TestI-Multiple Choice:

Directions: Read each item carefully. Encircle the letter of the BEST answer.

1. Refers to the active customers of the product.

(Penetrate market B. Target Market C. Available Market D. Potential Market

2. Refers to the prospects who are willing and capable of buying a particular product or service in a
particular market.

A. Penetrate markett B. Target Market CAvailable Market D. Potential Market

3. Refers to the customers or clients who are already using a particular product or service.

APenetrate market B. Target Market C. Available Market D. Potential Market

4. Refers to the part off the total popuiation that has shown some level of interest in buying a particular
product or service.

A. Penetrate market B. Target Market C. Available Market ) Potential Market

5. Refers to the group of potential customers to whom a company directs its marketing efforts.

A. Penetrate market B. Target Market C. Available Market D. Potential Market

Test 1-MATCHING TYPE:

Directions: Read carefully the definitions in column A and match it with the word/phrase in column B.

Write the letter of your answer on the space provided.

Column AA Column B

6. This is an area in which commercial dealings or exchange of goods and A. Market

services are conducted.

7. Refers to the number of buyers and sellers in a particular market. B. Market Share

8. Refers to a person or business that purchases a commodity or service. C. Market Size

9. It is a company's marketing goals and objectives combined into a single D. Prospects

comprehensive plan.

10. Refers to the people who have not yet purchased your product but are E. Need

considering it.
11. The study of the characteristics of human populations, such as size,

growth, density, distribution, and vital statistics. F. Potential Market

12. It is also called Total Addressable Market. G. Demographic group

_13. Refers to a person or organization that uses a commodity or service. H. Customers

14. Refers to the circumstances in which something is necessary. It is a

motivating force that drives action to meet its satisfaction. I. Consumers

15. This is used to give a general idea of the size of a company in relation to its J. Market Strategy

market and its competitors.

PERFORMANCE TASK 1

There are various ways on how to assess the current market situation, and one of them is through a
survey questionnaire. Based on the

products or services being offered in the market, I want you to name at least one (1) product and one (1)
service. Create a simple survey questionnaire

to identify the problems or difficulties were faced in marketing or selling them. (at least five survey
questions each product or service)

Test I-True or False:

Directions: Read each item carefully. Write TRUE if the statement is correct, and write FALSE if the
statement is wrong, then underline

the word/s that make the statement wrong. Put your answer on the space provided.

FALSE 1. A Market is any place where two or more parties can meet to engage in an economic
transaction-and should

only involve illegal tender.

_2. The market does not refer toa particular place but refers to a market for commodity or commodities,
where

sale and purchase of goods take place.

_3. Market refers to the whole area of operation that supplies the needs and wants of the customers.

_4. The seller is the one who establishes the prices for goods and other services.
_5. The size of a potential market gives an estimate of what a company should do and how much it
should invest.

Test II- Identification

Directions: Read and analyze the given situations below. Identify whether this refers to Existing
Customer, Praspects or Target Market

Users. Write your answer in the space provided.

Exisking Cistomtr_6. Jaymaica needs to buy her Vitamin C to boost her immune system.

Eshrg Cuskomer7. Vince, a front liner used to buy face mask and face shield.

Proptcts 8. Danica, a health worker, needs transporta tion.

9. Hospitals need facemasks and PPEs during this pandemic.

Targe Morked uD. Households living in a far-flung area.

osokcts 11. Jomar needs to buy laptop for school requirements.

_12. Lorie a working student, wants to go online selling.

Prosptcts 13. Arajannah, an online teacher needs a Wi-Fi.

14. Marjon, a student of a public school, needs mobile data to comply with the requirements in school.

_15. Jeep drivers need to modify their jeeps for public transportation.

PEREORMANCE TASK 2

After creating the survey questionnaires, choose only 1 (one) and let your family members or online
friends answer the survey questionnaire.

(At least 4-5 family members or online friends will be answering the survey) With the data gathered, you
can now assess the possible reasons why it is

difficult for these products or services to become sellable or marketable, I want you to enumerate the
factors that could help improvise or address these

dificulties for the said products or services in order to have a potential in the market.

KOMUNIKASYON
Piliin at biluganang letra ng Tamang sagot.

