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ng &

Traini tion
ca
Certifi as
as low
Month
$ 14/

5
MARKETING HAS CHANGED

O nce upon a time, businesses could rely on


their local Yellow Pages, newspaper, or
radio ad rep to drive new leads and clients
through their doors. And if they offered a
valuable product or service and treated their
customers with respect, their business would grow.

Those days are long gone.

Today, businesses are forced to navigate dozens


of different channels to both acquire and
communicate with new customers and existing BECOME THE “SMARTEST
customers, and needless to say...
MARKETER IN THE ROOM”
...they can’t do it alone. BY MASTERING...
That’s where WE come in...
Conversion Funnels
Today, companies need skilled marketing
professionals who are able to: Content Marketing
Leverage new media channels such as
Facebook, Google, Twitter and YouTube to Customer Acquistion
acquire new customers and clients...
Email Marketing
Architect “conversion funnels” that seamlessly
and subtly convert strangers into leads, leads
into customers and customers into raving fans... Social Media
Establish a “value first” content marketing
strategy that enhances brand authority and Search Marketing
generates free, organic traffic...
Data and Analytics
Build and monetize large email subscriber lists...
without resorting to spammy tactics...
Testing and Optimization
Engage with customers via social channels such
as Facebook and Twitter to grow a brand’s reach ...THEN COMBINE THESE SKILLS
and credibility...
TO BECOME A CERTIFIED DIGITAL
Optimize search networks like Google, Amazon, MARKETING PROFESSIONAL.
Pinterest and Yelp, so the brand can both be
found and accurately represented...

Track and measure the key metrics that


matter, so decisions can be based on data,
not hunches...

Run split tests that improve conversion rates


and reduce acquisition costs over time...

And as a member, you’ll possess all these skills and


so much more...
c DigitalMarketer 2016
Conversion Funnels & Customer Value Optimization Social & Community Management
Most businesses have some sort of “funnel” for generating leads and converting those Thanks to an ever-changing social landscape, consumers have altered the way they voice
leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes criticism and praise, find and consume information, and, most importantly, they have
immediate average order value while simultaneously reducing overall acquisition costs. changed the way they buy. Successful brands must learn to adapt to these changes, and
That’s where you come in. In this mastery course, you’ll learn how to architect a “conversion put plans and processes in place to listen, influence, network and sell in this environment.
funnel” that gives businesses exactly what they want: MORE customers, that are MORE In this mastery course, you’ll learn to assess business goals and employ sound social media
valuable, all while spending LESS to acquire them. marketing practices to meet those goals. You’ll also be trained on the most up-to-date
social media marketing practices that work TODAY, and will continue to work TOMORROW.

Content Marketing Mastery Search Marketing Mastery


Content marketing isn’t an “optional extra”...it’s an essential aspect of any modern digital With all the “noise” in today’s world, it’s critical that brands and business get found when
marketing strategy. In this mastery course, you’ll learn our “Value First” content plan that a customer or prospect is looking for them. It’s also critical that your brand is shown in a
transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even positive light when the right person is looking for a solution that YOU provide. And that’s
your most expensive products and services at the bottom of the funnel (BOFU). You’ll exactly what you’ll learn how to do in this mastery course. You’ll learn how to leverage search
also learn how to leverage “other people’s content” to generate free, organic leads while channels such as Google, Amazon and even local channels such as Yelp to ensure that your
brand gets found...and that when it’s found the message your prospects see is a positive one.
simultaneously building your brand’s value and authority.

Paid Traffic & Customer Acquisition Mastery Marketing Analytics & Data Science
Companies today must have scalable traffic campaigns that produce new, qualified Are your decisions driven by data or hunches? Logic...or fear? In this mastery course, you’ll
customers from scratch if they want consistent growth. In this mastery course, you’ll gain learn how to setup a basic analytics plan, and determine the key metrics your brand needs to
the skills you need to help brands and businesses leverage paid traffic channels such as track on a daily, weekly and monthly basis. You’ll also learn how to setup simple dashboards
Google, Facebook, Twitter, YouTube and other demand-gen platforms to grow their that alert your brand to potential problems and opportunities BEFORE it’s too late.
customer base...without breaking the bank.

Email Marketing Mastery Testing & Conversion Science


Email marketing consistently generates the highest ROI of any marketing activity, but sadly Conversion Rate Optimization and Split Testing are two of the most identifiable marketing
most businesses are doing it wrong (or ignoring it completely). In this mastery course, tactics in the industry today. Unfortunately most marketers claim to be doing CRO, but are
you’ll learn the three types of email campaigns and how and WHEN to use them. You’ll also merely relying on hacks and tricks. In this mastery course, you’ll learn a repeatable process
learn how to architect the perfect promotional calendar, and how to use automated email that increases converting actions from the traffic you already have by leveraging assets
marketing to literally “sell while you sleep.” By the time you finish, you’ll be able to effectively you’ve already created. In short, you’ll be able to produce immediate results...making you
monetize any email list, while simultaneously increasing engagement with your subscribers. immediately valuable to any business or brand.

4 5 c DigitalMarketer 2016
TRAINING FOR INDIVIDUALS TRAINING FOR TEAMS

Become a high-paid and sought-after expert by mastering Leverage our complete training library to build a killer
the 8 critical core disciplines of digital marketing. @ in-house marketing team that gets results.
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Expand your skill set, distance yourself from the
competition, and jump to a higher pay grade... Quickly onboard and train new team members and
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Finally have a one-stop solution for the latest digital Simplify and track your team’s training progress from
marketing strategies (that actually work.) an easy to use, all-in-one dashboard.

MOST POPULAR BEST DEAL

IN 1 (OR ALL 8) CRITICAL CORE DISCIPLINES START UP PLAN PROFESSIONAL PLAN ENTERPRISE PLAN
(1-5 users) (6-20 users) (20+ users)

OF DIGITAL MARKETING NOW $


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Purchase Courses A La Carte for
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Best for companies who are Best for larger companies with Best for larger organizations

$995...No Monthly Fee! just getting started or have marketing teams of 6 or more... and agencies with multiple
marketing teams of 5 or less... teams and managers...

c DigitalMarketer 2016
Traffic
Email
Manager
CUSTOMIZE YOUR
TEAM’S TRAINING
04
Manager

02 Optimization
Specialist Marketing Strategist
Content
Marketer
Social Media
07 08
03 Manager
Search Expert
05
01 Analytics Manager

06 YOU’RE THE BOSS!


For larger organizations looking
for a more personalized training
experience, our manager concierge
can work with you to build a
custom training program and
schedule for your team.

