Course Title: Business Communication; Ornate by: Md.

Shohel Rana,
Lecturer, Dept. of Business Administration, European University of Bangladesh.
Email: shohelrana@eub.edu.bd

Module: 03 (Types of Communication)

3.1 Types of Communication:

1. Verbal Communication: Verbal communication is a type of communication that uses words to share
information with other people. These words may be both spoken and written.
2. Written: Written communication is a type of communication that use of the written words. Written
communication is the most important and the most effective of any mode of business communication.
Some of the various forms of written communications that are used internally for business operations
include: Memos. Reports etc.
3. Formal: Communications which are related to a formal organization structure and which are to be
sent through the formal or officially recognized channels are called formal communications.
Generally, orders, instructions, decisions, of the superior officer, etc. are communicated through this
channel.
4. Informal: Communications which are not related to the formal channels of communication. In this
channel, very often, a person can obtain information which would take a few days for him to receive

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 Course Title: Business Communication; Ornate by: Md. Shohel Rana,
Lecturer, Dept. of Business Administration, European University of Bangladesh.
Email: shohelrana@eub.edu.bd

through the officially recognized, organizational channel. Informal communication may be conveyed
by a gesture, nod, smile etc.
5. Upward: In the case of upward communication, communication flows from the subordinates to the
superiors. It includes reports, suggestions, reactions of workers, proposals, etc.
6. Downward: In the case of downward communication, the communication flows from the superiors
to the subordinates. Communications sent through this channel are generally directives requiring
actions to be initiated by the subordinates. These communications include orders, policy directives,
instructions, etc.
7. Horizontal: It means communication among the subordinates who are working at the same level of
organization. For example, communication among foremen or superintendents, or functional
managers or supervisors is horizontal communication.
3.2 Inter personal Communication: Interpersonal communication is the process by which people
exchange information, feelings, and meaning through verbal and non-verbal messages: it is face-to-
face communication.
3.3 Intra personal Communication: Intrapersonal communication is a communicator's internal use
of language or thought. It can be useful to envision intrapersonal communication occurring in the mind
of the individual in a model which contains a sender, receiver, and feedback loop.
3.4 Difference between Inter personal Communication and Intra personal
Communication:
Basis for comparison Intra-personal Communication Inter-personal communication
Meaning Intrapersonal Communication is one Interpersonal Communication is
that we have with ourselves, i.e. the the communication between two
communication that occurs in our or more person, through verbal or
mind. non-verbal messages.

Persons Involved One At least two

Occurrence Continuous due to human nature. Regular, due to social needs.

Media Only a person's internal senses are Supported by a verbal and non-
involved. verbal media.

Concerned with Thinking and Analysis Exchanging and sharing of ideas or

information

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 Course Title: Business Communication; Ornate by: Md. Shohel Rana,
Lecturer, Dept. of Business Administration, European University of Bangladesh.
Email: shohelrana@eub.edu.bd

Module Outline: 03
1. Graphically describe the types of communication.

2. Define inter-personal and intra-personal communication.

3. Differentiate between inter-personal and intra-personal communication.