Spring 2011 Ambassador Tour Manual Final

Bentley Ambassadors
Tour Manual
Spring
2011
Table of Contents
Introduction 2
Tour Basics 4
Keys to Giving A Great Tour 4
Do’s and Don’ts 10
What to do in UGA 11
Starting Your Tour 13
Tour Routes 15
Topics to Cover 21
Additional Information
Closing Your Tour 65
Fact File 66
Rankings & Accreditations 67
Frequently Asked Questions 68
New GB Curriculum 75
Complex Problems, Creative Solutions 78
Sustainability 79
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INTRODUCTION
WHAT IT MEANS TO BE AN AMBASSADOR

As you already know, the campus tour is a vital part of the admissions process. I’m sure you
remember applying to colleges and participating in campus tours. You probably only
remember the exceptional tours and the very bad ones. Often our visitors have only one
opportunity to visit us for a close-up look at Bentley. Therefore, a positive first impression is
imperative. The students will look to you as an example of what Bentley is all about.
By becoming a Bentley Ambassador, you have taken on a very important responsibility. You
play a key role in helping to communicate the benefits of a Bentley University education to
prospective students and their families. The Office of Undergraduate Admission depends on
you to create an accurate and positive impression of the University, and to remember that while
you will share your own experience as a student, you also represent all students – you’re
representing all 4000 Bentley students and all the possibilities Bentley offers. We value your
efforts and enthusiasm. It’s also very important to know your audience and communicate the
most pertinent information to the visitor’s interests and needs. Four things to always
remember:
1. Be positive – make a great first impression!
2. Communicate the benefits of a Bentley education
3. Represent 400 students in 1
4. Know your audience and cater your tour to each visitor
RESOURCES
The entire Admissions staff acknowledges the important role you have in our office. We are
inspired by your enthusiasm for Bentley University as well as your commitment to giving each
and every family with whom you contact a glimpse of your experiences. We are proud to have
you represent Bentley and are more than willing to provide support if needed.
Families will not expect you to know every detail and statistic of the school; they will expect
you to present a realistic view of Bentley beyond the facts and figures. When you need
information beyond what is covered in this manual, consult the following resources:
 Admissions Counselors/Officer of the Day
 Ambassador E-Board Members
 Training Sessions throughout the semester
 Admissions materials
 Bentley’s website
YOU’RE MISSION
The reality is that most campus tours are basically the same. You always see the same things—
the library, the athletic facilities, a dining hall, a residence hall, a classroom, and the student
center. You often hear about how friendly the campus is, how close the students and faculty
are, and how much fun there is on the weekends.
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Think about this from an applicant’s perspective. You take the admissions tour to gain insight
into a school. You want to know what kinds of students go there, what the faculty is like, how
much work there is, etc. Most students’ criteria can be met by dozens of institutions. Decision-
making is not entirely based on facts, and to a great extent, students use intuition to choose a
school. However, they also need good, logical reasons to justify their decisions. But if most
campus tours are basically the same, what does the tour really teach you? That school A has a
better-looking dining room than school B, and the tour guide really seemed to like the food?
That school C had some nice chairs in the library? Are these details that really communicate the
uniqueness of a school?
When we ask students what aspects of the tour played a role in their decision-making process,
some common themes emerge about the beautiful campus, the engaging tour guide, and the
nice residence halls. Surely, a tour can offer more convincing arguments for the value of one
institution over another!
It should take advantage of the

opportunity to speak to interested
and personality.
school in order to communicate its values applicants and their families
superficial and geographical details of a individually, and to make a powerful
The tour should go beyond the case for the benefits of a Bentley
education.
Tour Purpose
Your time spent with a prospective
student should make them feel information.
welcome. This provides added by providing the right kind of
assurance that if they like Bentley and between candidates and the University
everything the institution offers the The tour should optimize the match
environment will be one they are
comfortable in.
HOW TO USE THIS BOOK
 Study this guide – it is vital that you are

presenting accurate information.
 Look at it from the visitor’s perspective – If you need help thinking of examples
what will they find important and
appealing? and ways to add a personal touch to
 Brainstorm stories – are there any your tour, check out (and use!) the
experiences you or someone you know has examples in these bubbles spaced
had with a topic that you can share? throughout the manual.
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 Always think of your tour - when you read the information start thinking of how and
when you will present it.
TOUR BASICS
KEYS TO GIVING A GREAT TOUR

One of the best rewards from being an Ambassador is receiving compliments at the end of a
tour from visitors who were impressed not only by the school, but by you. Whether you are an
experienced Ambassador or new to the position, your tour can be improved if you keep in mind
the following advice before, during and after your tour:
Pre-Tour Tour Post Tour

Know
Know Your Audience
Your Audience Communicate
Communicate Clearly
Clearly Answer the Real Questions
Ask Questions Establish a Dialouge Reflect
Reflect on your Tour
on your Tour
Determine
Determine a a Tour
Tour Route
Route Encourage
Encourage Questions
Questions Send thank you notes
Send thank you notes toto
Practice Transitioning
Practice Transitioning Be
Be Aware
Aware ofof your
your Surroundings
Surroundings families
families
Know
Know the
the Facts
Facts Add
Add P.E.P.
P.E.P.
Get
Get Personal
Personal
PRE-TOUR CHECKLIST
Know Your Audience

Understanding who is on your tour, the purpose of their visit that day and what their interests
are is absolutely essential to give a great tour. Some of this information will be available to you
at the reception desk in the Office of Undergraduate Admissions. Some types of visitors you’ll
meet are:
 Prospective freshmen considering if they should even apply
 Accepted students trying to decide if they should enroll
 Guidance counselors trying to determine if Bentley would be a fit for their students
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 Transfer Students (discuss housing, Registration, financial aid, class requirements,
average class size, admission process, technology)
Ask Questions
In order to give visitors the best tour possible, learn more about them as you start your tour so
you can cater the tour to their interests. Doing this also helps develop a relationship between
you and the visitors. Below are some sample questions you can use to initiate conversation.
All Visitors:
 Have you been to campus before? If so, what do you think about our campus?
 Is this your first visit to Bentley?
 How did you hear about Bentley? (if they are from a great distance)
 Where do you live?
 What other schools have you visited?
Congratulate accepted
 What brings you to Bentley today?
 What are you hoping to accomplish during today’s visit? students!
Prospective & Accepted Students:

 What are you looking for in a college/university?
 What major(s) are you considering?
 What do you most want to see on campus?
 What are the most important things for which you’d like to learn more?
 What can I talk about today that would help you learn about the aspects of our campus
in which you are most interested?
 As a current student, what insight can I share with you that could help you with your
decision?
 What kinds of activities, clubs or organizations interest you?
Determine a Tour Route

*See page 15 for a detailed description of suggested tour routes.
Before you go out on tour you will need to determine what tour route you will take. Remember,
some Ambassadors give longer tours than others and some visitors may ask more question than
others. It is better to take a proactive approach and plan to take an alternate route before going
out on tour so the route does not have to be adjusted mid tour.
 Note how many guests are signed up for tours.

 Avoid taking the same routes as other Ambassadors at the same time.
 Talk to other Ambassadors before going out on tour about what route they are taking.
 Make sure to tailor your tour according to the prospective student. For example, if the
group is mostly accounting majors, show them the ACELAB.
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 Make sure you are familiar with the other routes. While there may be one route you
typically use, a tour guide must be flexible in order to give the most effective tour.
If you do not get a chance to talk to the other ambassadors be prepared to adjust your
tour route accordingly.
Practice Transitioning
It can easily become awkward to transition from introductions to your actual tour, between
various topics on tour and to the closing portion of your tour. Beyond giving context for the
tour and setting expectations, your opening and closing should emphasize the theme of the
Bentley tour and use emotion. Rehearse these aspects of your tour until they come naturally to
you. Here are some tips on how to make your tour run smoothly:
 In the beginning, tell the visitors what they are going to see and what the purpose of the
tour is. It can be something as simple as “Today we will start with the upper part of
campus where the academic buildings are located and I want to share with you what the
student experience here at Bentley is like….”
 Be flexible - although we want it to feel like a tour, we also want it to feel more like a
conversation. If a visitor would like to share his or her own experiences, questions or
make small talk embrace it, you will have time to cover everything.
 For more information on closing a tour, see page 62.
Know the Facts

It’s part of your job to know Bentley and to be informed, even if you aren’t a frat member, or
don’t have an accounting bone in your body, or couldn’t care less about varsity sports. As an
Ambassador, it is your goal that students and families receive correct information. There are
certainly going to be questions you won’t know the answer to, and that’s alright. You should be
and act like an expert, but never give false or misleading information – don’t guess at an
answer.
 Take some time to find out more about areas you’re fuzzy on.
 If you do get a question you can’t answer—say so. But then find out the answer to the
question that stumped you so that visitors have information they need and you won’t
have to say you don’t know again.
TOUR CHECKLIST
Communicate Clearly
You’ve taken the time to learn the information and gone through the training necessary to
give a great tour, but that does not automatically make you capable of presenting it to the
visitor in a clear manner. You put in the effort – here’s how to make sure others benefit from
that:
 Project your voice and speak clearly so the whole group can hear you. Don’t mumble!
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 Know what, where and how you want to communicate values and topics with visitors.
Each site should have a purpose.
 In general, tell people why you are telling them something. For example, “The reason
I’m telling you what clubs I was involved in as a freshman is because I want you to
understand the types of experiences Bentley students have outside of the classroom.”
 Check yourself – try to be conscious of how you are coming off to the visitor. Note your
mannerisms, tone and wording. Be sure to avoid phrases such as “um” and “like.”
Establish a Dialogue
Remember how nervous you were when you went on college visits? Prospective students
want you to like them and connecting with them will make both of you more comfortable.
Visitors expect interaction and will be more comfortable asking questions if you demonstrate
that you are interested in what they have to say.
 Encourage small talk!

 If you have something in common, expand on it!
 In the beginning of the tour, tell the visitor that you expect them to participate – you
don’t want to be the only one talking.
Encourage Questions
The most important people on the tour are the prospective students themselves. They are
here learning about Bentley University and what it is like through your eyes to be a student
here. Most of them will have questions they want to ask and some will hesitate to actually ask
them. As an Ambassador, your job is to get them to open up so that they have the information
they need.
Of course, families and relatives will also have questions. At times, they may seem irrelevant,
but listen to what they are asking. Most often, parents just want to know if their child will be
able to adapt away from home. They will often ask about your own experiences. Your answers
will help the parent imagine what effects Bentley may have on their own son or daughter.
 Repeat the question to the group, chances someone else wanted to know the same thing!
 After you talk about a major topic, ask if everyone is clear. It’s a great way to remind
yourself of anything you may have missed and visitors won’t be distracted thinking
about it the whole time.
Be Aware of your Surroundings

 Wait until the entire group is together before you begin talking about an aspect of
the University.
 Take note to follow up if there is an event or something going on around you for which
people may be distracted by – at the right time, you should follow up to make sure
everyone is aware of what was happening. Example – Poster vendors/banks in the
Student Center.
 When in busy places (i.e. hallways, the Library, walkways, etc.) have the entire group
stand to one side. This will minimize disruptions.
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Add P.E.P
The Point-Example-Point strategy can be an extremely effective story-telling technique
because it helps you make sure what you say is useful and understandable to your
visitors. Every time you make a key point, give an example or a set of facts, or tell a
personal story to support it. Then re-state your original point in such a way as to make a
larger, more universal point about Bentley. For example:
Bentley has a diverse student body.

Point
For example, I play soccer and there are students from…

Example
perspectives and attitudes openly and honestly.

learn with people from all over. You have to be able to share
Point In an increasingly global economy, you have to be able to work and
Benefits of adding P.E.P.: Using very specific examples and

 It gives your remarks structure very specific features will allow you to show
—so you don’t sound like how Bentley is different.
you’re rambling. It ensures
that you give your visitors
specifics and details—the
kinds of things that can make a tour stand out.
 Guarantees that you will have a serious point to make each time you stop. This helps
give the tour a sense of purpose beyond the geography.
Get Personal
Resist the urge to give a real estate tour. You are a storyteller - bring Bentley to life for your
visitors with real stories and examples illustrating the values that make Bentley unique. Visitors
are less likely to remember the number of students who study abroad than they are the amazing
experience you had when you were in France for a semester.
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 Make sure that Bentley’s values come alive with great illustrations and opportunities for
involvement.
 Be sure to vary the point of view—telling stories about yourself, your friends, and your
professors—and be specific (use people’s names; refer to the titles of books you read or
discussed, or papers you wrote, etc.)
POST-TOUR CHECKLIST
Example
Answer the Real Questions The Initial Question - Do you have to belong
to a fraternity or sorority?
Initially, it may be unclear what The Real Question - Is this campus dominated
information a visitor is really asking for in by Greek culture? Will I have a social life if I
their question. It is appropriate to revisit don’t belong to a fraternity or sorority?
the initial question if you feel like the
response you gave did not address their
real concerns.
 Read between the lines - As the tour progresses, you may pick up on a certain topic they
repeat or that sparks their interest. Listen carefully to your visitors’ questions and try to
understand the bigger point behind their request for information.
 Make a mental note of what questions are asked - Revisit them to make sure you
answered what they were really asking.
*For more examples like the one below, see the FAQ section located on page 65.
Reflect On Your Tour

After your tour ends, take some time to think about how your tour was received by your
families. Don’t be discouraged if a tour isn’t perfect! Asking yourself some of the following
questions after you finish your tours can help to improve them:
 Did you cater the tour towards the audience?