This service is available for free


to teams of 20 and above. Talk to
a DigitalMarketer team member
today to get started.

Turn the page to see our complete


course descriptions...

c DigitalMarketer 2016
COURSE DETAILS & DESCRIPTION

COURSE BREAKDOWN:
Module 1: Start Here Module 5: Optimize The Tripwire Offer
1.1 - Here’s What To Expect 5.1 - What is a Profit Maximizer
1.2 - What is CVO? 5.2 - Immediate Upsells
1.3 - The Formula For Growth
5.3 - Cross-Sells
5.4 - Slack Adjusters
Module 2: Determine Product/Market Fit
2.1 - The Goal of Marketing 5.5 - Bundles and Kits
About
2.2 - Before & After Grid - Infant Tub 5.6 - Recurring Billing Your
2.3 - Before & After Grid - Landscaper
2.4 - Crafting a Statement of Value
5.7 - Line Extensions Instructor
5.8 - Speed and Automation
2.5 - SOV vs. USP
2.6 - Why Value Isn’t Enough 5.9 - The Formula Revisited Ryan Deiss is the Co-Founder and CEO
2.7 - Two Types of Doubts of DigitalMarketer
Module 6: Architect A Return Path
Module 3: Optimize The Lead Magnet 6.1 - What is a Return Path He launched his first web-based business
3.1 - What is a Lead Magnet? 6.2 - Constant Communication Explained from his college dorm room in 1999,
3.2 - Importance of Specificity
3.3 - Make A Specific Promise 6.3 - Exit Offers Explained and since that time he’s founded over
3.4 - Give A Specific Example 6.4 - Example Exit Offers 40 different businesses in markets
3.5 - Offer A Specific Shortcut 6.5 - Retargeting Explained such as health and beauty, survival and
3.6 - Answer A Specific Question 6.6 - Segmentation By Visitor Activity preparedness, DIY crafts and home
3.7 - Deliver A Specific Discount 6.7 - Full Funnel Retargeting improvement, investing and finance,
3.8 - Finding The Hook 6.8 - Automated Email Followup Explained chemical and liquid filter manufacturing,
3.9 - The Landing Page Checklist business lending, online skills training and
3.10 - The Formula Revisited 6.9 - Part 1: Indoctrination
6.10 - Example: Indoctrination Campaign menswear...just to name a few.
Module 4: Optimize The Tripwire Offer 6.11 - Part 2: Engagement
4.1 - What is a Tripwire? 6.12 - Example: Engagement Campaign In addition to operating multiple
4.2 - Two Types Of Commitment businesses, Ryan is also a highly sought-
Here’s what you’ll learn: 4.3 - Types of Tripwires
6.13 - Part 3: Ascension
after author, speaker and consultant,
4.4 - Splinter Offers 6.14 - Example: Ascension Campaign
whose work has impacted over 250,000
4.5 - Little Victories 6.15 - Part 4: Segmentation
How to craft a “Statement of Value” that perfectly 6.16 - Example: Segmentation Campaign
businesses in 68 different countries.
4.6 - Brainstorming Little Victories - 1

79%
positions any product or service, and gives your ideal of marketing leads never 4.7 - Brainstorming Little Victories - 2 6.17 - Part 5: Reengagement
customers EXACTLY what they want (even when they convert into sales. Lack of lead 4.8 - The Tripwire Checklist 6.18 - Final Formula and Wrap Up
don’t even know they want it...) 4.9 - Discovering Your Tripwire
nurturing is the common cause 4.10 - The Formula Revisited
of this poor performance. REGISTER TODAY! www.spotondigitalmarketing.com/dmtr
The L x C x M x F = GP formula that consistently doubles
revenues...
(MarketingSherpa) WHAT YOU’LL GET: COURSE DETAILS
The two types of doubt almost every customer Tuition: Course - $495
When you enroll today, you’ll receive Plus, upon successful completion of the
experiences, and how to boost conversions by inoculating

60%-79%
instant access to: course & all exams you will also receive: Course + Certification - $995
against them ahead of time. The probability of
Level: Intermediate/Advanced
selling to a new
The Conversion Funnel Mastery Course A badge designating you as a Certified Setting: Online/Virtual
How to use “bundling” to de-commoditize a commodity customers is...
Course Length: 7 Hours
6 Core Modules Customer Value Optimization Specialist
product or service...

5%-20%
that can be hosted on your website, Expected Completion Time: 3 - 7 Days
...while the 58 Video Lessons
probability of email signature and LinkedIn profile...
How to optimize all of your existing marketing funnels by selling to a new ENROLL TODAY!
7 Handouts
applying the “5 Things” methodology. prospect is...
6 Quizzes (one for each module) A digital, printable certificate suitable
(Marketing Metrics) for framing... www.spotondigitalmarketing.com/dmtr
How to deploy an automated, 5-phase followup system
that converts more leads into buyers, and more buyers
Status and recognition as a Certified +1-(604)-800-0483
into multi-buyers...
Customer Value Optimization Specialist.
...And much, much more.
11 c DigitalMarketer 2016
COURSE DETAILS & DESCRIPTION

COURSE BREAKDOWN:
Module 1: Creating Your Customer Avatar Module 5: Blog Marketing
1.1 - Start Here 5.1 - How To Use This Section
1.2 - What To Expect 5.2 - Wordpress Basics
1.3 - The What and Why of Content 5.3 - 212 Blog Post Ideas
Marketing 5.4 - The Editorial Calendar About
1.4 - Creating a Customer Avatar 5.5 - Writing Headlines Your
1.5 - Content Technology 5.6 - 8 Post Types
1.6 - The Marketing Funnel 5.7 - Inserting Calls To Action
Instructor
5.8 - Finding and Managing Writers
Module 2: Top of Funnel Content 5.9 - Writing/Editing Great Content Russ Henneberry is the Editorial
Director for DigitalMarketer.
2.1 - TOFU Goals 5.10 - Lead Magnets and Blogs
2.2 - TOFU Content Types 5.11 - Opt-In Boxes and Squeeze Pages
Prior to joining DigitalMarketer, Russ
2.3 - TOFU Metrics 5.12 - Repurposing Content was on the content marketing team
2.4 - Your TOFU Content Plan 5.13 - Blog Launches for Salesforce.com, and helped launch
a well-known blog marketing SaaS,
Module 3: Middle of Funnel Content Module 6: Content Distribution growing it from zero to 120,000 unique
3.1 - MOFU Goals 6.1 - How To Use This Section visitors per month in less than a year.
3.2 - MOFU Content Types 6.2 - Content Distribution Basics
3.3 - Lead Magnet Checklist 6.3 - Organic Content Distribution: Email In his time at DigitalMarketer, front end
3.4 - MOFU Metrics 6.4 - Organic Content Distribution: SEO traffic to content has increased by 1125%.
3.5 - Your MOFU Content Plan 6.5 - Organic Content Distribution: Social The content marketing team, under
Russ’s management, generates 1000’s
of leads and front end sales per month
Module 4: Content Marketing Metrics
Here’s what you’ll learn: 4.1 - BOFU Goals
by developing and executing a truly “full
funnel” content marketing strategy.
4.2 - BOFU Content Types
How to create your Customer Avatar so you can architect a 4.3 - BOFU Metrics
content strategy that attracts leads and buyers.

