Market for Specialty Atta:

Specialty flour:

Specialty flours are prepared by mixing all-purpose flour with other flours such as rye, graham,
buckwheat, oat, and soy. Specialty flours are mixed with all-purpose flour to offer sufficient
amount of gluten. Specialty flours are largely used in the baked goods to make it more nutritious
and tasty. The specialty flours offer various nutritional content such as protein and fiber and can
be cooked in less time; therefore consumers are demanding more specialty flours. The specialty
flours are mainly used by the bakery industry to prepare various bakery products such as breads,
cakes, and cookies among others.  The demand for specialty flours is expected to be more in
developing counties such as U.S., U.K., Germany, and France among others owing to changing
consumer lifestyle of adopting nutritious, vegan and organic products.

Global Key players in Specialty flour:

Some of the key players operating their business in the global specialty flours market are Cargill,
Inc., King Arthur Flour Company, Inc., Giusto's, Swiss Bake Ingredients Pvt. Ltd., General
Mills, Inc., Lindley Mills, Inc., Whole Foods, MAURI, Bob’s Red Mill, Natural Foods and
Rogers Food Ltd., 

Multigrain Atta:

With the changing lifestyles and food habits, many people are becoming prone to diabetes. The
super food grain atta is an intervention for the prevention and management of diabetes. It is rich
in Energy Value, Dietary Fiber, Protein, Minerals and Vitamins utilizing 9 Super food grains
(Quinoa, amaranth, chia, teff, spelt, buckwheat, finger millet, kodo millet and sorghum). It can
be best option for the people suffering from diabetes, blood-pressure, arthritis, heart-failure,
intestinal disorders, cancer, obesity, celiac, pre-mature hair graying & hair loss, skin problems,
etc.

Market for Specialty Flour:

 Global functional flour market is projecetd to grow at a CAGR of 4.9% during

the forecast period, 2020-2025.
 Functional flours are modified wheat or non-traditional flours that claim to
improve health and provide enhanced health benefits, beyond that of the
nutrients found in flour. Functional flour may also include flours that are
fortified with vitamins, herbs, and even nutraceuticals.
 On the basis of type, the functional flour market can be segmented into pre-
cooked flours, specialty flours and others.
  The trend in the gluten-free and clean label is the primary driving factors in the
market. And North America dominates the market with a high awareness of
product efficiency and the demand for premium products.
 There is rising demand for high-protein products, according to Mintel, with 36%
of new products claiming to be high protein. To be considered high protein, a
product must provide 20% or more of its energy from protein. “The variety of
high-protein products in the market is growing rapidly.
 Specialty flour segment is projected to grow at a faster rate over the forecast
period.

Consumer perception on Specialty flour:

 Consumers worldwide are striving to adopt a combination of grains, cereals,

lentils in their everyday food for essential nutrients. In addition, increasing
gluten allergies is stoking demand for non-wheat based flour. This is stoking
demand for functional flours that are composed of soy flour, rye flour, and oat
flour among others.
 Consumers are looking for foods that are more authentic, which has driven
interest in artisan products, according to CSM Bakery Solutions. 
 Increase in health concerns for high-protein flour gives rise to demand for flour
millers to make product innovation by using gluten-free flour alternatives such as
maize flour, rice flour, soya flour, corn flour and multigrain flour.
 Customers going through celiac disease, gluten intolerance, and wheat allergies,
and other disease, are favoring the intake of specialty flour, this is in turn driving
market growth of Functional Flours.

Sources:

 https://bakeryinfo.co.uk/ingredients-reports/speciality-flours-andamp-mixes-looking-to-
the-future-with-ancient-grains/623531.article
 https://www.marketsandmarkets.com/Market-Reports/functional-flour-market-
206860140.html
 https://www.transparencymarketresearch.com/specialty-flours-market.html
 https://www.mordorintelligence.com/industry-reports/functional-flour-market
 https://www.entrepreneurindia.co/blog-
description/90/production+of+multigrain+atta+using+super+food+grains-+atta+(flour)
 +with+nine+super+whole+grains-+specialty+flour+mix+(natural+anti-
aging+flour+for+boosting+metabolism%2C+energy+and+power+useful+for+diabetes
%2C+blood-pressure%2C+arthritis%2C+heart-patients)
 https://www.axiommrc.com/product/10162-functional-flours-market-report