1. lisang anyo at uri o barayti ang wikang ginagamit sa isang linggwistikong komunidad.

a. Heterogenous b. Homogenous CSosyolek d. ldyolek

2. Magkakaiba ang anyo ng wika na ginagamit sa isáng linggwistikong komunidad.

a. Multilinggwalismo b. Bilinggwalismo Heterogenous d. Homogenous

3. Mas marami ang nagsasalita ng Ingles o gumagamit ng code switching, kolokyalismo, o balbal na
pananalita sa isang

linggwistikong komunidad.

(a) Multilinngwalismo b. Bilinggwalismo C. Heterogenous d. Homogenous

4. Salik na nakakaapekto sa lingguwistikong komunidad. C. Pakikitungo d. Rasyonal

a. Hanapbuhay at edukasyon b. Pakikipag-ugnayan

S. Ito ay maaaring magsimula sa sarili.

a. Pakikipagmabutihan b. Pakikipagtalastasan

C. Pakikipagunawaan d. Pakikiagsapalaran

6. Ito ay nagaganap sa pang-araw-araw na buhay ng isang tao

a. Pakikipagkomunikasyon b. Pakikipagmabutihan

C. Pakikipagkalakalan d. Pakikipagtuos

7. Isang salik sa pagkakaiba ng anyo ng wika na tumutukoy sa pandarayuhan na nangangahulugang

pagpapalipat-lipat

ng lugar sa loob ng isang bansa

a. Hanapbuhay b. Edukasyon C. Migrasyon d. Edad

8. Modelo ng komunikasyon na pinagmumulan ng mensahe

a. Tagapagdala b. Tagatanggap C. Reaksyon d. Tsanel

9. Uri ng pangunahing wika na nababago, nagbabago, o nagiging natatangi dahil ginagamit ito ng mga
taong nasa

ibang rehiyon o lokasyon. C. Dayalek d. ldyolek

a. Ikalawang Wika b. Unang Wika

10.Karaniwang makikita sa usapan ng magkakapamilya o magkakaibigan d. Casual style

a. Deliberation style b. Oratorical style C Intimate style

11.lto ay nagaganap sa pagitan ng malalapit na kaibigan, kapamilya o karelasyon

a. Deliberation style b. Intimate style C. Frozen style d. Casual style

12.Ano ang kaugnayan ng mga palabas sa telebisyon sa konseptong pangwika at sitwasyong

pangkomunikasyan

a. TV ang makapangyarihang media na mag-uugnay sa tao gamit ang wika

b. Sa TV napapanood ng tao ang mga palabas at program na gusto nila

C. Maraming palabas ang gumagamit ng ibat ibang uri ng wika

d. Nauunawaan ng mga manonood ang nakikitang palabas

13."Push mo yan!"Char"

a. Wikang banyaga b. Wikang teknikal c. Rehistro ng wika d. Pangalawang wika

14.Saan konseptong pangwika maiuugnay ang pamagat ng artikulo na "Back to school zone speed
reduction"?

a. Homogenous

b. Wikang opisyal c. Blinggwalismo d. Wikang panturo

15.Anong konseptong pangwika ang nakapaloob sa pahayag sa isang karatulang "Mas mabuti pang
mahulog sa kanal

kaysa mahulog sa taong hindi ka naman mahal?"

a. Barayti ng wika b. Kultura ng wika c. Wikang opisyal d. Unang wika

. Tukuyin kung TAMAo MALI ang bawat pahayag.

1AMA 1. Ang wika ay masistemang balangkas.

TAA2. Ang wika ay binubuo ng ponema, morpema, sintaks at semantika

NNALI 3. Ang wika ay hindi arbitraryo

TA 4 Lahat ng tao ay may kakayahang makapagsalita

A 3. Ang wika ay naaavon sa preperensya ng grupo ng tao na gagamit nito

I1. Basahin at unawain ang kuwentong Pinamagatang ISOLATED CAMP ito at sagutin ang mga kasunod
na

tanong.

Isang U.S. Major ang na-stationed sa isolated na Kampo sa Tarlac. Kinabukasan, habang, may inspection,

napansin ng Major ang isang camel na nakatali sa likuran ng Barracks. Nagtanong siya sa sarhernto kung

bakit may alagang camel sa Kampo.