62%
4.4 - Your BOFU Content Plan
Content marketing
The TOFU/MOFU/BOFU content strategy that transforms generates 3X as many
ice cold prospects at the top of the funnel (TOFU) into loyal
leads as traditional

LESS
buyers of even your most expensive products and services REGISTER TODAY! www.spotondigitalmarketing.com/dmtr
at the bottom of the funnel (BOFU). outbound marketing,
but costs... WHAT YOU’LL GET: COURSE DETAILS
Choose from 12 goals, 16 metrics and 21 different types of
content to create a content strategy that is laser focused (Demand Metric) When you enroll today, you’ll receive Plus, upon successful completion of the Tuition: Course - $495
on moving the needle for your organization. (Building this instant access to: course & all exams you will also receive: Course + Certification - $995
content plan is a snap using our Content Marketing Level: Intermediate/Advanced

26%
Plan worksheets.) The Content Marketing Mastery Course A badge designating you as a Certified Setting: Online/Virtual
of marketing executives Content Marketing Specialist that can be Course Length: 8 Hours
6 Core Modules
The “GC = A” Content Marketing Formula that connects the expect to hire content hosted on your website, email signature Expected Completion Time: 3 - 7 Days
dots between content and sales. marketing roles this year. 40 Video Lessons and LinkedIn profile...
6 Handouts ENROLL TODAY!
The 4 proven ways to find people that can create content (MarketingLand) A digital, printable certificate suitable
for you (and the two ways you can motivate them to create 6 Quizzes (one for each module)
for framing... www.spotondigitalmarketing.com/dmtr
outstanding content for you.)
Status and recognition as a Certified +1-(604)-800-0483
PLUS… you’ll learn the 8 organic (free) and 5 paid traffic Content Marketing Specialist.
channels you can employ to spread your content across the
social web.
13 c DigitalMarketer 2016
COURSE DETAILS & DESCRIPTION

COURSE BREAKDOWN:
Module 1: Start Here Module 4: Retargeting To Maximize Results
1.1 - What To Expect 4.1 - Getting Started With Retargeting
1.2 - The What & The Why 4.2 - Segmentation By Visitor Activity
1.3 - Creating a Customer Avatar 4.3 - Full Funnel Retargeting
1.4 - The Marketing Funnel 4.4 - Video Retargeting About
Module 2: Paid Traffic As A System Module 5: Troubleshooting Your Campaigns
Your
2.1 - Paid Traffic As A System 5.1 - Troubleshooting Your Campaigns Instructor
2.2 - Cold Traffic Goals & Offers 5.2 - Troubleshooting Your Offer
Molly Pittman is DigitalMarketer’s Vice
2.3 - Warm Traffic Goals & Offers 5.3 - Troubleshooting Your Targeting
President and Traffic Manager.
2.4 - Hot Traffic Goals & Offers 5.4 - Troubleshooting Your Ad Copy/ Creative
2.5 - Understanding The Traffic System 5.5 - Troubleshooting Your Ad Scent Molly is responsible for creating,
2.6 - Finding Your Market optimizing, and maintaining
Module 6: Other Traffic Channels DigitalMarketer’s traffic system with the
Module 3: Deeper Dive: Facebook Ad Platform 6.1 - Other Traffic Channels goals of customer acquisition and revenue.
3.1 - Getting Started With Facebook 6.2 - Twitter
In her time at DigitalMarketer, Molly has
3.2 - Facebook Objectives 6.3 - Content Distribution Networks personally spent over $5,000,000 on paid
3.3 - Finding Your Market on Facebook 6.4 - LinkedIn traffic and has generated over 500,000+
3.4 - Ad Copy & Ad Creative 6.5 - Dedicated Email Drops leads and tens of thousands of customers
3.5 - Facebook Pixels 6.6 - Google while still maintaining a positive return on
3.6 - Reporting & Analytics 6.7 - YouTube ad spend. Molly has also consulted and
advised over 150 brands (both online and
3.7 - Scaling Your Campaign
Here’s what you’ll learn: 3.8 - Facebook Compliance
offline) in markets such as: health and
fitness, personal finance, beauty, crafts,
professional practices, manufacturing
The 3-step traffic SYSTEM that automates relationship
and more...
building and turns cold prospects into brand evangelists…

Not sure where your market is “hanging out” online”? Don’t


worry, we’ll show you how to find them and give you a look
into the 7 top traffic sources…
71%of marketers spend between...
REGISTER TODAY! www.spotondigitalmarketing.com/dmtr

26 offer types that you can use to cold, warm, or hot traffic
to ensure you’re acquiring customers on autopilot…

What to do when your campaign “just ISN’T converting”


10%-50% of their budgets
on retargeting.

(MarketingLand)
WHAT YOU’LL GET:
When you enroll today, you’ll receive
instant access to:
Plus, upon successful completion of the
course & all exams you will also receive:
COURSE DETAILS
Tuition: Course - $495
Course + Certification - $995
(this happens 80% of the time)... Level: Intermediate/Advanced
The Paid Traffic Mastery Course A badge designating you as a Certified Setting: Online/Virtual

90%
Exactly how to set up your campaigns so they update of advertisers and agencies 6 Core Modules Customer Acquisition Specialist that Course Length: 8 Hours
themselves dynamically and automatically, so you can plan to run Facebook video can be hosted on your website, email Expected Completion Time: 3 - 7 Days
set them up once and let them update and ads next year. 35 Video Lessons signature and LinkedIn profile...
optimize themselves! (Mixpro) 22 Handouts ENROLL TODAY!
6 Quizzes (one for each module) A digital, printable certificate suitable
Most importantly, we show you how to SCALE your for framing... www.spotondigitalmarketing.com/dmtr
campaign once you have a winner so you build massive
subscriber lists while avoiding the ad fatigue that can lead Status and recognition as a Certified +1-(604)-800-0483
to increased click costs… Customer Acquistion Specialist.
…And much, much more.
15 c DigitalMarketer 2016
COURSE DETAILS & DESCRIPTION

