This document provides instructions for a homework assignment on identifying the bullwhip effect in supply chains. Students are asked to choose an industry where they think the bullwhip effect can occur, provide evidence if it has occurred in that industry, discuss the roles of middlemen in that industry's supply chain, and suggest how those middlemen roles could be changed to benefit all parties. The document directs students to read a source article on the bullwhip effect and notes its relationship to the beer game simulation discussed in class.
This document provides instructions for a homework assignment on identifying the bullwhip effect in supply chains. Students are asked to choose an industry where they think the bullwhip effect can occur, provide evidence if it has occurred in that industry, discuss the roles of middlemen in that industry's supply chain, and suggest how those middlemen roles could be changed to benefit all parties. The document directs students to read a source article on the bullwhip effect and notes its relationship to the beer game simulation discussed in class.
This document provides instructions for a homework assignment on identifying the bullwhip effect in supply chains. Students are asked to choose an industry where they think the bullwhip effect can occur, provide evidence if it has occurred in that industry, discuss the roles of middlemen in that industry's supply chain, and suggest how those middlemen roles could be changed to benefit all parties. The document directs students to read a source article on the bullwhip effect and notes its relationship to the beer game simulation discussed in class.
This document provides instructions for a homework assignment on identifying the bullwhip effect in supply chains. Students are asked to choose an industry where they think the bullwhip effect can occur, provide evidence if it has occurred in that industry, discuss the roles of middlemen in that industry's supply chain, and suggest how those middlemen roles could be changed to benefit all parties. The document directs students to read a source article on the bullwhip effect and notes its relationship to the beer game simulation discussed in class.
Read the original Bullwhip article, if you have not done so already. “The Bullwhip Effect in Supply Chains”, Hau Lee, Spring 1997, Sloan Management Review.
STUDY HINT: The Bullwhip is closely related to the “Beer Game” that we talked about in class.
Homework Assignment #2:
Identify an industry where you think the Bullwhip can occur. Do you have evidence that Bullwhip has occurred? What roles do the middlemen play in this industry? How could the middlemen roles be changed to everyone’s benefit? Please write a short response to these questions.