BACHELOR IN BUSINESS ADMINISTRATION

SEMESTER 3

BBA6053 – Introduction to Accounting

ASSIGNMENT 1

Prepared for:
Lecturer’s name: Ms. Najwatun Najah bt Ahmad Supian

Prepared by:
Student’s Name: – ID No:
Introduction

Profile of the entrepreneur

Jay and More Dry Cleaning & Laundry Shah Alam is a sole proprietor that runs by husband
and wife which are Janet Monroe and Denzel Monroe. In year 2009, this couple had started
the business based at No. 8G, Jalan Kristal AR 7/AR, Seksyen 7, 40000 Shah Alam,
Selangor. About 10 years being operates, the company have been combining machinery
technology with fabric science to create the best laundry solutions for clients across Shah
Alam and the nearby areas.

Jay and More Dry Cleaning & Laundry offer a concept of cleaning services available to
individuals and families including dry cleaning and laundry. This company intends to offer
affordable luxury cleaning to all residents in Shah Alam. The purpose of this business is to
give the premium laundry service which is one of the quality services where the company
make it as priority for the clients. The company also offered fast cleaning services to meet
with the clients need and requirements.

The company staff are always ready, trained and focus on quality services to ensure all items
will be deliver to the clients in a clean and very neat condition, ready to be wear. The
professional team is taking care of each item with great respect. Removal of the spots and
high quality finishing is some of the features that make Jay and More Dry Cleaning &
Laundry different from others. To sustain that features, the company trained and equipped the
staff with all necessary knowledge and skills in handling various fabrics to make sure all
items delivered in good quality and satisfying the clients.

Business Idea

Jay and More Dry Cleaning & Laundry also offer the Syariah Compliant Wet Cleaning
Method for Muslims. Different from the traditional dry cleaning which does not used any
water during cleaning process, the wet cleaning system is prayer-safe for the cleaning of
sajadah (prayer mat), hijab and telekung (prayer dress). This is particularly when the wet
cleaning method uses water based bio-degradable high grade smart detergents that can
provide the comfort feeling for those who use the garments during pray.

Framework and key Questions for the entrepreneur

This framework consists of a three-step sequence of questions for a potential entrepreneur.
The first step clarifies entrepreneurs’ current goals, the second evaluates their strategies for
attaining those goals, and the third helps them assess their capacity to execute their
strategies. The hierarchical organization of the questions requires entrepreneurs to confront
the basic, big-picture issues before they think about refinements and details. This approach
does not assume that all companies—or all entrepreneurs—develop in the same way, so it
does not prescribe a one-size-fits-all methodology for success.
Clarifying Goals: Where Do I Want to Go?
An entrepreneur’s personal and business goals are inextricably linked. Whereas the
manager of a public company has a fiduciary responsibility to maximize value for
shareholders, entrepreneurs build their businesses to fulfill personal goals and, if necessary,
seek investors with similar goals.

Before they can set goals for a business, entrepreneurs must be explicit about their personal
goals. And they must periodically ask themselves if those goals have changed. Many
entrepreneurs say that they are launching their businesses to achieve independence and
control their destiny, but those goals are too vague. Financially, some entrepreneurs are
looking for quick profits, some want to generate a satisfactory cash flow, and others seek
capital gains from building and selling a company. Some entrepreneurs who want to build
sustainable institutions do not consider personal financial returns a high priority. They may
refuse acquisition proposals regardless of the price or sell equity cheaply to employees to
secure their loyalty to the institution.

Only when entrepreneurs can say what they want personally from their businesses does it
make sense for them to ask the following three questions:
What kind of enterprise do I need to build?
Long-term sustainability does not concern entrepreneurs looking for quick profits from in-
and-out deals. Similarly, so-called lifestyle entrepreneurs, who are interested only in
generating enough of a cash flow to maintain a certain way of life, do not need to build
businesses that could survive without them.
Entrepreneurs’ personal goals should also determine the target size of the businesses they
launch. A lifestyle entrepreneur’s venture needn’t grow very large. In fact, a business that
becomes too big might prevent the founder from enjoying life or remaining personally
involved in all aspects of the work. In contrast, entrepreneurs seeking capital gains must
build companies large enough to support an infrastructure that will not require their day-to-
day intervention.
What risks and sacrifices does such an enterprise demand?
Building a sustainable business—that is, one whose principal productive asset is not just the
founder’s skills, contacts, and efforts—often entails making risky long-term bets. Unlike a
solo consulting practice—which generates cash from the start—durable ventures, such as
companies that produce branded consumer goods, need continued investment to build
sustainable advantages. For instance, entrepreneurs may have to advertise to build a brand
name.
Can I accept those risks and sacrifices?
Entrepreneurs must reconcile what they want with what they are willing to risk. Consider
Joseph Alsop, co-founder and president of Progress Software Corporation. When Alsop
launched the company in 1981, he was in his mid-thirties, with a wife and three children.
With that responsibility, he says, he didn’t want to take the risks necessary to build a multi-
billion-dollar corporation like Microsoft, but he and his partners were willing to assume the
risks required to build something more than a personal service business. Consequently, they
picked a market niche that was large enough to let them build a sustainable company but not
so large that it would attract the industry’s giants. They worked for two years without salaries
and invested their personal savings. In ten years, they had built Progress into a $200 million
publicly held company.

