TAG TASTE

If you’re in the food business,

then you should be on Tag-Taste

Subject: Marketing Management

Submitted to: Prof. Ashish Dubey

IPMX13022 MAYUR MOHAN KALGUTKAR

IPMX13023 MRIDUL SAHU
IPMX13024 NAVEEN KUMAR
IPMX13025 NIMMI KUMARI
IPMX13026 NITESH SHARMA
 What business are they in?
Long Term Goal
Competitor
 Networking for F&B
business professionals Ecosystem Consulting  There is no direct
 Building online built through the Short Term Goal competition for Tag-Taste
community for Food & platform helps
 Providing consulting Platform solution as of now.
Beverage enthusiast. . TagTaste to consult  However, independent
services to manage
 Leveraging the companies and use
end-to-end product consultants who provide a
community to solve the money from
industry problems consultancy services
solutions part of the services
to enhance the offered by Tag-Taste are
ecosystem F&B the closest competitors
Restaurants
Platform Companies

Food
Startups Future Threats
 LinkedIn & Facebook with
their scale could be
Customers potential threat to Tag-
Taste
 However, significant
F&B Professionals & operations of Tag-Taste
F&B Business happen offline that gives it
Enthusiasts
the necessary head start
 Customer segmentation and
targeting
Food Industry

Industry Professionals Businesses

Experts Tasters Students F&B Companies Food Start-ups Food Suppliers Food-tech
- Chefs - Culinary research
- Nutritionist Seeking: - Food sciences Restaurants Hotels Caterers Institution
- Food • Projects - Agri-based
• Contracts
technologists Management Seeking: Seeking:
• Product Management • Customer
Seeking: • Consumer insights / connect
Seeking:
• Jobs Actionable feedback • Growth
• Projects
• Mentorship • Competition benchmarking opportunity
• networking
• Learnings • Business expansion
• collaboration
Seeking:
• Industry connect
• Research opportunity
TARGET SEGMENTS

Focus on current revenue - F&B companies: Big corporations looking for end-to-end product solutions
generation needs to build - Food chains: Quick service & fast food restaurants looking for product
the eco-system for the development & existing product enhancement
platform - Standalone restaurants: looking for expansion opportunity
 TagTaste- Market potential in 3-5 years
Assumptions Forecast 2019 2020 2021 2022 2023 2024

 Market Share for TagTaste has R&D Expense in F&B

Industry 876.21 980 1096 1225 1370 1532
been considered as the
proportion of R&D expense of Growth rate 2.0 2.0 1.8 1.6 1.5 1.3
F&B industry TagTaste 90 180 328 541 807 1089
 The average growth of last 7
TagTaste Market Share 10% 18% 30% 44% 59% 71%
years of R&D cost is 12%. It is
assumed that this growth shall
Market Share of Tagtaste
remain constant for next 5
years R&D Expense in F&B Industry Tagtaste Tagtaste MarketShare
 It is observed that the growth 2000 80%
of a start-up gradually slows

TagTaste Marketshare
Amount in Million Ruppes 71% 70%
1532
time with time. Tagtaste has 1500 1370 60%
1225 59%
doubled its revenues in 2019 and 1096 50%
980
assumed to grow similarly for 1000 876.21 44% 1089 40%
next 2 years as it has no 30% 807 30%
competitors in India. As few 500 541 20%
18%
competitors enter the market 10% 328 10%
and provide competitive 0 90
180
0%
services, growth would start to 2019 2020 2021 2022 2023 2024
slow down which is reflected in Year
the growth rates as well.
Thank You