 What was different about this tour from your other tours? Did anything stand out that
worked or did not work?
 Were the visitors actively engaged in conversation?
 Was there anything you forgot to mention?
 Did you struggle to answer any questions?
 Were you positive and energetic throughout the tour?
 If the group didn’t ask many questions, did you provide too much detail at various
points?
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THE “DOS AND DONTS”
Do Don't
Dress the Part (no
tank tops, bare Bring your cell
midriffs, ripped phone
jeans, or hats)
Think about the Use abbreviations

tour from your such as CAB, SGA,
visitor's etc. without
prespectives. elaborating
Explain something
that doesn't add to
Make Eye Contact
your visitor's
understanding.
Make your tour

sound like a
Use Humor!
speech or a sales
pitch.
Remember that
you represent
Bentley and the
4,000 students here.
Be Yourself &
Have Fun!
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What to do in Undergraduate Admissions
When it is your time to give a tour, please make every effort possible to be there at least 15
minutes early. This provides enough time to get ready for the upcoming tour. Remember, when
you get to the Rauch building you are considered to be working, so please act appropriately.
There will be prospective parents and students in the area and their opinion of Bentley is
heavily based upon your actions. For many parents and students, it is going to be their very first
impression of a Bentley student, so we want them to leave with a positive experience.
The following steps should be taken when you get to the UGA office:
1. Sign in by putting your initials next to your name on the sign in sheet, which is located
in Diane Thompson’s Office behind the front desk.
2. Check in with the student worker at the front desk to see how many families are signed
up for a tour at the designated time slot.
3. Review the information and discuss amongst each other who will be going out on tour.
Ideally, we would like to send Ambassadors whose majors interest the prospective
student. For example, someone who wants to major in Finance should be grouped with
a Finance major. We are aware that this is not always possible; however an attempt
should be made. Also, everyone is extremely busy and we understand that people have
other obligations. However, you have a commitment to the other Ambassadors as well.
There may be consecutive weeks where there are not enough families for everyone to go
out on tour. In this instance, rotate between each other so everyone gets a fair chance to
earn some money and get some time off to catch up on their studies (or sleep!).
Try to make the groups as small as possible. There has been significant feedback on
giving 1-on-1 tours and we would like to continue this practice.
Disclaimer: Do not discuss this out in the open. The parents and prospective students
do not want to hear people saying, “I really do not want to give a tour”. Instead,
discuss this quietly in the conference room behind the desk.
4. If you are going out on tour, make sure you have your name tag on and have a few
business cards to give out at the end of the tour. Also, write your name on the white
sheet for each prospective student you will be taking out on tour and place it in the
thank you bin in the office behind the front desk. Also, check the binder at the front desk
for the room number of the dorm that is being shown. The dorm room is different every
half hour, so estimate the time that you will be around Miller and plan accordingly.
HINT: If you have to, write the dorm number on a post-it note and put it in your pocket.
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5. If you are not going on tour, please wait until 15 minutes after your tour time to leave.
This is just in case any families arrive late and allows for us to accommodate walk-ins.
Thank You Cards
After the tour, when you come back into Rauch, do not forget to fill out a thank you card
for each student on your tour. Thank you cards have been proven to be a lasting
impression and shows that you really care about prospective students and their college
search. This practice is something that really sets Bentley apart from other schools.
Again, do not do this out in the open; but rather, take the cards into the back room or
one of the conference rooms. See below for detailed instructions on completing thank
you notes and some samples of what to include in the note:
Thank you notes should be completed either immediately after your tour or at the
latest, your next tour time. You are also welcome to come back to the office at another
time outside of just tour times to complete the notes. Do not take the notes with you to
complete in your room. Write and mail them from here in the office.
Steps:
1. Return from your tour
2. Find the white sheet for each student on your tour
3. Write the note
4. Insert the note into the envelope
5. Address the envelope using the address found on the white sheet from your tour
6. Do not seal the envelope
7. Place in the outgoing mail bin
8. Discard of the white sheets in the shred box beneath the front desk
Sample Notes:
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Dear John,
Thank you very much for visiting Bentley University! I enjoyed sharing my experiences
with you and hope that your visit to campus was beneficial in your college search.
Do not hesitate to contact me or any member of the Office of Undergraduate Admission

should you have any questions.
Sincerely,
Jane Smith
Dear John,
Thank you for visiting Bentley University! It was a pleasure to meet you. I hope you
enjoyed your visit and found it to be informative.
Should you have any questions, please feel free to get in touch with me or any member
of the Office of Undergraduate Admission.
Best wishes for the remainder of your college search.
Sincerely,
Jane Smith
STARTING YOUR TOUR
The tour begins the moment you meet your visitors—but the “walking around” begins a little
later. The opening of this tour is designed to cover two locations—a brief intro in the waiting
area and an extended intro in the foyer. This is so that there is less traffic congestion. Do not
skimp on your opening: set the tour up properly—this means establishing the following:
1. Your Purpose
2. A mood (upbeat!)
3. A relationship with the visitors.
LOGISTICS:
1. A member of the Admission staff will gather families together and introduce you as
their tour guide. Greet your guests in the waiting room. If you have a small group,
shake hands with everyone and introduce yourself. Your introduction should include
the following at a minimum:
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 Name
 Where you are from
 What you are studying
 What class year you are at Bentley
2. Walk down the stairs to the foyer and have families gather to one side; proceed
outside if the group is large.
3. Get the names of the students in your group and their hometown. You may also use
this time to ask visitors some of the prior mentioned questions to learn more about
them. (If the group is too large, you won’t be able to do this.) Make sure to remember
the student’s names as well and use it often! People will appreciate it more.
4. Stress that the next hour will be the most meaningful if it is a dialogue. You are only
half the conversation-they have to participate too. The way you start your tour is most
important because it will set the mood for the rest of your tour. If you sound and act
disinterested and dull, then your tour will be boring and dull.
5. Your Introduction
The following is a suggestion on how you can start your tour. Work on an introduction
you feel comfortable with and you feel is best for you.
“I want to make sure that when you leave campus after the tour today, you have a real
understanding of what it means to be a Bentley student. Along the way to becoming a
Bentley graduate, the University will help you reach your greatest potential as a
professional and contributing member of society. “
6. Lead families up the LaCava Plaza towards the Library. At the base of the Library
stairs, briefly outline the history of Bentley University. A few facts to share:
 Bentley was founded in 1917 by Harry Bentley, and was originally in the Back
Bay of Boston.
 Bentley moved to this location in the late 1960s.
 Bentley became Bentley University in the fall of 2008.
Tour Routes
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MAIN TOUR ROUTE
Rauch Introduce yourself, learn about the

group
 On the way to Morison through the

LaCava quad: Talk about the following
 Bentley History LSM
topics when on the academic
 Quick Facts portion of campus - where and
 Overview of curriculum when is based on your
 Bentley academic experience 5 Year Program
discretion.
CMT Talking points:

 High tech facilities Honors Program
 Overview of CMT
 Corporate Partnerships
 On the way to Adamian:

 Professor relationships
 Service learning, ethics and social responsibility
Cronin Center/
CLIC Talking points:
 Study abroad opportunities
 Overview of CLIC
 On the way to Library:

 Career Services
 Internships
 Job Placement
Library Talking points:

 Overview of library
 The Deloitte Café
 If students are interested in Accounting, you may take the family to the ACELAB
ACELAB Talking points:

 Overview of facility
 Through Smith:
 Classroom environment
 Classes
Trading Room and Design and Usability Center
 Overview of facilities
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 Lead visitors down Smith stairs, past Greenspace:
 Life on campus
 Residence Halls (dorms, suites, apartments)
 Greenspace
 Activities
 Lead visitors past the Greenspace and bookstore, cross the street via the
crosswalk between Collins and Rhodes.
 Campus Safety
 Center for Health and Wellness
Student Center
Talking points:
 What Student Center is used for
 Mad Falcon, Harry’s
 Lead visitors into Seasons:

 Meal Plan and dining options
 Lead visitors upstairs

 Multicultural Center
 Student Life
 Office for International Students and Scholars
 Sacred Space
 Clubs and organizations (outside of the Bubble)
Athletics Talking points:

 Levels (Varsity, club, and intramural)
 Facilities
 School spirit
 On the way to Miller Hall:

 Review the first year experience
 Miller Hall
 Lead visitors past Rauch and pause between Rauch and LaCava
 Encourage visitors to check out the newly renovated La Cava Cafeteria
 Close the tour
ALTERNATE ROUTE 1
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Rauch Introduce yourself, learn about the group
 On the way to ACELAB through the LaCava quad:

 Bentley History
 Quick Facts
 Overview of curriculum
 Bentley academic experience


 Career Services
 Internships
 Job Placement
Cronin Center/
 On the way to Morison:

CMT Talking points:

 High tech facilities
 Overview of CMT


 Guide families out of the library through Einstein’s/Deloitte Café to Smith
 Through Smith:
 Classes

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 Life on campus
 Greenspace
 Activities
 Campus Safety
Student Center
Talking points:


 Student Life
 Sacred Space

 Facilities
 School spirit

 Miller Hall
 Close the tour
ALTERNATE ROUTE 2
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Rauch Introduce yourself, learn about the group
 On the way to Library through the LaCava quad:

 Bentley History
 Quick Facts
 Overview of curriculum
 Bentley academic experience
 Turn right at the falcon and enter the library through Einstein’s

 Guide families to Morison
CMT Talking points:

 High tech facilities
 Overview of CMT

Cronin Center/
 On the way to ACELAB/Jennison

 Career Services
 Internships
 Job Placement

 Through Smith:
 Classes
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 Life on campus
 Greenspace
 Activities
 Campus Safety
Student Center
Talking points:


 Student Life
 Sacred Space

 Facilities
 School spirit

 Miller Hall
 Close the tour
TOPICS TO COVER DURING THE TOUR
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Topic Where to Discuss Page(s)
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ACE Lab Jennison 23
Outside Student Center

Athletics and Athletic Facilities 23-27
2nd Floor Exit
Bentley Bubble 2nd Floor Student Center 28
Clubs and Organizations 2nd Floor Student Center 28-29
Any walk between

Career Services, Internships, Job Placement 29-32
buildings
Center for Business Ethics Adamian 32-33
Outside Main Entrance

Center for Health and Wellness 34-35
of Student Center
Center for International Students & Scholars 2nd Floor Student Center 35
Center for Marketing Technology Morrison 35-37
CLIC Lab Adamian 37-38
Classroom, Class Structure Classroom in Smith 38-40
Computer Resource Center, Laptop Program, Library or any walk

40-41
Technology on Campus between buildings
Curriculum Top of Library Stairs 41-42
Design and Usability Center 2nd Floor of Smith 43
Dorm Room Miller 43-44
First-Year Programs Walking to Miller 44-45
Five Year Program Top of Library Stairs 45-46
Housing Path down from Smith 46-47
Liberal Studies Major Top of Library Stairs 47-48
Library Library Foyer 48-50
Outside Student Center

Lower Campus 50
2nd Floor Exit
Meal Plans In or Outside of Seasons 50-51
Media and Culture Lab Lindsay 51-52
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Multicultural Center 2nd Floor Student Center 52
Outside of the Student

Police and Security 53
Center Main Entrance
Seasons Dining Hall In or Outside of Seasons 53-54
Any walk between

Service Learning 54-55
buildings
Smith Academic Technology Center Walking into Smith 55-56
Social and Cultural Life 2nd Floor Student Center 56
Spiritual Life 2nd Floor Student Center 57
Student Center 1st Floor Student Center 57-58
Student Life Office 2nd Floor Student Center 59
Study Abroad Adamian 59-62
Trading Room 2nd Floor of Smith 62-63
Transportation Path up from Student

63-64
Center to Rauch
Adamian, Library or
Tutoring and Academic Support Centers Between Buildings on 64
Upper
ACELAB (Accounting Center for Electronic Learning and Business)
Objective: To expose visitors to the high tech and subject specific labs on campus.
Key Points:
o The center is used extensively, but not exclusively,
in the accounting curriculum.
o Programs used in the ACELAB are used in the
outside world. Programs include FARS, Peachtree,
SAP, and TurboTax. You should be able to list 2-3
programs when asked
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o People in GB112 and GB212, as well as any AC course are welcome to walk in and
receive tutoring.
Important Facts:
o Another great example of the powerful academic resources Bentley has to offer.
o Examples of courses that use ACELAB: Cost Management, Accounting Information
Systems, etc.
o The new technology allows students to Over half of Bentley students
develop and communicate meaningful participate in intramural or
accounting information. intercollegiate sports. What
experiences have you had as a
spectator or participant?
ATHLETICS
Objective: To explain the ways that Bentley students can be

involved in sports and to emphasize that despite being a
small school Bentley teams have been some of the best in the
nation. Highlight the fact that students have a lot of school
spirit and some of the events you’ve been to.
Key Points:
o There are 23 varsity sports at Bentley, with almost 500
student athletes
o Over 2000 students partake in Intramural sports.
o Bentley, a Division II institution, competes primarily against other Division II schools in
New England. Bentley maintains membership in the National Collegiate Athletic
Association (NCAA), Northeast-10 Conference, New England College Athletic
Conference (NECAC) and the Eastern Football Conference (EFC).
o Men’s hockey competes at the Division-I level (Atlantic Hockey league).
Important Facts:
o Intercollegiate competition is conducted in men’s baseball, basketball, cross country,
football, golf, hockey, lacrosse, soccer, swimming, tennis, indoor track and outdoor
track; and in women’s basketball, cross country, field hockey, lacrosse, softball,
swimming, tennis, indoor track, outdoor track, volleyball, and soccer.
o Intramural sports include:
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Basketball Flag Football
Volleyball Dodgeball Softball
Ultimate Frisbee Racquetball Co-Ed Soccer
Floor Hockey Tennis Men’s Soccer
 Club teams compete against students at other colleges and universities. Some Club
Sports/Organizations include:
Rugby Sailing Water Polo Club
Dance Ultimate Frisbee Martial Arts Ski & Snowboarding
 Some Recreational and Fitness classes include:

