Statement of the Problem

This study aims to determine the effects of graphic messages on the

consumption level of users. Also, this study aims to answer the following questions
and the answers will serve as a guide for the researchers all throughout their study.

1. What is the demographic profile of the respondents in terms of:

1.1 Age
1.2 Gender
1.3 Length of cigarette usage
2. What are the factors that smokers mostly consider when buying a cigarette?
2.1 Behavior
2.2 Environment
2.3 Packaging
3. What are the effects of graphic messages to the consumption level of
cigarette users in terms of:
3.1 Before seeing the graphic messages on the packaging
3.2 After seeing the graphic messages on the packaging