COURSE BREAKDOWN:
Module 1: The Role of Email Marketing 3.12 - CASE STUDY: DigitalMarketer Re-
1.1 - Meet Your Instructor Engagement Campaign
1.2 - The Role of Email Marketing 3.13 - CASE STUDY: DigitalMarketer Win Back
1.3 - Understanding The THREE Different Campaign
Types of Email About
1.4 - The TWO Send Types
1.5 - Email Marketing & List Building
Module 4: Email Copywriting & Design Your
4.1 - Harvesting Proven Sales Copy
4.2 - The FOUR Reasons People Buy Instructor
Module 2: Creating Your Promo Calendar 4.3 - Points of Belief
2.1 - The Role of Your Marketing Calendar 4.4 - Crafting Your Subject Lines Richard Lindner is the President and
2.2 - Gathering Your Promotional Assets CMO of DigitalMarketer.
4.5 - Crafting Your Body Copy
2.3 - Creating Your 30 Day Calendar 4.6 - Queuing the Click
2.4 - Creating Your 90 Day Calendar Richard is our resident “jack-of-all-
trades”. Not only is he an email marketing
Module 5: Optimizing Opens & Clicks and deliverability maestro, but he also
Module 3: Email Campaign Creation 5.1 - Getting More Opens crafts and executes all of DigitalMarketer’s
3.1 - Email Campaigns Explained 5.2 - Getting More Clicks sales funnels and conversion campaigns.
3.2 - Storyboarding Your Indoctrination
Campaign Module 6: Tracking & Measuring Results Over the past 12 months Richard has
3.3 - CASE STUDY - DigitalMarketer 6.1 - Benchmarking Your Results managed well over a BILLION email
3.4 - Storyboarding Your Engagement 6.2 - What to Track and When to Track it! sends (in multiple markets), created &
6.3 - DEMO: Email Stats Tracking Sheet implemented strategies to overcome
Campaign
major changes in Yahoo, Hotmail & Gmail
3.5 - Storyboarding Your Ascension Campaign algorithms, tripled average email open
3.6 - Storyboarding Your Consumption Module 7: Email Deliverability
rates, doubled email click through rates
Campaign 7.1 - 3 Ways to Prove You’re NOT A SPAMMER
and generate over $20MM in revenue
7.2 - Your Mailer Reputation from email marketing alone!
3.7 - Crafting a Upsell Campaign
Here’s what you’ll learn: 3.8 - Storyboarding Your Segmentation
7.3 - Your Sender Infrastructure
7.4 - Your Subscriber Engagement
How to create the PERFECT promotional calendar for Campaign 7.5 - Monitoring & Tracking Deliverability

$273/
your business… (Do this right and you’ll see revenue AND Small business owners 3.9 - CASE STUDY: Best Buy
estimate that getting an 3.10 - CASE STUDY: Kate Spade
engagement hockey stick straight up!)
extra hour in their day 3.11 - Storyboarding Your Re-Engagement

HOUR
back from doing their Campaign
How to make sure your emails actually make it to the
inbox… (HINT: practice poor list hygiene and your own email marketing (and
other activities) is worth... REGISTER TODAY! www.spotondigitalmarketing.com/dmtr
deliverability will suffer.)
(Constant Contact) WHAT YOU’LL GET: COURSE DETAILS
How to use proven tricks to get MORE opens and
MORE clicks from even your most engaged and When you enroll today, you’ll receive Plus, upon successful completion of the Tuition: Course - $495
loyal subscribers… instant access to: course & all exams you will also receive: Course + Certification - $995
Level: Intermediate/Advanced
Email marketing yields an average... The Email Marketing Mastery Course A badge designating you as a Certified

4,300%
Which goals and metrics you should be tracking on a day Setting: Online/Virtual
return on investment Email Marketing Specialist that can be
7 Core Modules Course Length: 8 Hours
to day basis to measure your Email Marketing success… for businesses in hosted on your website, email signature
Expected Completion Time: 3 - 7 Days
the U.S. 46 Video Lessons and LinkedIn profile...
List “CPR”… How to clean and revive dead (or nearly 4 Handouts A digital, printable certificate suitable ENROLL TODAY!
dead) email lists and get them opening and (Direct Marketing Association) for framing...
7 Quizzes (one for each module)
clicking again! Status and recognition as a Certified www.spotondigitalmarketing.com/dmtr
Email Marketing Specialist.
…And much, much more. +1-(604)-800-0483

17 c DigitalMarketer 2016
COURSE DETAILS & DESCRIPTION

COURSE BREAKDOWN:
Module 1: Start Here 3.12 - Step 3 - Broadcast
1.1 - From The Author 3.13 - Step 4 - Tag
1.2 - Social Success Cycle 3.14 - Step 5 - Monitor
1.3 - Social Media Marketing Goals 3.15 - Step 6 - Schedule
1.4 - The Customer Avatar 3.16 - Tool Demo - Edgar
1.5 - Which Social Media Channel Is Right 3.17 - Defeating The “Social Fire Hose” About
For You 3.18 - Tool Demo - Facebook’s Boost Post
1.6 - Engagement vs Seeker Channels Function
Your
1.7 - 10 Minute Social Media Audit
1.8 - Social Media Dont’s
3.19 - What’s Your SOP? Instructor
1.9 - When to Automate Module 4: Social Networking Russ Henneberry is the Editorial
4.1 - Why Network? Director for DigitalMarketer.
Module 2: Social Listening 4.2 - Social Networking Goals
2.1 - Why Listen? 4.3 - Social Networking Tools
2.2 - Social Listening Goals Prior to joining DigitalMarketer, Russ
4.4 - Social Networking Metrics was on the content marketing team
2.3 - Social Listening Tools 4.5 - What Is Media?
2.4 - Social Listening Metrics for Salesforce.com, and helped launch
4.6 - Long Tail Media Outreach a well-known blog marketing SaaS,
2.5 - Social Listening Setup 4.7 - What Does Long Tail Media Want?
2.6 - Social Listening Keyword Planning growing it from zero to 120,000 unique
4.8 - Networking By Topic Map visitors per month in less than a year.
2.7 - Tool Demo: Keyword Alert Setup
4.9 - The “Short List”
2.8 - Listening Without Paid Tools
4.10 - Reverse Media Outreach
2.9 - Using A Feedback Loop In his time at DigitalMarketer, front end
2.10 - Tool Demo: Tag And Task Setup 4.11 - Staying Compliant
traffic to content has increased by 1125%.
2.11 - The 3-Step Social Customer The content marketing team, under
Service Plan Module 5: Social Selling
5.1 - Why Selling? Russ’s management, generates 1000’s
5.2 - Social Selling Goals of leads and front end sales per month
Module 3: Social Influencing by developing and executing a truly “full
3.1 - Why Influence? 5.3 - Social Selling Tools
5.4 - Social Selling Metrics funnel” content marketing strategy.
3.2 - Social Influencing Goals
5.5 - The Value First Strategy
Here’s what you’ll learn: 3.3 - Social Influencing Tools
3.4 - Social Influencing Metrics 5.6 - Value First Offers
3.5 - Growing Social Profiles 5.7 - The Customer Journey
The “Social Success Cycle” framework that gives you 5.8 - Content Segmentation
instant clarity on the 4 categories of social media 3.6 - Social Media Bouncing
3.7 - Social Media Topic Map 5.9 - Segmentation + Retargeting