Aerobics Volleyball Water Sports
Golf Racquetball Weight Training
FACILITIES
o Outdoor
 Astroturf field and grass field
 2,600 seat field house
 6Tennis courts
 Soccer field w/track
 Baseball and softball fields
 Practice fields
o Indoor
 The Charles A. Dana Center is a 118,000 square foot, two level gym equipped with
flat screen TVs, a food court, expanded office space for the Athletic department and
a private weight room for varsity athletes.
 The Dana Center also contains a 25-meter by 25-yard swimming pool with a separate
diving tank and hydro spa.
 3 Full Size Basketball Courts
 3 Volleyball courts
 Baseball batting cage
 2 Golf cages
 2 Racquetball Courts
 Indoor track
 Dance studio
 Therapy Room
 Weight Room w/nautilus equipment and bicycle machines
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 Athletic Training Room and Rehabilitation Center
 Sauna and steam baths
 Locker Rooms and 24 office facilities
Possible Story: When the Men’s Basketball team made it to the final four,
Bentley offered buses and free white t-shirts to drive to the game in
Springfield. About 600 kids were able to go (limited supply of tickets).There
is also a strong sense of pride for the school itself, as people are proud to
wear Bentley T-shirts and say that they are from here.
 The Dana Center also contains a 25-meter by 25-yard swimming pool with a separate
diving tank and hydro spa.
FALCON CLAIMS TO FAME

o Bentley Men’s Basketball reached the NCAA Division II Final Four for the 2009-2010
season.
o Bentley Men’s Basketball reached the NCAA Division II Elite Eight for the 2007-2008
season.
o Bentley Women’s Basketball reached the NCAA Division II Regional Game for the 2007-
2008 season.
o Eight-time winner of the Northeast-10 Conference President's Cup, awarded to the best
overall athletic program in the conference
o Men’s BB team has advanced to the NCAA Division 2 finals, not last season, but the
previous two seasons
o Women’s basketball team has been the most popular in terms of their success
STUDENT ATHLETES
o The philosophy of the Bentley University athletic department is Student First and
Athlete Second. The Academic Assistance Program was established to provide
Academic support and guidance to all Bentley University student athletes through
programs that include: providing tutorial assistance as needed, monitoring academic
progress, providing a study table environment, helping student athletes with class
registration and/or course selections, etc.
o Recruiting
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 All coaches recruit
 90% of student athletes don’t receive any sports money
 Men’s & Women’s basketball and ice hockey are the only sports that have
athletic scholarships.
 Recruiting is based upon
 Academics
 The average GPA of a Student Athlete at Bentley is a 3.3
 There are athletic tutors available to students, but rarely do they
seem to need them
 Athletic Talent
o Interested Students
 Fill out online interest form (located in the Athletic portion of Bentley
website). These interest forms are then delivered to the appropriate
coaches
 All coaches are housed on the second floor of the Dana Center.
Prospective students are encouraged to visit the Dana Center and are
welcome to see if a coach is available/around to speak with
COMPETITORS:
Northeast-10 Conference
Adelphi Southern New Hampshire
American International College Stonehill
Assumption College Pace University
UMass Lowell College of Saint Rose
Southern Connectiucut University of New Haven
Merrimack Saint Anselm College
Franklin Pierce College Saint Michael’s College
Bentley recently announced the extension of

their partnership with the Boston Celtics.
Through the Celtics and Bentley relationship,
members of Celtics ownership and
management speak with students and
alumni at events throughout the year,
offering insight into the business of
basketball. The Celtics have also created a
unique internship position that is tailored to
Bentley's curriculum as well as a game night
"liaison" position that allows Bentley
students the opportunity to work in various
capacities across multiple departments.
27 | P a g e
LeMoyne College
Atlantic Hockey Members (Div. 1)

American International Air Force
Army Rochester Institute of
Tech
Canisius University Mercyhurst College
University of Connecticut Sacred Heart
University
BENTLEY BUBBLE
Objective: Explain that Bentley not only encourages student organizations, but gives
them by providing valuable resources and meeting places.
Key Points:
o The Bentley Bubble is the Student Club and Organization Office and Services Complex.
This is where student clubs conduct their business, receive mail, create posters, and get
photocopies, faxes, computer graphics assistance and more. It also offers free printing,
faxing, computer use, and copying.
Important Facts:
o The Bubble houses offices for 18
student organizations, including the
In 2010, Spring Day festivities included a
Bentley Democrats, the Bentley
Republicans, Student Government free concert exclusively for Bentley
Association, the Vanguard, Black students by Jay Sean & Ludacris.
United Body, etc
CLUBS AND ORGANIZATIONS
Objective: Inform students that the Bentley student body is very active outside of the
classroom and has an organization in almost every sphere they can imagine. Unlike
some larger schools, leadership roles in these organizations and the and the ability to
make a difference on and off campus is not limited to uppersclassmen. Use examples
such as the one below to demonstrate how students benefit from their experiences
being involved on campus.
Key Points:
o Bentley has over 100 student organizations
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o SHARE WHAT YOU ARE INVOLVED IN! You also may use this time to ask visitors
what types of organizations they are interested in and match their interests with an
organization at Bentley.
o Semiannual activities fairs
give students exposure to New York fashion entrepreneur and Bentley graduate
clubs and provides Adiat Disu started the Bentley Fashion Consultants as
information about how an undergraduate student. She credits much of her
they can get involved.
success in the industry to her experiences with the
o Clubs are funded by
Bentley and range from BFC. This year, she’s taken on New York by mounting
professional clubs, like the first ever African Fashion Week.
the Bentley Marketing
Association to purely fun
ones, such as the Ultimate
Frisbee Club
o If there is not an organization on campus that satisfies your interests, you can submit
a proposal to start one!
Bentley constantly brings in outside
Important Facts:
sources of entertainment such as a
o Examples of Student Organizations:
hypnotist and comedian
 Student Government
 Special Interest Groups
 Academic Organizations
 Ethnic Organizations
 Religious Organizations
 Athletic Clubs
 Creative and performing Arts
 Media Organizations
o Some of Bentley’s most popular events on

campus include:
 Diwali
 Annual Halloween party and other senior class events
 Greedy Bingo
 Breakfast By Moonlight
 Festival of Colors
 Spring Day Events
CAREER SERVICES, INTERNSHIPS AND JOB PLACEMENT
Objective: To explain that Career Services works with students from the day they
step on campus and are an available resource even as they become alumni. By
investing in a Bentley education and working with Career Services students are
29 | P a g e
prepared to enter the workforce and have an extremely dedicated team of experts
working to get them a job or internship.
Key Points:
o The Center helps students critique resumes, teaches networking skills, does mock
interviews, sends out weekly job offerings and even provides etiquette dinners.
o Over 90% of students will do an internship during
their time at Bentley, and over 2/3 will do more
Princeton Review ranked Bentley
than one internship.
o There are four full time undergraduate career #6 in the nation for Best Career
counselors available to help students apply for Services!
internships, critique students’ resumes and cover
letters, and to answer any questions students have
during the application process.
o The Center of Career Services hosts 2 Career Fairs

every year (1 each semester) for Bentley students
only.
o The recruiting program brings more than 1200 job
opportunities to students every year (a graduating class is typically 850-900 a year).
Important Facts:
o Describe the Internship program

 Students are encouraged to begin the Internship process freshman year.
 Internships completed before junior year are non-credit bearing, but provide
valuable experiences and may result in job offers.
 Second semester juniors are able to apply for paid/credit bearing internships if they
have a 3.0 GPA and have met with the department head for their major.
 Over 90% of students will do an internship during their time at Bentley, and over
2/3 will do more than one internship.
 More than 500 Internships occur each year
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 Credit Internships require 15-40 In 2010 seven Bentley students had
hrs/week, journal entries, and term internships at the world renowned
papers/research papers. (Accounting
Cannes International Film Festival
Internships require full-time work)
in France.
o Describe some features of Career Services
 Students are strongly encouraged to attend workshops such as: How to Work
a Room, Resume Writing, and Job Search Strategies.
 Students can access company information 24 hrs/day using BentleyLink – Bentley’s
online job and internship posting website. BentleyLink also helps students create
resumes, cover letters, and all other job correspondence.
 Bentley also provides current students with the opportunity to network with Bentley
alumni through Bentley’s professional networking site, FalconNet.
 There are four full time undergraduate career counselors available to help
students apply for internships, critique students’ resumes and cover letters, and to
answer any questions students have during the application process.
 The Center of Career Services hosts 2 Career Fairs every year (1 each semester) for
Bentley students only and invites over 100 employers to campus to meet with
students and discuss possible job opportunities and internships available within
their organizations
 The recruiting program brings more than 1200 job opportunities to students every
year.
Possible Story: “Right from my freshmen year, they encouraged me to get

my resume completed as quickly as possible. They would critique each
resume with a detailed eye, spotting every mistake down to a comma error.
By the end of the year, my resume was satisfactory enough to apply for an
internship. As a result, I landed my first internship in the summer of my
freshmen year. YOU CAN USE YOUR OWN STORIES SUCH AS WHAT
IT WAS LIKE TO WORK WITH CAREER SERVICES.
o Job Placements and Graduate School Attendance

 Use this information to demonstrate how Bentley graduates are finding jobs, even in
times of economic downturn.
 Bentley ranked #6 for the Best Career/Job Placement Services, moving
up from #12 last year, out of the 4000 Universities and Colleges in the
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United States, placing us among the top 1/2 percent competing among
the nations Ivy Leagues.
 By graduation in May of 2009 of graduating students 59% either had a
job or were enrolled in grad school (47% employed, 12% grad school).
 Within six months of graduation 93% of 2009 graduating students
either had a job or were enrolled in grad school. (83% employed 10%
grad school).
 Note: This information is based on a 97% response rate to a required
survey given to all seniors before graduation and another taken in
October, 6 months after graduation.
 The median starting salary for the class of 2009 graduates was approximately
$51,000.
o Interesting Facts
 12 students hired on Wall Street in 2009- 4 were women. Students were hired at
companies such as Barclays Capital, Bank of America, CitiGroup and Morgan
Stanley.
 CIS and IDCC majors are highly sought after- in fact we have more jobs than
students in these fields.
o The proof of this success is in names of the corporations who recruit our students for
Internships and permanent positions alike. HINT: THIS IS A GREAT PLACE TO
PERSONALIZE. While there are hundreds of other companies the top companies in
each field recruit here:
 Accounting:
Ernst & Young
KPMG
PricewaterhouseCoopers
Deloitte and Touche
 Finance:
Goldman Sachs
Morgan Stanley
 Management:
ALDI
Liberty Mutual
Raytheon
Management and Sales Training Programs
32 | P a g e
 Marketing:
Boston Celtics
Schwartz Communications
NE Patriots
CENTER FOR BUSINESS ETHICS
Objective: Make sure to stress the benefits associated with having such a facility at Bentley.
For instance, stress how promoting ethical behavior ensures that Bentley graduates act in a
way that maintains high esteem for the school.
Key Points:
o Talk about how the Center for Business Ethics will apply to the student. You don’t have
to focus as much on the facts as much as why Bentley wants their students to be ethical.
o Studying business ethics instills a conscience within students so that when they go
out there to work for big companies or start their own business, they will make their
practice as ethical as possible.
o CBE was the world’s first research and educational center dealing with business ethics,
with a mission to promote ethically responsible business practices.
o CBE has played a major role in advancing the business ethics movement in the United
States, and around the world.
o Harvard constructed a similar Center in 1999-2000 that was modeled after Bentley’s
CBE.
Important Facts:
o Its focus: to help students and members of the business community to develop the
awareness and skills necessary to recognize and address the ethical dimensions of
business activity, and to build ethical cultures in their organizations.
o The CBE achieves this through a combination of on-campus and outreach initiatives,
such as:
 Leading Bentley’s efforts to integrate ethics throughout the curriculum.
 Executive development programs.
 Conducting research and publishing a respected journal.
 Programs for visiting professors and scholars concerned with business ethics.
o CBE has been responsible for a series of firsts:
 In 1977, hosted the first national conference on business ethics.
 In 1991, founded what is now the Ethics & Compliance Officer Association –
the first and now leading professional association for people responsible for
overseeing their companies’ ethics initiatives.
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 In 1995, introduced the first MBA Concentration in Business Ethics, as well as the
first executive development program in business ethics.
 In 1997, introduced the first Graduate Certificate in Business Ethics.
CENTER FOR HEALTH AND WELLNESS
Objective: To reassure visitors that health care needs can be met on campus.
Key Points:
o The Center for Health and Wellness and how its serves as the medical clinic
where students can go should they have any health problems.
o Explain how board certified practitioners, nurses, dietitian and Alcohol and other
drug specialists are very helpful and how their office makes a conscious effort to
make the campus a healthy environment through health awareness and other
programs.
Important Facts:
o The Center for Health and Overview

 Full-service now, 6 exam rooms
 The center supports 500 students with major medical conditions (diabetes,
cancer, organ transplants, eating disorders)
 About 60 students seen per day
 Center for Health and Wellness is an appointment based clinic; however,
urgent issues are handled immediately.
 Confidentiality: Staff in the Center can’t talk to parents, administrators,
faculty, students, etc UNLESS student provides written permission
o Staff
 Three Board Certified Adolescent Physicians from Children’s Hospital Nurse
To reinforce the importance of business ethics, the CBE also has a prestigious CEO lecture
program, the speakers in which have included the CEO’s of Johnson & Johnson, Xerox, UPS,
Raytheon and other major companies, including the whistleblowers from Bernie Madoff.
Practitioners with Master’s degrees  can prescribe, diagnose, treat