To set meaningful goals, entrepreneurs must reconcile what they want with what they are
willing to risk.

Entrepreneurs would do well to follow Alsop’s example by thinking explicitly about what
they are and are not willing to risk. If entrepreneurs find that their businesses—even if very
successful—won’t satisfy them personally, or if they discover that achieving their personal
goals requires them to take more risks and make more sacrifices than they are willing to, they
need to reset their goals. When entrepreneurs have aligned their personal and their business
goals, they must then make sure that they have the right strategy.
Setting Strategy: How Will I Get There?
Many entrepreneurs start businesses to seize short-term opportunities without thinking
about long-term strategy. Successful entrepreneurs, however, soon make the transition
from a tactical to a strategic orientation so that they can begin to build crucial capabilities
and resources.

Formulating a sound strategy is more basic to a young company than resolving hiring issues,
designing control systems, setting reporting relationships, or defining the founder’s role.
Ventures based on a good strategy can survive confusion and poor leadership, but
sophisticated control systems and organizational structures cannot compensate for an
unsound strategy. Entrepreneurs should periodically put their strategies to the following
four tests:
Is the strategy well defined?
A company’s strategy will fail all other tests if it doesn’t provide a clear direction for the
enterprise. Even solo entrepreneurs can benefit from a defined strategy. For example, deal
makers who specialize in particular industries or types of transactions often have better
access to potential deals than generalists do. Similarly, independent consultants can charge
higher fees if they have a reputation for expertise in a particular area.
Can the strategy generate sufficient profits and growth?
Once entrepreneurs have formulated clear strategies, they must determine whether those
strategies will allow the ventures to be profitable and to grow to a desirable size.
The failure to earn satisfactory returns should prompt entrepreneurs to ask tough
questions:

What’s the source, if any, of our competitive edge? Are our offerings really better than
our competitors’? If they are, does the premium we can charge justify the additional
costs we incur, and can we move enough volume at higher prices to cover our fixed
costs? If we are in a commodity business, are our costs lower than our competitors’?
Disappointing growth should also raise concerns: Is the market large enough? Do
diseconomies of scale make profitable growth impossible?

No amount of hard work can turn a kitten into a lion. When a new venture is faltering,
entrepreneurs must address basic economic issues. For instance, many people are attracted to
personal service businesses, such as laundries and tax-preparation services, because they can
start and operate those businesses just by working hard. They don’t have to worry about
confronting large competitors, raising a lot of capital, or developing proprietary technology.
But the factors that make it easy for entrepreneurs to launch such businesses often prevent
them from attaining their long-term goals.

Is the strategy sustainable?

The next issue entrepreneurs must confront is whether their strategies can serve the enterprise
over the long term. The issue of sustainability is especially significant for entrepreneurs who
have been riding the wave of a new technology, a regulatory change, or any other change—
exogenous to the business—that creates situations in which supply cannot keep up with
demand. Entrepreneurs who catch a wave can prosper at the outset just because the trend is
on their side; they are competing not with one another but with outmoded players. But what
happens when the wave crests? As market imbalances disappear, so do many of the erstwhile
high fliers who had never developed distinctive capabilities or established defensible
competitive positions.
Are my goals for growth too conservative or too aggressive?

After defining or redefining the business and verifying its basic soundness, an entrepreneur
should determine whether plans for its growth are appropriate. Different enterprises can and
should grow at different rates. Setting the right pace is as important to a young business as it
is to a novice bicyclist. For either one, too fast or too slow can lead to a fall. The optimal
growth rate for a fledgling enterprise is a function of many interdependent factors.
Executing the Strategy: Can I Do It?