80%
marketing activities (and the category every business 5.10 - DEMO: Setting Up A Segmented
should begin with.) 3.8 - 7 Blog Post Templates
of marketers say social 3.9 - Socializing Blog Content Website
The “10-Minute Social Media Audit” that immediately media has increased website 3.10 - Step 1 - Splinter 5.11 - Content + Social Media + Ad Retargeting
3.11 - Step 2 - Visualize 5.12 - Putting It All Together REGISTER TODAY!
identifies gaps in your social media marketing so you traffic for their business.
can close them. www.spotondigitalmarketing.com/dmtr
(Convince and Convert)
How to recognize and leverage the strength (and avoid WHAT YOU’LL GET: COURSE DETAILS
the weakness) of both “Seeker” and “Engagement”
social media channels. When you enroll today, you’ll receive Plus, upon successful completion of the Tuition: Course - $495
instant access to: course and all exams you will Course + Certification - $995

87%
The “Feedback Loop” process that exponentially also receive: Level: Intermediate/Advanced
increases the impact of social media marketing on of B2B marketers The Social & Community Mastery Setting: Online/Virtual
product/service development, customer service and use social media to A badge designating you as a Certified
content creation. Course Social & Community Manager that Course Length: 7 Hours
distribute content. can be hosted on your website, email Expected Completion Time: 3 - 7 Days
6 Core Modules
The simple 3-Step Social Media Customer Service Plan signature and LinkedIn profile...
to deploy when dealing with angry customers on public (NewsCred) 62 Video Lessons ENROLL TODAY!
social channels. A digital, printable certificate suitable
9 Handouts
for framing...
How to use content & social media to intersect with 5 Quizzes (one for each module) www.spotondigitalmarketing.com/dmtr
“The Customer Journey” from the Awareness to Status and recognition as a Certified
Conversion stage… +1-(604)-800-0483
Social & Community Manager.
…And much, much more.
19 c DigitalMarketer 2016
COURSE DETAILS & DESCRIPTION

COURSE BREAKDOWN:
Module 1: Start Here Module 4: Experience Optimization
1.1 - From the Instructor (UXO and RXO)
1.2 - The Content of this Course 4.1 - The Big Picture
1.3 - The Certification Exam 4.2 - About Content Management Systems
1.4 - The State of Search 4.3 - 23-Point Search Marketing Audit
4.4 - Domain Audit: Site Command
1.5 - The 3 Players
1.6 - Discoverability & Availability 4.5 - Domain Audit: Google Webmaster Tools About
1.7 - What are Search Queries?
4.6 - Domain Audit: Google Analytics
4.7 - Domain Audit: Sitemap
Your
1.8 - Search Marketing Goals
1.9 - Intro to Earned Media & Link Building
4.8 - Domain Audit: robots.txt Instructor
4.9 - Domain Audit: Backlinks
1.10 - Intro to UXO & RXO 4.10 - Domain Audit: 404 Page
1.11 - Intent Based Search Optimization (IBSO) 4.11 - Domain Audit: Internal Site Search Russ Henneberry is the Editorial
4.12 - Domain Audit: Navigation Director for DigitalMarketer.
Module 2: Intent, Context and Assets 4.13 - Domain Audit: Accessibility
2.1 - The Big Picture 4.14 - Domain Audit: Mobile Prior to joining DigitalMarketer, Russ
2.2 - How We Use Search Engines 4.15 - Page Audit - Value was on the content marketing team
2.3 - The Tyranny of Physical Space 4.16 - Page Audit: Layout & Design
4.17 - Page Audit: Mobile for Salesforce.com, and helped launch
2.4 - The Long Tail of Search a well-known blog marketing SaaS,
2.5 - Intent Based Keyword Research 4.18 - Page Audit: Keyword Targeted
2.6 - Finding Intent & Context 4.19 - Page Audit: Keyword Cannibalization growing it from zero to 120,000 unique
4.20 - Page Audit: Cross-Linking and Siloing visitors per month in less than a year.
2.7 - Building Customer Avatars 4.21 - Page Audit: Shareability
2.8 - Intent Based Avatars 4.22 - Page Audit: Duplicate Content
2.9 - Keyword Research Tools In his time at DigitalMarketer, front end
4.23 - Page Audit: Stranded Page
2.10 - Keyword Modifiers 4.24 - Page Audit: Redirects traffic to content has increased by 1125%.
2.11 - Intent Based Keyword Research: Ex. 1 4.25 - Page Audit: robots.txt and Meta robots The content marketing team, under
2.12 - Intent Based Keyword Research: Ex. 2 4.26 - Page Audit: Page Load Speed Russ’s management, generates 1000’s
2.13 - Choosing Assets of leads and front end sales per month
Module 5: Earned Media and Link Building by developing and executing a truly “full
Module 3: Channels, Optimization & Ascension 5.0 - Earned Media and Link Building funnel” content marketing strategy.
3.1 - The Big Picture 5.1 - The Big Picture
Here’s what you’ll learn: 3.2 - How to Choose the Right Channel 5.2 - Paid and Owned Media
5.3 - Link Building Today
3.3 - Ascension as Optimization
3.3 - Channel Optimization: Blog 5.3 - Earning Links: Cross Linking
The 7-Point “Search Health Audit Checklist” that trains 5.4 - Earning Links: Competitive Research
you to identify and remove crippling search issues 3.4 - Channel Optimization: Web Page