 Nutritionist
 Alcohol and Drug Specialist
o Services
34 | P a g e
 Students experiencing general ‘sick’ symptoms – mono, strep, pneumonia,
gastritis, colds, flu, etc.
 Gynecology care for women (pap smears, contraception)
 Can give immunizations (i.e. flu vaccine), but not regular shots (i.e.
insulin)
 Emergencies
 If Health Services is closed, University Police is there for students
in emergency situations to take you to Urgent Care (7 minutes
away,
9am-
7pm) “In the first class I ever attended at Bentley we were
 After broken up into groups of five. I was shocked to find
7pm,
I was the only one from the United States in my
group. I became very close with some of those
students and last summer was able to visit them in
Paris!”
University Police will take you to the emergency room or, if it’s
urgent, call an ambulance for you
 The Center sponsors 8 weekly fitness classes including yoga, zumba,
kickboxing and spin.
o Health Requirements
 In order to come to Bentley, Massachusetts requires that you have health
insurance and a record of specific immunizations
 NOTE: This is not the same in ALL states, but it is required by Massachusetts
law
CENTER FOR INTERNATIONAL STUDENTS AND SCHOLARS
Objective: Use this opportunity to show visitors that Bentely is an internationally

respected, which our diverse student body demonstrates.
Key Points:
o US News & World Report lists Bentley as #8 in its list of schools with the most
international students.
o There are international students from over 76 countries that make up
approximately 13% of our student body.
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Important Facts:
o The Center for International Students and Scholars provides our international students,
as well as faculty and staff with a ready resource.
o Staff members coordinate orientation programs for new international students and
provide advising on immigration, student visas, employment, and academic issues.
o They also offer cultural adjustment programming and intercultural events and advise
several international student organizations on campus.
o Some events on campus they
are involved with include the
Festival of Colors and Diwali. Some of the courses in the General Business Core
require every student to use the software in the CMT.
One of the reasons Bentley has so many academic labs is
to give the students a practical sense of the material
CENTER FOR MARKETING instead of the typical tests and essays. The software used
TECHNOLOGY in the CMT classroom is used by my friend’s mom who
works for an advertising company.
Objective: Introduce students to
the high tech facilities on campus that they will be exposed to and requried to use
regardless of their major. At Bentley, these facilities are available for students from
as soon as they step on campus. Let them know the programs are the same as those
used in the real world and provide some examples of companies who utilze the the
Center.
Key Points:
o The Center for Marketing Technology is the state-of –the-art marketing center where
theory and practice come together. It is not only used by Bentley students, but also by
outside companies that are looking to use our great resources – both technological and
intellectual.
o A hub for hands-on learning and projects where the real world meets the classroom.
o The main purpose of the Center for Marketing Technology is to conduct market research
to understand how customers behave, what they want and how companies can create
products and services to meet these needs.
Important Facts:
o It consists of a focus group suite of rooms located across from the CMT entrance –
there is 1 room for conducting interviews and discussions and a 2 nd room for
recording observing discussions behind 2 way mirror
o There is a “sandbox’ in front of us which is used for project meetings and web
conferencing collaborations and another sandbox next to the classroom. All rooms are
connected through web and communications technology
o The classroom is used to train students in the use of the technologies, conduct
seminars and become the classroom hub for major projects. We can do this in a variety
of ways including:
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1. Accessing consumer preference databases and media usage data from sources
used by the top ad agencies.
 This means we know what type of person (age, sex, race, income) is
watching Family Guy on TV and shops for sneakers at discount stores
and spends $50 on their average sneaker purchase
2. Conducting focus groups which are recorded and viewed behind the 2 way
mirror
 Now we can ask real people WHY they prefer Converse to Nike and
WHAT is their OPINION of the new Converse styles
3. Creating email surveys
 And then we can mail 1000s of people to refine our research further and
QUANTIFY that 75% of people prefer Converse sneakers because of the
following features and benefits
4. Run our findings through analysis software
 Looking for patterns of behavior to PREDICT future behavior,
SEGMENT sneaker customers into fashion, performance and lifestyle
and ADVISE businesses on the best possible marketing decision.
5. Learn how to use apps that are used by businesses for media planning, product
design, email marketing and consumer relationship management
The CMT is representative of Bentley’s view that the best way to learn is through HANDS
ON LEARNING working alongside our BUSINESS PARTNERS - from startups to global
corporations, for example (YOU SHOULD BE ABLE TO LIST 2 OR 3 AND DESCRIBE ONE):
Apple: Students advised Apple how to market MacBooks to

business students and not just liberal arts students who wanted a
‘cool’ computer.
Social Vibe: Bentley students set out to determine if SocialVibe – a

social media tool that allows individuals to earn funds for charities
– appeals to college students, and if so, create a higher education
launch plan.
Mazda: Students looked at ways to increase brand loyalty for the

Mazda 3, the top-selling model among younger consumers.
Converse: The world’s coolest sneaker company comes to Bentley

each week to work with Bentley students to understand how
Generation Y will respond to every new style they are planning for
the next year – and they pay students to help them!
RueLaLa - The hip online discount fashion retailer came to

Bentley to discover other lines to sell on their website and
discovered with our students’ help they could sell Experiences –
cruises, spa packages, golf weekends, anything associated with 37 |aP a g e
fabulous lifestyle!
TJ Maxx and HomeGoods : Students interviewed customers and

HomeGoods stores in different locations to find out why some
stores
“When the volcano erupted in Iceland one

professor got stuck overseas. The
international video conferencing capabilities
in the CLIC lab and many classrooms across
campus allowed her to still hold class.”
CENTER FOR LANGUAGES AND INTERNATIONAL

COLLABORATION (CLIC LAB)
Objective: To reinforce the concept that Bentley is an international institution. The

CLIC Lab is one of the many free facilities on campus that students can utilize
whether to further their learning at Bentley.
Key Points:
o Language is only required at Bentley for Global Prespective Liberal Studies
Majors (who are requried to take two semesters).
o The CLIC lab provides tutoring which is often a mandatory part of class.
o If a student is not taking a language course, they can use one of the following language
instruction programs:
 Rosetta Stone
 Tell Me More (content and structure differs a bit from Rosetta Stone)
In addition to language instruction, the center offers satellite channels, movies, cassettes,
and magazines.
Important Facts:
o The CLIC lab builds awareness of countries and cultures across the globe. CLIC is a key
resource for language students, international studies majors, and anyone with an
interest in international issues. Students can use the CLIC lab for both peer tutoring and
self-study.
o The center’s “global theater” includes plasma screens and videoconferencing technology
to promote real-time collaboration among Bentley students and professors and their
counterparts overseas. Satellite connections allow the live broadcast of international
news and feature programs.
o CLIC lab works in conjunction with Modern Language department.
o Bentley currently offers classes in Chinese, Japanese, Spanish, Italian, French, and
Portuguese. These offerings may shift over time depending upon interest/enrollment.
o In order to receive free tutoring at CLIC lab, student should be taking a language course
here at Bentley.
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CLASSROOMS, CLASS STRUCTURE
If there are no empty classrooms, explain the classroom
experience to families as you walk by - Encourage them
look through the windows, but be respectful of classes in “Having a class of 26, as opposed to
session. huge lecture halls like some
universities have, allows for a better
Objective: Expose visitors to what a typical
learning environment and makes me
classroom looks like, the technology that
professors utilize, the size of classes and the more comfortable asking for help
benefits associated with these. Also, use this from my professors and peers.”
opportunity to highlight the benefits of having
a small class size and the ability to really get to know professors, who are passionate
about their subjects and willing to help. You can also talk about how students here
are able to pick the days and times of when they want to have class. People with
outside obligations can work around them. (not all schools do this).
Key Points:
o Average undergraduate class size is 26 students. No class at Bentley will have more
than 40 students.
o Student: Faculty ratio is 12:1
Students can determine their own schedule, with classes that start anywhere from
8:30am to 6:30pm. Briefly outline your personal weekly or daily course schedule to your tour
group to illustrate how much flexibility you can have in scheduling you can have.
o This is not a “research school”. Teachers are hired and kept based on their classroom
experience and student evaluations.
o Professors are required to hold at least two offices hours per week and make
themselves very accessible to students.
o Mention the honors program.
Important Facts:
o As you have been able to see, students have wonderful learning opportunities at
Bentley.
o Our small class size is another example of how interactive our teaching/learning style is
at Bentley. It allows students to:
 Form more personal relationships with their professors and peers
 Work in smaller group settings, which is more relevant to the business world
o Professors here actually care. They do not look to fail students and try to help them out
as much as possible. Your professor will know you on a first name basis and most of the
time you will have their cell phone number.
39 | P a g e
o Professors present students with real world
challenges through: Group projects, presentations,
case studies
o Explain some capabilities of the classroom and
demonstrate a few, such as the shades, lights, or
projectors.
o We also have numerous group study rooms to
accommodate breakout sessions, corporate meetings
or general study groups.
o Time permitting, discuss how Bentley students can
design their class schedules to accommodate their
various interests and activities, including extracurricular activities, sports, and
internships.
o The classroom is a great location to hold a question and answer session on academics.
o There are no TA’s (teaching assistants). Only professors teach.
o The Honors Program offers smaller class sizes and a slightly different structure than
non-honors classes in that they tend to be more discussion based.
 The chief benefits of the program are the extra challenge and opportunities for
personal and academic growth offered by the specially designed honors courses
and related activities.
Possible Story: “At the end of my first semester at Bentley, we were getting ready for
finals. In my Natural Science course, our professor invited us all to his house one day so
that we could ask him questions and study for the final. He bought us pizza and soda
and we were able to sit with him for 2-3 hours and discuss different topics. It really
showed how much the professor cared and how much individual time he could give us.
COMPUTER RESOURCE CENTER, LAPTOP PROGRAM,

TECHNOLOGY
Objective: Expose students to the concept that Bentley provides them with
everything they need, including computers and technological support. We are ranked
#4 in the nation for most wired campuses and students will benefit from that
tremendously during their time here.
Key Points:
o Students are provided with a laptop freshman year (during First Week).
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o Entering junior year, students exchange
their laptop for an updated model that they
get to keep upon graduation.
Wireless capabilities: The entire campus is
wireless with the option to plug into the
internet with the supplied Ethernet cord in
the library, classrooms, Smith Academic
Technology Center, and all residence halls.
Important Facts:
o Software available: Windows 7 Enterprise, Microsoft Office 2007 Edition, FrontPage,
Mozilla Firefox, Internet Explorer, Microsoft Outlook and virus software.
o How do students use their laptops?
 Homework assignments, interaction with faculty and fellow students,
conduct research for papers and projects, email friends and family on
and off campus, organize student events, and receive important
campus news and information.
 Computers can be used in the classroom, library, cafeteria, and
residence halls.
o Technology Fee is $600 per semester.
o Computer Resource Center provides Bentley software installation and a central on-
campus location for warranty repair.
o Bentley is ranked #4 among the top 20 most wired colleges as ranked by PC
Magazine and Princeton Review.
Possible Story: “Everyone knows that Windows Vista was not the most successful
operating system. However, when Windows 7 became available, Bentley offered to
“upgrade” everyone to Windows 7 for no charge. All you had to do was go to the
basement of the library and they were able to do the rest.
THE CURRICULUM
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Objective: To present an overview of the three main aspects of the curriculum at
Bentley – General Education classes, the General Business Core and Major courses.
Describe why Bentley stresses an integration of all three of these aspects and how
both business and nonbusiness majors benefit from this structure. You may want to
introduce this portion of the tour by saying something like this:
“To be successful in business, you need more than just business skills; you need to be articulate,
have good writing skills and be able to think and communicate on a global level. The Bentley
curriculum is designed to give our students an understanding of how people and organizations
function given the current state of the world in which we live. We believe that the integration of
business and the liberal arts, a unique blend in higher education, will achieve this goal.”
Key Points:
o General Education Classes: Give examples of some classes a student may take
their freshman year and let them know that they have options. For instance, the
physcology requiremient has an array of themed courses such as physcology of
self and cross cultural physcology.
o Busienss Core Classes: Only requried for non business majors until the end of the
sophomore year. They are designed to introduce students to the different aspects
of business so they can understand how each area functions and how they are
related. This also helps students choose their major.
o Major Classes: Majors are typically declared at the end of sophomore year and
classes typically begin the beginning of junior year.
Important Facts:
Important! Beginning with the class of 2013 the General Business core changed. Please refer to page 72
for full descriptions of the new GB Core.
o Business Core Classes

 Freshmen take Legal and Ethical Environment of business. This class provides
an analytical framework to identify legal and ethical issues in business, and
discusses topics like contracts, sales, torts and securities law.
 Sophomores will take Marketing-Operations Fundamentals which covers topics

that span the marketing and operational disciplines.
o General Education Classes
 You may use this time to answer any questions about AP or IB credit. Typically,
Bentley accepts scores of a 4 or a 5 on AP tests or a 5 or higher on IB Higher Level
tests.
o Major Classes
 For instance, if you decided to pursue a degree in Management at Bentley, one of
your required classes will be Organization and Environment.
 Major are broad and not all students within a major will take the same courses.
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 Use this as an opportunity to personalize your tour. If a visitor knows what
major he or she would like to pursue, and you know of an interesting class in
that area - mention it!
o Complex Problems, Creative Solutions
For more information on the CPCS program, please refer to page 75.
 Some accepted students may have been selected to participate in the Complex
Problems, Creative Solutions program. The class of 2014 will have a different
“complex problem” to work on, but it will still be related to the current problem,
techno trash. The program flows more nicely for everyone (Faculty,
Administration and students) if they slowly change the focus this way, instead of
having to recreate this program from scratch every year.
DUC (Design Usability Center)
Objective: An explaniation of the DUC should foucus on how Bentley integrates

technology and real world applications to enhance the learning experience of
students.
Key Points:
o The DUC is a research, design, and testing facility
which offers consulting and testing services to help
corporate clients improve usability of their
technological products and enhance the user
experience.
Important Facts:
o Three room testing suite to accommodate focus
groups and a two room testing lab.
o The DUC has been featured on the ABC news magazine “20/20” and in other national
media outlets.
o Clients include AT&T, H&R Block, Raytheon, Staples, and Volkswagen.
 EX – Royal Caribbean Cruises Ltd. built an online reservation system to enable
guests to reserve special activities, such as scuba diving, before coming aboard.
Before finalizing its design, the company asked Bentley to conduct usability testing
with travel agents and travelers to ensure the process was quick and easy to
understand. Bentley students helped make design modifications that led to an
increase in reservations.
Showing a Dorm Room
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Objective: To show students what a typical dorm is like at Bentley. Also, to share
with the prospective student the different options that Bentley has to offer and share
your experiences of living away from home.
Key Points:
 Each student is given a bed, desk, closet, Ethernet port, and drawers.
 Housing is guaranteed all four years, as long as the students pay their housing
deposit on time.
 The presence of RAs in the building.
Important Facts:
 Every dorm has Air Conditioning that the

