Enrique and Lisa’s Bamboo Furniture Business

Enrique, his wife Liza, and their three children moved from Batangas to
Davao City. Enrique was a furniture maker and he put up a furniture making
business in Davao. Since bamboo was plentiful in the area, he started making
bamboo furniture such as chairs and sala sets. He displayed his works on the
sidewalks in front of their house. Many passersby would buy his works because
of their attractive design.

Enrique’s business continued to prosper and he started hiring workers

in order more bamboo to make more products. He noticed that as he began
producing are products, the cost of producing each unit began to decrease.
However, while he had more products on display, the number of customers did
not increase. This resulted in difficulties for the business. Bills were piling up
and Enrique was barely able to pay his workers their wages and his suppliers
for the bamboo he purchased.

Enrique asked his wife Lisa for ideas and she suggested that they should
go after customers like what her friend May, who sild memorial plans, did. The
couple assigned some of their workers to peddle their products around nearby
residential areas. After two weeks, however, sales still did not improve. As they
continued brainstorming on what to improve their sales, their son Jake, who
was a Senior High School student, talked to them about what he learned about
marketing.

Jake suggested to his parents that they look into conducting a SWOT
Analysis to determine the strength, weakness and allow possible opportunities
and threats to the business.
SWO

Strengths Weaknesses
The capacity of the craftsmen Decision-making that stays to
ANAL T

to maintain the business. They be not founded on polished

encounter in selling products skill. Mature age and low
YSIS

Opportunities within the area and bamboo

1. The local government has
announced a program
supporting local business
enterprise through loans
and exposure in trade fairs.
2. An upcoming celebration in
the province is expected to
draw many tourists from
other cities and provinces,
including foreigners.
SO Strategies
According to the opportunity of
government's reality to
improve the presentation of
bamboo products should be
utilized to portray the products
generally in the zone. The
products should be
exceptionally known by the
individuals by utilizing the
bazaars gave by the public
instructive
OW Strategies degree of crafters
The board by following
government gave programs,
they utilize the arrangement of
subsidizing from the foundation
or bank select alumni with
significant levels of schooling to
pick up a trade of thoughts in
business advancement.
 authority or networks and with
a high populace can be another
objective market.
Threats ST Strategies WT Strategies
1. There is competition from Encourage extra fares with are The business of Enrique and
other furniture shops. helping out their business Liza should be available to
2. A nearby mall is being turning into an asset individual outside speculation to
constructed in the area, to present the products and encourage the market
which will have a furniture different products should be development and the
and hardware store handled with the end goal that presentation of bamboo items
no duplication or for youngsters to be profoundly
impersonation of the products keen on working with business,
happen. subsequently advancing
homegrown products.