95%
5.5 - Earning Links: Content that is Generous
(Keyword research, content and link building are useless 3.5 - Channel Optimization: Amazon 5.6 - Earning Links: Build Link Bait
of marketers use search Product Page
until you remove these problems.) engine marketing for 5.7 - Earning Links: Press Releases
3.6 - Channel Optimization: YouTube 5.8 - Earning Links: Getting Out More
inducing loyalty among their 3.7 - Channel Optimization: Pinterest
The 14-Point “Web Page Optimization Checklist” you’ll existing customers. 5.9 - Earning Links: Create Primary Research
apply to every important page on your website. (Get 3.8 - Channel Optimization: iTunes 5.10 - Earning Links: Newsjacking REGISTER TODAY!
pages ranked by hunting down and fixing issues like 3.9 - Channel Optimization: Review Sites 5.11 - The Last Word www.spotondigitalmarketing.com/dmtr
keyword cannibalization, page redirect issues and (Convince and Convert)
dynamic URL parameters.) WHAT YOU’LL GET: COURSE DETAILS
8 natural ways to build authoritative backlinks to Tuition: Course - $495

81%
your website so you can get your site ranked for the When you enroll today, you’ll receive Plus, upon successful completion of the
keywords that matter without feeling “icky” about it. of B2B purchase cycles start with instant access to: course and all exams you will Course + Certification - $995
web search and 90% of buyers also receive: Level: Intermediate/Advanced
How to leverage search on every platform that matters say when they are ready to buy, The Search Marketing Mastery Course
Setting: Online/Virtual
from YouTube and Pinterest to Google and Bing. “they’ll find you.” A badge designating you as a
5 Core Modules Certified Search Marketing Specialist Course Length: 8 Hours
(There’s big money to be made by understanding how
search works on platforms outside of Google.) (NewsCred) that can be hosted on your website, Expected Completion Time: 3 - 7 Days
70 Video Lessons email signature and LinkedIn profile...
How to use UXO and RXO best practices to build a 6 Handouts ENROLL TODAY!
“white hat”, sustainable search strategy that plays by A digital, printable certificate suitable
post-Penguin and Panda rules. 5 Quizzes (one for each module) for framing... www.spotondigitalmarketing.com/dmtr
How to use the Intent-Based Keyword Research Planner Status and recognition as a Certified
to make your products and services discoverable when Search Marketing Specialist. +1-(604)-800-0483
your prospects are in the mood to buy.
21 c DigitalMarketer 2016
COURSE DETAILS & DESCRIPTION

COURSE BREAKDOWN:
Module 1 - Start Here Module 5 – Bottom of Funnel Analytics
1.1 - From the Instructors 5.1 - Bottom of Funnel Goals & KPIs About
1.2 - Here’s What to Expect 5.2 - Bottom of Funnel Deep Dive Metrics
1.3 - What Data Analysis is (and What it Can 5.3 - Applying BOFU Metrics Your
Do For Your Business) Instructor
1.4 - Why All Business Needs To Be Data Module 6 – Retention & Monetization
Driven Analytics John Grimshaw is DigitalMarketer’s
1.5 - Analysis & The Funnel 6.1 - Retention & Monetization Goals & KPIs Senior Data Analyst.
1.6 - Data & the Different Business Types 6.2 - Retention & Monetization Deep Dive A number addict with a penchant
1.7 - Data Analysis Building Blocks Metrics for precision, John is responsible for
6.3 - Applying Retention & Monetization developing data collection systems
Module 2 - Data Collection Strategies Metrics and identifying strategies to reach
2.1 - Introduction to Google Analytics DigitalMarketer’s goal of doubling the
size of 10,000 businesses.
2.2 - Tracking Site Visitors Module 7 - Running a Data Driven Business
2.3 - Pulling CRM & eCommerce Data 7.1 - Analytic Decision Making
2.4 - Pulling Paid Traffic Data 7.2 - Applying the Analyst’s Toolkit
2.5 - Starting with Data 7.3 - Segments & Drilling Down
7.4 - Analytic Trends
Module 3 - Top of Funnel Analytics 7.5 - Business Analyses To Start Immediately About
3.1 - Top of Funnel Goals & KPIs
3.2 - Top of Funnel Deep Dive Metrics
7.6 - Transitioning from Reactive to Your
Proactive Analysis
3.2 - Applying TOFU Metrics Instructor
Module 4 – Middle of Funnel Analytics Justin Rondeau is the Conversion
4.1 - Middle of Funnel Goals & KPIs Optimization Manager at
Here’s what you’ll learn: 4.2 - Middle of Funnel Deep Dive Metrics
DigitalMarketer.
A trainer who executes hands-on
Determine which metrics actually matter in YOUR 4.3 - Applying MOFU Metrics
testing and conversion optimization in
business (no matter the size), how to track them, and

42%
how to use this data to actually generate more leads both B2B and eCommerce. Justin has
and sales. (No more staring at numbers that don’t mean of companies are able to analyzed 3,000+ tests across virtually
anything to you!) measure Customer Lifetime every industry.
Value (CLV) accurately
How to use your “Analyst’s Toolkit” to simplify data and REGISTER TODAY! www.spotondigitalmarketing.com/dmtr
ensure you’re making smart projections. (QUIT guessing (Invest)
how your next promotion will perform.)
WHAT YOU’LL GET: COURSE DETAILS
How to track performance by traffic sources like When you enroll today, you’ll receive
Facebook, Twitter, or YouTube. (Know which campaigns Plus, upon successful completion of the Tuition: Course - $495

81%
instant access to: course and all exams you will also receive: Course + Certification - $995
are actually working so you can double down and cut of marketers would increase
the rest.) spending on digital, mobile,
Level: Intermediate/Advanced
The Analytics & Data Mastery Course A badge designating you as a Setting: Online/Virtual
and social channels if they Certified Analytics & Data Specialist
The “Retargeting Naming System” that makes tracking could better track ROI. 7 Core Modules Course Length: 8.5 Hours
your funnel performance super simple. (This is the key that can be hosted on your website,
email signature and LinkedIn profile... Expected Completion Time: 3 - 7 Days
to diagnosing funnel health.) (Compete) 72 Video Lessons
How to set up full funnel tracking so that you can 15 Handouts A digital, printable certificate suitable ENROLL TODAY!
immediately plug any leaky buckets in your systems and for framing...
optimize the steps that will generate the biggest results. 7 Quizzes (one for each module) www.spotondigitalmarketing.com/dmtr
(You could be losing leads and not even know it!) Status and recognition as a Certified
Analytics & Data Specialist. +1-(604)-800-0483
How to build a complete data dashboard... One glance
and you’ll see the overall health of the company.
23 c DigitalMarketer 2016
COURSE DETAILS & DESCRIPTION