students can adjust to their particular
setting. However, most A/C units are on
Energy Saver which means that they will not
turn on when the room is at a certain temperature
(this is in an effort to “go green”)
 Students are encourage to bring refrigerators, microwaves, TV’s, lamps, etc.
However, they cannot bring anything with a hot surface (Keurig, George
Foreman, etc)
 Other facilities freshman housing typically has, including: the laundry room,
kitchen, study rooms, and lounges.
 As freshmen, people are typically placed in doubles.
 Dorms have a common bathroom and shower and the floors are coed (describe
differences between halls)
 Suites have a common room and their own private shower and bathroom
 Apartments have full kitchens with an oven and stove
 Talk about floor events that you know of or participated in.
 SHARE YOUR FRESMEN HOUSING EXPERIENCE.
FIRST-YEAR PROGRAMS
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Objective: To describe to visiors the extent Bentley goes to in order to make sure new
students are able to adapt well to their enviornment and are aware of the resources
available to them on campus.
Key Points:
o Consists of orientation, first week and first year seminar.
Important Facts:
o Orientation – a 3-day summer orientation program for first year students. Workshops,
panel discussions, barbecues, class scheduling, testing—yes, you have to take the
English placement test, etc. Lots of fun and the perfect way to get a good start at Bentley.
o First Week - provides a formal welcome to the campus for students and families.
During First Week, students attend Math, English, World of Business and possibly a
History course. Students pick up their new computers. Social and cultural activities are
planned all week to provide an outlet for interaction. The first-year students are the
largest group of students on campus this week, which enables freshmen to adjust to
their new lifestyle without the influence of upper class students. In addition, in-depth
seminars are held on issues affecting a college student’s life (i.e. alcohol, sexuality,
health, time management, etc.)
o First Year Seminar - one credit course held once a week for the first semester of
freshman year. The goal of the class is to foster a sense of community, provide academic
advising and support, and develop a mentoring relationship with their teacher, who is a
faculty member, and their First Year Seminar Facilitator, who is an upperclassman on
campus.
FIVE YEAR MASTER’S CANDIDATE PROGRAM
Objective: To inform visitors of how the five year program works and the benefits of
it.
Key Points:
o Many prospective students will not even know their major, let alone if they
want to go to grad school. The main point of introducing the program is to let
them know it is an option.
o Students interested in applying to the Five-Year Master's Candidate Program are
required to have a minimum 3.2 cumulative GPA, and must submit the application
no later than the second semester of their junior year.
Important Facts:
o Bentley students also have the option of applying to the University’s Five-Year
Master’s Candidate Program. This program allows students to obtain their masters
degree in five years by taking a blended term during their final semester at Bentley.
A blended term refers to a semester composed of both undergraduate and graduate
courses.
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o Students that successfully complete the Five-Year/Masters Candidate Program will
not be required to submit GMAT scores as part of the application to the McCallum
Graduate School of Business.
o Current Master’s Degree Programs Include:
o Master of Science in Accountancy (MSA)
o Master of Science in Finance (MSF)
o Master of Science in Financial Planning (MSFP)
o Master of Science in Information Technology (MSIT)
o Master of Science in Marketing Analytics (MSMA)
o Master of Science in Taxation (MST)
o Evening MBA Program (MBA)*
NOTE: The Evening MBA is only available for the Bentley classes of 2010 through 2013.
HOUSING
Objective: To expose visitors to the different forms of housing on campus, the

features and public areas of Bentley housing and the many reasons why the vast
majority of students choose to live on campus all four years.
Key Points:
o Highlight and point out Trees and Slade Halls when walking down the stairs and talk
about housing. Feel free to talk about how living arrangements change after freshman
year (i.e. dorms vs. suites vs. apts.)
o Be sure to point out that a small 20% of the freshmen live in Miller, 20% in Slade, and
about 60% live in the Tree Dorms.
o 98% of freshman and 82% of the entire student body resides on campus.
Important Facts:
o Discuss the features of the public area in the bottom of Collins Hall. Mention the Barnes
and Noble Campus Bookstore, Falcon Mart Convenience Store, Laundry/Dry Cleaning
Service, Dunkin Donuts, Bank of America ATM, Full-Service Post Office, and the Mail
Room. Mention that students keep the same on-campus mailing address all four years
they are here.
o First-year students are generally offered double or triple rooms (and occasionally quad
and single rooms) on a first come/first serve basis and at varying costs.
o Housing is guaranteed all four years on campus, providing the student pays their
housing deposit on time and they are good residents.
o All residence halls and apartments are carpeted, air-conditioned and heated.
o “Port-per-Pillow” in every room for laptop use.
o Students are also provided with basic cable TV connection.
o Resident Assistants (RAs) assigned to each floor.
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 After the first year, students have a choice of accommodations ranging from single
rooms in traditional residence halls to one, two, or three bedroom apartments with
kitchens, living rooms, and private bathrooms for the juniors and seniors. Suites
with their own private bathrooms and living rooms are also available with 2 to 8
people per suite for sophomores.
 18% of Bentley students live off-campus. There is a commuter lounge for these
students in LaCava, just off Lower Café.
 There are also study areas, lounges, and recreation/meeting rooms available. Other
facilities include exercise and weight rooms, pool tables, laundry rooms, and
kitchens.
Other Housing Options
o Global Living Centers
 The Global Living Centers on campus further demonstrate Bentley’s dedication to
becoming an internationally focused institution. It is designed for students interested
in global citizenship and support a global mindset who are willing to both learn and
teach others about their cultures. Designed to create a “study abroad” experience at
Bentley.
o RAs focus on creating community building activities that are internationally focused.
 Upperclassmen students (sophomores and juniors mainly, and some exchange
students as well) live in Orchard North and freshmen live on a designated floor in
Miller Hall.
 Wellness Housing
 Available for upperclassmen students who pledge to be completely
substance free and want an environment conducive to their focus on
mental and physical well being.
LIBERAL STUDIES MAJOR

Objective: To emphasize Bentley’s commitment to creating well rounded graduates
who have opportunities to become experts in areas outside of their business major.
Key Points:
o The Liberal Studies Major (LSM) is an optional double major for students who have a
primary major in business.
o Students do not need to take any additional classes to complete a LSM.
o Explain the concept of “double dipping.” This is when a student takes a course that
counts towards a general education or major requirement as well as their liberal studies
major. For instance, a management major with a LSM in Global Perspectives could take
Global Innovation Management and satisfy both requirements.
o You should be able to know and explain 2 LSM’s, and be able to list 2 more.
Important Facts:
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o Explain how participating in such a program is beneficial when it comes to entering the
workforce. Completing an LSM allows students to become extremely knowledgeable in
additional subject areas and makes them more marketable to employers. The most
common response from employers has been that the LSM is just another way that a
Bentley education differs from any other business school education.
o The LSM explores important themes that cut across many disciplines in the Arts and
Sciences:
 American Perspectives – possible courses include Hollywood Genres, a cinema class
and Politics and Public Policy.
 Earth, Environment, and Global Sustainability – possible courses include Costal

Biology of Cape Cod and Global Climate Change.
 Ethics and Social Responsibility – possible courses include Philosophy of Work and
Role of Community Service in for Profit Organizations.
 Global Perspectives – possible courses include Comparative Government and Cross-

Cultural Understanding.
 Health and Industry – possible courses include Food & Food Additives and Medical
Ethics.
 Media Arts and Society – possible courses include

Principles of Media Production and Great
Directors in Cinema.
 Quantitative Perspectives – possible courses

include Chaos, Fractals and Dynamics and Game
Theory.
LIBRARY
Objective: Introduce the resources that the Solomon R.
Baker Library Offers and how students ultilize the
library. Inform visitors that the library is not just a
pretty building on campus, but a facility focused on
students needs, with facilities, databases and assistance that students choose to take
advantage of.
Key Points:
o There are many ways to lead a tour group through the library. You may choose to
pause your tour in the lobby of the library to discuss the talking points there, in order to
cause the least disruption to the students in the library. From there, you may walk
families around up the side of the Art Gallery, through the periodicals section (ideally,
stay out of the quiet study area, but do point it out to your tour group), and then back
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The Princeton Review ranked Bentley #14
up the opposite side of the art gallery. DO NOT in the nation for Best College Library!
TAKE FAMILIES TO THE SECOND FLOOR!
o Students can access Library resources from
anywhere on or off campus. Reference librarians
are even available on AIM so that students can ask
them questions from their dorm!
o Many students like to work on research projects
and write papers while relying on reference
librarians who understand how to locate and evaluate information within the extensive
collection of databases and other library resources. Students are introduced to these
resources in their classes.
o Networked printers throughout the three floors of the library enable students to print
800 pages of their papers and projects numerous times (in black and white) per
semester, free of charge with an additional 5 cents per page for every page over the 800
page limit. High-tech collaborative workspaces have proven very popular, so there are
two large LCD-equipped group study/reference consultation rooms.
o There are 24 group study rooms all of which feature electronic reservation screens. If the
study rooms have helped you, describe why these are advantageous to students.
Important Facts:
o There are 120 research/work PCs spaced throughout the library. Students can also
bring their own laptops can use the wireless network or will find data ports and power
jacks.
o Students have access to a multitude of resources in print and online.
o The library houses over 140,000 books, over 700 current periodical collections, 400 audio
books, and over 4,500 teaching and faculty
videos.
Bentley recognizes that being
o If you are studying individually, working on a
group project, or enjoying some light reading, able to effectively work in
quality coffee and light snacks are available in groups is vital part of any career.
the Deloitte Einstein's Bagels café, which is Study rooms can be reserved
located on the Smith/Jennison/Lindsay side of online up to two weeks in
the building.
advance to make group work
o To reflect the importance of the arts at Bentley,
easier.
the beautiful Caturano & Company Art Gallery
is prominently situated in the main lobby.
o To provide a “one stop shopping” experience for
 assistance with both research and technical
 issues - rather than requiring patrons to work on their
 laptops/papers in one building but walk to another to receive technical
assistance - the Client Services Help Desk and Computer Resource Center is on
the lower level, adjacent to a 38-seat PC lab.
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o Laser-equipped electronic compact stacks and Radio Frequency Identification (RFID)
collection management system with student/faculty self-checkout capability
o State of the art online databases have been complemented by a dynamic book collection,
with book storage capacity increasing by 54%.
o Interlibrary loan with Babson College, Olin College, Pine Manor College and Regis
College
o Subscriptions to over 80 Electronic Resources/ Databases including:
 Factiva (formerly Dow Jones Interactive)
 Dun & Bradstreet Million $ Directory
 Infotrak
 Lexis Universe
 Philosopher’s Index
LOWER CAMPUS
Objective: To let visitors know they are only seeing a portion of campus during the
tour and encourage them to check out the buildings, facilities and fields on lower
campus after the official tour has concluded.
Key Points:
o You are not expected to take visitors to lower campus.
o Mention housing on lower campus, gym and athletic facilities as well as dining
options.
Important Facts:
o This is a great time to transition into talking about athletics.
MEAL PLANS
Objective: To inform families of the various dining options on campus, how meal
plans work and how discretionary dollars allow for variety.
Key Points:
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o Bentley does not require students to live on campus, but those who do are
offered a variety of meal plans to accommodate their living situation. Students
not living in apartments are required to have some form of meal plan.
o Freshmen are automatically placed on the universal plan.
Important Facts:
semester
$345 Discretionary Dollars per
week to Seasons Dining Hall;
Value 10 Plan: 10 entries per
semester
$375 Discretionary Dollars per
semester week to Seasons Dining Hall;
$350 Discretionary Dollars per Value 15 Plan: 15 entries per semester
semester $375 Discretionary Dollars per
Dining Hall $325 Discretionary Dollars per
Unlimited access into Seasons week to Seasons Dining Hall; Seasons Dining Hall
Value 17 Plan: 17 entries per 60 entries per semester into
Plan:
Super Value (Universal) Value Plans: Voluntary Block 60:
MEDIA AND CULTURE MAJOR/ MEDIA AND CULTURE LAB
Objective: To inform visitors that not all of Bentley’s high tech labs are business
oriented and reinforce the concept that such facilities are available for student use
beginning their freshman year.
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Key Points:
o Located in Lindsay 10
o Similar to the CMT and Trading Room this state of the art facility is available for
student use the moment they step on campus.
o The brand new state-of-the-art facility (which is as good as Emerson’s) has the most
high-tech equipment technology, including 36 Mac computers in the media lab where
students can work on their post production work with editing software.
o It also includes a production room studio where movies can be filmed.
Important Facts:
o This major exemplifies the intersection of creative arts with business and information
technology.
o The program prepares students for production skills and media analysis in a very
broad sense.
o Courses will also prepare graduating students to go beyond the realm of
cinematography and film-makers, for example they will be prepared for positions in
advertising, pod-casting, and production work to name a few.
MULTICULTURAL CENTER
Objective: To inform visitors of the efforts of Bentley to promote advocacy and support
for domestic U.S. ALANA students (ALANA is an acronym for Asian-American, Latino,
African-American, Native-American/Indian and multi-racial). Bentley takes pride in
diversity and seeks to promote it.
Key Points:
o Founded in 1991, the MCC is involved in 360 degrees of ALANA student’s Bentley
experience, including academic and personal support.
o The Center host a variety of events throughout the school year targeted towards both
ALANA and non-ALANA students.
o Stress that the MCC also serves as a campus-wide resource for promoting the
university’s efforts to foster diversity and to develop itself as a richly varied, learning
community. The Multicultural serves ALANA students, but is open to all Bentley
students.
Important Facts:
o The MCC office also provides ALANA students with personal support through one on
one advising sessions with MCC staff.
o ALANA Student Organizations, such as the Black United Body and Bentley Asian
Student Association, plan many large-scale events for the Bentley community, including
various parties, Kwanzaa Celebration, Chinese New Year Celebration, the Indian festival
Diwali, and more.
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o Other programs and services offered through the Multicultural Center include the
Diversity Resume Book, Textbook Loan Services, the Summer Transition Education
Program (formerly known as CAP), various career opportunities, and recognition
dinners.
POLICE AND SECURITY
Objective: To assure visitors that Bentley is a safe campus and inform them of the
measures taken to keep the campus this way.
Key Points:
o Campus Police are fully trained officers, with the same jurisdiction and
training as those officers found in Waltham and other towns. They are a
presence on campus 24 hours a day.
o There are over 275 new yellow emergency phones in the hallways of the dorms. These
will directly connect to Campus Police by pressing the button on the callbox.
o Blue light system is in place
o Card access into dorms
o Emergency text, call and/or e-mail system in case of a crisis
Important Facts:
o Before entering the student center, point out the Campus Police Station as the building with
the blue trim.
o For more information on Campus Police, see the FAQ section.
SEASONS DINING HALL