Sarhento: Major, dito sa kampo, masyadong malayo ang bayan kaya't kung sinuman

ang gustong makatikim ng ligaya, nandito naman ang camel.

Major: Bawal mag-alaga ng hayop dito sa kampo pero kung para sa " morale " ng mga Troops, It's okay

with me.

Makalipas ang anim na buwan, hindi makatiis ang Major kaya't tinawag ang

Sarhento.

Major: Dalhin mo dito sa tent ang camel. Walang nagawa ang Sarhento kaya't dinala ang camel sa loob
ng

tent. Makalipas ang 15 minuto, lumabas ang Major na nakangiti.

Major Sarhento, ganito ba ang ginagawa ng mga Troops pag nalulungkot sila ? Sarhento Hindi po Sir,

sinasakyan nila ang camel papunta sa bayan para

makahanap ng mga babae.

1. Anong kategorya ng wika ang ginamit sa kuwento?

2. Ano ang dahilan bakit hindi nagkaintindihan ang Major at ang sarhento?

3. Ipaliwanag bakit ang wika ay midyum ng pakikipagtalastasan

4. Magbigay ng napapanahong halimbawa pagkakataon na nagkakaroon ng kaguluhan sa

pakikipagkomunikasyon.

5. Ano ang maaaring maging epekto sa sarili, pamilya, pamayanan at

bansa ang malabong paghahatid ng mensahe?

V. Enumerasyon

Uri ng Komunikasyon Ayon sa Konteksto

Antas ng Pormalidad sa Komunikasyon

EAPP

1. What is the importance of an outline in writing?

A. It makes the writing process easier. GIt shows a skeletal summary of your work.

B. It helps us to be guided in expressing our thoughts. O.All of the Above

2.It tells the reader what the rest of the paper is about.

A.Topic sentence B. Thesis statement C. Supporting details D. Conclusion

3.Which among the following terms is defined as critical, objective, specialized texts written by experts
or professlonals in a given

field using formal language? B. Thesis Statement C. Outining D. Thesis Writing

A. Academic Writing

4. Which of the following should not be done in making an outline?

A. If you started your outline with a phrase, you should also write the other levels in a phrase.

B. All the details must be written in your outline so that the reader will understand you better.

C. If you started your outline with a sentence, you should also write the other levels in a sentence.

D. You must see to it that your outline is conclse enough to guide you in the wrlting process.

5. What are the basic parts of an essay? C. Introduction, Body, Conclusion

A. Title, Introduction, Concluslon D. Introduction, Body, Point of View, Conclusion 6

B. Introduction, Inside Note, Concluslon

6.Read and locate the main idea in the given paragraph:

"Youve probably heard that older men die before older women virtually everywhere in the world. In the
United States,

women are expected to live an average of 80.4 years, while men live only 75.2 years. Sociologists
attrilbute many factors to

this trend. For example, men have higher testosterone leves than women, which may make men more
likely to abuse

akcohol and tobacco, drive aggressively, and engage in other life-threatening behaviors, Men also
choose riskler types of

Work and become involved in wartime aggression, which are connected to men's decreased life
expectancy. Studies also

show that women are less likely to experlence life-threatening illnesses and health problems than men
are."(2pts)

A. women's health B. men and risky behaviors

C. testosterone and age D. men's life expectancy

7. Which of the following terms identifies the topic being discussed in a text? D. Thesis

A. Academic Writing B. Thesis Statement C. Outlining

8.Which of the following is not true about a good thesis statement?

A. The opposite view to your thesis statement should be equally as valid a point.

B. Unchallenged truths might make for easy writing, but they always end up as boring material for
reading.

C. It conveys something interesting. The reader should want to read about the topic you're writing
about.

D. AlH the reader doesnt need to be sufficiently informed about what youre going to discuss should be
covered by the thesis

statement. .

9. What type of outline has the heading of each level written in phrase? D. Sentence Outline
A. Main Outline B. Topic Outline C. Phrasal Outline

10. Which among the following is not a characteristic of a good thesis statement?

A. An opinion C. Not a Question

B. Must be arguable D. Can't be a simple fact

11. Read and locate the main idea in the given paragraph:

In the past few years, social networking sites such as My Space, Facebook, and Twitter have become
hugely popular across all ages.

