Brew-Chi’ Coffee but different : Enjoy, Savor, Chillax

4P’s in the Marketing Mix

Brand Name: Brew-Chi’ Instructions:

Tagline: Coffee but different : Enjoy, Savor, Chillax 1. Brew-Chi’ Pandesal:

 Step 1: If preferred warm, reheat the pandesal in a
P – Product/s
preheated oven at 325⁰ F or 160⁰C for 1-2 minutes.
1. Brew-Chi’ Pandesal For microwave: Heat at medium – medium-high for 1-2
2. Scrub it Brew-Chi’ minutes.
3. And More…  Step 2: For the best experience, rip the pandesal in
half to let out the steam and reveal the cheese filling
Main Features of Enterprise:  Step 3: Enjoy with a cold glass of orange juice or
coffee.
1. Energy Pick-up any time of day
2. Scrub it Brew-Chi’
2. Brings warmth to your soul
 Step 1: Take a small amount of the scrub and apply it
3. Your Brown Re-imagined
on your face, making sure to avoid sensitive areas
4. Your friend that winds you down
such as the eye. This scrub could be also used in other
5. A twist on your same old cup of Joe
part of the body that require exfoliation
6. A familiar taste in an unusual body
 Step 2: Gently lather the scrub all over the applied area
Needs of the Customer + Features that Satisfy  Step 3: Allow the scrub to settle for 5-7 minutes
 Step 4: After a few minutes thoroughly rinse the
1. Need: A new way to enjoy same old coffee applied area with water.
Feature: Collects and combines different products that contain
 Step 5: Enjoy you newly exfoliated face and body.
coffee’s essence.
Documentation: Photo of Pandesal and Coffee Facial Scrub.
2. Need: An energy booster suitable for any time of the day.
Feature: Offers a wide range of products for all types of people P – Price
and at different times in the day.
Costing: T.B.D. (COGS + OPEX)
3. Need: An accessible place to find and experience the other Promos:
benefits of coffee.
Feature: Sells products not only for coffee lovers but for those 1. BOGO @first try (Buy one, get one promo)
who seek for the other benefits that coffee brings. Get a Brew-Chi’ Pass Me loyalty card to earn:
  1 point for every:
o Purchase of any Brew-Chi’ product;
o Referral through Brew-Chi’ Pass Me Loyalty Card
(Member-by-Member Promotion);
o Every 10 points gets you back your BOGO offer.
P – Place
1. Online Store (Website, Facebook Marketplace, Other social
media)
 Inclusive of Delivery System (Link to to re-seller service)
2. Re-sellers / Delivery Service through FoodPanda, GrabFood,
Lalafood, etc.
P - Promotion
1. 10 second video
Ideas:
 Are you addicted to coffee just like me? (1 by one)
Choose Brew-Chi’. Your coffee companion at any time
of day. Chillax now @ (TIDE)
 Craving for a twist on your same old cup of Joe? Enjoy
Savor Chillax. Brew-Chi’ Your friend that winds you
down. (Logo) PAK PAK PAK PAK Style
2. Flier / Poster (Contains 4P’2; 2 Styles)
3. Loyalty Coupon/Card (Simple Card w/10 days and at the end
there is free 25% coupon)
o Get special offers during Chillax Wednesdays (10% off)
(Wednesday to get you through the week)
o QR Codes
4. Banner (CTA)
Advertisement Objectives:
Introduce/Awareness of brand/product + Benefits
Encourage Repeat purchase (BCPM and promos) Expand customer
base
Encourage
How to get
FACE PORTION
ACTION
3 Posters (NOW OPEN, BOGO, 3 EMOTIONS)
PHOTO SOURCES:
COFFEE SPECTRUMhttps://burmancoffee.com/coffee-roasting-
tips/coffee-roast-styles-2/
GREEN COFFEE BACKGROUND:
https://www.pinterest.ph/pin/461619030559072215/
COFFEE BEAN: https://media.istockphoto.com/photos/single-coffee-
bean-isolated-on-white-background-picture-id1209116964?
k=6&m=1209116964&s=170667a&w=0&h=u4DwflXiB1F3zrksj89uwGkDwjm
Y9I87JagEGg0hm8U=
ICE: https://cdn4.vectorstock.com/i/1000x1000/06/48/cartoon-ice-cubes-
frozen-water-vector-12060648.jpg
BLANK HEAD: https://cdn2.vectorstock.com/i/1000x1000/26/26/head-
side-view-icon-sign-cartoon-character-vector-25202626.jpg
BREAD: https://img.favpng.com/11/10/23/toast-sliced-bread-cartoon-
illustration-png-favpng-gTPgsw5BaYYbfMgwGNfH9ULDb.jpg
LOGO COFFEE BEAN: https://w7.pngwing.com/pngs/658/922/png-
transparent-coffee-bean-cafe-drawing-cartoon-coffee-beans-cartoon-
character-brown-cartoons.png
SURVEY & INVITATION BACKGROUND:
https://i.pinimg.com/originals/df/91/4c/df914c556a158cacbc3f6f3d88d
a59bc.png
COFFEE SMOKE: http://clipart-library.com/clipart/n1219552.htm
QR CODE: https://www.flowcode.com/?
utm_source=google&utm_medium=search&utm_campaign=Int_english_Ex
act_Nonbrand&utm_term=qr%20code
%20maker&utm_content=generic&gclid=Cj0KCQjw2or8BRCNARIsAC_ppyYb
M1FveMDetpM23-
QWN91EXOoqebhHcX8X_rKNQFPu5tu38q4DSHIaAk1CEALw_wcB