Objective: To introduce visitors to the array of food options available at Bentley’s
main dining hall. To inform them of the constant changes that have been made, such
as addition of the Mongolian Grill, based on student feedback.
Key Points:
o All members of the Bentley community benefit from the new dining room designed for
pleasurable dining throughout the day and evening.
o Dining is available throughout the day until
either 8:00 or 9:00pm.
Falcon Fact: The Mongolian Grill
was designed by the same
Important Facts:
architect as Fire & Ice.
o Mongolian Grill
o Made-to-order culinary station, opened
in fall 2009.
o Available to students on the meal plan, but take
out is also available to purchase using
Discretionary Dollars.
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o Use this time to mention some of our other dining options on campus including
the newly renovated La Cava, the Bostonian Grille and Currito.
SERVICE LEARNING
Objective: To describe the commitment Bentley has to serving the community and
the various ways students can be involved in this impact through service learning.
Make sure to connect the experience to a student’s growth.
Key Points:
o Students are encouraged to participate in multiple ways:
o Fourth Credit Option
o Embedded Service Learning
o Internship Program
o Certificate Program
o Give a Year Program
o At Bentley, students discover that
community service and learning outside the This is a great place to talk about
classroom are vital to their individual and you or a friend’s experience with
professional development.
Service Learning. Also, make
o Students learn and develop through the
sure to ask the student what they
active participation in organized service
experiences that meet actual community needs. did for community service as it
The experiences are then integrated into the might serve as a connection.
students’ curriculum.
o Service Learning helps our students to
understand complex societal issues and gain a sense of social responsibility essential for
future business and community leaders.
o Should be able to explain what one program does, list 2 more.
Important Facts:
o The Bentley Service Learning Center offers a number of programs; some are listed
below:
English Language Learners
The Boys and Girls Club
America Clicks
Charles River Public Internet Center
America Reads
Brookhaven Retirement Home
Bentley Consumer Action Line
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Project Literacy
Several courses in business and in the liberal arts offer service-learning projects.
 In business courses, students pursue a variety of projects which may include
analyzing accounting information systems, developing strategic plans and/or
conducting communication audits.
o Embedded Service Learning:
 Some courses are available that require students to do service learning as part of
their class work. No additional credited is received and the whole class participates
at one or multiple service learning sites that are related to the course.
 Students also have the opportunity to do embedded service learning trips. See the
story box for an example.
o Fourth Credit Option
 The 4th-credit option offers students the opportunity to earn an additional credit in
conjunction with a 3-credit course. This opportunity entails a minimum of 20 hours
of service at a site in the local nonprofit community. Participating in the 4th-credit
option helps many students find a deeper understanding of class content through
real world application of what they are learning. The 4th-credit option requires
students to take ownership of their learning experience by applying course concepts
in the community and using service to enhance in-class learning. Students may take
only one 4th-credit option per semester for a total of three semesters.
o Internships
 During junior and senior year, students can apply for service-learning internships.
The internship is a three-credit course and requires the students to work 15 hours
per week.
o Give a Year Program
 Another great option for Bentley students to get involved in service is the “give a
year” program. Bentley University and City Year have created a new opportunity
that enables our students to improve lives and widen aspirations for children around
the US. Students who participate spend one year away from Bentley serving as
tutors and mentors for children in inner-city schools. This program provides
valuable insights into their own lives, and the lives of others. They also receive a
credit of $20,000 toward Bentley tuition in their final year of undergraduate study or
at any point during graduate
study. “When I did service learning my freshman year
at the Charles River Public Internet Center I was
not only helping people learn about technology
and how to use it, but I also was able to apply
what I had learned in my business courses to
help create a new marketing plan for the
organization. “
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SMITH ACADEMIC TECHNOLOGY CENTER
Objective: During the visitors time in Smith they should be exposed to the Trading
Room, DUC, and a classroom.
Key Points:
o The Smith Center is a $20 million facility, $10 million of which came from an alumnus.
It’s just one example of how our alumni support the university’s initiatives.
Important Facts:
o Bring families into the foyer and introduce the facility to them.
 Important – Do not begin explaining the trading room from the top floor.
SOCIAL AND CULTURAL LIFE
Objective: Explain to visitors how much of the Bentley experience happens on

campus and outside of the classroom. Reassure them that organizations, student
leaders and Student Life provide countless events and opportunities to meet people.
Key Points:
o Give examples of concerts, lectures, art events, etc. that you have enjoyed.
o Give some less formal examples of things you like to do with friends.
o Give examples of things that happen on a typical weekend.
Important Facts: You may want to use the P.E.P. method here, for example:
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Bentley develops your group skills
Point
group project that we must complete before the end of the semester.
Example For example, in most of my General Business courses, we have a
less-than-ideal circumstances.
you might not. It is important to learn how to work as a team under
Point people. Some of those people you might work well with, and some
In a business environment, you will be forced to work with other
SPIRITUAL LIFE
Objective: To assure visitors that the Bentley community welcomes all religious
faiths and offers advisors and services for an array of religions. If a student’s
religious affiliation does not have an official representative or service on campus,
Bentley will aid them in finding one nearby.
Key Points:
o The Sacred Space on the third floor represents the coming together of many spiritual
faiths on Bentley’s campus.
o This space is also equipped with a “Wudu Room” or foot washing area for those of the
Muslim faith.
Important Facts:
o We have advisors from the Muslim, Hindu, Buddhist, Jewish, Catholics and Protestant
faiths.
 Advisers aim to challenge student thinking in the total realm of spiritual and
moral issues, to assist students in developing a truly human perspective, and to
help students answer questions that will provide a foundation and framework
for the rest of their lives.
o In addition to the advisory support offered, the Sacred Spaces also provides worship
services for various faiths, workshops, community service opportunities (Alternative
Winter/Spring Breaks), student faith organizations, and a Gospel Chair that consists of
faculty, students, and staff.
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STUDENT CENTER
Objective: To provide an introduction to student life on

campus and transition from the academic and housing
portion of the tour.
Key Points:
o The Student Center serves the campus in a variety of
ways, most importantly as a student's home away from home.
o When introducing the student center begin by talking about the living room, the pub
and the information desk.
o Tip: Visitors may be distracted by students and the dining facilities. Let them know you
will talk about dining options in a moment.
Falcon Fact: You do not have to be 21 to enter the pub; however, if alcohol is being
served it is mandatory you show ID. Underage students are given a separate wristband.
Important Facts:
o The student center is open 18 hours a day and is in the heart of the residential area of
campus.
o Construction was funded in part by a $15 million alumni gift.
o Living Room: This space is designed for quiet comfortable lounge space with a roaring
fireplace and overstuffed couches. Some organizations use it for events, but students can
also come here to hang out or have group meetings.
o The Pub: Students can come to the pub anytime to play pool, watch TV and gather with
friends.
o Tip: When in the pub you shouldn’t be highlighting the fact that they serve
alcohol. However, when explaining the space you may receive questions
about drinking on campus. Consider saying something like this:
“Bentley is not a dry campus, however, it does abide by Massachusetts state law
which prohibits drinking under the age of 21. However, the reality is this is a college
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campus and students are responsible for making the own decisions and facing the
consequences associated with those decisions.”
o The Information Desk:

 Offers campus information (such as the Bentley-Harvard shuttle service schedule and
information about public transportation around the area), discounted AMC and
Showcase Cinema movie tickets and campus wide event tickets per the order of student
organizations.
 The Information Desk does NOT sell tickets to
performances, museums, or any athletic events in the
Greater Boston area. However, these types of tickets are
available on campus.
 Wii no longer available.
o WBTY Radio Station:
 WBTY is Bentley’s student radio station, found on
105.3 FM and online!
 The Radio Station is open to all students who wish to express their interest in music.
STUDENT LIFE OFFICE

Objective: To provide a transition from the cultural and spiritual support to student
activities and involvement. Describe the programs they put on and how they student
led organizations and events.
Key Points:
o Student Life encompasses the offices of Student Affairs, Spiritual Life, Student
Organization Budgets, and Student Activities.
o Student Life provides many opportunities to develop socially, culturally, and personally
as well as intellectually.
o It is the office that handles all issues that are not academic and it houses the advisors to
all of the organizations on campus.
Important Facts:
o Student Life coordinates Orientation, First Week, Family Weekend, Transfer Orientation,
Homecoming, the Harvard Shuttle Bus, Student Center operations, Readership Program,
Commencement Week, CPB, Campus Elections, and Activity Fairs.
o The Office of Student Life advises the Association of Bentley Activities (ABA), the
Allocation and Internal Audit Committee (AIA), Student Government Associate (SGA),
Campus Activities Board (CAB), Class Cabinets, Greek Life, WBTY radio, and the
Vanguard newspaper publication as well as over the processes and procedures and
overall advisement of the all the 100+ student organization on Bentley’s campus
o This is the place to go if you wish to start your own club or organization.
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STUDY ABROAD (Cronin Office of
International Education)
Objective: To expose students to the multiple
ways they can have an abroad experience as a
Bentley student, ensure them that the affiliated
institutions are screened in order to ensure an
education that is up to Bentley’s standards and
inform them of the support the Cronin Office of
International Education offers.
Key Points:
o Students have the opportunity to go abroad
in four ways: by doing an internship,
semester abroad, summer abroad or
through a faculty led short-term program.
o If you watch the trends in business today, you
know that in order to compete in today’s market;
you have to understand globalization and cultural diversity.
We offer an education abroad program, which encourages students to gain an
understanding of the global nature of life and business.
o Be sure to mention academic component (international academic opportunity,
equivalent courses that apply to Bentley degree, etc.) first, then cultural opportunities,
then travel/fun elements.
o Each education abroad program at Bentley has a program specific education abroad
coordinator who assists students with their preparation to go abroad and with any
issues they may have while abroad. Additionally, these program specific abroad
coordinators assist students in selecting appropriate courses that will transfer into the
Bentley curriculum so Bentley students abroad do not miss out on any courses here at
Bentley.
o Some programs (especially faculty-led) may be completed as early as freshman year, but
most students study abroad during their Junior year.
o Global Perspectives LSM students are required to go abroad.
Important Facts:
o Semester Programs:
 Semester-long programs are offered in over 20 countries
 Bentley partnerships- Bentley works directly with host institution
 Bentley-affiliate programs- coordinated via study center or onsite staff; will

allow for increased number of program offerings
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 Non-affiliate programs- no formalized agreement; more work required for
student
 Semester programs cost about the same as a semester at Bentley; financial aid
applies to Bentley partnership and affiliate programs
 Semester long programs include the following countries:

Australia Hungary France
Austria Ireland Spain
Belgium China Denmark
Brazil Italy England
Egypt Japan Singapore
South Africa
 Students also have the opportunity of spending a semester at sea.
o Summer Programs:
 3-8 weeks; summer classes or internship
 Notable summer program- London School of Economics
 Financial aid cannot be used for summer programs or faculty-led programs; cost
varies by location, season, length of stay, etc.
 Summer programs have included the following countries:

Austria Italy Morocco
England Mexico China
Hungary Spain Argentina
Egypt
 Students also have the opportunity of spending a summer at sea.
o Faculty-led and Short Term Programs:

 Faculty-led programs: 10-14 days; offered in January, May, and over Spring
Break
 Short-Term Programs are 2-3 week intensive courses that are offered during
winter break, spring break, May session, and August session. Past locations
include:
England (Law) Jamaica (Literature)
Ghana (cultures) Greece (Mythology & Folklore)
Dominican Republic Italy (Marketing)
France Prague
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Germany/France Vienna/Budapest/Prague
Japan Vietnam
o Internships:
 Semester and summer internships are available at many of our corporate partners in
London, England, Dublin, Ireland, and Belgium, India and South Africa.
o Frequently Asked Questions:

 Over 400 Bentley students study abroad each year (includes all program types).
 Internship and service learning opportunities are options with some programs.
 Programs with largest number of participants are Australia, Italy, England and
Spain.
 Programs with fewer participants also receive rave reviews.
 Most programs require a minimum GPA of 3.0; some programs will accept a
GPA of 2.7 or higher, others require a GPA of above 3.0
 All Education Abroad courses are taught in English. In some non-English-

speaking countries such as Spain, France, and Italy, students are required to
study one of the local languages during their time abroad.
 During this time you may also mention the Global Living Center and tell visitors
that you will go into more detail about it
when discussing student housing.
TRADING ROOM (Hughey Center for

Financial Services)
Objective: To place emphasis on Bentley’s

dedication to providing students
with real world experience in the
classroom, beginning freshman “This summer I completed an internship in
year. Ambassadors should also Brussels, Belgium working in the marketing
reiterate the Bentley focus on department of Delhaize Group. My experiences
providing a well rounded business
taught me not only about marketing, but allowed
education. Understanding how the
markets work is beneficial to me to apply what I learned at Bentley about
business and non business majors. globalization and working in other cultures.”
Key Points:
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o It is one of five academic trading rooms in the country and the largest at 3,500 square
feet.
o All students will be required to spend
some time in the trading room, What projects or classes have you
regardless of major. used the trading room for?
o Similar to the CMT, students will often
come in as a class to learn the software
and then come back as a group or individually to complete assignments. There are
always 2 staff members available to assist students.
o Bentley is one of 3 schools that are premier partners with NASDAQ.
o Software includes: Bloomberg, FactSet, Thomson One Analytics, Morningstar, FTS

trading simulation software, DataStream, Crystal Ball, WONDA, Mergent Horizon,
ARGUS, SPSS, and MATLAB. You should be able to list 3.
o This facility is used in three ways:
 As a classroom for over 45 undergraduate & graduate classes that have a
financial analysis and risk management component.
 As a lab for teaching mini classes and tutorials for students to gain proficiency in
the use of financial technology.
 As a research facility used by faculty and students.
Important Facts:
o Although many other schools have Trading Rooms, we are one of very few that allow
and encourage all students to use the facility. Most schools limit usage to graduate
students or finance majors.
o Some employers of finance students include Bank of America, Royal Bank of Canada,
Royal Bank of Scotland, Lehman Brothers, and CRT Capital.
o Trading Room Truths: Important Myth-Busters about the Trading Room