COURSE BREAKDOWN:
Module 1: Start Here Module 5: Hypothesis Construction
1.1 - Your Instructor 5.1 - The Importance Of A Hypothesis
1.2 - Here’s What To Expect 5.2 - How To Create A Hypothesis
1.3 - What Is CRO? 5.3 - Hypothesis Example
1.4 - Term List And Lingo About
Module 6: Test Your
Module 2: Introduction To Optimization 6.1 - Test
2.1 - The Role Of Optimization 6.2 - Split Test Basics Instructor
2.2 - KPI Selection 6.3 - Can I Actually Test? Justin Rondeau is the Conversion
2.3 - Aggregating Data 6.4 - Should I Actually Test? Optimization Manager at
2.4 - Usability Hub Screen Flow 6.5 - Principle Of Persuasion DigitalMarketer.
2.5 - Hotjar Sessions 6.6 - Campaign Scheduling
A trainer who executes hands-on
2.6 - Form Analysis 6.7 - Optimization Calendar testing and conversion optimization
6.8 - Test Analysis in both B2B and eCommerce, Justin’s
Module 3: Identifying & Prioritizing Tests 6.9 - Powerpoint Example Walkthroughs goal is to inspire and educate more
3.1 - Page Identification 6.10 - Getting A Test Set In VWO marketers to optimize their email
campaigns, social campaigns and web
3.2 - Page Prioritization sites strategic optimization.
Module 7: Optimization Methods
Module 4: Element Selection 7.1 - Offer Audit He has analyzed 3,000+ tests across
virtually every industry.
4.1 - Case Study Warning 7.2 - On-Site Retargeting
4.2 - Copy Tests 7.3 - Personalization
4.3 - Image Tests 7.4 - How To Segment
4.4 - Navigation Tests 7.5 - LPO
Here’s what you’ll learn: 4.5 - Search Box Tests 7.6 - How To Test With Low Traffic
4.6 - Videos
Get a crash course in other valuable optimization
methods that “move the needle” (including 4.7 - Overlays

74%
personalization, low-traffic testing techniques and
landing page optimization.) of conversion rate
optimization programs REGISTER TODAY! www.spotondigitalmarketing.com/dmtr
The critical pages that need immediate optimization boost sales.
(and these probably aren’t your worst-performing
pages.)
WHAT YOU’LL GET: COURSE DETAILS
(MarketingSherpa)
When you enroll today, you’ll receive Plus, upon successful completion of the Tuition: Course - $495
How to use case studies to improve optimization (and instant access to: course and all exams you will also receive: Course + Certification - $995
which type work the best.)
Level: Intermediate/Advanced
For every The Optimization & Testing Mastery A badge designating you as a

$100
The key metrics that actually increase the bottom line. Setting: Online/Virtual
spent on driving traffic Course Certified Conversion Rate
Course Length: 7 Hours
(Get this wrong and you’ll waste your time and money to websites, companies Optimization Specialist that can
on useless testing.) 7 Core Modules Expected Completion Time: 3 - 7 Days
spend only... be hosted on your website, email
40 Video Lessons signature and LinkedIn profile...
ENROLL TODAY!

$1
The 3 most effective tools for collecting user data (and
converting that 9 Handouts
how to use them, step-by-step.) A digital, printable certificate suitable
traffic into 7 Quizzes (one for each module) for framing... www.spotondigitalmarketing.com/dmtr
The 3 outcomes of any split test... (and why most business.
marketers ignore one of these outcomes, which is a Status and recognition as a Certified +1-(604)-800-0483
huge mistake.) (Direct Marketing Association) Conversion Rate Optimization Specialist.

And much, much more...


25 c DigitalMarketer 2016
COURSE DETAILS & DESCRIPTION

COURSE BREAKDOWN:
Module 1 - The Ecommerce Ecosystem 3.4 - Proven Winners: Home Page
1.1 - What to Expect From This Course 3.5 - Proven Winners: Category/Store Pages
1.2 - The State of Ecommerce 3.6 - Proven Winners: Product Detail Pages
1.3 - Mobile Commerce: We’ve Gone Touch 3.7 - Proven Winners: Shopping Cart &
1.4 - Understanding the eCommerce Ecosystem
* Ecommerce Ecosystem Diagram
Checkout
3.8 - 3rd Party Applications & Marketing
About
1.5 - Technology Stack: Ecommerce Platform Plugins Your
1.6 - Switching Ecommerce Platforms 3.9 - Social Selling Instructor
1.7 - Technology Stack: Email Service Providers
1.8 - Technology Stack: Help Desk Module 4 - Email Automation Sequences Ezra Firestone owns and operates
1.9 - Technology Stack: Live Chat, Video & 4.1 - What Are Email Automation Sequences? one 8-figure and two 7-figure
Other 4.2 - The Pre-Purchase Email Sequence ecommerce brand.
1.10 - Analytics & Tracking 4.3 - The Cart Abandonment Email Sequence
Ezra lives his life by a simple code:
1.11 - Your Mission, Story & Purpose 4.4 - The Post Purchase Email Sequence (Pt. 1) “Serve the world unselfishly, and
4.5 - The Post Purchase Email Sequence (Pt. 2) prosper.”
Module 2 - Core Store Architectuwre 4.6 - Refining Your Customer Service
2.1 - What is the Core Store Architecture? 4.7 - Adding Package Inserts Ezra has been featured in Forbes,
Entrepreneur, Practical Ecommerce
* Core Store Architecture Diagram
and more. He is called “The Growth
2.2 - Key Content Assets Module 5 - Content Amplification & List Nurture Guy” by the Fortune 500 and 9-figure
2.3 - More Information Pages 5.0 - What is Content Amplification & List ecommerce brands he consults. Ezra
2.4 - The Post-Opt-In Thank You Video Nurture? is a teacher at heart having helped
2.5 - The Home Page 5.1 - Creating Content for Amplification thousands of successful students get
2.6 - A Deep Dive On More Information Pages 5.2 - Content Optimization more from their store.
5.3 - Syndicating Content
Module 3 - Get More From Your Store 5.4 - Content Optimization
Here’s what you’ll learn: 3.1 - How to Get More From Your Store 5.5 - Creating Content Engagement
The ecosystem of a profitable ecommerce business 3.2 - Proven Winners: Header 5.6 - The Ecommerce Ecosystem: Where
including everything from traffic and product detail 3.3 - Proven Winners: Footer to Start
pages to content amplification and dynamic email
sequences that convert visitors into repeat buyers.
Ecommerce Ecosystem Diagram included.

