A manda Gold stei n

Aspiring marketer who is eager to learn, make an impact and be an active member of a high-growth team.

(954) 234-0297 Agoldstein1@babson.edu www.linkedin.com/in/amanda-goldstein-

E D U C A T I O N RE L E VA N T C O U RS E WO R K

BABSON COLLEGE  Brand Management

Wellesley, MA //School of Business// Class of 2021  Sports Marketing
 Bachelor of Science and Business  Principles of Marketing
 Consumer Insights and Research
CORV INUS UNIVERSIT Y OF BUDAPEST
 Entrepreneurship and Opportunity
Budapest, Hungary //Semester Abroad// Spring 2020
 International Business and Humanities in Budapest  Foundations of Management and
Entrepreneurship
P R O F E S S I O N A L E X P E R I E N C E  Information and Technology
 Management Consulting Field
BeBOLD bars, W e ll es le y Hil l s, M A Experiment
Student Consultant Aug. 2020- Dec. 2020
 Accepted into the Management Consulting Field Experiment Program at Babson College.
CE R T IF IC A TI O N S
 Helped optimize the company’s growth and advance their inventory management
techniques.  Google Ads
 Conducted competitive research and analysis to enhance our client’s ability to grow and
innovate. T EC H S T ACK
 Presented research based recommendations and demos to both the CEO and COO to help
improve overall strategy.  Google Analytics
WordStream, B o sto n, M A  Facebook Ads
Marketing Generalist Intern Jun. 2020- Aug. 2020  Salesforce
 Supported WordStream’s demand generation marketing initiatives.  Marketo
 Assisted with marketing operations and campaign tracking set up in Marketo and  Tableau
Salesforce.  Hootsuite
 Contributed to the WordStream blog, which reaches 2+ million monthly visitors, about  GoToWebinar
how to have a successful cross-marketing webinar plan.  Microsoft Suites
 Planned and implemented email nurture campaigns for monthly webinars – resulting in
over 6,000 registrations. AC CO M PL ISH M E N T S AN D
 Managed the entire demand generation strategy for the August 2020 webinar, that AC T IV I T I ES
resulted in 2500+ registrants and over 200 qualified leads for the sales team.
 Led research to identify opportunities to optimize database engagement.  Dean’s List Recipient 2019-2020
 Adapted and supported the marketing team as they pivoted to a new business model.  Hope of South Florida 2019-2020
 Completed keyword research, competitive analysis and sales enablement to improve
company readiness and sales conversion rates.  Journaling Club 2019
 Babson College Varsity Women’s
Fish’s Wholesale, Coral Springs, FL Soccer 2017-2019
Marketing Assistant Mar. 2020- Jun. 2020 o Time commitment of 20+
 Assisted in the transition to a hybrid business model that included both wholesale and hours per week to train,
retail fish sales by adding online marketing as well as a buy online option for consumers. practice, travel, and
compete in games.
 Managed the marketing budget and analyzed the performance of both Facebook Ads and
Instagram Ads in order to determine what was the most valuable marketing strategy.  American Heritage High School
Girls Soccer Captain 2016-2017
 Created and distributed emails to Fish’s 200+ retail subscribers that announced
 Secretary of Sustainability Club
any updated price changes or deals.
2016-2017
 Member of the National Honor
WaterMatters, W el le s le y Hil l s, M A Society 2015-2017
Marketing Manager Aug. 2017- Apr. 2018
 Student Government 2014-2017
 Worked in the marketing department of a 12 person student-run business that was created
in Foundations of Management and Entrepreneurship.
IN T E R ES T S
 Assisted in company sales of 124 t-shirts and donated all profits, which was just under
$2,000, to Clean Water Action.  Health and Fitness
 Organized events to promote the company product and create awareness both on campus  Social Media Marketing
and within our target market elsewhere.
 Community Management
 Created a targeted social media campaign using integrated data driven insights to track
 Trend Watching
the progress.