 Not a backup facility for the Boston Stock Exchange, or any other exchange.
 John Hancock did monitor its IPO from the Trading Room, but the IPO did not take
place in the Trading Room. No IPO has ever taken place in the Trading Room.
 Bentley Investment Group is not directly affiliated with the Trading Room.
 No one has ever traded real money in the Trading Room - All trading that takes
place here consists of realistic simulations.
 The tickers are real-time, but are not faster than CNN or any other TV channels.
 The Trading Room is equipped to serve as a disaster recovery site, but has never
been used as one. What this means is that we have no contracts with any one
company to use the Trading Room if there were a disaster, but we would operate on
a first come first serve basis.
 To actually be used as a disaster recovery site, we would need to inform all of
our software vendors we would be going live, and would need to pay the full
cost for the software (right now this is discounted as we are an educational
facility).
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TRANSPORTATION OPTIONS
Objective: To inform visitors that Bentley does not permit freshman to have cars on
campuses, but does provide transportation options daily.
Key Points:
o The Bentley CitiBus Shuttle provides transportation on a regular basis for students to and
from Harvard Square during evenings and weekends. This gives Bentley's students full
access to the city.
o The shuttle also stops at Waverly Square where students have access to a variety of stores
(such as Shaws Supermarket) and restaurants.
Important Facts:
o Bentley is only 10 miles West of Boston.
o Bentley is also a stop on the MBTA (public transportation) bus line between Downtown
Waltham and Waverly Square. Buses run from Waverly Square to Harvard Square. From
Harvard Square, access to Boston by subway is simple and fast.
TUTORING AND ACADEMIC SUPPORT CENTERS

Objective: To explain that Bentley challenges its students, but also provides them the
resources necessary for support. Make visitors aware of the various academic support
centers on campus available for students to get help for free.
Key Points:
o Both student tutors and faculty are available for help.
o Make mention of the Math Center, Economics, Finance and Statistics Lab, ACE Lab
and the Writing Center.
Important Facts:
Possible Story: Include a story of a
o Personal and group tutoring is available. trip to Boston. Describe what it
o Students can also get support from the Academic
was like to be separate yet
Advising Center.
connected with a city. What are
some things to do in Boston?
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ADDITIONAL INFORMATION
CLOSING A TOUR
o Bring your visitors back past Rauch and pause in the area between Rauch and La Cava.
 Give your tour a close.
 Talk about your own personal feelings and realizations about Bentley - why you sought
Bentley, and what you found.
 Try to say something like this, but use your own words. “I hope you now have a better
understanding of Bentley and why so many people from so many different corners of
the world choose this University as the place to be for the next four years.”
 Give them a little advice on choosing a college and then invite them to stay in touch
with the Office of Undergraduate Admission.
 Answer any remaining questions that families may have, to talk about your Bentley
experience so far, or to discuss your college admissions process.
 Encourage people to visit the newly renovated La Cava or offer to escort them back to
the UGA office.
 If you would like, offer your business card.
 Thank them for visiting.
o Finally, check in with the front desk in Admissions and let them know your tour has
completed.
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FACT FILE for 2010-2011
Enrollment
 Full time day students, undergraduate college : approximately 4,030
 First-year class size: approximately 960
 Graduate Students working on MBAs, other Masters degrees, and PhDs:
approximately 1,400
 Retention from first year to sophomore year: approximately 93%
Academics
 Bachelor of science degrees in 11 business fields; bachelor of arts majors in five arts
and sciences disciplines
 The five most popular business majors are Accounting, Corporate Finance &
Accounting, Finance, Management, and Marketing
 Over 90% of incoming freshmen indicated undecided business as their major on
their application
 About 17% of graduates go on to graduate programs – 14% go through Bentley’s 5
year program.
Demographics
 Male/Female Ratio: about 60 to 40 (slightly more males)
 43 states and over 70 countries represented (about 10% international student
population)
 62% are from New England
 About 18% of students are ALANA students (Asian-American, Latino, African-
American, Native-American/Indian and multi-racial)
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Tuition/Room & Board
Tuition $35,580
Room & Board $12,180
Mobile Computing Fee $1,200
Student Activity Fee $278
TOTAL $49,238
RANKINGS - Up to date as of September 2010
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ACCREDITATIONS
#4 Most Wired Colleges - PC Magazine and Princeton Review (2008)
#4 Great Schools, Great Prices - U.S. News & World Report
The Service Learning Program is ranked one of the highest in the nation
- U.S. News & World Report
Other
Profiled in Colleges with a Conscience: 81 Great Schools with
Outstanding Community Involvement
Top 75 Business Schools - U.S. News & World Report
School
#6 Best Universities, Masters Program, North - U.S. News & World
Report
Grad
#3 Highest Graduation Rate - U.S. News & World Report
#3 Average Freshmen Retention Rate - U.S. News & World Report
Students
#8 Most International Students- U.S. News & World Report
#14 Best College Library - The Princeton Review
#18 Dorms like Palaces - The Princeton Review
Facilities
#6 Best Career Services - The Princeton Review
Services
#11 "School that will make you Rich" - Forbes Magazine
#3 Internships in New England, #13 nationally - Business Week
Career
#4 Best Regional Universities (Northeast ) - U.S. News & World Report
#5 Business School in New England – Business Week
#33 Business School in the US - Business Week
Academics
Management Information Systems ranked #17 nationally and #2 in New
England - U.S. News & World Report
 The Association to Advance Collegiate Schools of Business (AACSB) assures that the
institution accredited manages their resources to achieve a vibrant mission, advance
business and management knowledge through faculty scholarship, provide high-caliber
teaching of quality and current curricula, cultivate meaningful interaction between
students and faculty and produce graduates who have achieved specified learning goals.
o http://www.aacsb.edu/accreditation/
 European Quality Improvement System (EQUIS) accredited institutions not only
demonstrate high general quality in all dimensions of their activity but also a high
degree of internationalization. This accreditation shows to the students who travel
worldwide for their studies in this growing diverse economy can which institutions
have been identified as those which deliver high quality education in international
management. The accreditation also shows a balance between the academic quality and
professional relevance provided by close interaction with the corporate world.
FREQUENTLY ASKED QUESTIONS (FAQ’s)

When people ask you questions, you are doing a great job—you’ve made them feel comfortable,
you’ve increased their interest in Bentley, and you’ve set the stage for the kind of interaction
that makes a tour memorable. Questions make a tour a dialogue—and this should be your goal.
The following are some of the most frequently asked questions (FAQs) about Bentley. In most
cases, these questions reveal certain kinds of concerns your visitors may have. What’s the real
question behind the question? Ask yourself this before you try to answer.
1. Do you have to belong to a fraternity or sorority?
The Real Question…
Is this campus dominated by Greek culture?
How to Answer
No, you don’t have to belong to a fraternity or sorority. That’s just one way of getting
involved on campus. About 14% of students belong to one of Bentley’s fraternities or
sororities. Others belong to any one of our 100 or so organizations.
If a student is interested in Greek life then tell them about the culture. These
organizations do offer some social events, and are also involved in career development,
community service, and campus support programs. They do not have residential
houses. Greek life does not dominate the Bentley social scene, but it is an option.
Finish off with an emphasis on Bentley’s qualities—Bentley means belonging. This is a

community where people are encouraged to participate and take part in all that Bentley
has to offer.
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2. Is there a lot of drinking on this campus?
Version 1: Is Bentley a party school? Does anyone work here? Am I going to be forced
to drink when I hate it, just to fit in?
Version 2: Do people here know how to have fun?
How to Answer
Some students drink in social settings and the University expects students to drink
responsibly. Underage drinking is prohibited and students are made aware of the
consequences if they are found doing so.
If you don’t drink and don’t want to, then don’t. There are students who choose not to
drink and there are more than enough social settings where drinking is not a
consideration or option.
2. Is this a safe campus?
Is my stuff going to get stolen? Am I going to get mugged on the way to basic
accounting? What kinds of people go here?
How to Answer
Being safe is partly about prevention and partly about common sense. Don’t leave
valuables in areas that are easily accessible. Be aware of your surroundings, walk in
well lit areas late at night, and depending on where and how late you are walking
consider bringing a friend.
Bentley has a highly visible security/police force with locked entrances and well-lit
grounds. Safety is taken very seriously here, which is one reason why the campus has
experienced so few problems over the years. Campus Safety does provide a safety Escort
Service for students who do feel they would like one.
Not Necessary to Share on Tour, but if a Family asks:

With the growing concern of campus security given tragic events at other universities,
rest assured that Bentley has their security at the highest levels. Our Emergency
Notification System allows the Police Department to notify all faculty, staff, and
students, along with their next of kin (with information provided upon residency at
Bentley) any news about campus security concerns instantaneously via email and phone
recordings. The Community Policing Team, consisting of officers, faculty as well as
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students allows ease of communication throughout the campus. Students and faculty
are also given the opportunity in learning firsthand how the Bentley Police department
polices a campus through the Citizens Police Academy. Students learn the laws of both
the local government as well as the private University policy, how the police enforce
them, and what to look for to help the police in their safety efforts.
Bentley is the kind of place where people look out for each other. People notice things;
people look out for each other, and people return things you lose.
4. How many books are in the library?
What’s this place like academically? Do you have good resources? Do you have good
academic programs?
How to Answer
Give a sense of how libraries are changing—in the information age, the measure of a
library is no longer how many books it holds, but how much information it can get you
and how fast—especially a business library. Bentley’s library is wired to all of the major
on-line information services and this wiring extends right to your dorm room. The
libraries are also experts at helping you navigate not only through the holdings, but also
on-line.
Give the basic facts:

Collection now has over 200,000 books and journals
1800 periodicals in hard copy form, 4,000 more in electronic form, major microfiche and
microfilm holdings
Many kinds of study areas, including carrels, group study rooms, and lounges
Growing CD-ROM and video collections of reference materials
Finish off with an emphasis on Bentley’s qualities—this place is serious about ensuring
that you have the support and resources you need for a top-notch undergraduate
business education.
5. Do the non-substance-free apartments allow substances?
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Whoa…is there such a substance abuse problem on campus that you actually have to
have these houses?
How to Answer
No illegal substances are allowed in any of the Bentley residences. The Substance-free
residences are designed for people who share the same values about substance use and
abuse and do not want alcohol or tobacco to be part of their lives.
6. Do people leave on the weekends?

Is this a community or just a University? Is there anything to do? Am I going to be
lonely?
How to Answer
Some students might go home on weekends occasionally but for the most part campus is
active. Give examples of what people do on weekends.
Give examples of concerts, lectures, and events—this might be a good time to pick up a
paper and show people some of the listings.
Talk about what is available in Boston.
Be sure you give examples of major events, and of less formal, more private events.
Give personal examples—what did you and your friends do on a recent weekend?
This is a lively and active community with a lot going on. You always have a lot of
options.
7. How much work do you have?
NOTE: When someone asks this question, think back—have you neglected academics
on this tour? Or have you neglected social life. If this question is asked, take it as a sign
that you need to communicate more about balance—and about academic things that are
fun and about social things that are educational.
How to Answer
In numbers, on average you will have two hours of work outside of class for every hour
in class, but keep in mind you have less classes everyday compared to high school. That
can be a struggle until you learn to manage your time most effectively. People want you
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to succeed here, so there are lots of services to help.
Bentley means Balance—and the University thinks it’s important that people learn how
to integrate their academics with activities, internships, jobs, social life, and community
service. This is really an underlying theme of the University.
8. What’s the difference between Bentley and Babson?
I am very serious about business—so, what makes Bentley unique?
How to Answer
Start with the facts: These are the top two undergraduate business schools in the
Northeast. Bentley is unique because we do offer all the powerful resources of a large
university, but we have the personality of a small college.
Ask people what they have heard about the colleges and correct any misinformation
about Bentley. You do not need to say anything else about Babson.
Tell people that each college has different missions and a different personality. Your job
is to give them some sense of Bentley’s benefits and personality.
9. Do you have financial aid?
I like it, but is Bentley worth it?
How to Answer
Give the facts: Bentley administers over $41 million in undergrad financial aid each
year. Approximately 70% of the student body receives some combination of Bentley
funds, federal aid and/or state aid. There are a number of different financing options as
well. Questions on academic scholarships should be directed to the Office of
Undergraduate Admission. You can direct visitors to the Financial Assistance office for
more information.
Remember not to give them any numbers. For this topic, you should direct them to the
Admissions office to speak with a counselor because every student has a different
situation and thus will receive a different amount of aid.
Let people know that you see this as a good business question—your visitor is interested
in his or her return on investment. Bentley is private and private education is expensive.
It’s tough to choose between public and private, but you have to consider quality—think
about:
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Class size
Access to professors
Quality of teaching
Quality of facilities
Office of Career Services
Bentley network
Alumni
Think about the day-to-day quality of life being in this kind of environment and how
that it so conducive to focused learning. Think about opportunities here for leadership,
THINK VALUE!
10. Can you have a car on campus?
You have to think hard about this one. Possibilities include:

I love that Bentley is so near Boston—can I get in often?
I’m going to need to go home a lot for personal reasons.
I have boyfriend/girlfriend that is going to another school.
You have to be sensitive to people on this. It makes no sense to say to someone No, you
don’t need a car—there is plenty to do on campus—if they need to get home as much as
possible to visit a dying relative.
How to Answer
Give the basic facts. Generally, 1st-years may not have cars…But…
Underscore the convenience of the Bentley shuttles and of public transportation in the
area do not say you won’t need to get off campus because there is so much to do.
Finish off with an emphasis on Bentley qualities—Bentley means Boston and beyond.
You are encouraged to get off campus, though you don’t have to, you are encouraged to
explore the area and the University does support this with transportation services and a
huge discount tickets if you’re going in to Boston for fun.
If you feel you have a need for a car in your first-year, you can petition the dean’s office.
11. Why did you come to Bentley?
You are interesting—maybe it would be cool to have friends like you (or for my son or
daughter to have friends like you). Tell me more about you…
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How to Answer
Be as personal as possible. Tell why you came, what you wanted, and what you
received from Bentley. Talk about any ways in which Bentley met or exceeded your
expectations
12. How does the new name designation of “University” affect the campus and the
undergraduate academic program?
Is the campus population going to balloon, and will the campus grow into the stereotype of
a “University”, thus losing the small school feel, and changing the quality of education?
How to Answer
The Massachusetts State Board of Education legally defines a “University” as any institution
of higher learning that offers at least 2 distinct PhD programs (the only exception to the rule
was Boston College, which couldn’t change its name since there was already a “Boston
University”. Bentley has offered 2 PhD programs since 2003, and the board has decided that
our programs are distinct enough to necessitate a change in designation. Bentley has no
plans to expand beyond its current size at the present time, and the student life experience is
not set to change either.
General Business Curriculum

*Starting with the class of 2013
Bentley has redesigned our General Business curriculum starting with the class of 2013. The
philosophy of the courses is still the same – the goal is to expose all Bentley students to a wide
range of business areas and to illustrate how they work together to form successful companies.
Please do not use the phrase “new General Business courses” with students you tour; it is not
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important for them to know that it has changed from when you started at Bentley. Below are
the detailed descriptions of each GB course – familiarize yourself with them so you can speak to
what they will be taking when they arrive here.
GB 110 Legal & Ethical Environment of Business* (3 credits)

Prerequisite(s): Class Code (CC) 1
Note: *Available starting in Fall 2009
Provides an overview of the legal and ethical issues that confront business managers and
executives in both starting a business and operating an existing business. Provides an analytical
framework to identify legal and ethical issues. Discusses the relationship between business
professionals and legal counsel. Discusses topics in contracts, sales, torts, crimes, securities law
and Sarbanes-Oxley, business organizations, employment and discrimination and E-commerce.
Interweaves international and ethical issues into the topics covered. Includes team assignments
where appropriate.
GB 112 Tools & Concepts in Accounting & Finance* (3 credits)

Prerequisite(s): CC1
Note: *Available starting Fall 2009
The primary objective of this course is to provide a foundational understanding of accounting
and finance concepts and tools. This course takes students from double-entry accounting
through to an elementary understanding of how to construct financial statements. It introduces
the use of these statements as the basis for ratio analysis and budgeting. Students begin their
study of the basic time value of money concepts that are the foundation for basic valuation
techniques for both financial securities and projects valuation
GB 212 Practice & Applications in Accounting & Finance* (3 credits)

Prerequisite(s): GB 110, 112
The primary objective of this course is to extend the foundational understanding of accounting
and finance concepts and tools introduced in GB112. This course takes students from an
elementary understanding of the prepared financial statements and introduces how to use them
in financial decision-making. It covers the analysis of these statements using ratio analysis and
the budgeting process using these statements as a starting point for future forecasts. Students
will study the funding decisions facing the firm. They will extend their understanding of basic
valuation techniques by learning more advanced techniques for valuing both the securities used
to raise these funds and the projects to be funded.
GB 213 Statistical Analysis of Business Data* (3 credits)

Prerequisite(s): Completion of any freshmen math sequence; GB 110, 112 and IT 101
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Modern businesses rely on well-educated professionals who can effectively use data to enhance
and support decision-making processes. The primary objective of this course is to use data to
illustrate key concepts for making decisions throughout each of the primary business
disciplines; accounting, economics, finance, information systems, management, and marketing.
Focuses on learning skill sets necessary to access and manipulate large amounts of data and the
techniques that enhance the individuals¿ decision-making process. Introduces some elementary
Microsoft Access methods for transferring a sample of data from a database into Microsoft
Excel. Illustrates how to make effective decisions using simple and multiple regression models.
Provides balanced presentations illustrating the manual use of statistical techniques for
understanding purposes and how to implement those techniques using the computer.
GB 214 Marketing-Operations Fundamentals* (3 credits)

Prerequisite(s): Class Code 3
Strategic competitive advantage is derived from the value a company creates for its customers
through five primary value-adding activities: Designing products and services, logistics,
operations, marketing and sales strategies, and bringing products and services to the market to
meet customer needs and requirements. Most of these activities fall within the boundaries of
operations and marketing, the two primary value adding functions within organizations. This
course, therefore, covers topics that span the marketing and operational disciplines, and focuses
on the fundamental concepts and processes of marketing and operations management and how
effective coordination and the interface between these two primary functional areas create value
for the customer, the company, and society at large.
GB 215 Human Behavior & Organizations* (3 credits)

Prerequisite(s): Class Code 3
Human Behavior and Organizations examines the behavior of people in organizations and the
relationship between this behavior and organizational effectiveness. Particular attention is
given to the issues and dynamics that result from the increasing diversity of the workforce and
the global contexts in which people work. The course introduces students to analytical
frameworks for understanding and influencing individual, group, inter-group and total
organization dynamics. It increases students¿ awareness of and competence in dealing with
people different from themselves. Through case studies, self-reflection instruments, experiential
exercises, lectures and readings students develop knowledge and skills for working effectively
with a diverse set of people in complex environments, diagnosing managerial problems and
developing effective plans for action, taking into account the impact of external stakeholders on
internal organizational dynamics.
GB 310 Business Processes & Systems* (3 credits)

Prerequisite(s): GB 212 - GB 215 (GB 215 may be taken concurrently)
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The Business Processes and Systems (BPS) course introduces students to the concept of a
business as an integrated set of business processes and associated systems designed to deliver
value to customers. A business process is a set of activities that cuts across functional
boundaries to achieve specific objectives. At the very highest level, the typical major business
processes are product lifecycle management, supply chain management, and customer
relationship management. Work gets done in organizations through the sub-processes (e.g.,
customer order management) within these three major processes as well as through supporting
processes, such as human resource management and financial reporting. Through the use of an
enterprise system, SAP, students will learn how information systems can be used to support
and improve business processes. They will also learn how people, processes and systems can be
integrated most effectively to achieve organizational objectives.
GB 320 Integrated Business Project* (3 credits)

Prerequisite(s): CC6 and GB 310 (GB 410 may be taken concurrently.)
Note: 3 credits - Spring of Junior or Senior Year, Fall of Senior Year
*Available starting in Spring 2012
In this course, students work on a project team to solve real world problems for real
organizations. The project enables students to develop a better understanding of how the
traditional business functions are integrated in the workplace. Students review key principles in
accounting, business processes, finance, management, marketing and operations within the
context of project management. They will analyze the problem facing the client company,
develop and evaluate a set of alternative solutions and present a program of recommendations
to the sponsoring organization at the end of the semester. The project enables teams to analyze
real firms potential to introduce new goods and/or services, introduce existing goods and/or
services to new markets, and/or develop other growth opportunities, as well as to present a
business proposal.
GB 410 Global Strategy* (3 credits)

Prerequisite(s): GB 310
Global Strategy focuses on the job of the general manager or top management team in
formulating and implementing short-and long-run corporate policy and strategy in a highly
competitive global economy. Today, business is in the process of transformation driven by
information technology and globalization; therefore global strategy is formulated in a multi-
faceted environment of social, political, economics, and legal entities and forces. Strategic
management is concerned with developing the general management point of view. This means
seeing the cross-functional impact of any situation, problem, solution, proposal or decision and
the key long- and short-term implications for the total enterprise from a global perspective.
COMPLEX PROBLEMS, CREATIVE SOLUTIONS PROGRAM

Participants
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o This program appeals to a wide range of students. There are 59 students who
have enrolled with varying backgrounds in terms of ethnicity, geography and
educations. (STEP students to Honors students are participating).
 One commonality amongst these students is that they had some varying
degree of interest in the community service/environment in high school.
These seem to be socially responsible/active students.
Curriculum
o Judy Kamm (Associate Dean of Business for Undergraduate Programs) and
Lynne Durkin (Dean of Arts and Sciences) met with the enrolled CP/CS students
in June at orientation.
 Four out of five classes had been prescheduled, for these students, for
their first two years at Bentley.
 All of these classes, besides History, are prerequisites
 The CP/CS curriculum came from student feedback. Judy and Lynne,
along with faculty, ran focus groups with current Bentley students to see
what they wanted. There will be two student designed projects, which
will take place at the end of the first and second year of this program.
First semester courses include:
 GB 110 – Legal and Ethical Environment of Business
 IT 101
 Philosophy 101
 History 399
o In November there was a special event for CP/CS students. The students spent a
weekend working with Liz LeDoux, who is the Director of Media Programs, in a
creative solutions workshop.
 Goal: Get students to think creatively about ambiguous solutions.
Unique Features
o Integrate classes
o Interesting, real problem for students to work on solving
o Students work in the same cohorts for two years
o The hope of the faculty and administration is that students, who participate in
this program, will take the initiative to be socially responsible and active leaders.
 May join Bentley’s Green Society
 Possibly add a related LSM
 Active in Service Learning initiatives related to the CP/CS
2010 Ambassador Information

Bentley Office of Sustainability
Sustainability Programs
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Single Stream Recycling: all recyclable material (bottles, cans, glass, paper, cardboard)
goes into any recycling bin on campus. No need for separating! All rooms on campus
are provided with recycling bins and all residence halls have recycling centers where
students empty their room bins. Recycling bins are located across the exterior areas of
the campus and in all academic and administrative buildings.
Eco-Representatives: Students are elected in every residence hall to be the residence
hall Eco-Representative. This program lies within the Residential Housing Association
(RHA). Eco-Reps meet once per week and brainstorm ways to educate their peers on
living sustainably.
Electronics Recycling: The Office of sustainability holds four campus-wide electronics
recycling events per year, with a continuous collection site at the Information Desk in
the Student Center.
Bentley Clean Sweep: A new program for Move Out 2011. Four PODs will set up
around campus where students can donate usable electronics, clothing, furniture, and
food to the Mass Coalition for the homeless and a local food pantry.
The Blackout Challenge: Organized by the Green Society students compete against
other residence halls to see who save the most energy in a four week period. Last year
the Green Society and Office of Sustainability tracked down an outside donor who
donated money to a Haiti relief fund based on the amount of electricity saved by all
residence halls together during the competition.
RecycleMania: Every year, Bentley competes against 600 other US colleges and
universities in RecycleMania a competition to see which school can recycle the most
material over a 10 week period.
Interesting Facts
 President Larson signed the American College and University Presidents’ Climate
Commitment in 2007. In Bentley’s Climate Action Plan, a result of signing the
commitment we pledge to reduce our greenhouse gases 50% by 2015, 70% by 2020,
and 100% by 2030.
 We reduced our electricity use by 8% during Fiscal Year 2010 as compared to Fiscal
Year 2009.
 Bentley has a solar wall. It is located on the exterior of southern wall of the Dana
Athletic Center (facing the parking lot) south exterior wall and will save an average
of 116,000 kWh of energy per year.
 We recycle 13.66 tons of material on average per month
 When compared to Babson College, Fitchburg State College, Hampshire College, Le
Moyne College, Mount Holyoke College, Union College, Vassar College, and
Wesleyan University, Bentley is the 3rd lowest emitter of green house gas emissions.
In the Works
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 LEED Existing Building Certification (a green building certification) for the North
Campus residence halls
 “Green” renovations of bathrooms
 A compost program in our dining halls
 A plastic bag recycling program
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Bentley Ambassadors

Keys to Giving A Great Tour 4

Do’s and Don’ts 10

Starting Your Tour 13

Closing Your Tour 65

Rankings & Accreditations 67

Frequently Asked Questions 68

Complex Problems, Creative Solutions 78

WHAT IT MEANS TO BE AN AMBASSADOR

It should take advantage of the

HOW TO USE THIS BOOK

 Study this guide – it is vital that you are

KEYS TO GIVING A GREAT TOUR

Pre-Tour Tour Post Tour

Know Your Audience

Prospective & Accepted Students:

Determine a Tour Route

 Note how many guests are signed up for tours.

Know the Facts

 Encourage small talk!

Be Aware of your Surroundings

Bentley has a diverse student body.

For example, I play soccer and there are students from…

perspectives and attitudes openly and honestly.

Benefits of adding P.E.P.: Using very specific examples and

Reflect On Your Tour

 Did you cater the tour towards the audience?

Think about the Use abbreviations

Make your tour

Thank You Cards

1. Return from your tour

2. Find the white sheet for each student on your tour

3. Write the note

4. Insert the note into the envelope

6. Do not seal the envelope

7. Place in the outgoing mail bin

Do not hesitate to contact me or any member of the Office of Undergraduate Admission

Best wishes for the remainder of your college search.

STARTING YOUR TOUR

Rauch Introduce yourself, learn about the

 On the way to Morison through the

CMT Talking points:

 On the way to Adamian:

 On the way to Library:

Library Talking points:

ACELAB Talking points:

 Lead visitors into Seasons:

 Lead visitors upstairs

Athletics Talking points:

 On the way to Miller Hall:

 On the way to ACELAB through the LaCava quad:

ACELAB Talking points:

 On the way to Adamian:

 On the way to Morison:

CMT Talking points:

Library Talking points:

 Guide families out of the library through Einstein’s/Deloitte Café to Smith

Trading Room and Design and Usability Center

 Lead visitors into Seasons:

 Lead visitors upstairs

Athletics Talking points:

 On the way to Miller Hall:

 On the way to Library through the LaCava quad: