Career Growth in 2018: 

A look at how today's professionals

take career growth into their own
hands.
Data Sample

On March 27, 2018, HubSpot surveyed In this report we take a look at the
455 full-time marketing and sales trends that were identified from the
professionals globally to find out how survey results and offer insights from
they approach job-related learning. The experts in education.
professionals surveyed are all members
of Smart Insights, an online community
for individuals interested in digital
marketing growth.
Introduction

Growth-minded professionals are taking Today, higher education is no longer

their own approach to education these mandatory for career progression.
days. They realize that their professional Instead, countless business skills are
success is best placed in their own being acquired through online learning
hands. Instead of waiting for platforms like HubSpot Academy. In this
opportunities to present themselves, report we take a look at the trends of
these driven professionals are deciding these growing professionals and how
to learn what they want, when they they're approaching their continuing
want.  education.
How to Grow Your Career

Growth-minded professionals have
realized that they can acquire any
skill they need in order to advance
in their field. They also know that
once they advance, they’ll be
required to learn new skills again.
This is a never-ending cycle of
development that professionals
experience throughout their entire
career.
Section 1)
The Question of TIME
 85%

of professionals currently spend 

at least 30 minutes per week on job-related learning.
But it's not enough!
 68%
of professionals would like to spend
more time on job-related learning.
So what's stopping them?
The biggest challenge for growing
professionals is finding the time to
dedicate to continuous
learning (76% of respondents).

The problem is, if you don't spend

time acquiring new skills, it's very
hard to excel at your job. This will
inevitably stunt your career growth. 
Got 20 minutes?
We have hundreds of free business lessons that take 20
minutes or less to complete right here waiting for you.
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Section 2)
Who's Teaching Them?
Credibility is key for choosing the
right training providers.
Growing professionals trust
online learning platforms
the most for their
educational needs. 
68% 62% 44%

Online learning Topic experts/ Peers

platforms like Udemy influencers
or HubSpot Academy
"I think learning from people who truly have experienced what
you’re trying to learn is fantastic. The insights and examples
that are created through real experience are incredibly
valuable.

Michael Goeden,
Digital Marketing Institute
 So are these driven professionals
returning to the classroom in droves?
 NOPE!
So are these driven professionals
returning to the classroom in droves?
3 out of 4
professionals prefer online
training videos for learning
a new skill.

75% 45%

Online training videos Classroom training

"My belief is the best combination is some online, video-based
training coupled with some in-person workshops and activities.
It’s commonly referred to as “flip the classroom,” where the
lecture components are done as homework, and the homework
components are done in the classroom. I think classroom time
should be spent working together to learn things.

Mark Kilens,
VP HubSpot Academy
 (Quick pause)
Have you identified the next skill you're
going to learn yet? 
Section 3)
The Future Is Digital
 57%
of professionals would use a mobile
device to learn something on the go.
 1 in 2
professionals would be interested
in learning something new in a
virtual reality environment.
 95%
of professionals want to be able to
use tools to apply their learnings
after learning something new. 
We have good news!
With HubSpot Academy's free education, we give
you all our free tools to use right there in one
place.

Start learning now

One thing is clear from these
findings....
 One thing is clear from these
findings....

The professional world is evolving at a

rapid pace. 
But that's an
amazing thing!
 Make sure you're not being left behind.

Join the HubSpot Academy Rocket ship today

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