The third question entrepreneurs must ask themselves may be the hardest to answer because it
requires the most candid self-examination: Can I execute the strategy? Great ideas don’t
guarantee great performance. Many young companies fail because the entrepreneur can’t
execute the strategy; for instance, the venture may run out of cash, or the entrepreneur may be
unable to generate sales or fill orders. Entrepreneurs must examine three areas—resources,
organizational capabilities, and their personal roles—to evaluate their ability to carry out their
strategies.
Do I have the right resources and relationships?

The lack of talented employees is often the first obstacle to the successful implementation of
a strategy. During the start-up phase, many ventures cannot attract top-notch employees, so
the founders perform most of the crucial tasks themselves and recruit whomever they can to
help out. After that initial period, entrepreneurs can and should be ambitious in seeking new
talent, especially if they want their businesses to grow quickly.
How strong is the organization?

An organization’s capacity to execute its strategy depends on its “hard” infrastructure—its

organizational structure and systems—and on its “soft” infrastructure—its culture and norms.

The hard infrastructure an entrepreneurial company needs depends on its goals and strategies.
Some entrepreneurs want to build geographically dispersed businesses, realize synergies by
sharing resources across business units, establish first-mover advantages through rapid
growth, and eventually go public. They must invest more in organizational infrastructure than
their counterparts who want to build simple, single-location businesses at a cautious pace.
Business Plan

Vision

To be recognized as a premium Laundry provider in the market by providing the most

organized, the cleanest wash and cost effective to our value customers.

Mission

Lend a helping hand to families in tackling one of the most daunting household chores and
help free up more time for more productive tasks.

Organizational Structure

As mention in the company background above, Jay and More Dry Cleaning & Laundry is a
sole proprietor company that run by husband and wife which are Janet Monroe and Denzel
Monroe. Therefore, most of the job scope was handled by both of them such as General
Manager, Financial Manager, Sales and Marketing Manager and Administration Manager. To
make the business flow run smoothly, this couple had hired about six workers.

General
Manager

Sales and Administration

Financial
Marketing Manager

Worker Worker Worker

Figure 1 Organizational Structure

Job Descriptions
scope

 Overseeing daily business operations.

General
 Developing and implementing growth strategies.
Manager
 Analysing accounting and financial data

 Collating, preparing and interpreting reports, budgets, accounts,

commentaries and financial statements
Financial
Manager  Undertaking strategic analysis and assisting with strategic planning

 Producing long-term business plans

  Own ultimate responsibility for successfully meeting or exceeding sales
Sales and goals
Marketin
 Collaborate with marketing team to creatively reach more potential
g
customers
Manager
 Take calculated risks to increase profitability and brand recognition

 Plan and coordinate administrative procedures and systems to streamline

processes
Administ
 Assess staff performance and provide guidance to ensure maximum
ration
efficiency
Manager
 Monitor inventory of office supplies and the purchasing of new material
with attention to budgetary constraints

 Receives and sorts cloths and linens according to fiber, color, and soiled
condition.

Workers  Operates wahers and dryers in accordance with safety standards.

 Supplies recommended quantities of detergents and bleaches. Folds, wraps

or places on hangers, completed laundry.

Table 1 Job Scope of Organization Structure

Service Description

Jay and More Dry Cleaning & Laundry provide one stop laundry services and can have all
types of business’s laundry such as wahed, dried and folded. The strategical location was
built to provide personal fast and cost-effective service to the local customers.

Customer Target of Jay and More Dry Cleaning & Laundry

 Spa and massage centres

 Fitness centres

 Beauty centres

 Hotels

 Masjid/surau

 Shopping complex
  Factory

 Government sector

 Private sector

Types of services of Jay and More Dry Cleaning & Laundry

a) Dry cleaning/wet cleaning

Suitable for items that needed special care. Jay and More Dry Cleaning & Laundry using only
biodegradable detergents that offers the best results of all cleaning methods. This company is
adopting a new way in dry cleaning innovation call the aqua wash wet cleaning whereby is
one of the most sustainable way of protecting the earth. Therefore, it can help the customer to
reduce the environment and operational impact for their businesses.

 Using biodegradable detergents

 Syariah compliant

 Convenient and fast services

 Remove stain and bad order

 No damage to cloth

b) Wash, dry and fold

Suitable for all regular items. This company wash, dry and fold the clothes with love. The
selection of the detergent was based on the clothes suggested by the expertise of the
company. Heavy items such as socks, bed heet, comforter and towel will be wash separately.

