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INTERNATIONAL SCHOOL OF BUSINESS & MEDIA

Short Assignment - 1

Submitted To:
Prof. Naresh Kodavoor

Submitted By:

Hemika Mani 20191040

Sounak Laha M20192716
Amit Kumar Maurya M20191506
Mayank Sagar 20191057
Shivam Kumar M20191544
Manish Singh 20191056
Akshay Kumar Gupta M20191505
Kaushiki Agarwal M20191049
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ACKNOWLEDGEMENTS

We have put in efforts in this project report. However, it wouldn’t have been
possible without the kind support and help of our friends and college institution.
We acknowledge our sincere thanks to the subject faculty, Prof. Naresh
Kodavoor, for his guidance and constant supervision as well as for providing
necessary information regarding the project. We would like to express our
gratitude towards our parents for their co-operation and encouragement which
helped us in the completion of this report.
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CHANNEL NAME- ROADSIDE SINGER

Start with the Basics- The first thing you’ll need to do is actually create your
channel

Sign into YouTube and click on the user icon at the top right of the screen
Click on the gear icon to get to your account’s YouTube Settings
Click on Create a new channel
Then choose “Use a business or musicians”
Add “ROADSIDE SINGER” and click create.

Fill in the about section-The next step is to fill out your profile and channel
description. we should describe our brand and what viewers can expect to see
on our channel. This is also a great place to add links to our website and other
social media networks that we use. This description will appear in more than
one place on our channel.

Channel your Art- When you go to a YouTube channel, you’ll immediately be

greeted with a large banner displaying the channel name. This is your cover
photo and is prime real estate for introducing your brand. We will put the artist
picture of roadside singer’s pictures on cover photo that will give the first
impression of our channel.

Create a Good Content and Differentiate- creating attractive and unique

content is the only option that will differentiate my channel from others. The
best way to create a viral video that can soon reach out to a large mass in no
time and it will help to generate a lot of traffic on the channel.

Optimize for Search- When uploading a video, it’ll be asked to fill in a title,
description, and tags. These are essential components to have video easily
discoverable in YouTube search. Much like SEO for your own website, YouTube
has its own set of parameters for to optimize your video for search. Fill these
sections out to the best of your ability using keywords (musical, YouTube music,
music download, track, new videos, new songs, latest songs) to describe the
video and the channel. A keyword-rich (but not heavy) title and description can
go a long way and I’ll be able to see what works for my videos as we progress. If
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the video is well optimized for YouTube itself, this can extend to search engines
as well. As a Google-owned product, YouTube has tight integration with the
search giant. If you play your cards right, you’ll find your videos ranking high on
both YouTube and Google.

Finally, It’s Time for YouTube Competition Analysis- Just like with Google, you
want to optimize your videos around keywords that:

Get lots of searches and

Aren’t super competitive

How do you find these magical keywords?

An awesome Chrome extension called TubeBuddy. This tool shows you stats for
each keyword right in the search results.

Upload Consistency- Keep these three things in mind:

Plan an upload schedule
Produce 1-2 videos per week
Don't veer from your upload dates

Do not recommend sporadic upload times because the YouTube algorithm will
penalize you for it. If they know you're inconsistent, then your stuff won't be
recommended to new viewers or appear on their trending page. Consistency is
one of the most important things to consider if you want to be a successful
Youtuber.
Creating a Theme and Campaign Message that Supports My Goals- Using
various tags, hashtags will help me to reach out to large mass of audience and
also be in top of search.

Use Thumbnails that Stand Out- Trends show 90% of YouTube good channels
have customized thumbnails for their videos and it helps them to get more of
traffic on their channels. The next step will be to create a thumbnail particularly
for the new album that is coming and keeping the audience in suspense so that
they regularly check our channel.
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Promote Videos To my Audience- Promoting your YouTube videos is a key part

of growing your channel. But it only works long-term if we have awesome video
content in the first place. Promoting it on famous channels and other mediums
will lead to more reach in short span of time and it will ultimately take us to our
1 million views goals.

Skippable in-stream ads

Non-skippable in-stream ads (including bumper ads)

Video discovery ads (formerly known as in-display ads)

Non-video ads (i.e., overlays and banners)

Optimize your Channel to Attract Followers- Make it easier for people to find
and follow you on YouTube by optimizing your channel. By optimizing directly,
the channel will ultimately bring the audience and they can go through out
unique content and this will in return increase our views as well as our
subscribers.

Working with an Influencer- working with influencers is One of the best ways
to showcase my channel videos and reach a wider audience on YouTube It’s
often a lot easier for the creators to get in touch with some influencers which
can promote our channel or that particular video and this can give reach to our
video to a large mass. With the right partnership, creators can transfer that
reliability and huge promotions to our channel.

Promote your YouTube Videos on Other Social Channels- Promoting my

YouTube videos on your other social channels is the easiest way to grow my
audience. Facebook, LinkedIn, Instagram, Pinterest? There are many from which
to choose. And if there’s a channel (such as Facebook) on which i want to post
videos directly, i can always do a teaser for the full-length video on YouTube so
that you have optimum engagement on all channels.
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ROAD TO TARGET AUDIENCE

Create Good Content and… Different- There is no magic formula to grow our
YouTube channel. However, content is king! A good, well-produced video can
be the key to success for us because it allows us to differentiate it from other
artists.

Keywords in Tags and Video Descriptions- YouTube is one of the largest

search engines in the world and writing descriptions with keywords can help
visitors find our videos more easily through search. At this stage, we have the
opportunity to stipulate our niche and define the audience you want to reach.

Share your Videos on Social Networks- Sharing our videos on all social
networks is one of the most effective ways to expand our channel because it
garners them immediate attention, backlinks and potential for having key
influencers like or share the video content.

As we know, social media are a series of communities that may share a passion
for our music, or already be searching for it. In addition, we can leverage the
value of an audience we have already built.

That way, it’s always a win-win situation because we are generating views on
YouTube and also generating interaction on social media at the same time. All
in one!

Thumbnails- A good thumbnail highlights our videos from others, creating a

huge opportunity for the audience to be interested in our content. Just as we
probably clicked on the video that the thumbnail most called our attention, the
audience will also click on the video that the thumbnail stands out positively
from the others.
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A good thumbnail is crucial in increasing click-through rates on videos and

generating more interaction. In the end, the best thumbnails attract more
clicks. But pay attention! A thumbnail must be related to the video. Don’t use
thumbnails as a clickbait. This will spoil the credibility of our channel.

Post During the Right Hours- Our videos reach the most people during peak
hours, just like prime-time television. Post at 3am and watch your numbers go
down. We can’t blame fans and subscribers for not tuning in if they get alerts
at crazy times. During the week, they like to watch videos after work. If we
post between noon and 4pm, our video will have been indexed by Google and
more people will see it. On weekends, upload between 9-11am so they can
watch around lunchtime or in the afternoon.