Professional Documents
Culture Documents
Sem - Module3
Sem - Module3
Sem - Module3
Marketing
Module 3
Leisure
Leisure/Destination Products
• Cities/Spots
• Cruises
• Theme Parks
• Hotels
• Restaurants
• Casinos
Why are we going to this place? The impact of the destination brand
• “Sin City”
• Adult-oriented entertainment centre
• Effort in broadbasing – family-oriented entertainment place
Consumers Businesses
• Use of smartphones while • TripAdvisor (Zomato…)
travelling • New businesses
• Search • B&B
• Upload content • Small resorts
• Checking-in • Niche tour operators
• WOM • Travel agents in peril?
• Post and study reviews • 77% cruise bookings
• TripAdvisor • 73% package bookings
Problem
Losers
Places
•Poland •Antarctica
•Ukraine
•Gulf countries Low Emotional Pull IIM Ranchi MBA 2019-21
Destination Brand Fashion Curve