 Everything is taking care

 Convenient and fast services

 Clean and neatly folded

 Affordable price

c) Hand wash

By hand, Jay and More Dry Cleaning & Laundry manually spot and remove stains. Every
items are dried on a hangar which helps preserving that textile fibre much better than tumble
drying.

 Cleans and smell good

 Preserving textile fibre

 Fast services

 Affordable price

d) Leather care

Leather have a long lifespan. However, it’s important to maintain the leather materials and
give the good care that the leather needs. The chemicals or detergents used to clean leather
products should be the best quality and gentle to the human body. Each leather product is
treated and handled with care from the moment it is being dropped off. Each different kind of
leather needs to be treated differently and cared for in order to prevent any damages. All the
leather cleaning was processed manually by hand. Besides, the company always beware of
leather cleaning companies that claims leather could be cleaned using the dry clean method.
This will potentially damage and dry up the leather under high heat.

e) Special and other garments cleaning

Jay and More Dry Cleaning & Laundry also provide special cleaning on high fashioned
couture items, curtains, handbags, carpets, shoes, heep skin, soft toys and even the most
delicate undergarments. Most of these products cannot be clean by normal household
washing machine due to its size or the nature of fabric, and Jay and More will be able to help
them clean for a refresh and cleaner lifestyle. Jay and More also provides take-down and re-
hang of curtains meant for cleaning during the pickup and delivery services.

f) Ironing

Jay and More Dry Cleaning & Laundry will handle all the ironing needs with professional
care. Jay and More uses high-tech mannequin and ironing board (with suction, air release and
steam) to give the valuable garments always look wrinkle-free. Jay and More use different
high-tech pressing techniques depending on the types of garment and fabric.

g) Handbags spa and cleaning services

The chemicals from UK and Germany that is used to clean handbags are of the best quality
and gentle to the human body. Each handbag is treated and handled with care from the
moment it is being dropped off. Depending on the built of handbags such as fabric, leather or
mixed of fabric and leather, Jay and More have the right treatment for it.
Business, Technology, Marketing, Operation/Production/Financial

Marketing

1. Target Market:

a) Clients

 Residents in Shah Alam and nearby areas

 Students

 General workers

b) Services

 Customers that have no time in managing the daily dirt laundry

 Customers that have no washing machine facilities at the house

 Customers who are need the specific laundry services for the specific types of
clothes materials

 Customers who have small child or babies that required to clean up baby’s car seat
or stroller

 Customers that need expert ironing services for formal attire

Marketing Strategies:

a) Pickup and delivery services

To save the clients time with logistics, time and gas, Jay and More Dry Cleaning & Laundry
provides pick-up and delivery services. The company will be appointing one person from the
office management in order to facilitate communications and guarantee on time delivery. 

Setting up the own in-house laundry can be costly where the client need to hire additional
staff and purchasing heavy duty laundry equipment. But with Jay and More Dry Cleaning &
Laundry, the client does not have to go through the hassle of training new staff and doing all
the laundry works.

The clients can simply sign up with Jay and More and the on duty worker will come to pick
up the dirty clothes and linens, have them laundered and return them on a schedule that works
for each clients. Laundry washing and dry cleaning has never been easier. Figure X below is
the steps for the clients that needed the pickup and delivery services.
 Step 2: Pick-Up Step 4: Delivery
Step 1 Step 3: Cleaning
Laundry Laundry
Process
Submit form or
WhatsApp / sms Pick-up all the

Figure 2 Steps for the Pickup and Delivery Service

Other than that, Jay and More Dry Cleaning & Laundry also advertise the flyer and poster for
the Pickup and Delivery Service through online medium such as:

 Facebook page

 Website

 Blog

 Instagram

b) Promotion and discount price

Jay and More Dry Cleaning & Laundry make the marketing strategy by focusing on the
promotion for the price of the services for the special days such as:

 New year

 National day

 Hari Raya Aidilfitri and Aidiladha /Chinese New Year/ Deepavali/ Christmas
Day

Besides, Jay and More also offer the discount price about 5% for the clients such as:

 Regular customers that always have the laundry services.

 Customers that have weight of daily cloth more than 20kg

Services process

Once the company receive the laundry, the clothes will be tagged, checked and separated
based on the types of materials and colour. Eeach item will be tagged to ensure the items will
never get mixed with others throughout the process. Besides, all pockets will be checked so
that there has no pin, needle, coins that will contribute to the damages of the other clothes or
washing machines.