The pages, assets and content that form the pillars of


today’s successful ecommerce store. (These “Core Store
$3.5 trillion WHAT YOU’LL GET:
REGISTER TODAY! www.spotondigitalmarketing.com/dmtr

COURSE DETAILS
Architecture” pillars are key to competing with the likes in retail sales will be online by
of Amazon and Jet.com.) * Core Store Architecture 2019, up from $2.1 trillion in 2016. When you enroll today, you’ll receive Plus, upon successful completion of the Tuition: Course - $495
Diagram included. instant access to: course and all exams you will also receive: Course + Certification - $995
(eMarketer)
Level: Intermediate/Advanced
The right tools to use for your “ecommerce technology The Ecommerce Mastery Course A badge designating you as a Setting: Online/Virtual
stack” including the store platform, email service Certified Ecommerce Marketing
provider, help desk, live chat and video hosting. 5 Core Modules Course Length: 7 Hours
Specialist that can be hosted on
After watching a video, 40 Video Lessons your website, email signature and Expected Completion Time: 3 - 7 Days

64%
The tools and processes you need to maximize profit LinkedIn profile...
using tactics like “Coupon Pops”, one-click upsells and of users are more likely 2 Diagrams ENROLL TODAY!
cart abandonment email sequences. to buy a product online, 5 Quizzes (one for each module) A digital, printable certificate suitable
for framing... www.spotondigitalmarketing.com/dmtr
The 4-Step content marketing process (Creation,
Optimization, Syndication and Amplification) that (ComScore) Status and recognition as a Certified
reengages visitors, “soft sells” products and brings +1-(604)-800-0483
Ecommerce Marketing Specialist.
qualified buyers back to your store again and again.

And much, much more.


27 c DigitalMarketer 2016
FREQUENTLY ASKED QUESTIONS
WHO SHOULD GET CERTIFIED? (it depends...)
Q: “How will these certificates help me?” Q: “Am I guaranteed to get certified if I take the class?”
If you’re currently employed as a digital marketing
A: It depends on who you are… A: No. A certification that can simply be purchased isn’t
professional and looking to get an edge in an increasingly
worth the paper it’s printed on. That’s why our courses
crowded marketplace...then yes. If you’re a startup founder, this certification is a great way to are challenging. If we’re going to allow you to display a
learn digital marketing yourself. It’s also a great way to train and DigitalMarketer badge, you better believe you’re going to have
certify members of your own team to ensure that they’re up to to earn it.
If you are a startup founder looking for strategies to acquire speed on the latest trends and best practices.
Q: “How long does it take to finish the course and
customers and clients without being forced to raise money receive my certification?”
If you’re an agency, this certification is a tangible way to
from outside investors...then yes. show that you are a Digital Marketing Specialist (in multiple
A: Most classes contain between 6 and 12 hours of video
categories), which could help you attract and retain better,
training, so if you are working at it full-time you could
higher-paying clients.
technically complete a class and take all the tests in one day
(although this is not recommended). To fully understand
If you are an agency owner looking to get more clients, If you’re a student, this certificate can set you apart from other and apply the materials, you should allow 3 – 7 days if you
expand your service offerings, and train your team...then yes. graduates who merely have a business or marketing degree, but are working full-time, and 14 – 21 days if you taking the class
specialized skills that employers today are desperately seeking. part-time.

If you’re an employee or marketing professional, this certificate Q: “I don’t care about the certification…can I just
can make you more valuable to your company, which is the audit the class?”
If you are a student hoping to land a great job in a fun, in-
surest way to get that raise or promotion you likely already
demand, high-paying field...then yes. (We’ll give you the skills and deserve (but don’t have a tangible reason to request.) A: Right now the cost for one of our “Mastery Classes” is $495,
certifications you need to not only talk the talk in the interview, with an additional $500 fee to get certified. The certification
but to truly walk the walk when you get that perfect gig.) Q: “How valuable is this certification?” fee allows students to take the exam up to 3 times for free. This
will change in the future, at which time we may allow non-
A: The certification itself is highly valuable if you need to set certification candidates to audit our classes at a discounted rate,
If you are a crazy-busy business owner who barely has time to yourself apart from the competition. What’s far more valuable but the price for our “Mastery Classes” will never be lower
check the mail and sign the checks...then NO! (But you should than any badge or certificate, however, is the actual knowledge than $495 for an individual.
get your team certified so they possess the skills to grow your you’re going to receive when you take this class and pass all the
business for you.) tests. You will know subject that is covered in the course inside Q: “How difficult is the test?”
and out. YOU WILL BE AN EXPERT!
A: You’ll find that the test is “satisfyingly difficult.” By that I
Q: “What if I fail a test? Am I allowed to retake it?” mean, it’s difficult enough that you need to actually know the
DIGITALMARKETER IS DIFFERENT materials, but it isn’t tricky or difficult just for the sake of
being difficult.
A: Yes, you make retake a final exam up to 2 times (for a total
Our certifications are unique because they’re of 3 attempts). After 3 failed attempts, you will be required to
That said, to preserve the exclusivity and importance of these
taught by real marketers. We aren’t journalists retake the class (which you can do for free) and all the module designation, we have made the tests challenging and the
quizzes prior to attempting the final exam again.
or “researchers.” We’re in-the-trenches doers questions do pertain to our proprietary methodologies, so you
who despise untested theory and believe that Talk to a DigitalMarketer Q: “How long do I have to complete the class and take
shouldn’t expect to be able to pass the test just because you
have taken other marketing trainings or courses in the past. This
the test once I am enrolled?”
the best way to learn something is to roll up
your sleeves and get your hands a little dirty.
Training Specialist today, training is different, and the exams will reflect those differences.

or sign up at A: You can move at your own pace! We understand that life
happens, and that just because you enroll today that doesn’t
Q: “Are scholarships available?”

If that sounds appealing to you, then welcome! mean you’ll be able to finish (or even start) the class this A: At this time no scholarships are available. Fortunately we
You’ve found your home… www.spotondigitalmarketing.com/dmtr week. And that’s ok! Take as long as you like. We aren’t going have priced our classes so that they are affordable to all,
anywhere, and neither is this certification. especially compared to similar certification classes.
or call us at +1-(604)-800-0483
29 c DigitalMarketer 2016
Search Traffic
Expert Manager
Content Marketer
01 03 04
Social Media Manager Email

02
Manager

05

+1-(604)-800-0483

c DigitalMarketer 2016

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