Despite the opinions of some that young people are in danger of turning into crouching androids glued
to their computers, research

shows that the majority of friendships are still maintained ofmiline. Ofiine friendships are characterized
by more interdependence,

depth, understanding, and commitment but online friendships can gain some of these qualities with
time. Most online friends tend

to be rather cautlous about disclosing personal information. However, this does not apply to people
with a negative view of themseves

and others; they Instead seem to share more information, poOSsIbly in an attempt to become more self-
confident in their interactions.

Interestingly, even in online friendships people seem to galn more satisfaction when befrlending people
of a similar age and place of

residence. What is the topic all about? (2pts) B. technology and self-image

A. offline vs. online frlendships D. satisfaction in online friendships

C. personal information sharing online

12. Which of the folowing shows the framework of a text through division and subdivision of ldeas?

B. Thesis Statement C. Outlining D. Thesls Writing

14. Which term is being defined as critical, objective, specíallzed texts written by experts or
professlonals in a gven field using

A. Academic Writing

formal language? B. Thesis C. Outline D. Thesis Statement

A. Academic Text
15.What are the two types of Outine? C. Sentence Topic and Topic Sentence

A. Thesis Outine and main Outine D. Sentence Outline and Topic Sentence

B. Sentence Outline and Topic Outline

16. Which sentence is considered to be the topic sentence of the paragraph below? (2 pts.))

) A study at one prison showed that owning a pet can change a hardened prison inmate into a more
caring person. (2

Arother study discovered that senior atizens, both those iving alone and those in nursing homes,
became more interested in ie

when they were given pets to care for. (3) Even emotionaly disturbed children have been observed to
smile and react with interest

if there isa cuddly kitten or puppy to hold. (4) Animals, then, can be a means of therapy for many kinds
of individuals. "

A. 1 B. 2 C. 3 D. 4

17.Which among the statements is not true about outining?

A. Outlining gives us an overview of the topic.

B. Outlining enables us to see how various subtopics are related to one other.

C.In outining, we must see to it that all the details are written in correct paragraph.

D. We outline to record the information in our own words and to test our understanding of what we
have read.

18. How many sentences of thesis statement should be written in making an outline? D. Four Sentences

A. One Sentence B. Three sentences C. Two Sentences

19. What must be written in the second level of an outline?

A. Main Ideas B. Minor details developing the details C. Supporting Details D. Details developing the
supporting ideas

20. Which among the given optons defines thesis statement?

A. A thesis statement identifies sub topics.

8. A thesis statement identifies the topic, without including the points discussed.
C. A thesis statement identifes the topicdiscussed, includes the points discussed, and is written for a
specific audience.

D. A thesis statement identifes the topic being discussed, includes the points discussed in the paper, and
is not written for a

specific audience.

IDENTIFY THE SENTENCE THAT HAS A STRONG THESIS STATEMENT.

21.

A. Everyone should exercise.

B. Americans should add exercise to their daily morning routine because it not only keeps their bodies at
a healthy weight

but also reduces the risk of high blood pressure.

22.

A. High levels of alcohol consumption are bad for you.

B. High levels of alcohol consumption have detrimental effects on your personal health, such as weight
gain, heart disease, and

liver complications.

23.

A. Reading can develop a child's analytical mind.

B.Reading develops a child's mind by fostering comprehension skills, increasing vocabulary, and
exposing them to new worlds

24. A.Retirees should relocate to lorida, where 75% of Americans choose to settle, because you will
afford yourself

they might not otherwise encounter.

the opportunity to develop ą wide array of friendships.

B.All retirees should relocate to lorida

25.
A.The internet serves as a means of expedienty conne dng people across the globe, fostering new
friendships and an

exchange of ideas that wouldn't have occured prior to its inception.

B.The intermet has improved the lives of many.

26.

A.Given the grueling surgery and lifelong changes they endure, kidney donors should be financially
compensated for their act

of self-sacrifice.

B.Organ donors should be îinancially compensated.

PERFORMANCE ASSESSMENT

Directions: Maximizing your available reading texts at home, look for any reading material that interests
you.

Read and do the following:

Write an outine of the chosen reading text using your topic outine and sentence outline.