DEBOPRIyD Roy

MBA 20044.

. Indvdution

modin
K o12 was a viral viduo hat set precedune tor
1viside
vial odvo cay videos. 14 uad mlLased by Nyb

intomd abou
In the qilm andienLe
ue
Childan

ugndan wal timnal Joseph Kouy and

long Hhe viduo
ldn. Deople bun 30 m'nutes
abduk 100
muliron
aubook onol Youhube Lahing
www vira
on

viws in 6 dau.
dalt di.tuenty.
tould haue bun
what
Shortcominas and

Hus video wee me muuu ple exanplas ef

first 1sSue wih
uuhtth w
Saviour 1udsrial omplix
Rus's whre
he wnuune of prahses Hat reit
but
non
valdakt ubnte priviledse
histortal inequhe to ullmakly
uuke person advocaks einsel vus
siBulaion uhue Hhe
It a istantas in
Alco hne wul otu

aust in gom ways

somuws
hat uuL inorant aand
he vidu
white
was make Has video about
wht Rumel dud
Lo
a beuun hots tor tho
Amu'tan you PLppe

Hun ouwmna on ppple uuho amr

eated
(Ause vamu

on bona ouusel pmued

one a the
T 1orane

may MAsDs tor owovensy.

 DEROPRIYo Roy
MBA 20094

rased
Thue ne alotb iSsus ralsed agawsr the mouly
92
tor he woveman Auorduing to repovBs onu 27
anoda

collukd was senk to u

h e tbBal onuy
uumate
anohn aspuk Rumel tauled upon w t h
Tu Rusd ehould
mwmmet
t o Hhe douall
e he
abouE the Huanw
bn more +Yawspoaunt
hane

hma it was ha
ho videv
uwas
'ssL wih
Anbhn
the
d r a m a d and
in sone uays misrphlaunea
lo c o s and
Thd upset nmeny
Situnhion tn Uganda
more reamch suuh as

should h a e
done
Rusel
expAs
Cahdh nuv Hhe Senhinn!
s
bmadon
nott spnuad s in
oUgandan peo ple

soual wmedua srakaq >

apprwpnake
auuing about wmpas
ahina ino
(upnesive wrhout
The viduds viradha and
80 long
wunutts log
3 wunuus
Cowaidualion that me vidLv
and dubiousa
misrepresennhon
dher cmHssms o
madia

Hinanual pvoukises
3ug geshos tov soual

Shagt ane
 DEBOPRIyD Roy
MBA 20094

U n nalun he vicLo engage Jhe viwes and intune hm

Rusu along wih uio team

should hane bun more tranopaunt about uhue tH
monay qpin and giue lms to he donahon potal
wne ou could buy Huinqs tor he childhen. 7utuused
peple toudd dhoose uhat 4 h want to donahe anoL how
muuh quanhy

Tgehtn tunhial audtnus u imporkan brtaupe tuu

wod haue tua polunhal to ampl he mesaae
G engnqn in dalog with adv Dales uko ae auady
opn to thi muwog anal Aae udibillta anod Aach

to nup spuadthe moge

e. Putting the audrene in stak and Hen movtna tuem

into auhon lpovtant to

engnqe audienu erohonalty
o w ods t e Cause footaqes a childun, woman
lvingin pove or some h'mu showingr distras ot
pople un tule his wnqnu amona audionu to d .

duding cal to action featune must be introduued

whs a i k GAL dieplayd on h suun at

he end of khe vyiduv.

U n g More fha n e medum WLas uHul toy tho

vd wtHh ptmy e clubnhs shaiv4 hashka4

# ShopnDuy
 DEBOPRIyo Roy
MBA200}4

f. Choosing Hhe ngnt content stvakegy albe v

impoant beuaub e pople wl be oHended i

Detailed
mis luovmahon is shanud lie in t s
cane

must be done
olleeson a daka and analys's

buove uhing ontent

 DEBOPR1YO RbY
MBA20o4

a. Salts peoplu m
V tnLal tor H suws of au onpad
because Ha aut as a diveut lin betueen he u f t

anol +uL toupa Th an an

intgraL toree tor
sHabslishing posiive oustom velation sup wituin +he
in
opa
OMpa Saluspropla pla vuu ipor tant
a rol

chau'smaitatly and tontidnty osing h e wsto me

about he produ.

Tu s il inomaion qiuwr os to ul Hhe CEO deidad

to u t he sals team b 56/ Lut us malle Hho amsunphien

that eik Hae pertomanc osalus tham droppin

0 h e CED uld not Hnd a betuu soutton to +h

1 woud lille to ewmmundL the CEb t r u h i 4us
duston and tram Hhe sals team b i t u So that Hhu

an dmue sas all ova haoun The abiut, to

shkrst ol he Salopeople shows Hhat Hne Lopanyt

inhrnal servfu qualu'ty anol internal

pwtomming
Th bad tor H long n because
mauukig
Y
prautisIna intwnal monk ina
Aim no tndulain
or truakug employees as wstomuws COn proue tatal o r

he suww o the oY2aní2ation. Eun Hhough uting

dyun on Hhe Sales tovco Loula aeneate hot ewn caah

ow It wil din have lovg- tum nzgahiue ctfeud

 DEBOPRyo RoY
MBA2DD24

Some ipotant twuious putormid by e S a l spople a

A ulaing relakowau'p E n in H digtal ua, pusono

tend to bu trwm +hose
exrsts because cuotomons
Selltna sHil
Seln
truat betun H
trwt. Th hup taulrale
uhom trur.
top ant because salopeople a
usonA ana H
aA a
touuhpoint betueen 4um.
onl ppl tuuti
dausion
8. V a u - addihon
8. Vaut addl t on wstomen bove makina atinal

q es and tnonnaon t u wan

ave dH uent
inds e
in
Wy important
to auus. The soupeople prOuL
purdhse pros by
out HL
oStumu dunina HhL
hsaping
andl impovtant inormation
orovi duing tluvcun
tououw ups
-