The company always make sure that every white colored clothing item will be washed in hot
or warm water with detergent, bleach and fabric softener. After washing, the clothes will be
rinsed in cool water.

For dark and delicate items, its will be washed in cool water with detergent, some bleach and
softener, and then be rinsed with cool water. All the items will be dried in heat dryers on low
to medium heat.

After that, garments will be ironed and folded, and properly packaged to be delivered back to
the clients.

Technology used for the services

a) Wet cleaning system

The wet cleaning method uses a water based bio-degradable high grade smart detergents that
is prayer-safe for the cleaning of sajadah (prayer mat), hijab and telekung (prayer dress).

b) Aqua wash wet cleaning system

The wet cleaning method is one of the most sustainable ways of protecting the earth.
Therefore, it can help the customer to reduce the environment and operational impact for
their businesses.

c) High-tech mannequin and ironing board

The ironing system that completed with suction, air release and steam to give the valuable
garments always look wrinkle-free especially for the formal attire clothes.

d) Cleaning chemicals from UK and Germany

The cleaning chemical is used to clean handbags that can give the best quality and gentle to
the human body. Depending on the built of handbags such as fabric, leather or mixed of
fabric and leather, Jay and More always have the right treatment for it.

Financial achievement
From the interview session with Denzel Monroe, he is very motivated to share her financial
achievement. According to her, the average sale for the company has increase year by year.
He had stated that the company has to pay the earlier modal to build and advertise the Jay and
More Dry Cleaning & Laundry about RM 50,000. Fortunately, he willing to share the amount
of sales that the company gain every month which about RM50,000 averagely. He also stated
that he had to pay RM30,000 per month for the maintenance, staffs’ salary, and the cleaning
materials such as detergent and softener. From that, can be conclude that the company gain
the profit about RM30,000 every month. Obviously now he managed to cover back the earlier
modal that he paid since he has the stable income profit and also the company are already run
for about 10 years. He is now planning to open one more branch in Puncak Alam soon.

SWOT Analysis

Strengths, Weaknesses, Opportunities & Threats

STRENGTHS 
The managing members, Janet and Denzel have similar values and principles
The managing members are committed and dedicated
Applicants have good communication skills
The applicants have a good understanding of the market and the processes involved
in dry cleaning and laundry services 
Annie’s business management and entrepreneurship skills coupled with Denzel's
experience in laundry management will add value to the business  

WEAKNESSES
The applicants lack financial management skills
The lack of separation between ownership and management may create a problem
in terms of control and accountability
Currently the organizational structure is informal; it is however likely to improve once
more employees or members are added on to the team
The contribution made by the owners in terms of owners’ contribution is less as
compared to the required outside borrowings – this is likely to outlook a gearing
problem

OPPORTUNITIES 
The coming of the 2010 world cup has induced growth in the hospitality industry.
There is a possibility of hotels, bed and breakfasts, lodges and so forth of
outsourcing dry cleaning and laundry services
The availability of advanced technology in the form of industrial washing machines
and dryers will be an opportunity for the business

THREATS

 The threat from well-established competitors.

 There is a threat from new entrants as there are relatively low barriers of entry.
 There is a threat from customers as a majority prefer to do their own laundry.
 There is a threat from suppliers as they may not always have the necessary
consumables required to render laundry services.

Finding and Discussion & Recommendation

Finding

As an entrepreneur, there are a lot of issues and challenges arise in development of

the business. Therefore, it is important for an entrepreneur to analyse the possible
risk that might interrupt to the process development of the business. The
entrepreneur should be able to find the best solution to tackle the issues so that
those could be avoided or minimized. There are several issues arise had been identify
during interview session with the owner of Jay and More Dry Cleaning & Laundry
Shah Alam.

Limited space to store the cloth and carpet

From the interview, the problems are low storage capacity in the premises. The
premises provide laundry services for the community near in seksyen 7 Shah Alam.
The problem occur may cause due to the customer lack of time to collect the goods
and the customer may move on to other place due to job request. From the
information gains, many customers send the carpet and clothes to the laundry to be
clean but did not collect the carpet and clothes again after had been clean up
following to the agreement. So, the storage become compact because the carpet will
be store along with the clothes that send by the other customers. For the worst-case
scenario, the worker also keeps the carpet along at the staircase of the offices
because lack of space. The abandoned clothes also consume for storage usage in the
premises. As known as the laundry service premises, the premises also need more
space to increase the productivity because the washing machine in the premises
needs huge space. Other than that, clothes ironing section also need space to stored
ironed clothes before hand it over to the customer.

