H2 Mba571 PDF

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MBA 571

BEFORE BEGINNING WORK ON THIS ASSIGNMENT:


Read the original Bullwhip article, if you have not done so already. “The Bullwhip Effect in
Supply Chains”, Hau Lee, Spring 1997, Sloan Management Review.

STUDY HINT:
The Bullwhip is closely related to the “Beer Game” that we talked about in class.

Homework Assignment #2:


Identify an industry where you think the Bullwhip can occur. Do you have evidence that
Bullwhip has occurred? What roles do the middlemen play in this industry? How could the
middlemen roles be changed to everyone’s benefit? Please write a short response to these
questions.

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