NEWSLETTER Vol 1 Issue 1

NOVEMBER EDITION

THE COFFEE CHAT

Well-Grounded: A Coffee Company

MISSION
MISSION STATEMENT
STATEMENT

“To provide a consuming experience

every customer can feel confident
investing in our ethically sourced
ingredients, sustainable packaging,
and dedication to minimizing
societies contribution to climate
change.”

COMPANY
COMPANY EVENTS
EVENTS

New York Jets Marketing Meet 11/18

Long Island Virtual Trade Show 11/20
Thanksgiving 11/26
Pay Day 11/30
Employee Evaluations 12/2
Business 101 Presentation 12/3
National Tradeshow 12/10
NEWSLETTER Vol 1 Issue 1

RECENT MILESTONES

100 Instagram Followers

$5000 Sale
171 companies on our
mailing list
Obtained two investors
Established an
international business
parter

QUOTE OF THE MONTH

“Creating a strong business

and building a better world
are not conflicting goals -
they are both essential
ingredients for long term
success.”
- Bill Ford

UPCOMING BIRTHDAYS

Mr. Brooks' Birthday is

December 24th
Mr. Katz's Birthday is
December 21st
 NEWSLETTER Vol 1 Issue 1
EMPLOYEE
EMPLOYEE OF
OF THE
THE MONTH
MONTH

Ms. Relkin was awarded employee

of the month by the CEO and COO. Ms.
Relkin is a key member of Well-
Grounded's administrative team,
along with spearheading all marketing
facets of Well-Grounded.
Well-Grounded recognizes her
commitment to Well-Grounded, and
appreciates her efforts to recruit two
equity investors, arrange company
apparel, oversee social media
platforms, and demonstrate admirable
workplace manners. Keep up the great
work Ms. Relkin!

SAMANTHA RELKIN
Chief Marketing Officer

BREWING UP SOME

SALES

During our Long Island Virtual Trade

Show, Mr. Levitz and Mr. Brooks
generated the most amount of sales.
Keep up the great work!

COFFEE
PLEASE
NEWSLETTER Vol 1 Issue 11

ANGEL EQUITY INVESTORS

Well-Grounded obtained $150,000 in

funds from investors. Our COO, Rebecca
Weissman accumulated an investment
from Engel & Volkers. Plus, our CMO,
Sam Relkin obtained two more equity
investors.

A LATTE SOCIAL MEDIA

@wellgrounded_vei

@wellgroundedvei

@wellgrounded_vei

PROFESSIONAL DEVELOPMENT

OPPORTUNITIES

Women in Business Leadership

Conference
Business 101
Corporate Social Responsibility Seminar
NEWSLETTER Vol 1 Issue 1

A LETTER FROM THE

Dear Well-Grounded,

Congratulations on completing your first month of work! I have

seen all the hard work and dedication you have put in and I can

confidently say that Well-Grounded has a very bright future

ahead! Between building up a vast VE network which led us to

partner with a firm from Bulgaria and coming together to execute

a successful first trade show, you have all done your part and

beyond, and as your CEO I am so proud to see you all doing so well!

The rest of the executive team and I are thrilled to see what will

come next, and we know that you will all rise to the occasion. Now

let’s get ready to place in the VE Top 150 on December 31st!

Best,

Victoria Freitas, CEO