************************************************************************

REGION 2 (U.S. )
Product 1-2 39.52 44.34 33.97 40.37
Product 2-2 52.09 53.56 51.99 50.16 48.48
Product 3-1 43.52 44.64 46.04 44.32 41.33
Product 4-3 33.25 37.82 44.07 44.89 45.67
Product 5-1 .07 .07 .07 .07 .07

REGION 3 (U.K. )
Product 3-3 41.15 40.13 48.64 54.00 55.06
Product 5-1 3.37 2.65 2.16 1.97 1.86

REGION 4 (EUROPE )
Product 1-3 16.71 20.21 22.29 22.63 20.48
Product 2-3 44.29 48.91 51.26 56.78 58.80
Product 3-1 34.58 35.27 37.93 37.39 38.66
Product 4-1 8.20 7.15 6.73 6.15 5.58
Product 4-2 22.97 26.69 29.71 31.80 33.98
Product 5-1 9.19 7.76 7.10 6.66 6.53

REGION 5 (PACIFIC )
Product 1-1 7.17 15.86
Product 1-2 9.97 9.32 11.11
Product 2-2 10.72 9.60 10.71
Product 4-1 2.00 3.32
Product 4-3 9.29 11.63 11.90
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 10 (SPRING ) PAGE 38
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
TABLE OF CONTENTS FOR THIS MARKETING RESEARCH STUDY OUTPUT
═════════════════════════════════════════════════════════════════════════════

MR STUDY #11 (CUSTOMER BRAND AWARENESS ) .......... page 16

MR STUDY #17 (BRAND QUALITY RATINGS ) .......... page 16
MR STUDY #19 (COMPETITIVE INFORMATION - BALANCE SHEETS) .......... page 17
MR STUDY #21 (BRAND PERCEPTUAL RATINGS ) .......... page 23
MR STUDY #24 (MARKET SHARES ) .......... page 29
MR STUDY #41 (REGIONAL SUMMARY ANALYSIS ) .......... page 31
MR STUDY #48 (BRAND SATISFACTION RATINGS ) .......... page 36