Time consume during handling the clothes

Jay and More Dry Cleaning & Laundry take a lot of customer requests from various
customers. As a result, the company will receive abundant of clothes to be keep or
store inside their premise. These clothes possibly have a chance to be mixed up with
other customer clothes’. Therefore, it will take way too long to find the right order if
there is a customer want to claim their things. This problem can be a major turn off
to the customer if they are in hurry circumstance and have no time to wait the
service. The company staff took almost 15 to 20 minutes to get the correct clothing
for one customer. What if there 2 or 3 customers want to claim their things. It would
be a big disaster to the staff and eventually affect the customer feedback.

Market Analysis

General Assumptions
Year 1 Year 2 Year 3

Plan Month 1 2 3

Current Interest Rate 10.00% 10.00% 10.00%

Long-term Interest Rate 10.00% 10.00% 10.00%

Tax Rate 17.08% 25.00% 17.08%

Other 0 0 0

Sources and Use of Funds

The initial funds will be raised through Bank Loans, Venture Capital Trust Fund and
Personal Contribution. Our major sources of income will be from the fees charged on
customers for our services. However, major expenses such as salaries, advertising,
utility bills and stock of hair products will be routine through the year. With respect to
our promotion, pricing, service and distribution strategies, we anticipate profits in a
year’s time.
Table: Profit and Loss

Pro Forma Profit and Loss

Year 1 Year 2 Year 3
Sales RM40,000 RM80,000 RM100,000
Direct Cost of Sales RM5,000 RM5,000 RM6,000
Other RM0 RM0 RM0
Total Cost of Sales RM5,000 RM5,000 RM6,000

Gross Margin RM35,000 RM75,000 RM94,000

Expenses
Payroll RM15,000 RM35,000 RM50,000
Sales and Marketing and Other RM3,000 RM5,000 RM5,968
Expenses
Leased Equipment RM0 RM0 RM0
Utilities RM1,200 RM1,200 RM1,200
Insurance RM2,400 RM2,400 RM2,400
Rent RM2,000 RM2,200 RM2,500

Total Operating Expenses RM23,600 RM45,800 RM62,068

Profit Before Interest and Taxes RM11,400 RM29,200 RM37,932

Taxes Incurred RM400 RM500 RM600

Net Profit RM11,000 RM28,700 RM37,332

Net Profit/Sales 27.50% 35.87% 37.33 %
Recommendation

Use sorter machine and higher rack storage

After brainstorming the solution for the problem, sorter machine and higher rack
storage is more convenient devices that can be install in the premises. This is because
by using the higher rack storage this premises will fully utilize the upper space in the
premises. Currently the premises only use the below section of the premises to store
the goods. With this solution the premises will use the upper section of the premises
to store clothes and below section can be used to store abandon carpet. Again, with
using the higher rack storage will be useless if the no sorter machine is installed
because it will become difficult for worker to reach the upper section. The next idea
is sorting system; this system with help of sorter machine will be able to help the
worker to arrange the clothes perfectly in the upper side of the premises. With the
combination of barcode system, it will be easier for the worker store and find the
goods. The sorter machine function will sort all the clothes that finish the laundry
process and wait for the owner to collect. When the owner comes to the premises
and scans the barcode given, the sorter machine will automatically locate the clothed
and bring it out from the storage compartment straight to the worker and the worker
will pass the clothed to the customers.

Hire more staff and create barcode system

The time consuming problem can be hideous threat to the business if there is no
action taken to solve the problem. There are several options to minimize or solve the
problem. First, the owner can hire more staff to deal the interaction with customer. At
least, they have back up staff to handle the customer request. The next option is to
create a barcode system in order to detect the customer cloth description easily.
Once the barcode was scan, all the information of the customer details will be display
including the series umber of service. Therefore, the staff can arrange their customer
clothes’ based on series number. These two options can provide efficient working
environment to staff and also to their customer.
Conclusion

In conclusion, after the interview session with the owner of Jay and More Dry Cleaning &
Laundry, this case study can identify the issues faced by the company. In order to survive in
competitive markets, the company should to take actions by making some changes in their
business plan. This case study explains how to tackle the problem by coming out with new
ideas and multiple solution in order to solve and minimize the problem. By doing the SWOT
Analysis, the company can see the issues clearly, so, they can develop a new strategy
planning. Therefore, this case study will help the company to summarize the major problem
face by them.