Servits The salspeopl pmvide

C. A t a - Salts
dual wtth custbmuquwes
afta salus servrte
T h hulp
Os buld
butd
Tu ulps
sor otau zpe o problems.
and tihe
rlakowxip
and ultimaty asps
hdps the
ustom
shongn
saius.
qenerotin cpant
brand in
to
CLOstna sals> OHi e abiuky osalupeopl
to bu ur pvodut. So mosF imporay
convin pop
povicle a to elose sales and briug in
tunion t
reven tor H CompaY
The priuiple o redumg the nued to trauel i alten misunclutood

Mduung the numbul

Kduung the n d to traue maand

OT ungh o journies. T does wo mun raouuiug tnedom

to tTa. Smant Yaulel Austraia aumo at dotna the

Same tulng

Uhy redung e need to trauul Aelp ww

ovt
Inueed r a aydwng and public trawop
o wallung,
with tramnpot
nd dueanedmivole cal UDe tn lrne
huath uno ub an inpoumnt objeuhiws.

freedom om g e , trathu qenuah na dlepmans

wwhch unodunmina lotal lewiun

o t a l Sevvitus an be vennd bn
toet lotal traw poT
emmhon
MDredui ina qnen houne anes
.

To OvRanl a Camp u n

Ot9anize form a q1oup , amange local muktingsatn

Suppovt duide campougn cbjeuhiuus a

idanh +tergohs.
Publu'se Seune media ovnoge in dewa op
publiudy
stuns, maluing muaia tonhauks , divettaion ele

Male ontauks wtth tnL plamnuna anol tranopo dp artmenks

o the pLal uuhenBy

Tr no hea Suppov 0m dBhn orguni2aiows

and
o eluled rupraevntahtuey.
PLanning reus dudop ment
ned to raath
Locare duulopms uuudh ma people
in utt, toun, dustmtt euntre n majov pulelic

tramoppt intu unanges Try a u o modahng houmng

ban aneas, p lann1'ng tor highn
wtthin exishina
d r othowoin Also trt locaHng employmant
ubs
amas as well as p ubliC tyamopo+
n e a rtmdinhal

munu
Tnproe extshng duulop

t dunht shofalls in l ocal tvanporkahon

Cpuoluut audf
meas u n
Pomole smtaunablo tYau hough Smm
Suth no YOALLL plaus , traul maluhng omo iomahon

unidinhal dauulopmunk hon g ood and diveu

Ens
s lotou soYvrw.
(oto

Pv1du'ns inenhiuA

touud be povded to (usill tthe

Small

COnup awm lovs pmnae Cas and olpenosng

upon pulohe 4vawwpo1t

vr biy dn. Mo n u u

unhuLA ov umn pudic fYawpdY woud dmve

pwpu to woultne SeviwD

Analyuing ota -tels's Rnal Hauluhin Straregytuprng
4A mool ind owidiuadion

'7 AHovdabilrty

T+wo ound ikat pmu o Rs10 pu boHe was touoidinedd

too kug bt rural tustomu FoY Hhee nLaso ns lota ( o l a

duudaa +o malu toma dhanges in h siu e bot us

and pmun t win uLstomes in

owL
the ruval maulet
1n 200D i nhnd 200 m belled pnud a RsS
u ota- (da tnouued hs bote pnud at Rss

AD rura natt usns vu pnt Sewoi trive

2 Aup eubiliky
The (níttohus alun b eto - c l un suppovted by extnoiv
maruuhng in e mas madia 1n 2002" Cela Ceh
lahud wrh a tommuuol fCaunna bolwO0d autor

albo d to srengun e Coca . ola

-

biaunc
ivmagt by Loming p uw!4h he
geic nam

fhaunda o Cnu btud ea wfth *ha ruura

pop ulation
 AvailabilHy
Coca Cola emphasied on h availabi uky ef the prodiut to

the owoumen Lalurud Hhat i r

unhralu'ud
.

Thy
distibuhon system hdn was wsed fov mban aLas
would not be Suiiblu tor rural aneas . me Huy tame
up with Hhe ida oHub and Spoko dislmbuhon

Ssemor nural ancas

4Y Awantnis

thand was cotnd spicay tov the nural

The tam
abom
Hay L mosl employeo in phrsical
people a

intuused in havtna a thanda' ala

wbuld be
n
uwu sthup alougsid
woyk.
woyk boaudings a d poskas
i'n Aam'r
Aamlr h
Wmn
Bollgwoad calubnt4
e a d u n a amous
Cyauenu.
u t a e more
aloo hulpeol